17 Best Customer Feedback Tools In 2024

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog User Experience (UX)

All set to transform your company with innovative customer feedback tools? Your ticket to “17 Best Customer Feedback Tools” is a thorough compilation of tools meant to provide you the advantage in the very competitive market of today. These instruments mostly aim for two purposes:

  • Get the customer’s voice captured. Get valuable customer feedback via easily navigable surveys designed specifically for your company.
  • Direction of Business Strategy: Perfect your product, increase customer pleasure, and guide choices using real-time statistics.

Consider the well-liked Plerdy tool. Celebrated for UX and CRO analysis, Plerdy turns feedback into a strategic compass guiding your company toward expansion. Every program on our list uses customer feedback to guide toward outstanding corporate performance. Start using these tools then observe how well your company grows using practical, customer-centric data.

Choosing The Right Customer Feedback Tool

Although navigating the large terrain of customer feedback tools can seem difficult, using the correct tool will help to turn the tide and improve your efforts at customer care to an unmatched degree. Whether you run a high-tech SaaS platform or an e-commerce niche, like handcrafted coffee, the correct tool simplifies the feedback process and reveals priceless insights to propel expansion.

Think about the following important factors while choosing your customer feedback software:

  • Ease of use: Your staff should be able to apply the instrument without having trouble with intricate interfaces.
  • Customizing choices: Above all, you want to be able to fit surveys to your requirements.
  • Integration capabilities: They simplify data analysis and allow your current tools to be readily connected with.
  • Real-time analytics lets you act right away depending on customer reactions.

If you run an online store focused on luxury coffee beans, for example, a feedback tool with tailored questionnaires would help you explore more precisely issues like taste preferences and packaging enhancements. Then, combining this with real-time analytics, you can quickly modify your products to transform feedback into activity in a heartbeat.

Recall that the best instrument fits your company’s goals and requirements, thereby enhancing customer voices and turning their feedback into a strong engine of change for development.

User Feedback Software: Key Features

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Presenting User Feedback Software, a revolutionary solution for gathering customer insights and sharping your company plan. These are its absolutely essential salient points:

  1. Real-time dashboard providing in-depth study of every survey, thereby highlighting what’s working and flagging up areas for development.
  2. Customizable Feedback Forms Customize on-brand forms to gather customer feedback needed for your particular company.
  3. Automated Response Handling: Quickly sorting and classifying feedback helps you to respond.
  4. Integration Between Multiple Channels: Get feedback from several touchpoints— emails, social media, websites, and more—to paint a whole picture of the customer experience.
  5. Translating unprocessed data into understandable reports can help to support wise decisions.

One hotel chain implemented this program, for example, to increase visitor happiness. Customized feedback let them discover they needed additional vegetarian choices for their menu. Reacting quickly on this information, they developed a new vegetarian line that raised visitor satisfaction levels.

User feedback tool has purposes beyond only surveys. It drives company expansion by means of customer feedback acting as a change agent. Use its ability to mold a customer experience is remarkable. allow your company shine and allow every customer’s voice count.

Customer Feedback Strategy

Using a strong customer feedback tool will help your company to go towards unparalleled success. Using the correct software tool can help you to create a winning feedback plan:

  • Determine the touchpoints. Plot all possible points of customer contact—from your website to social media to email.
  • Use deployment tools for feedback. Use flexible feedback tools to easily gather surveys at many points of contact.
  • Analyze and act in line. Explore the feedback, find ideas, and then act fast on them.

Think of a growing internet retailer, for instance. Using a customized feedback tool, they found a slow down in their distribution method. Their customer feedback software helped them quickly fix a bug, therefore improving their customer satisfaction score rather impressively.

Driven by the appropriate tool instrument, a sound customer feedback strategy may transform customer insights into an engine for change, therefore guiding your company toward a horizon of unmatched customer satisfaction and growth. Every feedback counts; make them useful for you.

List Of The Best 17 Customer Feedback Tools

Examining the “17 Best Customer Feedback Tools” list is like browsing a treasure mine of customer insight solutions. Every program on this list, honed to gather, evaluate, and apply customer feedback, is evidence of the industry’s creative forward progress. From one tool’s sophisticated survey features to another’s multi-channel integration strength, the list provides a complete manual for transforming customer feedback management.

1. Plerdy

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Designed to enable companies gather, evaluate, and apply customer insights, Plerdy is a strong customer feedback platform. Especially in e-commerce, this multifarious platform excels in offering unparalleled insight on customer interaction with your digital business.

Consider an online apparel retail boutique. Plerdy’s features will let you see beyond basic types of feedback. The heatmap features highlight of the most clicked-on products or sections, therefore helping you to tweak your website design and improve user experience by painting a clear picture of customer behavior.

Important characteristics comprise:

  • Heatmaps: See customer activity on your website.
  • Analyze sales performance to identify which products shine.
  • Use an SEO-checker to maintain the proper performance of your website.
  • Create pop-up forms and elegantly compile customer feedback with discreet questionnaires.

Plerdy’s real-time analytics also lets you react quickly on feedback you get. For instance, you may quickly modify your inventory and marketing campaigns depending on whether a given dress design attracts more clicks and good feedback, therefore leveraging the trend.

Plerdy essentially delivers a complete suite for better understanding of your customers and generates a very customized purchasing experience, not only a feedback tool. Using Plerdy helps you determine the pace rather than only matching user expectations.

2. SurveyMonkey

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SurveyMonkey is still a top player in customer feedback products; it’s a powerhouse for extracting vital information from your customers. Imagine establishing a neighborhood yoga class; SurveyMonkey’s flexible tool helps you to use your customers’ preferences and customize your offers.

The remarkable set of capabilities of the customer feedback tool consists in the following:

  • Designed surveys that reflect the special character of your brand.
  • Smart Insights: Use artificial intelligence to do smart data analysis.
  • For consistent data management, blend effortlessly with CRM platforms like Salesforce.
  • Multi-channel sharing means distributing surveys via email as well as social media.

Use SurveyMonkey, for example, to contact attendees for feedback following a class—what they appreciated, what might be better, or what new class they would want to try? Your strategy is fed by this real-time direct customer input, which enables quick improvements or a much-needed Yin yoga session introduction.

3. Qualtrics

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A shining example of creativity, Qualtrics is now among the top customer feedback tools available. From hotel to tool businesses, this strong platform shines in many different fields and weaves a tapestry of insights that will help you toward providing a great user experience.

Important characteristics that define Qualtrics:

  • Predictive intelligence uses artificial intelligence to project actions and trends.
  • Action planning allows feedback to easily become strategic ideas.
  • Create unique questions reflecting your brand and audience with customizing tools.
  • Cross-channel feedback: For a complete picture, gather ideas from many touchpoints.

Imagine a busy boutique hotel; Qualtrics lets you compile feedback from every guest interaction—front desk, spa, breakfast buffet. Then, by using the predictive intelligence of the technology, you can foresee future trends, say increasing demand for vegan alternatives on your menu, and quickly adjust to satisfy changing needs.

Qualtrics is a visionary partner that helps you to convert feedback into forward momentum, not only a tool. Using Qualtrics, you are anticipating rather than merely responding to customer preferences, therefore transforming your boutique hotel to the height of hospitality excellence.

4. Usabilla

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Among customer feedback tools, Usabilla is tall and a great help in many different sectors because of its unique features. Especially in fields like online publishing, Usabilla’s mastery shows and changes the customer experience.

Usabilla offers here a taste of what is possible:

  • Targeted Feedback lets you create targeted customer surveys.
  • Visual feedback catches screen-based feedback for exact understanding.
  • Campaign analysis tracks the success of online campaigns.
  • Real-time data offers speedy reaction by means of instantaneous feedback.

Think about an online news site situation. Targeting feedback features of Usabilla let you drill down on particular pages or articles of your website for reader feedback. Coupled with visual feedback, you are seeing where visitors most interact on your page layout, not only gaining their opinion.

Usabilla’s real-time data lets you quickly change article positioning, headline language, or image use depending on reader response. This helps you to maximize user involvement on demand, hence increasing the responsiveness of your portal to reader preferences.

Usabilla drives your company toward the highest degree of customer happiness by converting feedback into insightful analysis. With this technology, you are creating experiences catered to your reader’s interests rather than merely reporting news.

5. Zendesk

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Opening a fresh field of customer feedback management, Zendesk stands out as a great solution. Its exceptional ability is particularly pertinent in service-oriented industries, such as tech support companies, where knowledge of and ability to meet customer needs comes first.

Zendesk has some very interesting qualities:

  • Support omnichannel by gathering feedback from several channels via a central hub.
  • Advanced analytics allows one to get thorough understanding from customer contacts.
  • Create surveys tailored to precisely express customer opinions.
  • Smart, auto-generated responses help to improve efficiency.

Imagine a busy tech support company daily handling hundreds of customer questions and problems. The key is Zendesk, who deftly records feedback from live chats, emails, and phone calls. By means of modern analytics, this large amount of input helps you to pinpoint typical pain locations, so enhancing your services to nip developing problems in the bud.

6. UserTesting

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User Testing transforms how companies see and use user experience since it takes front stage as a great customer feedback tool. It especially excels in e-commerce, strengthening the link between customer contacts and website enhancements.

Important characteristics of User Testing consist in:

  • Live Video Feedback: Using video, record user experience in real time.
  • Interactive questions let customers participate actively.
  • Select participants depending on desired demographics using demographic filtering.
  • Benchmarking competitors: Examine user experiences on several competitive software.

Imagine an online retailer of handcrafted goods. As users browse, shop, and check out, UserTesting captures real-time video feedback so illuminating the customer journey. This quick visual view lets you see personally where customers might fall short—perhaps a product search tool is less user-friendly or the checkout process has too many stages.

Using this input will help you to improve your website for a flawless purchasing experience. Moreover, the competitor benchmarking of User Testing allows you to evaluate user experiences with other craft businesses. By knowing where rivals might shine or fail, you can make your website stand out from the others.

7. Hotjar

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One of the best customer feedback tools, Hotjar presents a different method of evaluating user engagement. This application provides you with a whole picture of your website, including real user behavior rather than only statistics and numbers.

Important Hotjar capabilities comprise:

  • Heatmaps are graphic displays of user interactions, clicks, and scrolls.
  • Playbacks of actual user sessions allow one to identify user experience problems in session records.
  • Surveys are direct tools for user segments or certain pages with direct input.
  • Conversion Funnels: Determine where users drop off to maximize the user trip.

Imagine a young online bookshop trying to carve out its niche. Hotjar’s heatmaps show where people hover, click, and spend time—perhaps drawn to the best-sellers or the e-book area is becoming popular. Knowing this can help you to maximize your layout so that customers may move across your store with ease.

8. Typeform

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At the front of tools for customer feedback is typeform. Using an engaging and conversational style, their approach to polls deviates from convention and gives the participation process fresh vitality.

Which distinguishes Typeform?

  • Conversational Forms: Interactive, interesting, and conversational based, surpassing simple questions.
  • Style your forms to represent your brand, therefore preserving consistency over all media.
  • Connect seamlessly with your preferred tools to simplify data analysis.
  • Drill into reaction patterns to better grasp your audience via analytics.

Using Typeform’s built-in analytics or integrated tools, the company may then synthesize the gathered feedback, noting areas of improvement, customer issues, and most popular product lines.

Using Typeform, they not only get feedback but also have a meaningful conversation with their clients which results in a strong knowledge and higher customer satisfaction. Typeform makes the feedback process seamless but a lively conversation.

9. Wootric

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The customer feedback process changes dramatically with Wootric; it becomes a real-time, data-driven trip outside the boundaries of traditional survey technologies. This strong instrument provides a forum where customers feel heard and businesses get useful information.

Among Wootric’s outstanding characteristics is customer feedback tool’s:

  • Accept Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) measures modernly.
  • Strong analytics: machine learning analysis of open-text feedback produces actionable information.
  • With more than thirty connectors, blend easily into your tech stack.
  • Create in-app surveys to find out where your users find themselves within your app.

Take a boutique travel agency trying to improve its products. Wootric enables the agency to send in-app questionnaires to its clientele, thereby gathering insightful feedback on their travel experiences, covering all aspect of their trip from the booking through the actual travel.

While CSAT measurements show satisfaction levels, the agency can evaluate customer loyalty by using newer measures as NPS. For areas that customers find difficult, CES measures highlight them.

Wootric uses machine learning to go through the feedback and provide insightful analysis that is applicable. These insights allow the agency to maximize its operations by changing its booking software or collaborating with fresh local trip operators.

10. Trustpilot

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Powerful customer feedback tool Trustpilot generates an online community where voices are heard and confidence is developed. This platform provides real, open reviews that provide necessary information and strengthen customer-business interactions.

Trustpilot customer feedback software has unique characteristics such:

  • Every customer may share experiences thanks to an open review platform.
  • Automated Review Invites guarantees feedback from a larger spectrum of customers.
  • Data analysis helps reviews become unambiguous insights.
  • Showcases your reputation on your website using TrustBox Widgets, therefore increasing credibility.

Say a tech start-up developing its brand chooses Trustpilot. Acting as a link between the start-up and its customers in an open and trustworthy environment, this platform would be To inspire customers to share their experiences, the start-up might issue automatic review invites following purchase.

Rich in real-life events, the feedback provide useful information. Then the start-up may use Review Insights, breaking out this information to identify areas for development and strengths. At last, armed with this understanding, the startup could improve its goods and services, hence raising customer loyalty and satisfaction.

11. Zoho Survey

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Standing tall in customer feedback tools, Zoho Survey provides a platform allowing companies to explore the sea of customer opinions deeply. Zoho Survey shapes data into insights that enable companies to listen to the voice of their customers, therefore transcending just data collecting.

Features of Zoho Survey and customer feedback tool that stand out are:

  • Prepare the survey quickly using ready-made templates.
  • Customized themes help companies match surveys to their brand image.
  • Advanced Reporting: Uses thorough and graphic reports to help to clarify ideas.
  • Responsive design guarantees surveys appear excellent on any device.

Think of a chain of hotels trying to improve the guest experience. Their compass in navigating customer preferences would be the Zoho Survey. utilizing customized themes, they would quickly generate interesting surveys utilizing ready-made templates and sprinkle the taste of their brand.

Guests checking out would receive these questionnaires from the business, which would gather feedback on many topics, including room comfort and food quality. Then the chain could dig into this data using enhanced reporting, turning unprocessed feedback into insightful analysis.

Moreover, the flexible design of the surveys guarantees that users might share their views from any device, thus simplifying and convenient feedback collecting is guaranteed. Using Zoho Survey, the hotel company could regularly change its offerings to both meet and surpass guest expectations.

12. Medallia

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Medallia excels in the universe of customer feedback solutions since it offers a seasoned cloud that lets companies properly use it. A Medallia survey is a lighthouse illuminating what customers really need, not just a means of gathering feedback.

Important features of Medallia customer feedback tools include in:

  • Real-time analytics provide instantaneous insight to speed customer understanding.
  • Gathers feedback from many touchpoints in multi-channel collecting.
  • Text analytics finds unstructured feedback hidden trends.
  • Grade of business Security guarantees that data stays always safe.

Having real-time analytics, they would quickly act upon customer sentiment and decode it. Furthermore, the multi-channel collecting would allow them to record feedback from other platforms, therefore creating a whole picture of the customer trip.

Using text analytics would enable them to find trends and patterns in the huge sea of unstructured data, therefore leading them toward areas needing development. And among this, Medallia’s enterprise-grade security would guarantee constant safety and protection of customer data.

Medallia ultimately helps the firm not only to listen but also to really understand their customers, so enabling the design of experiences that please and hold.

13. Feedbackify

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Like a lightning rod for customer thoughts, Feedbackify is a simplified customer feedback solution that captures and directs emotions straight to your company. A Feedbackify survey provides a fluid link between companies and their customers that lets ideas flow naturally.

Among the noteworthy features of Feedbackify customer feedback tool are these:

  • Customizable Feedback Forms: Designed for your exact requirements.
  • Rich Feedback Analytics: Analyze data then translate it into use.
  • Multilingual questionnaires help to break through linguistic obstacles in response collecting.
  • Easy user interface helps the feedback process go.

Think of a new travel agency trying to carve out a special place in the market. Feedbackify will help them to efficiently negotiate the flood of feedback and critiques by reaching the essence of customer feedback.

Customizing feedback forms to fit their particular service qualities will help the agency to ensure they capture the most pertinent information. Rich feedback analytics will help them to understand and convert the data into use, therefore improving the customer experience. Their capacity to access worldwide audiences by means of multilingual survey tools will help to break language barriers.

Furthermore, the easy-to-use interface would help customers to complete the procedure, therefore motivating involvement. By means of Feedbackify, the travel agency can efficiently refine customer attitudes, therefore converting feedback into a potent instrument for influencing the nature of its services.

14. Clarabridge

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Clarabridge has developed a niche as a top customer feedback product with a strong survey component easily incorporated. Like a seasoned gold prospector, its strength resides in its capacity to acquire, evaluate, and use customer sentiment; it also understands just where to dig for priceless nuggets of feedback.

Clarabridge customer feedback software operates under these principles:

  • Text analytics pulls useful information from unprocessed data.
  • Omni-channel support links several sites to gather different kinds of feedback.
  • Sentiment analysis helps one to better grasp customer emotional state.
  • AI-powered: Makes effective extensive data processing with artificial intelligence.

Imagine a quickly expanding fitness company eager to improve its range of products. Clarabridge intervenes, guiding customers through many feedback to find real gold like a trusted friend.

By extracting actionable insights from unprocessed data, the Text Analytics tool guides the brand towards customer-endorsized enhancements. Omni-channel support expands the feedback spectrum by drawing different feedback from several venues. At last, sentiment analysis enhances their awareness of customer emotions, so enabling the brand to connect more successfully.

Moreover, Clarabridge’s AI-powered efficiency lets this fitness company easily manage enormous amounts of data. With Clarabridge, the company uses customer feedback as a powerful tool to hone its competitive edge and match its offerings to customer needs.

15. ReviewTrackers

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With ReviewTrackers, a dynamic platform that gathers reviews and cleverly analyzes them, maximize the transforming potential of customer feedback. It provides a totally fresh perspective on your customers and acts as a beacon guiding companies across the mist of customer attitude.

Important features of ReviewTrackers customer feedback tool include in:

  • Review aggregation brings together more than a hundred sites into a central center.
  • Interpreted emotional tone underlying reviews using sentiment analysis.
  • Trends in customer sentiment across time show flags.
  • Benchmarking competitor performance helps you to improve.

Think about the hotel business, known for its cutthroat environment. To give its offerings a significant edge, a new chain of hotels chooses to explore customer sentiment. Review Trackers excel in that area.

ReviewTrackers helps the hotel chain ultimately create a brand that really listens to and understands its guests.

16. Mopinion

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With Mopinion, a dynamic feedback platform designed to foster a customer-centric culture, give your customers voice and power for your business. Mopinion peels aside the veil to expose a wealth of ideas and enable companies to become masters of customer listening.

Mopinion customer feedback tool has several notable characteristics including:

  • Examining customer sentiment in-depth helps you to find important insights.
  • Visual feedback help customers easily share their opinions.
  • Mobile Optimization: Get feedback on every portable gadget.
  • Real-time reporting includes instantaneous visualizing and feedback processing.

Consider a developing e-commerce site for instance. Knowing customer preferences becomes critical as the platform increases the range of products it offers; Mopinion arrives to help.

Its in-depth research into customer attitude gives the platform practical insights. Richer feedback results from customers freely and naturally expressing their opinions using visual feedback. The Mobile Optimization tool guarantees the platform catches feedback on all devices, so allowing the shopping behavior of contemporary customers. Lastly, real-time reporting gives the platform immediate processing and feedback visualization, therefore enabling it to quickly meet customer requests.

Including Mopinion, the e-commerce platform transforms into a brand that offers an awareness of its customers in addition to items.

17. UserVoice

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UserVoice is a platform where customer voices find the ideal resonance, therefore bridging the gap between companies and their customers. It is also the customer feedback tool. Features abound, but UserVoice provides companies with the foundation for customer-centric expansion—insights.

Consider an online retailer; it is humming with customers with different expectations. Here UserVoice is useful since it gives these customers a stage on which to share their expectations and experience.

UserVoice customer feedback software provides among its features:

  • Use real-time customer sentiment to guide rapid changes.
  • Idea Management: Sort user recommendations quickly and give jobs top priority in response.
  • Allow customers to vote on the most practical ideas thereby introducing democratic insight into corporate choices.

Instant feedback guarantees a seamless shopping experience by helping the retail outlet react fast to trends or problems. Idea management helps to coordinate resources toward changes that most importantly appeal to customers. Smart Voting enables customers, thereby enabling the shop to know the biggest value-additions based on customer preferences.

Use UserVoice, a platform that turns customer feedback into a harmonic symphony to lead toward customer-centric policies and steady expansion.

Bottom Line

You have thus traveled with us around the “17 Best Customer Feedback Tools” lineup, the best tools available for optimizing customer insights. By now it is abundantly evident that these instruments are absolutely essential for gathering customer feedback, interpreting them, and turning them into workable plans.

Every technology we have looked at shines in customer feedback management, and each has special qualities ranging from advanced response analysis to large survey capability. These priceless tools improve your customer’s experience, streamline your company’s operations, and help you to adjust their path.

For those that wish to outperform rivals, Plerdy is a go-to tool since its extensive UX and CRO study turns feedback into strategic insights.

There is something on this list for everyone, regardless of your size—small business trying to enhance user interface or giant company attempting to simplify customer feedback software.

Use these top-notch tools boldly and see yourself how using customer feedback transforms your company. Recall, the pulse of your success is the impressions of your customers. So why not register for Plerdy right now and begin to feel the force of customer-driven development?

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