Business

Which of the following is not a benefit of using Hootsuite analytics?

05 September, 2021

Highly accurate estimates of the monetary value of each like, retweet, share, and new follower are not one of the Hootsuite analytics benefits.

Let’s briefly cover what you can do with Hootsuite analytics. Hootsuite is a social media management platform consisting of five core products: Publish, Engage, Monitor, Advertise, and Analyze. You can share and schedule content publishing, handle incoming messages, and monitor market trends and competitors using these features. You can also manage paid ads and aggregate data from different social media platforms in one place. This way, Hootsuite offers a single data view. It also has a convenient and customizable interface, real-time monitoring, and other advantages.

Although Hootsuite allows you to learn useful details about your social media marketing, accurate monetary estimates of likes, retweets, shares, and new followers are impossible. As a result, you won’t be able to translate user activity into exact income and learn how much money each action generates.