A work with texts requires knowledge of behavioral factors

Media portals and other digital media can improve due to the analysis of their readers’ behavioral factors

W

What value can Plerdy bring to media portals?

Online media work with huge amount of data. Everyday, they generate terabytes of text, photo, and video content. Their most important tasks are to keep loyal readers’ attention and an interest of potential audience.

A work with readers requires not only reverse connection, creation of interactive quizzes, or other dynamic services. The indicator of usability and interest to a website is the level of its readability and clicks rate.

Such information is especially for marketers and PR Managers since it allows to make unique offers for partners with an aim of placing banners and links.

A Advantages of Plerdy for media portals:
  • Usability audit
  • Proper location of links on content pages
  • Content pages improvements based on behavioral factors
  • Analysis of long reads