Thanks to YouTube, anyone can become a director or a producer. At the very least, you should think like them because you have to attract and entertain people so that they will have a desire to become subscribers. If you’re thinking of scrapping YouTube, believing that its glory days are long gone, consider the following:
- About 5 billion videos are viewed on YouTube every day. To ignore such an active audience and not establish yourself on the platform is a huge mistake.
- YouTube has over a billion users – nearly a third of all Internet users.
- The number of people watching YouTube daily has grown by 40% in the past three years.
- YouTube’s mobile ad revenue has doubled.
“But you shout, I’ve been doing YouTube videos for years, and I don’t see results!”. You do not see results not due to YouTube’s fault at all. In this article, you will find how to increase YouTube subscribers.
20 Tips on how to increase YouTube subscribers
You will find 20 working tips on promoting a YouTube channel from scratch and increasing YouTube subscribers.
Put Your Audience, Rather Than Revenue, First
The information you give the viewer should be new, unique, and attractive. Talk about what you know. Don’t cover many topics; choose one, perhaps a highly specialized one. Then you are sure to find an audience. And it will like your videos. T-Series, SET India, and SAB TV stick to this tip.
Define Your Value Proposition on YouTube
The description is a short story about the channel. You don’t even have to try to write a lot. YouTube only allows up to 1,000 characters of text. Tell who you are and what content you make, and encourage people to subscribe to your channel. For example, if you make unpacking videos, you can write “Unpacking stuff from AliExpress.”
Keywords will be appropriate in the description as well. The main thing is to make them look natural. Kids Diana Show, WWE, and Movieclips use this tip.
Double Down on YouTube Content that Works
Of course, this won’t be easy for many YouTubers. But even if you can’t double down videos on popular topics, do it regularly. Users won’t want to subscribe to the channel if you haven’t uploaded new videos in a while. Posting four new videos weekly and not reminding yourself of the month is not a nice idea. Instead, double down content that works coherently. netd müzik, El Reino Infantil, ABS-CBN Entertainment double down popular content.
Create an Engaging YouTube Channel Trailer
A trailer summarizes who you are, why your videos are valuable, and why they should continue to be interested in what comes out. That way, you can generate curiosity from the very first seconds.
Create a trailer for the channel like a movie trailer. You won’t go to the movies if the trailer doesn’t interest you – the same goes for your videos.
Take a look at successful competitors. What do they do in their channel trailer that attracts many viewers and subscribers? Then, make conclusions, think about what tricks can appear in the channel trailer, and don’t be afraid to change them over time. For example, LittleBabyBum ®, PewDiePie, and YRF create engaging trailers.
Ask your viewers to subscribe.
You probably know how to create compelling calls to action. So why not use them in videos to ask your viewers to subscribe? This will increase the number of subscribers. All YouTube channels do this.
Verify your Google account
You must pass the confirmation process if you want to create long videos (more than 15 minutes). Go to www.youtube.com/verify and follow the instructions.
Interact with your audience and make friends (a.k.a. build community)
The Community tab allows for better interaction with the audience. You can:
- Create polls and votes
- Ask viewers for advice
- Find out the audience’s interests
- Publish additional content (e.g., backstages, gifs, photos)
- Post news about the channel or related topics
The advantage of the community is that information from it is displayed on the YouTube home page and is visible to everyone, not just channel subscribers. Ed Sheeran, JustinBieberVEVO, and SMTOWN like this tip.
Create effective channel branding
The videos’ content and design influence the desire to subscribe. A beautiful, well-designed channel inspires trust and a feeling that the author is serious about his work. Galinha Pintadinha, FGTeeV, Selena Gomez, Shawn Mendes and TheEllenShow are great examples.
Use “Power Playlists”
Playlists make it easier for people to find videos. They can boost search rankings. The next video in the list launches with automatic playback after the previous video is finished. You can experiment by including a few videos in playlists that you didn’t create but are very popular.
Playlist descriptions can also include keywords and open up new search possibilities. Sesame Street, CookieSwirlC, Gaane Sune Ansune, Bad Bunny and Shemaroo are great examples.
Publish Long Videos
Despite the study that will be mentioned below, create long videos. Some people love long videos and are willing to watch them intermittently every day. So giving them up completely is not a good option. DisneyChannelLA, LEGO, TEDx Talks, rezendeevil, one31, and Markiplier like long videos.
Promote Videos On Your End Screen
There are interactive banners at the end of the video (you need to save 5-20 seconds for them in advance at the end of the video). You can use them to recommend other videos, playlists, and channels and encourage people to subscribe or click a link to the site. TV3 Official, Spinnin’ Records, and CVS 3D Rhymes adhere to this tip.
Use a Brand Watermark
Did you know that YouTube allows you to add watermarks to your videos? You can create a watermark, which, when clicked, will cause viewers to subscribe to your channel. This elegant and simple method can work wonders because users will never forget to subscribe to your channel. As a result, you’ll finally be able to say the hackneyed phrase “Subscribe to my channel!” less frequently. Rotana, Trap Nation, and Rajshri use watermark.
Look for Popular Keywords on YouTube
Use the following tips:
- Include keywords in your headlines. Also, try to keep titles no longer than 50 characters.
- Add subtitles to every video. This is a kind of text for the video, which will improve indexing.
- Optimize the description. Do not saturate it with keywords. Instead, make the text exciting and high quality.
Pay attention to the abovementioned tips. BuzzFeedVideo, Bruno Mars, Luisito Comunica, Alan Walker, and zeetv like this tip.
Improve the Production Quality of Your YouTube Videos
You don’t need an expensive camera to make professional videos. Today’s smartphones are a great alternative. But, of course, it would help if you had a simple background, a studio light, and a tripod. Of course, it will depend on the video format, but even essential equipment will make a picture more professional.
Consider Turning Long Videos into Multiple Short Videos
Are your videos 30-60 minutes long? Of course, long videos are not suitable for YouTube. They should not exceed 5 minutes.
Why? Plenty of research confirms that users’ attention span is shortened. According to HubSpot, the ideal video length for YouTube is 2 minutes. So, consider this tip: BangtanTV, MrBeast, Katy Perry, Felipe Neto, and Dude Perfect.
Create Evergreen YouTube Videos
Evergreen YouTube videos get archived views and remain relevant irrespective of time. So it will be fantastic if you do only evergreen videos. Your work will not be wasted because these videos will bring you money and subscribers the whole year. Wiz Khalifa, Jimmy Kimmel Live, Aaj Tak, Goldmines Telefilms, and Henrique e Juliano are great examples.
Append your Channel URL with the subscription string
This is a great trick. You need to append the channel link with “?sub_confirmation=1”.
Before: https://www.youtube.com/channel/UCiGm_E4ZwYSHV3bcW1pnSeQ
After: https://www.youtube.com/channel/UCiGm_E4ZwYSHV3bcW1pnSeQ?sub_confirmation=1
When users click on the link with “?sub_confirmation=1”, they quickly see the pop-up to subscribe to your YouTube channel.
Create a plan (and script) for your videos
Try not to improvise. Plan the script, proofread and edit it until getting the desired result. Make it a rule to write scripts. You can take videos to another level by mastering this art to perfection. BLACKPINK, HYBE LABELS, Cocomelon — Nursery Rhymes, and 5-Minute Crafts use this tip.
Increase your uploading frequency
Whether you’ve been active on YouTube for a while or are just starting, you should consistently post videos and increase frequency. That’s how you build a long-term and reliable relationship with your viewers. In addition, you develop a habit of watching your channel regularly by determining how often you post on YouTube.
Remember that if a viewer sees that you haven’t posted a video for a long time, it doesn’t make sense for them to become subscribers. Likewise, people won’t subscribe to your channel if they don’t know that you create content regularly.
Also, don’t be afraid to rework your videos after a while, just as you should consider repurposing old blogs and optimizing them. Don’t be scared to revisit the topic, change it, provide updates, or add more data. Vlad and Niki, GR6 EXPLODE, Canal KondZilla, and Like Nastya are examples.
Optimize YouTube Titles for CTR
If you want to have a lasting impact on your search rankings, do your keyword research for videos using SERP. Some keyword searches almost always produce video results. So if you can find the keywords that make the most video results, you can use them to boost video search rankings.
When writing descriptions and video titles, include these keywords, especially long ones. Likewise, when creating headlines, ensure you have actionable words as if you used titles and meta descriptions for your website.
If your headline doesn’t stand out, the likelihood of someone clicking on your video among thousands of results is doubtful. British Pathé, Bozeman Science, Infobells — Hindi, Venus, and The Coding Train like this tip.
Use the right tools
There are many helpful tools on the web. Some help you make videos, and others promote them. In addition, tools will increase your YouTube subscribers. So don’t miss such an opportunity. Crash Course, Mark Crilley, and The Write Channel with Nicola Monaghan pay attention to special tools when promoting their channels.
Conclusion
Conquering YouTube and finding success may seem overwhelming, but increasing subscribers is possible if you put effort into your goal. The real magic of growing an audience on YouTube is consistency.
Review your content and analytics to see what’s working and what’s not. This is the only way to provide quality content your audience is genuinely interested in.
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