To get the highest conversion, you need to stay updated on all statistics on a page, especially click and scroll data.
Landings (or landing pages) are most often used to promote thematic events (such as seminars, webinars, trainings) or announce sales (promotions and discounts).
The smart form builder can help to get additional leads from your landing page. It can also be used to show some information to the visitors who have decided to leave the page without making a target action. Your personal dashboard collects all statistics on interactions with a smart banner. Additionally, there are many options to set the display of forms (based on time, actions, page, or device type).