16 Best Website Feedback Tools

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog User Experience (UX)

Welcome to a treasure trove of stellar insights that unravels the layers of the 16 ultimate website feedback tools. Boosting user experience (UX) and conversion rate optimization (CRO) has never been easier. Elevate your digital journey, engaging with users directly, thanks to tools like Plerdy—a shining star in the digital universe.

Let’s dive in and explore:

  • Tools for real-time user interactions ?
  • Those providing heat maps to visualize user behavior ?
  • Ones that help you dissect session replays like a pro ?

With Plerdy, a titan in the CRO & UX space, you get an all-in-one solution to enhance your website’s performance. Not only does it capture invaluable feedback but it also offers a heatmap tool, event tracking, and an SEO checker to give you an edge in your market.

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Our guide is perfect for entrepreneurs, digital marketers, and businesses in e-commerce, SaaS, or professional blogging. Get ready to revamp your digital strategies with these outstanding tools at your fingertips. No fluff, just crucial insights. No need to second guess—tap into the potential of your site with these unrivaled tools today. Remember, with the right feedback tools, there’s no limit to your digital success! ⚡?

Benefits of Using Website Feedback Tools

Seizing the power of website feedback tools unlocks a trove of benefits that propel business growth, fine-tune user experience, and bolster customer satisfaction. Here’s a glimpse into the advantages you can harvest:

  • Enhanced User Experience: You can identify and iron out bumps in the user journey by utilizing feedback. Suppose you run an online bookstore. Collecting customer feedback helps understand if users find it easy to locate books, make purchases, or interact with your content. You can then refine these aspects based on feedback, providing a seamless user experience.
  • Insight-Driven Decisions: With real-time feedback data at your fingertips, you can make informed decisions to optimize your website. You might discover that customers appreciate a survey after their purchase, providing insights for product development or service improvements.
  • Boosted Customer Loyalty: Feedback tools foster a two-way communication channel, making customers feel heard and valued. This exchange can turn first-time visitors into loyal customers who return to your site for its superior user experience.
  • Identification of Pain Points: Feedback tools shine a light on the issues affecting customers. If many customers voice similar concerns—for example, a slow checkout process—you’ve uncovered a pain point to address, enhancing overall satisfaction.

By integrating website feedback tools, you tap into your audience’s pulse, enabling you to adapt and evolve in line with customer needs and expectations. In short, feedback tools are an invaluable asset to any business striving for customer-centric growth.


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Unleash the power of Plerdy’s Survey feature, a robust website feedback tool that stands unmatched in its class. Boasting an easy-to-use Pop-Up software, Plerdy makes connecting with your audience and gathering pivotal feedback a walk in the park. With a simple start with email or a Google sign-in, you’re just steps away from tapping into the following potential benefits:

  • Real-time visitor feedback collection.
  • Enhanced conversions and sales.
  • Capability to conduct comprehensive surveys.

Dive into a realm where there’s no need to hire extra developers or designers. With Plerdy, you create compelling pop-up forms that convert passive website visitors into active subscribers, potential customers, and, eventually, loyal users.

Plerdy Pop-Up software excels in various niches:

  • E-commerce – Decrease bounce rates and encourage purchases.
  • SaaS – Provide seamless onboarding to new users.
  • B2B – Generate lead magnets through content-rich pop-ups.

This powerful tool goes beyond the basics, providing utilities like segmentation, Google Ads remarketing, and a gamified ‘Wheel of Fortune’ feature. Plerdy’s Pop-Up software also offers multiple survey options, including NPS (Net Promoter Score), emoji reaction reviews, and open-ended questions to better gauge user experience.

Maximize your website’s potential and sign-up for a free Plerdy demo today. With Plerdy, your website’s success story is just a few clicks away!


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Mopinion stands tall in the lineup of top-notch website feedback tools, offering a comprehensive solution to harvest invaluable customer insights. Rooted in the philosophy of amplifying the voice of the customer, Mopinion provides a seamless channel for capturing real-time feedback.

Its suite of features embodies versatility—ranging from interactive surveys to visual feedback capabilities—catering to diverse business needs. Let’s delve into some standout features of Mopinion:

  • Customizable Surveys: Tailor surveys to fit your brand style, creating an organic feel for customers. For instance, an online flower delivery service can design a themed survey to collect feedback about its Valentine’s Day offerings.
  • In-depth Analytics: Mopinion serves up comprehensive analytics, converting raw feedback into actionable insights. It allows businesses to make data-driven decisions.
  • Feedback Management: Mopinion allows users to categorize and prioritize feedback, streamlining the process of addressing customer inputs.

But Mopinion doesn’t stop at just collecting feedback. Its strength lies in how it guides businesses in implementing changes. Leveraging the feedback, businesses can enhance their website’s user interface, simplify the navigation process, or even revamp their content strategy.

In essence, Mopinion delivers a 360-degree feedback experience— from collection and analysis to implementation. It serves as a strategic ally in the pursuit of superior customer satisfaction, making it an indispensable tool in your website optimization toolkit.


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Feedbackify carves its niche in the sphere of website feedback tools, offering a highly customizable and user-friendly platform. It stands out by providing businesses a simplified way to collect categorized feedback from their customers.

Equipped with a robust suite of features, Feedbackify creates a potent channel for customer interaction. Some of the noteworthy aspects include:

  • Customizable Feedback Form: Businesses can tailor forms to suit their needs, making it feel more personalized. A travel booking website, for example, can craft custom categories for feedback about flight bookings, hotel recommendations, or overall website navigation.
  • Categorized Feedback: Feedbackify lets customers submit their feedback under predefined categories, helping businesses pinpoint specific areas for improvement.
  • Ease of Implementation: This tool shines with its straightforward setup. Businesses can embed the Feedbackify widget on their website with minimal hassle.
  • No Limit Feedback: Embracing a customer-centric approach, Feedbackify allows unlimited feedback collection. This feature makes it an excellent fit for businesses with a high volume of website traffic.

Feedbackify’s compelling feature set equips businesses to reach out and truly understand what their customers think. Businesses can improve strategy and customer satisfaction by analyzing feedback. It’s an efficient solution that helps businesses step up their feedback game and leverage customer insight to forge a well-tuned digital experience. Whether it’s a minor tweak or a major overhaul, Feedbackify empowers businesses to make changes that matter to their audience.

Verint ForeSee

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Embracing a holistic approach, Verint ForeSee carves out a distinctive place among website feedback tools. Its capability extends beyond just capturing customer feedback—it combines survey data with behavioral analytics to provide comprehensive insights into customer experience.

Here’s a rundown of the standout features of Verint ForeSee:

  • Multi-Channel Feedback Collection: Verint ForeSee isn’t limited to just websites—it gathers feedback across multiple digital touchpoints, from mobile apps to emails. A healthcare provider, for example, can use this feature to track patient experiences across its digital platforms.
  • Predictive Analytics: This tool offers more than just a snapshot of the present—it uses predictive analytics to forecast future customer behavior, providing valuable input for strategic planning.
  • CX Measurement: Verint ForeSee’s Customer Experience (CX) Measurement feature offers an analytical view of the customer journey, helping to understand and improve every customer interaction.

Verint ForeSee acts as a strategic partner in enhancing customer experience. Feedback and analytics let you understand customers and better serve them. This tool helps businesses get ahead of the curve by using customer insights to make data-driven decisions. Verint ForeSee helps businesses grow customer-centrically by seeing patterns, predicting customer needs, and taking action.


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Qualaroo blazes its trail among website feedback tools with its keen focus on user insights. It excels in delivering unfiltered user sentiments, enabling businesses to shape their digital landscape with a deep understanding of customer needs.

Qualaroo is a feature-rich solution offering some highly impactful functionalities:

  • Targeted Surveys: This tool facilitates a precise way to glean insights. For example, a fitness website can aim targeted surveys at first-time visitors, asking about the ease of finding information on different workout routines.
  • Sentiment Analysis: Qualaroo offers Nudges™—an AI-driven sentiment analysis tool that translates open-ended feedback into understandable data.
  • Exit Surveys: Qualaroo provides an opportunity to understand why users are leaving a webpage, allowing for immediate enhancements.
  • Design Flexibility: You can shape your survey forms to match your brand, ensuring a cohesive user experience.

Equipped with Qualaroo, businesses hold the power to transform customer insights into tangible improvements. By enabling a two-way dialogue, it fosters customer relationships and drives engagement. It helps businesses eliminate guesswork and make changes based on concrete user feedback. Qualaroo is a reliable tool that fuels customer-centric growth, serving as a bridge between user perceptions and business growth. It’s all about turning feedback into an actionable roadmap for an enhanced digital experience.

Pulse Insights

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Pulse Insights stands out as a unique contender in the array of website feedback tools. This innovative tool allows businesses to gather real-time insights from their users, enabling them to adapt and evolve swiftly.

One of the primary advantages of Pulse Insights is its micro-survey feature – a concise, minimally intrusive survey that provides quick feedback. Let’s consider an e-commerce store as an example. Utilizing Pulse Insights, they can ask customers about the clarity of product descriptions or the ease of the checkout process in real-time – while the customer is navigating the site.

Some noteworthy features of Pulse Insights include:

  • Real-Time Data Gathering: This tool allows you to capture customer sentiments as they navigate your website, providing immediate feedback.
  • Micro-Surveys: These quick surveys are minimally intrusive, ensuring your users aren’t disrupted while providing valuable insights.
  • Seamless Integration: Pulse Insights integrates smoothly with other analytics tools, boosting your data analysis capabilities.
  • Customizability: Pulse Insights surveys can be customized to align with your brand, enhancing user experience.

Adopting Pulse Insights as a feedback tool provides a significant edge in understanding customer behavior. It bridges the gap between businesses and users, providing real-time feedback that empowers businesses to adapt swiftly. Pulse Insights translates user interactions into actionable insights, guiding businesses towards a more user-centric model.


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Survicate is a game-changing tool in the website feedback niche. This one-stop solution is designed to capture customer insights at every touchpoint – be it on your website, email, or mobile app – providing a holistic understanding of your users’ journey.

Imagine an online bookstore using Survicate. As a customer browses different sections, pop-up surveys could be triggered based on their behavior. Feedback about their preferences, site experience, or book recommendations could then be harnessed to tailor a personalized shopping experience.

Features that make Survicate shine include:

  • Multi-Channel Feedback Collection: Collect data across various platforms – website, mobile app, and emails.
  • Behavior-Triggered Surveys: Deploy targeted surveys based on user behavior to gain specific insights.
  • Integration Capabilities: Connects effortlessly with other CRM and analytics tools, streamlining your data gathering process.
  • Actionable Insights: Detailed reporting and analytics turn raw data into actionable feedback.

Embracing Survicate as your feedback tool helps you peel back the layers of your customer’s journey. You can delve deep into the mindset of your users, understand their needs, expectations, and pain points. It provides an avenue to not just collect feedback, but turn it into meaningful actions that enhance the user experience. By using Survicate, you’re choosing a path to a data-driven, customer-centric business model.


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Dive into the world of customer engagement with WebEngage, a robust website feedback tool designed to supercharge your user understanding. This dynamic platform enables you to collect, analyze, and act on your customer’s feedback, ushering you into an era of truly responsive user experience.

Picture this: you run an online grocery store. With WebEngage, as customers navigate your aisles, you capture their views on products, prices, and overall shopping experience – insights you can use to fine-tune your service, improve customer retention, and ultimately boost your sales.

Here’s what makes WebEngage stand out:

  • Multi-Channel Data Gathering: Leverage varied channels – website, mobile app, email, or social media – to capture customer sentiments.
  • Dynamic Surveys: Craft and deploy tailored surveys based on customer behavior for highly relevant insights.
  • Seamless Integration: WebEngage connects smoothly with your existing CRM and analytics systems, enabling a unified data management system.
  • Insights Visualization: Robust data reporting and visual analytics make feedback deciphering a breeze.

With WebEngage, feedback is no longer a one-off affair. You’re empowered to continually learn from your customers, adapt to their changing needs, and foster an ever-evolving website experience that keeps users coming back. As a dynamic tool in your arsenal, WebEngage enables you to cultivate an insightful, customer-centric strategy, setting you on the path to sustained growth.


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Navigating the digital landscape with the desire to amplify customer satisfaction? Then Feedier, a cutting-edge website feedback tool, is your trusted ally. It’s not just about collecting opinions; it’s about transforming raw feedback into nice insights that reshape your website experience.

Let’s shed light on Feedier’s features:

  • Engaging Surveys: Say goodbye to bland questionnaires. Feedier’s interactive, visually-pleasing surveys not only solicit feedback but also enhance your website’s appeal.
  • Smart Rewards: Motivate customers to share their thoughts with personalized rewards, turning feedback into an engaging, value-added experience.
  • Real-Time Reports: Instantly access feedback data and extract valuable insights through Feedier’s intuitive dashboards and analytics.
  • Omni-Channel Collection: Reach customers wherever they are, with seamless collection across various digital touchpoints.

Feedier isn’t just another tool in your arsenal; it’s the spearhead of your customer-centric strategy. By constantly gaining insights from your audience and fine-tuning your website, you forge an interactive digital space that resonates with users and boosts loyalty. Feedier is the catalyst that drives this continuous cycle of improvement – igniting customer satisfaction and propelling your website’s success.


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In the vibrant digital era, keeping a finger on the pulse of customer sentiment is crucial. Usersnap, a dynamic feedback tool, is a catalyst for website enhancement. This resourceful software paves the way for clear customer communication, ensuring your website keeps pace with user needs and trends.

Imagine running an online boutique. Customers browse through your collections, and a garment grabs their attention. However, the product description leaves them puzzled. Usersnap provides the platform for them to voice their confusion instantly. Acting on this feedback, you can rewrite the descriptions, making your website more user-friendly.

Breaking down the potent features of Usersnap:

  • Seamless Feedback Collection: Users can swiftly pinpoint and annotate their experience, providing detailed feedback that adds clarity to their responses.
  • Multi-Platform Integration: Usersnap harmonizes with numerous platforms – integrating your feedback tool with your existing tech-stack is a breeze.
  • Prioritized Issue Tracking: With an organized workflow, you can target pressing issues first, ensuring swift resolution and satisfied customers.
  • Visual Feedback: Users can visually highlight issues, eliminating misunderstandings and speeding up the improvement process.

Usersnap serves as your website’s feedback compass, guiding you through customer opinions and enabling informed decisions that amplify user experience. By integrating Usersnap into your strategy, you create an open dialogue with your audience, cultivate trust, and build a website that stands tall in the competitive digital arena. With Usersnap, you’re not just responding to feedback – you’re crafting a customer-centric digital environment.


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Visualizing your customers’ website experiences can dramatically improve your digital presence. Enter Marker.io – a feedback tool that facilitates insightful, detailed, and precise customer engagement.

Let’s consider an online education platform. Your users stumble upon a tricky navigation issue when accessing course materials. With Marker.io, they can effortlessly annotate and send visual feedback about their snag. This actionable insight empowers you to mend the hiccup swiftly, making your platform an even better resource for your learners.

Diving into Marker.io’s remarkable features:

  • Visual Annotation: Customers can highlight their encounters, lending invaluable context to their feedback.
  • Ticket Creation: Feedback is seamlessly transformed into actionable tickets, keeping your improvement pipeline organized.
  • Integrations Galore: Marker.io fits snugly into your existing workflows with its abundant integration capabilities.
  • Prioritization and Assignment: Sort and delegate tasks based on priority, enabling a smooth, efficient fix-it journey.

Marker.io puts a powerful feedback lens at your disposal, transforming user opinions into impactful change. By incorporating Marker.io into your toolbox, you pave the way for a transparent, interactive dialogue with your users. You don’t just fix issues – you build robust bridges of trust with your audience, fostering a website environment that truly resonates with their needs. In the dynamic world of online platforms, Marker.io is the compass that navigates you to the pinnacle of user satisfaction.

Zonka Feedback

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When feedback transforms into actionable insights, that’s when businesses leap forward. That’s the heart of Zonka Feedback – a tool specially crafted to help you understand the voice of your customers and drive growth.

Customers love your products, but they struggle with the checkout process. Zonka Feedback empowers them to voice their concerns, allowing you to promptly streamline their buying journey.

The magic of Zonka Feedback lies in its powerful features:

  • Real-Time Feedback: Swiftly catch and address customer opinions as they roll in.
  • In-Depth Reports: Analyze and dissect feedback data, illuminating opportunities for improvement.
  • Survey Customization: Tailor surveys to fit your unique brand style and voice.
  • Multi-Channel Reach: Cast a wide net to catch feedback across various touchpoints – website, email, SMS, and more.

With Zonka Feedback, you’re not merely collecting customer views; you’re harvesting a treasure trove of insights that can propel your online boutique to new heights. Engage your customers in a meaningful dialogue and let them know their voices matter.

In the bustling marketplace of the web, every customer interaction holds the potential to set your brand apart. Zonka Feedback helps you capture this potential, turn it into actionable steps, and pave a smoother, more engaging path for your customers. It’s a powerful way to ensure that every visit to your website ends with a satisfied customer.


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Picture an online cooking class provider striving to meet customer expectations and whip up the best possible culinary experience. Typeform steps in as the secret ingredient, offering interactive, personalized surveys that truly engage customers and yield essential feedback.

This dynamic feedback tool flips the conventional survey process on its head – transforming tedious questionnaires into engaging, interactive experiences. Here’s a taste of Typeform’s potent features:

  • Personalized Logic: Tailor the flow of questions based on previous answers.
  • Visual Impact: Elevate your surveys with rich media and a sleek design.
  • API Connectivity: Seamlessly integrate with a wide array of tools and services.
  • Data Analysis: Gain insights from real-time, data-rich reports.

Thanks to Typeform, the flow of feedback becomes a delightful conversation that fuels continuous improvement. With every bit of feedback, the cooking class provider refines their recipes, adjusts their teaching methods, and serves up an even better customer experience. Typeform, in essence, cooks up the perfect recipe for feedback – an engaging blend of form and function that leaves customers wanting seconds.


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Imagine a bustling coffee shop brewing with loyal patrons yet longing to raise the bar on customer satisfaction. UserVoice enters the scene, serving up a powerful blend of feedback tools that help extract valuable insights from customer sentiment.

UserVoice excels in aggregating and analyzing customer feedback – helping businesses stay in tune with their audience’s needs and tastes. Here’s what makes UserVoice a strong shot of espresso in the feedback tools sector:

  • Intuitive Interface: Easily collect and prioritize feedback.
  • Smart Analysis: Utilize AI to derive insights from large volumes of feedback.
  • Seamless Integration: Effortlessly sync with other tools and platforms.
  • Roadmap Feature: Plan your business strategy based on concrete customer data.

Let’s say the coffee shop rolls out a new blend, but its reception is lukewarm. UserVoice captures customer feedback, be it via website or in-app prompts, and compiles it for easy analysis. Patrons who found the new blend too bitter or not robust enough can express their thoughts.

This feedback, in turn, allows the coffee shop to adjust its blend, better cater to its patrons’ palates, and serve up a satisfying coffee experience that hits the spot. UserVoice, therefore, helps businesses like the coffee shop to tune into customer voices, turning feedback into actionable insights, and crafting an offering that’s just the customer’s cup of tea – or coffee, in this case.


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Suppose you’re managing a thriving pizzeria popular for its thin-crust pizzas. However, you yearn to explore new flavors, yet you don’t want to guess your customers’ tastes. This is where SurveyMonkey jumps in, offering a cornucopia of feedback tools designed to peel back layers of customer preferences.

SurveyMonkey is not your ordinary survey tool – it’s a comprehensive platform that transforms customer insights into business growth. Here are the toppings that make SurveyMonkey an indispensable tool:

  • Question Bank: Access millions of vetted and pre-written questions.
  • Customizable Templates: Design surveys that reflect your brand.
  • In-depth Analytics: Deep dive into survey responses for meaningful insights.
  • Integration Power: Combine with other platforms for enriched data interpretation.

Let’s put it into context. You plan to introduce a vegan pizza and need to gather customer opinions. Using SurveyMonkey’s wide array of website and email survey tools, you reach out to your regular patrons and even potential customers. The feedback garnered goes beyond simple ‘yes’ or ‘no’ responses – it explores their preferred toppings, pricing points, and even ideas for promotion.


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Imagine running a bustling online boutique where fashion-savvy customers demand high-quality, trendy clothing. As an owner, you want to ensure that your website delivers an unparalleled user experience. Here’s where Pendo – a powerful product cloud – shines, focusing on providing essential feedback tools that cater to the unique needs of your clientele.

Pendo offers an all-in-one suite that seamlessly integrates customer feedback, website analytics, and guidance tools. Its specialty lies in blending quantitative and qualitative data to enhance customer engagement and retention. Here’s what Pendo brings to the table:

  • Visual Explorer: Capture every click and swipe for in-depth interaction analysis.
  • Feedback: Collect customer sentiments and prioritize actions based on user votes.
  • Guidance: Create in-app messages to onboard users and highlight new features.
  • Roadmaps: Develop, share, and track product plans based on real user data.

Pendo essentially streamlines your journey from capturing raw customer feedback to implementing data-driven strategies. It ensures your fashion-forward clientele always has an in-vogue user experience when shopping at your online boutique. Pendo makes the entire process feel like a well-orchestrated fashion show – glamorous, meticulous, and absolutely customer-focused.


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HubSpot – a titan in the realm of customer relationship management – unites every digital interaction under a single umbrella. It goes beyond the realm of being just another website tool. It’s a true powerhouse, aggregating customer feedback, deploying impactful surveys, and nurturing leads.

  • Marketing Hub: Create and optimize content, nurture leads, and analyze your performance.
  • Sales Hub: Automate sales tasks and improve your conversion rate.
  • Service Hub: Collect and analyze feedback, build a knowledge base, and improve customer service.
  • CMS Hub: Personalize website content, optimize for mobile, and manage your site.

For instance, you could utilize HubSpot’s marketing suite to blast a survey to your subscribers – asking for their favorite cuisines. After collecting responses, HubSpot’s Service Hub enables you to analyze this feedback, helping you fine-tune your content strategy and whip up recipes that your audience craves.


With the 16 feedback tools featured, winning customer loyalty is at your fingertips. No matter your project’s size or type, from popups to console feedback, these tools are ready to help you monitor and improve your website’s quality. With varied price ranges, whether you’re running a startup or managing an enterprise, you have many solutions to choose from.

Live chat, sophisticated session records, surveys, and more can be handled by each platform, which has merits and cons.

Plerdy tool, for instance, offers you the edge with its advanced UX analysis capabilities, standing tall among other options. ?

Feedback tools like Rapidr, UXTweak, Capterra, and others give you the power to elevate your site’s user experience. But the key lies in how effectively you leverage these tools. Small and large companies can reap the benefits of these tools to maximize customer satisfaction. So, don’t wait! Add these feedback tools to your arsenal, and start your journey to stellar customer ratings. ?

Ready to see your website thrive? Sign up for Plerdy’s SEO & UX analysis today! ?

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