Knowing the motivation behind visitor activity on the website is crucial for modern online businesses. It allows them to understand why people complete specific actions, what they want to achieve, or why they fail.
When the volume of website visitors is high, it’s hard to process visitor website activity data manually. That’s why marketers use visitor tracking tools and tracking software. Such software monitors visitor activity on a website, automatically records critical interactions of the visitor on the website and generates meaningful insights. Such software helps marketers analyze campaigns, offer more relevant content, and convert leads. Visitor tracking on the website also benefits sales departments that see when a website visitor is ready to purchase. It’s also helpful for product teams to optimize the user experience and retention.
This article lists the top 14 visitor tracking tools and tracking visitor activity software businesses can use to analyze their customers. Learn what features they have and who uses them.
Visitor Tracking Tools by Plerdy
Plerdy is a fantastic Google Analytics add-on that does more than just provide more information on website visitor activity and the factors driving it up. Plerdy is a collection of tools and software that includes: heatmap tracking, pop-ups, SEO optimization check, visitor session tracking, event and goal tracking, eCommerce performance analysis, and conversion funnel tracking. Therefore, it can assist in resolving the issue that surfaced on the website.
I am Andrew Chornyy (here is my Linkedin profile), and I am the CEO of Plerdy. Dozens of businesses use the Plerdy visitors tracking system. Subaru, MOYO, Ukrposhta, Prom, Huggies, and more brands are among them.
Top 13 Website Visitor Tracking Tools
This section includes the most popular website visitor tracking solutions and facts you should know apart from Plerdy.
Woopra
Woopra is a website visitor analytics software providing real-time data for tracking website visits. It allows synchronizing customer data and tracking of all their actions, not only on the website and in the mobile application, but also from other contact points, such as email, help desk service, and online consultant.
Elie Khoury is the company’s founder and CEO ( LinkedIn profile). The Woopra company is pleased that its website hits tracker software is utilized by such market leaders as RedHat, Informatica, WordStream, APPLovin, and Hewlett Packard Enterprise.
Clicky
This website visitor tracking software was developed by Roxr, a small company based in Portland, OR, the USA, in 2006. They partner with Webs.com, Performancing, and BlogFlux, providing their clients with the capabilities embedded in the tool. Its developers focused on the maximum simplification of formats and forms in which their clients get information on their website visitors. The website hit tracker features real-time data and visitor segmentation. It allows for filtering and sorting by any column to quickly find what works and what needs improvement. The Clicky tool tracks individual visitors and activities on the website.
Fathom
Fathom is a minimalistic and easy-to-use website visitor tracking software for real-time website visitor tracking. The creators of the website visitor checking service claim that it is “an alternative to Google Analytics that does not compromise the privacy of visitor data.” Fathom Analytics is an anonymized website analytics service provided by Conva Ventures Inc, enabling the owner to gain insight into their website or web app usage by users without identifying them. The data collected is anonymized using hashing technologies.
Paul Jarvis and Jack Ellis (tweet @JackEllis) are the co-founders of Fathom. Their team is based in Canada. IBM, Laravel and GitHub are the clients of the company.
Matomo
Matomo is an open-source website checking software that is a worthy alternative to Google Analitycs to check visitor website quantity. This website service will track and count all visitors to the website, transmit data about the source of the transition (both on the Internet and geographically), and check the entry and exit pages. Don’t forget about the customizable control panel, the ability to run A/B tests, heatmaps, a tag manager, the ability to record sessions, and a bunch of other interesting features.
Matthieu Aubry (here is his LinkedIn) is a founder of Matomo. The company’s remote team members are primarily based in New Zealand but also Germany, Austria, the United States, France, and India. The community is global, with a strong core in Europe. Ahrefs, the United Nations, and Nasa use the company’s services.
Adobe Analytics
Adobe Analytics is a website analytics and content optimization software for visitor tracking. It allows you to use multiple interaction channels with consumers and visitors to the website. As well as conduct a thorough analysis to understand how to attract, engage and retain your audience for closer interaction with the audience and conduct successful marketing campaigns. Gets real-time analysis of over 80 metrics from websites and mobile apps. The use of the software allows you to perform multi-level segmentation, compare reports, analyze data obtained from different sources, and study user behavior on the website and social media.
The headquarters are in San Jose, CA. Shantanu Narayen is the chairman and CEO of the company.
Watch Them
The software that combines website statistics services, online diaries, and other services for a wide audience. The website visitor tracking software provides high-quality tools for collecting, processing, and analyzing data on website traffic. Data processing capabilities and graphical display of results are supported. Website statistics include data on website traffic and an estimate of visitors per day, week, and month. It is possible to track the key queries for which the transition occurred and the sources of transitions. In addition, the function of comparing the percentage of the number of transitions for a specific request with other websites is supported. Also, the software can provide tracking information about the geo-component of visitors to the website and what browsers they use.
DNS, Shopee, and Welhof use the services of the company based in Toronto, Canada. And the Chief Executive Officer at WatchThemLive is Luna M Valenzuela.
Mixpanel
Mixpanel, currently led by CEO Amir Movafaghi, provides self-serve product analytics. It monitors user behavior on the web and mobile applications and generates custom reports based on the collected data. You can see which user categories engage and retain best, build funnels, create cohorts, and segment data. Mixpanel also includes a team dashboard that enables an entire company to collaborate and share the same data.
Mixpanel claims to have over 6000 existing customers, including GoDaddy, Lemonade, Yelp, Expedia, and ZipRecruiter.
Kissmetrics
Kissmetrics is a behavioral analytics platform Hiten Shah and Khiladi Poswal started back in 2008 in San Francisco. It’s a person-based analytics solution you can use to optimize a SaaS product or an eСommerce website. Kissmetrics for SaaS generates reports on new trial starts, subscriptions, churns, monthly recurring revenue, time to signup/new feature adoption, and other activities critical for product teams. ECommerce Kissmetrics’ plan supports Shopify integration and tracks total sales, revenue, new visitors, add-to-cart and macro conversion rates, and website searches.
Lucidchart, SendGrid, Unbounce, Carvana, and Microsoft use Kissmetrics.
Google Analytics
Google Analytics, the most renowned website analytics solution, was launched in 2005. Marketers usually integrate it with other tools as an additional source of information. Google Analytics tracks session duration, the number of pages per session, traffic source, bounce rate, and conversions (goals). Here you won’t find information on what actions (e.g., clicks, scrolls, hovers) users completed on different pages. Google Analytics provides general information about user traffic. You can see how users find your website, detect the most popular pages, or learn what user groups are the most common.
Based on BuiltWith’s data, around 28 million sites use Google Analytics.
Salespanel
Salespanel is an Indian company from Pune, Maharashtra. They offer a website analytics platform for B2B marketing and sales teams. This software identifies website visitors, tracks their actions, and captures leads from different channels. It ensures a single customer view to align the efforts of marketers and sales reps.
Salespanel has a strong focus on lead analytics and management. It runs lead tracking, identifies qualified company visitors for lead generation, and alerts your sales team when people are ready to convert.
SMI, N-iX, Fox Smart Business, AppyBee, and Nopio use Salespanel.
Hitsteps
Hitsteps is a company from Kuala Lumpur, Malaysia, that provides website analytics for online businesses of all sizes. Founded by Armin Nikdel, this platform combines real-time visitor management with live chats. You can follow the navigation path of every visitor to learn how they browse the pages. Hitsteps also enables you to interact with leads while they stay on the website. It’s a unique opportunity to communicate with people via the online chat widget to answer their questions or sell something. Apart from the mentioned features, Hitsteps also supports a dashboard with live reports, browser usage statistics, heatmaps, page speed meters, and profiling.
Tata Steel and Jade Global use Hitsteps.
SimilarWeb
SimilarWeb is an Israeli company founded in 2007 by Or Offer. It slightly differs from other solutions in this overview. SimilarWeb is a platform that measures the total traffic coming to different websites in a specific niche. You can view Top Websites, Android Apps, iOS Apps, Browsers, Search Engines, and other rankings to understand how people navigate the web. This approach doesn’t give a granular look at user activity but allows you to get the big picture. You learn competitors’ top traffic sources to analyze the market and build a strategy that will help you outperform others.
Walmart, Adobe, DHL, Adidas, Google, The Economics, and many others use SimilarWeb.
Web-Stat
This website tracking tool provides versatile statistics on traffic. You can view how people use the website right now with live analytics. It also collects information on individual visitors and measures referrals, conversions, bounce rates, time on the website, and other metrics. With Web-Stat, you can enjoy 46 traffic reports to fit any needs.
AnaSpec, Homestead Technologies, and Mistral Solutions use Web-Stat.
Above, I’ve enlisted the 14 best software for tracking user behavior. Use them to track the behavior of your website’s visitors to identify and fix the weaknesses in its UX.
Conclusion about Website Visitor Tracking Software
Businesses have many visitor tracking tools to choose from. You can measure every customer activity or use generalized statistics. The right tool will simplify the research and generate real-time insights that can help you maximize your business achievements.