Default analytics tracking code cannot collect the user’s favorite website.
Google Analytics has a broad range of tracking options, but it doesn’t allow you to collect information about your favorite website. Instead, you can learn how people access your website, their operating system, language, geographic details, the number and list of pages accessed during the visit.
For example, if a large share of your visitors come from a specific location, it means you should focus on this geographic target. By redistributing your advertising expenses, you will make ads more effective and profitable. The number of pages per visit shows how much users browse your web resource and can help to improve the quality of content.