How to Conduct a CRO Audit of a Website?

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Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.


Ever felt like your website’s performance is a puzzle with missing pieces? You’re not alone! A Conversion Rate Optimization (CRO) audit is like finding those elusive pieces, and Plerdy is your trusty guide to put them all together. In this article, we’ll take you through a comprehensive CRO audit using Plerdy’s tools, showing you how to transform your site into a conversion machine. Whether you’re a CRO newbie or an experienced webmaster, get ready for some eye-opening insights. With Plerdy, unravel the secrets behind your website’s user behavior and make data-driven decisions that count. Let’s dive in and turn those puzzled frowns into satisfied smiles!

CRO and Its Importance

Have you ever wondered why some websites succeed more than others? It’s not just about the products or services offered; it’s about how effectively a website converts visitors into customers. This is where Conversion Rate Optimization (CRO) comes into play.

CRO is enhancing a website to boost the likelihood that visitors will complete a desired action, like making a purchase or signing up for a newsletter. It involves understanding user behavior, leveraging analytics, and making data-driven changes to improve the website’s performance. In the digital landscape, CRO is crucial because:

  1. Maximizes Return on Investment: By improving conversion rates, businesses get more value from their existing traffic without spending more on acquiring new visitors.
  2. Enhances User Experience: CRO focuses on making websites more user-friendly, ensuring visitors can easily find and do what they need.
  3. Drives Business Growth: Increased conversions lead directly to more sales and higher revenue, fueling overall business growth.

In a nutshell, CRO is not just a tactic; it’s an essential strategy for any online business aiming to thrive in today’s competitive market. By embracing CRO, businesses can improve their bottom line and provide a better customer experience, turning casual browsers into loyal patrons. Whether you’re a UX/CRO junior or a seasoned business owner, understanding and implementing CRO can be a game-changer for your online success.

Understanding the Role of Plerdy in CRO Audits

In the world of digital marketing, data is king. That’s where Plerdy shines, offering tools designed to supercharge your website’s conversion rate. But how exactly does Plerdy fit into the puzzle of CRO audits?

Plerdy is a comprehensive tool that is pivotal in CRO audits by providing insightful data and analytics. Here’s how Plerdy stands out in enhancing CRO efforts:

  1. Heatmaps: Plerdy’s heatmaps allow you to visualize where users click, scroll, and spend time on your site, identifying hotspots and underperforming areas.
  2. Session Replays: Watch real-time user interactions with your website to pinpoint usability issues and visitor behavior patterns.
  3. Event Tracking: With Plerdy, you can track specific user actions, such as clicks on call-to-action buttons or form submissions, to understand how effectively your site engages visitors.
  4. Feedback Tools: Collect direct user feedback to understand their needs and pain points, informing your CRO strategies with first-hand user insights.
  5. A/B Testing Tool: Plerdy provides an A/B testing tool that lets you compare different webpage versions. This feature helps make data-driven decisions about which design or content variation works best for your conversion goals.
  6. Conversion Funnel Analysis: Understanding your website’s conversion funnel is crucial. Plerdy helps analyze the stages of your conversion funnel, identifying where you’re losing potential customers and how to improve these critical points.
  7. E-commerce Tracking: For e-commerce sites, tracking sales performance is key. Plerdy’s e-commerce tracking offers insights into customer behavior, purchase patterns, and overall sales performance. This helps in understanding what drives sales and how to optimize the shopping experience.

Plerdy isn’t just a tool; it’s a CRO audit partner that offers a 360-degree view of your website’s performance. Whether you’re just starting out in UX/CRO or managing an established online business, Plerdy provides the insights you need to make informed decisions.

Preparing for a CRO Audit

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Initiating a CRO audit can feel like stepping into a complex labyrinth, especially for beginners in UX/CRO or online business owners. The key to a successful audit is preparation. Properly gearing up for a CRO audit sets the stage for insightful findings and impactful changes.

To prepare for a CRO audit using Plerdy, follow these essential steps:

  1. Define Your Objectives: Clearly identify what you want to achieve with the CRO audit. Are you looking to increase sales, boost newsletter sign-ups, or enhance user engagement? Having clear objectives helps to focus your audit efforts.
  2. Gather Historical Data: Collect and review historical data from your website. Look at traffic patterns, conversion rates, and user behavior trends. This data provides a baseline for comparison post-audit.
  3. Set Up Plerdy Tools: Install and configure Plerdy on your website. Ensure that all necessary tracking, such as heatmaps and event tracking, is activated to capture comprehensive user interaction data.
  4. Identify Key Pages for Analysis: Not all pages on your website will require equal attention. Pinpoint critical pages such as landing pages, product pages, and checkout pages for in-depth analysis.
  5. Create a Testing Plan: Develop a plan for A/B testing various elements of your website. This plan should align with your audit objectives and focus on areas with the most significant potential for improvement.
  6. Engage Stakeholders: If you’re working in a team, ensure all relevant stakeholders are on board and understand the audit’s purpose and process. Collaboration can provide diverse insights and make the audit more effective.

Preparing for a CRO audit with Plerdy is about laying a strong foundation. By setting clear goals, collecting data, and leveraging the right tools, you can transform the complex process of CRO into a structured and manageable task. This preparation not only streamlines the audit process but also ensures that the insights you gain are aligned with your business objectives, paving the way for meaningful improvements and enhanced website performance.

Conducting the Audit – A Step-by-Step Approach

A CRO audit is like a health check for your website; it identifies areas of strength and spots needing improvement. Whether you’re a newcomer in the UX/CRO field or a savvy online store owner, understanding how to conduct a comprehensive CRO audit using Plerdy is key to optimizing your website’s performance.

Here is a step-by-step approach to conducting a CRO audit with Plerdy:

Setting Up Plerdy on Your Website:

  • Action: Install Plerdy on your site and ensure it’s tracking data correctly.
  • Purpose: This step is crucial for collecting accurate user interaction data.
  • Duration: Allocate time for setup and verification, typically a few hours to a day.

Defining Key Performance Indicators (KPIs):

  • Action: Identify specific metrics relevant to your CRO objectives, like bounce rate, conversion rate, or page views.
  • Purpose: KPIs will guide your audit and help measure success.
  • Duration: Spend a day understanding and selecting appropriate KPIs.

Analyzing Heatmaps:

  • Action: Review heatmaps for key pages to understand where users click, move, and scroll.
  • Purpose: Heatmaps reveal user behavior patterns and areas of interest or neglect.
  • Duration: Dedicate 1-2 days for in-depth heatmap analysis.

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Reviewing Session Replays:

  • Action: Watch session replays to observe real user interactions with your site.
  • Purpose: This helps identify usability issues and visitor engagement levels.
  • Duration: Allocate 2-3 days to watch and analyze session replays.

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Evaluating Conversion Funnels:

  • Action: Use Plerdy’s tools to analyze your site’s conversion funnels.
  • Purpose: Understanding how visitors navigate through your site and where they drop off helps pinpoint areas for improvement.
  • Duration: Spend 2-3 days examining various funnel stages.

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Assessing Form and CTA Effectiveness:

  • Action: Evaluate how forms and CTAs perform on your website using Plerdy’s event tracking.
  • Purpose: This step is essential to understand how effectively these elements convert visitors.
  • Duration: Set aside 1-2 days for thorough analysis.

Gathering User Feedback:

  • Action: Use Plerdy’s feedback tools to collect direct user insights.
  • Purpose: User feedback can provide valuable context to your collected data.
  • Duration: Ongoing, but start reviewing initial feedback after 1-2 days.

Setting Up A/B Testing with Plerdy:

  • Action: Implement A/B tests on your website using Plerdy’s A/B Testing Tool.
  • Purpose: To compare different versions of web pages and identify which elements most effectively improve user engagement and conversions.
  • Duration: Setting up may take several hours, depending on the complexity of your website and the tests.

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Implementing E-commerce Tracking:

  • Action: Activate Plerdy’s E-commerce Tracking feature to monitor user clicks and interactions before a purchase.
  • Purpose: This tool assigns a monetary value to each HTML element a user clicks, enabling you to determine which elements most significantly impact sales.
  • Duration: Configuration can vary but typically requires a few hours to ensure accurate tracking and data collection.

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Compiling and Analyzing Data:

  • Action: Bring together all the data you’ve collected and analyze it in the context of your KPIs.
  • Purpose: This comprehensive analysis is where you’ll draw actionable insights.
  • Duration: Dedicate 2-3 days for data compilation and initial analysis.

Formulating a Strategy:

  • Action: Develop a strategy for improvements based on your findings.
  • Purpose: This step will guide your efforts in optimizing your website’s performance.
  • Duration: Spend a few days to a week on strategy development.

Conducting a CRO audit with Plerdy is a structured journey that requires time and attention to detail. By following these steps, both beginners and seasoned professionals can uncover valuable insights and make informed decisions for website optimization. Remember, a CRO audit’s goal is to collect data and use that data to enhance your site’s UX and boost CR, ultimately driving success for your online venture.

Interpreting Audit Results

A CRO audit’s real value lies in gathering data and how you interpret and act on it. Understanding the nuances of audit results is crucial for beginners in UX/CRO and online business owners. Plerdy’s comprehensive analytics offer a wealth of information, but deciphering this data to make impactful decisions is where the true skill lies.

Interpreting audit results with Plerdy involves several key steps

Analyzing Heatmap Data:

  • Action: Examine the heatmap results for patterns in user behavior.
  • Purpose: To identify which areas of your website are getting the most attention and which are being ignored. This can guide redesigns or content adjustments.
  • Duration: Spend time analyzing different pages to get a complete picture, typically a day or two.

Evaluating Session Replays:

  • Action: Review session replays to observe user interactions and identify any friction points.
  • Purpose: To gain insights into the user experience, including any issues that might not be apparent from quantitative data alone.
  • Duration: Allocate several hours to review a representative sample of replays.

Assessing Conversion Funnels:

  • Action: Study conversion funnel analytics to see where users are dropping off.
  • Purpose: To pinpoint stages in the funnel where users disengage, indicating potential areas for improvement.
  • Duration: Dedicate 1-2 days to analyze conversion funnels for various user paths and actions thoroughly.

Understanding User Feedback:

  • Action: Compile and analyze feedback collected through Plerdy’s tools.
  • Purpose: Direct user feedback can provide context to quantitative data, revealing why users behave in certain ways.
  • Duration: Continuous process, but start by reviewing initial feedback within a day or two of collection.

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Interpreting E-commerce Performance:

  • Action: Review the e-commerce tracking data to understand which elements influence sales.
  • Purpose: To identify which aspects of product pages or checkout processes are most effective in driving conversions.
  • Duration: Allow a day or two for in-depth analysis of e-commerce performance metrics.

A/B Testing Results Analysis:

  • Action: Compare the performance metrics of different A/B test variants.
  • Purpose: To determine which webpage version is more effective regarding user engagement and conversion rates.
  • Duration: Spend a few hours reviewing each A/B test, depending on the number of variants and complexity of tests.

Interpreting the results of a CRO audit using Plerdy is a critical step toward enhancing your website’s performance. It requires careful analysis and a keen understanding of user behavior. This stage connects the dots between data points for UX/CRO beginners and website owners to create a clear picture of user interaction and site effectiveness. By methodically reviewing and understanding each audit aspect, you can make informed decisions to optimize your website, leading to better user experiences and increased conversions.

Implementing Changes and Strategies Post-Audit

A CRO audit is only as good as the actions it inspires. After meticulously gathering and interpreting data with Plerdy, the next crucial step is implementing changes and strategies. This phase is pivotal, turning insights into tangible results, whether you’re a UX/CRO junior or an online business owner.

Post-audit implementation involves several strategic steps

Prioritizing Action Items:

  • Action: Based on the audit findings, list the changes needed on your website.
  • Purpose: To focus on modifications that will significantly impact your website’s performance and user experience.
  • Duration: Spend 1-2 days categorizing and prioritizing actions based on their potential impact and feasibility.

Developing an Implementation Plan:

  • Action: Create a detailed plan for executing the prioritized changes, including timelines and responsibilities.
  • Purpose: A structured plan ensures systematic and efficient improvements, reducing the risk of errors or oversights.
  • Duration: Dedicate 2-3 days to drafting a comprehensive implementation plan.

Testing Changes Before Full Implementation:

  • Action: Use A/B testing for significant changes to ensure they positively impact user behavior and conversions.
  • Purpose: This prevents the risk of implementing a change that might inadvertently reduce site performance.
  • Duration: The testing phase can vary, but allow at least a week for each major change.

Making Gradual Changes:

  • Action: Implement changes incrementally rather than all at once.
  • Purpose: To monitor the effects of each change separately and adjust if necessary, ensuring that each modification contributes positively to the overall user experience.
  • Duration: Spread out the implementation over several weeks or months, depending on the number and complexity of changes.

Monitoring Post-Implementation Performance:

  • Action: Continuously monitor your website’s performance using Plerdy’s analytics tools after implementing changes.
  • Purpose: To verify that the changes yield the expected improvements and quickly identify any areas needing further refinement.
  • Duration: Ongoing, with initial reviews in the first few weeks post-implementation.

Gathering User Feedback:

  • Action: Collect and analyze user feedback on the newly implemented changes.
  • Purpose: Feedback provides direct insights into user satisfaction and areas needing more attention.
  • Duration: Start collecting feedback immediately after implementation and continue on an ongoing basis.

Implementing changes after a CRO audit is a critical step in optimizing your website’s usability. With a strategic approach, guided by Plerdy’s comprehensive analytics, even those new to UX/CRO can make informed decisions that enhance user experience and boost conversions.

Continuous Improvement and Re-auditing

This constant change necessitates a commitment to continuous improvement and regular re-auditing of your website using tools like Plerdy. It’s not just about making changes once; it’s about consistently adapting and enhancing your website to stay ahead.

Continuous improvement and re-auditing involves

Regular Monitoring:

  • Action: Use Plerdy’s analytics tools to monitor website performance continuously.
  • Purpose: Ongoing monitoring helps identify new trends and issues, ensuring your website remains optimized.
  • Duration: This should be an ongoing activity, with weekly check-ins for reviewing key metrics.

Scheduled Re-audits:

  • Action: Plan and conduct comprehensive CRO audits at regular intervals using Plerdy.
  • Purpose: Regular re-auditing ensures that your website keeps up with changing user behaviors, market trends, and technological advancements.
  • Duration: Conduct a full CRO audit every 3 to 5 months, depending on your industry and the rate of change in user behavior.

Implementing Iterative Changes:

  • Action: Implement necessary changes and optimizations based on continuous monitoring and re-audit findings.
  • Purpose: This allows for adapting strategies and website elements to enhance user experience and conversion rates continually.
  • Duration: Allocate time after each re-audit to plan and execute changes, ranging from a few days to several weeks, depending on the scale of required updates.

Gathering Ongoing Feedback:

  • Action: Continuously collect user feedback through Plerdy’s feedback tools.
  • Purpose: Ongoing feedback provides direct insights from users about their experience and the impact of any changes made.
  • Duration: This is an ongoing process, but we regularly review feedback every month to spot trends and areas for improvement.

Continuous improvement and re-auditing are not just best practices; they are essential for the sustained success of any online presence. Using Plerdy for these processes gives you the tools and insights to adapt and thrive in an ever-changing digital environment. This approach is crucial for staying relevant and competitive for both beginners and experienced practitioners in the field of UX and CRO, as well as online business owners. Embrace the cycle of monitoring, re-auditing, implementing, and feedback collection as a routine part of your digital strategy, and watch your website grow and evolve in alignment with your business goals and user needs.


A CRO audit with Plerdy is a direct path to enhancing your website. It’s about making informed changes that boost user engagement and conversions. This process, from data analysis to strategy implementation, is crucial for any online business, big or small. Want to dive deeper into CRO strategies? Check out more articles on Plerdy’s blog for practical tips and insights. Ready to transform your website’s performance? Let Plerdy be your tool for success. Start now and experience the power of effective CRO.

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