But to achieve the highest conversion, it’s necessary to be aware of the overall statistics of a page, especially, when it’s about clicks and scrolls.
The heatmap collects and shows online the most clicked spots of a landing page: buttons, fields, images. It’s possible to track custom tags if necessary.
Another important tool for a landing page is the scrollmap catching the depth of reading a text. This information matters for an analysis of users’ behavior and a proper implementation of changes.