Google Analytics

What cannot be collected by the default analytics tracking code?

28 August, 2021

Default analytics tracking code cannot collect the user’s favorite website.

Tracking code is a block of JavaScript code included on website pages to gather information and send it to Analytics reports. It enables website owners to track user behavior on web resources and improve their websites accordingly.

Google Analytics has a broad range of tracking options, but it doesn’t allow you to collect information about your favorite website. Instead, you can learn how people access your website, their operating system, language, geographic details, the number and list of pages accessed during the visit.

For example, if a large share of your visitors come from a specific location, it means you should focus on this geographic target. By redistributing your advertising expenses, you will make ads more effective and profitable. The number of pages per visit shows how much users browse your web resource and can help to improve the quality of content.