Digital marketing

How to Start a Blog [Guides 2021]

11 May, 2021

Blogging has become a popular means of communicating and broadcasting news and information. There are millions of blogs and posts online, as it is a great way to express yourself and also a great way to share information with others. Moreover, you can also make money by sharing your blog’s content and views. Starting your blog can seem stressful and threatening; however, it is not that scary. As soon as you start posting, you will learn the trick of it. It’s just important to properly configure the blog before publishing posts and promote the content

As a beginner, you must be wondering how to start a blog and be a successful blogger. So, whether you are a teenager or a retired person, you can start your own blog quickly. In this digital world, the internet is exploding with huge growth right now as the number of people on the internet is increasing day by day. This growth explosion means more potential readers and a broader target audience for your posts. So, if you plan to start a blog, this is the best time for you. This guide will help you start a blog for beginners or make money with a beginner blog.

You will learn how to choose a niche, create the first article, and start promoting blog posts.

Contents

select-a-niche

Select a niche

understand-target-audience

Understand your target audience

choose-a-unique-name

Choose a unique name

create-a-logo

Create a logo

pick-a-domain-name

Pick a domain name

choose-a-web-hosting

Choose a web hosting

select-blogging-platform

Select blogging platform

select-blog-design

Select blog design

fill-empty-blog

Fill your empty blog

install-analytical-systems

Install analytical systems

conduct-competitor-analysis

Conduct competitor analysis

create-blog-structure

Create a blog structure

create-editorial-calendar

Create an editorial calendar

make-content-plan

Make a content plan

write-first-blog-post

Write your first blog post

pre-promotion-your-blog

Pre-promotion your blog

promote-blog-email-marketing

Promote blog with Email marketing

promote-blog-social-media

Promote blog in Social media

promote-blog-relationship-marketing

Promote blog with Relationship marketing

promote-blog-paid-marketing

Promote blog with Paid marketing

make-money-blogging-online

Make money blogging online

Select a niche for your own blog

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Before learning how to start your own blog or create your own belongings, you must first find your niche. A niche is defined as a subject or theme you will write about on your blog. To become a successful blogger, you will have to choose the right niche and work to get the best knowledge on this subject. Therefore, choose what suits you, that interests you the most. By selecting a niche and getting your own perspective, you will distinguish your own ideas from your competitors.

Before choosing the niche of your own blog and starting to write posts, ask yourself these two questions:

1. Would you enjoy knowing about this topic?

If you do not like the niche, it will appear in your writing. No matter what subject you choose, you must love it, and, naturally, you are curious about the topics covered in your blog posts.

2. Do other people find this topic interesting?

You may feel like only you are obsessed with cooking or fitness. However, there are others.
Do a quick Google search, and you’ll find thousands of results targeting people like you. If the offered posts are related to your topic, the blog you start is more likely to become successful

TOP 3 Fashion Blogs

1. Mashable

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Mashable is a news website, and a chief fashion, tech products, innovations, and lifestyle blog. It also includes news related to entertainment, culture, and science. It provides material that can shape our society fashion and bring change for social well-being. Visit Mashable to top up your fashion lifestyle and read posts about the latest trends.

2. Business Insider

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This blog is only called Business Insider because The business news was already taken. Jammed pack with news about fashion, music and modern-day art posts Business Insider is a great example of how a blog you start can evolve with the time.

3. Gizmodo

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These guys are out to assist you in developing your fashion style, the Gizmodo way. They really go out of their way to bring style in original and entertaining ways.

TOP 3 Travel Blogs

1. Maptia Travel Blog

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Using maps for storytelling is tough right now. Maptia allows its users to search for places according to the experiences of others in the past and shares the personal experiences of new travelers when they reach their destination. Visit Maptia Travel Blog to see how people are posting about travelling and use their tricks to start your own blog.

2. Anywhere We Roam

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Anywhere We Roam is a travel blog designed to help you get more out of your travel with our detailed day-by-day itineraries. This travel blog is a beautiful blog that has a sociopolitical angle. If it is city breaks that you are looking for, then one of the best online sources to visit would be Anywhere We Roam.

3. Notes From The Road

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This travel blog site offers excellent advice to travelers and detailed posts on how to start planning a journey. If you have some clarifications to be made about travel-related issues, you could always visit Notes From The Road. This is one of the most popular interactive travel blogs going around nowadays.

TOP 3 Food Blogs

1. Fit Men Cook

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This is a food and lifestyle blog. Here you will find posts for food lovers men and for men who loves cooking and have interest in vegan eating, this blog has many recipes to choose from. They are perfectly suitable for those who start healthy cooking and lack experience

2. Love & Lemons

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Love & Lemons was begun to showcasing all the amazing meals cooking in New York. Since its start, It is perfect for anyone looking to find the next best food restaurant to dine in. From the front page, you will immediately be guided to tons of articles on cooking and blog posts with tips.

3. Recipe Girl

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Recipe Girl intends to help the restaurant by giving constructive feedback during each Food Tasting Event they attend. This blog focuses on quality recipes described in step-by-step posts.

TOP 3 Design Blogs

1. A Beautiful Mess

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A Beautiful Mess has become a go-to reference for all designers. The site stays active with a hyper-engaged global designer audience and contributor base.

2. The Design Blog-TDB

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It was created so that fellow designers who were on the hunt for design inspiration could stay inspired, informed, and out of trouble. The blog includes posts in over 20 categories that will come in handy to those who start their career and experienced designers.

3. Design Milk

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Design Milk serves up informative reviews on the latest logos and identities. The site brings together designers with great design  ability from around the world each year to exchange ideas.

TOP 3 Sports Blogs

1. Survivinggrady

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Survivinggrady is a place where you can get picks on upcoming games in all sports. What we love about this blog is you can get advice from members of the community just like you and a panel of premium tipsters.

2. Deadspin 

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Deadspin is an ideal place to start because it does not just give you general information about the sport. It shows you where to bet. With a team of veteran gamblers, they have combed through a range of betting platforms and given comprehensive reviews of each of them in their posts.

3. 99Boulders 

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Sometimes you need to get the big picture of the sport you are in to. This is what 99Boulders blogs will provide for you. Professional tips is a great idea you should consider starting your blog and postings.

TOP 3 Lifestyle Blogs

1. Sincerely Jules

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Sincerely Jules is a mixture of style, travel, and food with some life skill tips thrown in. The owners keep their full identity under wraps writing easy to read posts full of lifestyle tips and advice on how to start changing your style.

2. Zoe Sugg

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This lifestyle blog is mainly about craft, home decor, and recipes. The site is mainly how-to posts with a little style advice written around their family lives in the Midwest.

3. A Cup of Jo

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A Cup of Jo is an upbeat blog about baked goods and crafts. The author Sam Ushiro is an industrial designer, stylist, and donuts lover!  You can feel her energy through the computer screen (so much so that it’s contagious). If you need a boost, bookmark this site!

TOP 3 technical blogs

1. The Verge

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The Verge is one of the leading blogs and channels in the region for teaching programming and web development. The founder has a dedicated YouTube channel for programming and web design lessons.

2. Wired 

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They aim at providing high-quality and specialized articles in different tech fields. Wired mainly focuses on programming, marketing, and freelancing posts. In addition to specialized certificates and educational articles about programming and web development.

3. TechCrunch

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TechCrunch is a website that publishes news, articles, and educational lessons in several fields of technology. The website publishes daily updates on new web services, apps, startups, and new devices.

TOP 3 Book Blogs

1. Book Riot

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Book Riot is about just everything! If you are a reader who finds pleasure reading across all genres, then this is the perfect place to start.

2. Bookforum

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At Bookforum, you’ll get fantastic blog posts talking about personal book reviews across all areas. One of the distinct benefits you get reading any review by a consumer is that you get to know what that particular person has experienced.

3. Reedsy 

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Are you an ardent lover of literature? If yes, then this should be the ultimate book for you. Even though it still publishes its work, the daily blog posts on essays, reviews, and interviews are extremely beneficial. The blog posts also help authors to start their career.

TOP 3 Fitness Blogs

1. Nerd Fitness

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The site Nerd Fitness looks at topics ranging from healthy meal plans, great workouts, attitude towards Fitness, and making fitness fun. His blog is relevant to anyone interested in a healthy lifestyle, whatever their level of Fitness.

2. Runtastic

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This blog is for those people who like to see the lighter side of life. The blog is not packed with tips on a better technique or how to train for a marathon, but it is an honest account of the highs and lows of staying active and, as such, it is both readable and a blog many of us can relate to.

3. Muscle and Fitness

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This is one of the severe fitness followers. Muscle and Fitness are jam-packed with advice, discussion, news, and reviews about anything current in the world of health and Fitness. It is written by a team of coaches, trainers, and fitness junkies and is a go-to site for anyone interested in increasing their knowledge around health and Fitness, and starting workouts.

TOP 3 Photography Blogs

1. PhotoFocus

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PhotoFocus is an online magazine focusing on photography and lens-based media in the UK.  They help to promote engaging thoughts on artists’ work to their readers in more than 120 countries around the world.

2. Photo Shelter

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The blog was built by a self-taught photographer who aimed to make the process of learning photography accessible and understandable for beginners. His goal was to make a high-quality website with photography examples that can help his readers to understand and apply the techniques from his content.

3. Joe McNally

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Although Popular Photography was first and foremost a print magazine, it has since shifted some of its focus toward creating an in-depth online blog for photographers. Start following it if you like professional photos backed with stories.

TOP 3 Music Blogs

1. That Grape Juice

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That Grape Juice is pretty much the premier place to get your Los Angeles hip-hop news. This blog isn’t just for those living in the US — it’s for everyone and anyone who loves hip-hop.

2. Earmilk

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This is one of the top destinations for any emerging or nationally recognized artists to land their music, which also makes it one of the best places to discover new music. Boasting their playlist featured with talent, they also blog quite a bit with premieres, reviews, and general hip-hop news.

3. The Line of Best Fit

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This site does not only goes all-in with their features, but that shows you the view count of every article so you can get a feel for what’s resonating and what people are listening to. They also do a round-up of the Top 10 Submissions they receive each week.

TOP 3 Cooking Blogs

1. Vegalicious Recipes

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Vegalicious Recipes, a plant-based recipe blog, offers inspiring culinary and lifestyle tips for anyone looking to cook healthy food. If you are moving to a vegetarian or vegan diet, make sure to head to the Vegalicious Recipes “Vegan 101” page for tips and insights.

2. Budget Bytes

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Budget Bytes blog offers vegan recipes and video tutorials that will help any cook longing for healthy options. If you want to explore some new vegan recipes, make sure to check out Budget Byte’s recipes section.

3. Food52

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Food52  runs a healthy lifestyle and food blog, and frequently posts “investigations” about controversial food subjects such as GMOs, fast food, and much more. The Food52 offers a “start here” page that outlines the broad range of topics that she covers on her blog. If you want to start a cooking blog, Food52 will be one of your key competitors.

TOP 3 News Blogs

1. The Verge

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Another tech heavyweight  news blog, The Verge sets itself apart from its competitors by part of its editorial line focused on science news. This news media are essential for the tech press and will allow you not to miss any of the latest fundraisers, rising start-ups and other analyzes from the best journalists in the field.

2. Fast Company

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These new media sources have a slight to moderate liberal bias. However, they regularly bring out realistic information that uses loaded words (phrasing that attempts to persuade listeners by using plea to emotion) to help liberal causes.  These sources are usually trustworthy for information, although they may require more study to start becoming an expert in a particular topic.

3. NME

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This news site is truly versatile. The company has resisted limiting the site’s topics and prefers to cover whatever is hot or interesting at any given instant. The blog offers information on a myriad of topics, ranging from politics to the green movement and comedy. Start reading it if you are well-versed in multiple domains

TOP 3 Business Blogs

1. Copyblogger

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The promise of the American blog Copyblogger has the merit of being clear. Copyblogger distills its wise analyzes on the business. Copyblogger posts many times in a single day. They post about everything business wants. They also have a useful podcast.

2. Mixergy

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Much like Coppyblogger, Mixergy is all about interviewing business owners because one of the best ways to start gathering entrepreneurial knowledge is to learn from others. It constantly receives founders and creatives sharing their stories, often explaining the solutions they have been able to find too difficult problems, which most entrepreneurs might face. Thus, Mixergy is an ideal starting point for a dynamic business owner.

3. Foundr Blog

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Foundr helps young entrepreneurs to build and grow their own successful businesses. This blog site  help in aspiring entrepreneurs through the Foundr blogs, magazine, books, podcast, and online courses that guide people on how to start a business

Understand your target audience for a blog from scratch

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You cannot create useful content for your blog until you don’t understand your readers. You need to focus on your target audience because to be successful in a marketing campaign, and you need to know who you are targeting and why. For understanding your target audience for a blog from scratch, perform thorough research on your target audience to understand the challenges, desires, and weaknesses of your target audience and customize your content to meet and resolve those needs. Writing your blog from scratch around the readers will help you create valuable content and make a great start.

Determining the target market is a challenging part. Develop the buyers’ personality to improve your information about the target audience. Then start to create and write content for your blog from scratch that you think your audience will read and enjoy. By understanding your target audience, it’s easier to determine on what topic and how to start writing content for your blog from scratch and make money. Here are some tips for you to practice to understand your target audience for your blog from the scratch

  • Look at your existing customers
  • Take a look at your competition.
  • Select the exact demographics to target.
  • Analyze your decision before starting.

Once you know who you are targeting, it becomes much easier for you to understand what methods you can use to communicate with them. You must be wondering how to understand your target audience to make money from your blog. Here is how you can understand the target audience for your blog from scratch

  1. Look at the terms or keywords your target audience is looking for.
  2. Talk to the persons in your business who are in direct contact with prospects and customers every day.
  3. Use internet forums to find out what your target audience wants to know.
  4. Knowing about the specific content that brings customers to your site can give you a lot of information about your audience.
  5. Use social media to understand the behavior of your target audience through crowdsourcing and monitoring on social media.

Get better results and make money from the start by understanding your target audience for a site from scratch. These people are most likely to follow your web resource. Always keep them in mind when you start your own blog.

Choose a unique name for your own blog

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Choosing the right name for your blog is an important decision when you start. It plays a significant role in branding, search engine optimization (SEO), and marketing for your blog. However, it is quite challenging and demanding to find an attractive name for your blog. Fortunately, many smart name generators can help you come up with good name ideas at the start.

As a beginner, you must be wondering how to choose a unique name for it. A good name is short, unique, and unforgettable and has main keywords. The name is the main theme of your entire website. This makes it easier for people interested in this topic to find it. Making the name of your blog unique can help build a strong brand. Although you choose a common or generic name, it will be difficult for people to distinguish your blog from others.

Here are some things to keep in mind when choosing your blog name:

  • Take the time to think about the meaning of your blog’s name.
  • Think what will be your blog going to be about?
  • Consider who will be your target audience?
  • Think of what would be the tone/sound of your blog?
  • Consider, will you build your brand around the name of your blog?

Still, wondering how to find a good name to start your own blog?

Here are some steps on how to come up with a good name. Follow the steps below to find and choose a good name.

Skimming a good wordlist

Something is amazing about skimming a good wordlist that goes beyond any other way to find new interesting words and come up with a unique name for your own blog.

Perform research

It might sound unnecessary, but doing your research on the types of blogs you will be competing with will give you an idea of ​​the kind of name that will work for your blog when you start.

Take inspiration from your favorite literature

Follow the advice of the best authors in the world and draw inspiration from your favorite literature to come up with the best name for your own blog at the start.

Play with the words

Start playing with words to come up with the perfect name.

These are some proven methods that can be used to create your own attractive name when you are wondering how to come up with your blog name.

Your blog’s icon will play a crucial role in the marketing strategy you need to start an effective brand. Not only does your logo need to be unique, but it has to give customers an idea of what to expect from your business. If you’re not sure how to create an effective logo for your blog, you certainly aren’t alone. Luckily, you can use software programs to create icons, and it’s even possible to make a logo for free. You can use a tool like this to create icons without paying a penny.

However, this is not the only graphic design program that will let you create a logo. This is another example of an online graphic design program you can use. If you have a large enough budget, hiring a professional graphic designer can be a great way to create a perfect icon for your blog. Even if you have no experience to guide you in the right direction when it comes to your logo, they’ll be able to guide you towards the right imagery to use on your company’s blog.

Pick a domain name for a blog

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If you’re wondering how to create an effective blog, you’ll need to start by learning how to pick the right URL. The domain you pick to create your blog should be equal to your blog’s name. In addition, it’s important to make sure that you pick a .com domain for your blog rather than one that has another suffix. Domains with a .com suffix tend to get higher search rankings than ones that end with something else. Keep this in mind from the very start. Your domain name should contain the name of the business you create or something similar to it.

If it doesn’t, people might be unsure how to tell if they’re on the right site or not. It also could make it harder for you to rank well with search engines. However, don’t be surprised if the domain name that was your first pick has been reserved, which will make it important to have several domain name ideas to pick from.

Many business owners wonder whether they should pick a domain name that has already been established or build their website from scratch. While you’ll need a significant amount of money to start with a site that already has a substantial amount of traffic, you could give your brand a head start if you pick a domain that has already been established. As a result, many business owners feel that this is likely to be well worth the extra expense.

Choose a web hosting account and set up a blog

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If you’re wondering how to create an effective blog, you’ll need to start by learning how to pick the right URL. The domain you pick to create your blog should be equal to your blog’s name. In addition, it’s important to make sure that you pick a .com domain for your blog rather than one that has another suffix.

Domains with a .com suffix tend to get higher search rankings than ones that end with something else. This is because your domain name should contain the name of the business you create or something similar to it. If it doesn’t, people might be unsure how to tell if they’re on the right site or not. It also could make it harder for you to rank well with search engines.

However, don’t be surprised if the domain name that was your first pick has been reserved, which will make it important to have several domain name ideas to pick from. In this case, we recommend that you review the name of the blog and make sure that there are no similar companies/blogs with this name.

Select the best blogging platform: where to start a blog?

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To determine where the best place to start your blog is, you need to find the right blogging platform to start it. Luckily, there are lots of options that you can choose from when you start as a website creator, but the most important thing to consider is that you create a website on a platform that’s easy to use. However, it’s also essential that you compare the prices of different website builder services before you decide where to have your site hosted at the start.

Blogging platforms vary significantly in price, which is a significant factor to consider if you’ve decided to start a business in today’s uncertain economic times. Furthermore, it’s important to choose a website builder service where features make it easy to launch a high-ranking site.

Luckily, many platforms offer features that make it easier for you to choose your keywords. While you’ll find a place to start a blog for free, most business owners find that they need to upgrade because it’s difficult to start making money with a blog that you create for free. Free platforms generally offer a limited range of options for a creator, and it can be harder than you’d expect to switch from a free service to one that a creator will need to pay for.

To help you choose the best platform for your blog, we have prepared a detailed overview of 7 different platforms (WordPress, Wix, Weebly, Tumblr, Medium, Ghost, Blogger). After this review, you will choose a platform and follow the instructions to create your own website. When the platform is right, the start of a blog happens more smoothly.

How to start a blog website on WordPress (www.wordpress.org) – Detailed instructions

Before starting a WordPress blog, it’s worth finding out more about it. WordPress is a content management system. 30% of websites worldwide are based on it, and their number increases all the time.

From the very beginning, WordPress was designed for creating blogs, but due to its flexibility, such blogs can be easily transformed into small online stores (up to 100 goods) or a portfolio. WordPress is currently one of the most popular CMS for creating blogs as it has many features. Hence, when you start a blog, you should definitely consider this option.

A WordPress blog can be created two ways:

  1. The first way may require a developer’s help as you need to download the latest WordPress version here and install it on the server. Depending on the server type the installation process can be automatic.
  2. The second way is easy and you can do this yourself on wordpress.com to start a blog.

Detailed instruction for creating a WordPress blog No.1:

This is a general method of doing the main settings in WordPress admin panel to start a blog.

1. Connect a domain and hosting to WordPress and install CMS.

You may do this yourself, but we recommend delegating this to specialists. They will do this much faster and without any mistakes.

2. Enter the admin panel “yourdomain.com/wp-admin”.

You will see the following:

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3. Choose a name and add a brief blog description.

This can be done in the menu “Setting” > “General”. Fill in the “Site title” (blog name) and “Site tagline” (brief blog description) fields. The blog description should not exceed 7-7 words.

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4. Check whether the domain URL is right

Enter “Settings” -> “General”, in “General Settings” check whether the domain URL is stated properly in “Site Address” field and “WordPress Address”. If the domain is wrong, contact specialists. In this section, you can also fill in the e-mail field, state the timezone, and panel language.

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5. Post adding and editing settings.

Open tab “Settings” -> “Writing”. Fill in the “Default Post Category” that serves as the main category of your blog. Leave “Default Post Format” as “Standard.” If information is sent to users’ e-mail from the blog (e.g., acknowledgment for signing up or other notifications), we recommend configuring or creating a secret e-mail account with access to POP3. Don’t forget to save the settings.

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6. Close the website from indexation.

We recommend closing the website from indexation until you configure it, fill in all necessary information, and create the first post at the start. For this open tab “Settings” -> “Reading” and “check” “Search Engine Visibility” as follows:

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Don’t forget to uncheck this field until the website is ready as the users won’t find it in the search engine (e.g., Google, Bing, etc.).

7. Set up the blog comments

Open the tab “Settings” -> “Discussion” and check the features you need for your blog. Don’t forget to save the changes.

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8. Set up media.

For setting up the media, open tab “Settings” -> “Media” in the left panel and open “Media Settings.” Here you can configure the height and width of images used on the website. The selected sizes will be used by default for all your images, but you can change the size for every image. Don’t forget to check “Organize my uploads into month- and year-based folders,” as this will allow building a strict hierarchy. This will do their search in the multimedia library.

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9. Configure the view of permalinks

Permalinks are URL addresses of separate pages and posts in the blogs so as to category and tag archives.
For this open “Settings” -> “Permalinks”. You will see 6 possible variants:

  • Plain – URL will contain get-parameters “?p=123”. Such a URL type should not be used as it is not SEF;
  • Day and name – URL will contain the article/ page publication date (yyyy.mm.dd) and its name. This URL type is suitable for news websites or articles/pages have a certain relevance date;
  • Month and name – URL will contain the article/ page publication date (yyyy.mm) and its name
  • Numeric – URL will include numbers only. Such a URL type should not be used as it is not SEF;
  • Post name – URL will contain a domain and article/page name. This type is the most suitable for any website type as this URL is SEF and this will have a positive impact on the blog promotion;
  • Custom Structure – this variant allows configuring the URL structure yourself if the above-mentioned variants are not suitable variants.

Choose a suitable variant and save.
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10. Choose and set the design theme of the website you start.

You have an opportunity to set up your own design or use WordPress offers. There are hundreds of thousands of themes among them, most are free. Open “Appearance” -> “Themes” in the left panel and choose the theme.

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Choose the theme and press the “Install” button. After installing, enable it by pressing the “Activate” button. You can change the themes as often as you wish. But remember that if the theme code were edited, the changes wouldn’t be saved.

11. Add the logo and favicon.

Open tab “Appearance” -> “Customize.” For adding your logo, press the “Select logo” button, choose the logo, and save.

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After this, you need to add a favicon. For this, press the “Select image” button in the “Site Icon” section. Next, choose the required favicon and save the settings.

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12. Create a new page for the blog.

Open tab “Pages” -> “Add New”, set the header and content of the page and publish as follows:

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13. Create the first post for the WordPress blog.

For creating a post open tab “Posts” -> ”Add New”, add the header, article text, and photos. Don’t forget the article category (if there are a few of them) and the background of this article. Publish the article after editing to start filling your blog.
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14. Choose WordPress plugins.

WordPress is popular due to a large number of plugins. We’ve prepared the list of main plugins worth installing for a WordPress blog at the start:

  • Contact Form 7 – if you use feedback forms on your website;
  • Google XML Sitemaps – the plugin creates the website map automatically. This will help the search engines to index your blog better.
  • qTranslate-X, WPML or other latest translation modules – plugins that allow making a multilingual website.
  • Yoast SEO – this plugin allows making proper website SEO settings to promote the web resource you start.
  • All in One SEO Pack – a great alternative to the previous plugin.An update! W3 total cache or LiteSpeed Cache – a caching module or other plugins depending on the server type.

Congratulations! Your WordPress blog is ready!

Detailed instruction for creating a WordPress blog No. 2:

1. Start creating a blog.

Follow this link — WordPress.com and click the “Start your website” button on the main page to start a blog.

2. Sign up on WordPress.

It is effortless to sign up on WordPress: enter the e-mail and make up a password or sign up with Gmail or Apple.

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3. Choose a domain for the blog.

There are two ways to choose a domain for a WordPress blog: use a purchased one or choose/purchase among the available domains offered by WordPress.

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If you haven’t purchased a domain yet, in the “Type the domain you want here” field, enter the available domain you need.

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If you have purchased a domain already, press the “Already own a domain?” link and choose one of the offered variants.

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Not sure what works best for you? WordPress is happy to help – https://wordpress.com/help/contact

4. Complete the registration.

After choosing the domain, WordPress will redirect you to the admin panel to start configuring the website.

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5. Enter the blog name and brief description.

For this open “General” page and state the blog name and brief description as in the first method. Here you can also add Favicon, set up the blog language, and choose the timezone. Don’t forget to save the changes.

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6.  Post adding and editing settings.

Open tab “Manage” > “Setting” > “Writing” and fill in the “Default Post Category.” This is the main category of your blog. Leave “Default Post Format” “Standard.” Don’t forget to save the settings.

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7.  Configure the blog comments

Open tab “Manage” > “Settings” -> “Discussion”. In this section, check the features required for your blog. Don’t forget to save the changes. how-start-wp-v2-8

8. Choose and install the design theme of the website.

You can use WordPress offers that provide hundreds of thousands of themes, most are free. Open “Appearance” -> “Themes” in the left panel and choose the theme. Before choosing a theme, watch its demo version by pressing the “Live demo” button. If everything is OK and you like this theme, enable it by pressing the “Activate” button.

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9. Create a new page for the blog and blog post.

Open “Site” > “Pages” > “Add New”.

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Choose the required page type.

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Enter the header and content of the page and publish it as follows:

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Congratulations! Your WordPress blog is ready and you can start publishing content.

How to create a blog on Wix (www.wix.com) – Detailed instructions

Wix is one of the most popular platforms for creating blogs. To start a blog here, you don’t need any HTML, CSS, or JS skills. Wix is the best tool for creating landings, promo websites, and blogs. Wis will satisfy every user due to its simple and elegant design.

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Note : Wix provides a free domain for a year, but it looks like as follows: “https://yourblogname.wixsite.com/mysite”. It is not very attractive and is hard to remember. If you wish to create a Wix blog and you have purchased a domain, use one of the fee-based packages with such a feature.

1. Sign up on Wix

It is effortless to sign up on Wix: enter the e-mail and make up a password or sign up with Gmail or Facebook.

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After signing up you need to answer some Wix questions but you can skip them pressing the corresponding button and start configuring a blog.how-start-wix-3

2. Choose a design template for the blog

Wix has a lot of templates for any blog topic. Select the “Blog” button on the panel and select the blog-type according to the required topic. You can select any design template even if it is sorted in another template group. Then press the “Edit” button for editing the template view and content or press the “View” button for viewing the template.

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3. Add and edit the text and images

The functionality of text and image editing is very simple. You just need to click any text on the page or image you wish to edit and press “Edit Text”:

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For adding a new text in the left panel press “Add” -> “Text” and select the suitable text type:

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4. Edit the blog background

For changing the background press “Background” in the left panel. You will see a long list of background images, select and press “Apply to Other Pages”. Now state the pages for applying this background by checking them in the list:

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For changing the background properties (visibility, color, scrolling effects, position, and other properties) open “Background” > “Settings” > “Image Settings” and “Video settings” if you have a video background.how-start-wix-8

For making your image a blog background open the menu “Background” > “Image” > “Upload Media” and select the required photo. After uploading your image press the “Change Background” button (similar steps for video). Now the blog you start will have a stylish theme.how-start-wix-9

5. Create a blog page on Wix

It is very easy to create new pages. For this open the menu  “Site menu” > “Add Page” > and enter the name of the new page. Don’t forget to save the changes by pressing the “Done” button:how-start-wix-10

For changing the page located in the menu, select this page with the cursor and drag it up or down.

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For adding the content on any page of your blog, press “Page” on the upper panel and select the required page. After this, you can add the text or image and change the background and other above-mentioned actions.

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6. Add modules and plugins

Wix allows using 200 different plugins for extending the platform and blog functionality. For adding the extension press “Add Apps” in the left Wix panel. Select the required plugin and press “Add to Site” > “Allow and Add”:

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Note: some plugins are fee-based.

7. Create an article for the blog

For working with articles for your blog open “My Blog” in the blog panel. Add the necessary content, text, and video. After completing the article for the blog, don’t forget to publish the page to read it. For this press the “Create a Post” button:how-start-wix-14

If this article should be in a certain category, press the “Categories” button in the left and select the category (no need to publish the article again):

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8. SEO

For getting some advice on how to optimize your blog press, open “My Blog” > “Manage Posts” in the Wix panel. After this, a panel will appear. Open “Marketing & SEO” > “Go for It”:

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For getting customized advice, please answer some questions. Then, you will get recommendations on the proper blog SEO.

This should help you start promoting your content in search engines more effectively.

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9. Check the mobile website version

As of the middle of 2021, more than 60% of users visit websites from mobile devices. You should remember about this when you start a blog. That is why firstly check whether the blog is mobile-friendly. For checking whether the website is optimized for mobile devices, press the phone icon in the upper Wix panel:

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10. Publish the blog

For publishing the blog, press the “Publish” button in the upper panel:how-start-wix-19

Congratulations! Your blog is published and you can start adding more content:

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How to make a blog website on Weebly (www.weebly.com) – Detailed instructions

Weebly is a very simple and handy website designer. It is mostly used for creating blogs, promo sites, and online stores. Feel yourself a Web-designer with this tool as you will be able to manage every element of your website even without any HTML, CSS, or JavaScript skills.
The template range is rather small (about 40 items) but enough to start a simple web resource.

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1. Sign up on Weebly

Sign up for creating your Weebly blog. Enter the following data in the sign-up form: name, surname, e-mail, country, and password.

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After entering these data you will see the following:

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Considering that you are creating an own blog, select the first variant – “I just need a website.” The second variant is for future online store owners who start e-commerce businesses.

2. Select the appearance of your future blog

Weebly has 8 free blog themes. For reading the list of free themes, open the “Blog” menu that is the best suitable for your blog.how-start-weebly-4
If you don’t like the theme, press the cross icon in the upper left corner.

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If the theme and functionality are suitable for you, start editing by pressing the “Start Editing” button.

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3. Connect the domain for your blog.

After pressing the “Start Editing” button, you will see a pop-up with an offer to connect your domain to the Weebly domain. If you don’t have a domain, skip this step.

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4. Edit the Weebly blog appearance and content

For editing the text or image, click the required object and wait until the editing panel appears. Now you can start editing.

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For adding the new text open “Basic” > “Text” in the left panel and move the text box to the website:

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Repeat the actions if you wish to add an image.

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For deleting the text or image, hover it, and press “X” > “Delete.”

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5. Create a new blog page on Weebly

For creating a new page open the “Pages” section in the upper panel and press “+”:

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Select the required page type below.

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After this, enter the necessary information, set up SEO, and publish the page by pressing the “Done” button.

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6. Check out the blog mobile version

For making sure whether the mobile version is handy, select the “Smartphone” website view in the upper panel:

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7. Connect plugins to Webbly

Webbly supports 350 free and fee-based plugins. In addition, you can add an event calendar on the page, receive donations, send mailouts with acknowledgments, and add pop-ups.

For selecting the plugins select “Apps” in the upper panel:

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The “App Center” window will appear:

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For adding the plugin, click on it and press “Add” > “Connect.”

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8. Select the plan

Unfortunately, Weebly is a fee-based designer so you can’t publish your blog without purchasing a plan (even if you have a domain). For purchasing the plan, press the “Upgrade” button:

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You can select the following plans to start your own blog:

  • “Personal” – 6$/month
  • “Professional” – $12/month
  • “Performance” – 26$/month

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9. Publish the Weebly blog

After selecting and purchasing one of the offered plans, publish your blog.

Congratulations! Your Weebly blog has been created! Start uploading new articles to engage the target audience.

How to make a Tumblr blog website (www.tumblr.com) – Detailed instructions

Tumblr is a microblogging service and an original social media for sharing images, videos, and quotations in a blog. Tumblr supports 18 languages. After creating a Tumblr blog, other users can subscribe to your updates, like and comment on your posts. For creating a Tumblr blog, typography or Web-design skills are not required. The service is top-rated as it is focused on customization and easiness combined with an intuitive interface.

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1. Sign up on Tumblr.

For signing up on Tumblr enter your e-mail and Username. After this press the “Sign up” button, to start configuration.

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After this, enter “Your age” and read the service rules. Then check the field “I have read, understand, and agree to the Tumblr” and press the “Next” button.

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After this, select a few themes that interest you from the offered ones and press the “Next” button.

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Congratulations! Your Tumblr account blog has been created.

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2. Set up the Tumbler microblog.

For setting up your blog open “Profile” >  Account Icon > “Edit Appearance” in the upper panel:

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If you wish, you can change the username of your blog. For changing the blog name and wallpaper, press the “Edit Appearance” button.

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You can also change the blog wallpaper, logo, name, and subheader. Don’t forget to save the changes.

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For more settings of your Tumblr blog, press the “Edit theme” button.

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The advanced blog settings on the Tumblr page is shown below:

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3. Choose the Tumblr blog theme

For choosing the theme, please open “Edit Appearance” > “Edit theme” > “Browse themes.” Here you can choose one theme among the offered ones. But please note that they are fee-based. If you haven’t found the required theme, press the “Search way more themes” button, use the category sorting, and choose the best suitable theme. After this, press the “Use” button:

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4. Edit/create your theme for your Tumblr blog

If you wish to implement your ideas about the theme appearance and have good HTML skills, Tumblr allows doing this yourself. Press the “Edit HTML” button. A window with an HTML code and its advanced settings will appear. For viewing the edited code, press “Update Preview.”

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After making the changes on the “Edit theme” page, press “Exit” and continue setting up the “Appearance” page.

5. Set up user interaction with your Tumblr blog.

You can set up the Tumblr user interaction with your blog, blog ads, language, and timezone on the “Edit Appearance” page.

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6. Create the first post in Tumbler microblog

For creating the first post on Tumblr open the main page and press on one of the offered post types or the pencil in the upper right corner.

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Let’s create the first post with an image as an example. For adding the photo to the post, upload the photo from your PC or smartphone by pressing the “Upload photos” button or upload the photo using an URL. Add a short description and tags under the photo.

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After uploading the image, set up the post URL by pressing the nut in the upper right corner before publishing it. After formatting the post, press the “Post” button.

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Congratulations! Your Tumblr blog is ready! Now, you can start promoting it.

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How to build a blog website on Medium (www.medium.com) – Detailed instructions

Medium is a blogging platform that allows creating and setting up a blog within a few seconds and publish any articles at once. Medium creators wanted to create a large platform (similar to Twitter), but without limiting the publication size.

The Medium blogging platform is currently authority for searching information on any topic as even Barack Obama may publish posts there.

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1. Sign up on Medium.

For registering a Medium blog it is enough to sign in with your e-mail or Facebook.how-start-medium-2

After selecting the convenient sign-in method, enter your name and surname or the name of your blog and press the “Create account” button.

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2. Set up the blog account on Medium

For full blog, settings open the “Setting” page. Here you can set up the notifications that you will via e-mail, connect your blog to Facebook and Twitter, or change the static link to your blog.

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3. Set up the profile of your blog

Setting up the profile opens the “Profile” > “Edit profile” tab. Here you can change the blog name, add the profile image or logo, and tell about yourself or the blog content. This allows your readers to understand what your blog is about.

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After making these settings your blog main page will have the following appearance:

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4. Create the first post in your Medium blog

For creating a new post press the “New story” button:

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Enter the header and text of your post. Then, in the right panel, you can add the images to the post and state the required URL and tags to find the post. After completing the post-editing and setting up, press the “Publish” button.

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After pressing the “Publish” button, you will see additional settings. Here you can add the main post image, add tags (if you haven’t done this before), add a header, and check the corresponding box if you allow Medium curators to send your post in digests subscribers. Finally, press the “Publish now” button if your post is ready.

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After this, you will see a welcome pop-up. Then, if you wish, you can share your post on the social media mentioned below.

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After publishing the first post the main page of your blog will have the following appearance:

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All further publications will be automatically displayed on your blog’s main page.

5. Analyze the statistics of views of your blog/article.

For analyzing the efficiency of your blog or an article, open the “Stats” tab.

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Congratulations! Your blog has been created! 🙂 Great start!

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How to create a blog website on Ghost (www.ghost.org) – Detailed instructions

Ghost is an open-source blogging platform. It was planned as a WordPress alternative but was transformed into CMS. Ghost has a simple and intuitive interface that allows creating a blog quickly and easily.

You can create a Ghost blog with a domain or use one of the offered domains when creating the blog.

Currently, the Ghost blogging platform provides fee-based packages only. Therefore, for creating a Ghost blog, you need to select one of the plans: Basic – 36$; Standard – 99$; Business – 249$.

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1. Register a Ghost blog.

For signing up enter your personal data: name, surname, e-mail, password, and bank card details. Without active card data, you wouldn’t be able to sign up but after this, the amount payable for the selected package would be written off after the end of the 14-day trial period.how-start-ghost-2

After confirming these data you will see the page of your profile to start configuration.

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2. Create an admin panel account for editing and setting up the Ghost blog.

For this open “Dashboard” tab and press the “Create new publication” button.

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After this press “I’m ready, let’s go!” > “Create your account” on the pop-up:how-start-ghost-5

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After this enter the website name, your name, e-mail, and password. Press the  “Last step: Invite staff users” button:

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In the field enter the e-mails of users who should have access to the admin panel and edit or create posts in your blog. After adding all user press the “Invite” button:

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3. Set up the Ghost blog.

For starting setting up your blog on Ghost open the  “General” tab in the right on the admin panel:

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The General page contains the following settings:

PUBLICATION INFO – allows setting up the header, brief description of the main page of your blog, the timezone and language of your blog;how-start-ghost-10

PUBLICATION IDENTITY – here, you can set up the blog icon, logo, and background.

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SITE META SETTINGS – allows setting up the metadata for the blog and the Open Graph markup for Twitter and Facebook.

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SOCIAL ACCOUNTS – here, you can add the URLs for Facebook and Twitter.

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ADVANCED SETTINGS – here, you can hide your blog from search engine indexation. We recommend using this function while setting up and editing the blog. But after completing the blog editing and adding content to your blog, don’t forget to open it.

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4. Edit the Ghost blog design.

Ghost offers about 90 fee-based and 7 free themes for your blog. For selecting the theme, open the “Design” tab. For saving this theme, press the “Save” button.

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Here you can change the page URL, name, and the sequence of placing in the “Navigation” section.

5. Integrate Ghost with other services.

Ghost supports integration with such services as Google Analytics, Zapier, MailChimp, Youtube, etc. For this, press “Integrations” in the side panel, select the required service, and save the changes. Also, Ghost can be integrated with your service through API.

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6. Create the first page for your blog.

For creating a new page open the “Pages” section and press the “Create a new page” button:

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Enter the header, description, add the required images, and edit the URL.

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For publishing this page press “Publish” button:

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7. Create the first post for your blog.

For this open “Posts” -> “New post”:

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Perform similar actions as for creating the page. If you wish, you can set up the date and time of the automatic publication of this post.

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For publishing the post, press the “Publish” button.

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Congratulations! Your blog has been created:)

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How to build a blog on Blogger (www.blogger.com) – Detailed instructions

Blogger is a popular service among beginners and advanced bloggers who want to create a stylish blog and save time and money.

One of the Blogger advantages is to create a free theme and native original design on a free domain, “yoursite.blogspot.com.”

The Blogger also allows gaining profit when your readers watch relevant ads on your blog due to Google AdSense.

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1. Sign up on Blogger

Signing up and in is automatic using Gmail. Unfortunately, there is no other way to sign up and for this service. If you don’t have a Gmail account, you will need to create a blog on Blogger.

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2. Create a blog on Blogger

For creating a blog on Blogger enter its name and press the “Next” button:

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After this enter the domain name:

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The last sign-up step is stating your name and complete the sign-up process by pressing the “Finish” button.

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Your account has been created.

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3. Select the theme (appearance) of your blog on Blogger.

For selecting or changing the appearance of your blog on Blogger, open the “Theme” tab. Blogger allows selecting the best theme among 60 themes. The active theme is shown in the upper part of the “Theme” page. This theme is the default one for a new blog. If you don’t like this theme, you can select another one below. After the final selection of the theme for the blog, don’t forget to press “Apply” for applying it.

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4. Set up the theme for your blog.

If you need to change the selected theme, open the “Theme” page and press the “Customize” button near the active theme.

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The “Blogger Theme Designer” page will appear:

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It will have the following settings:

Themes – here, you can change the theme and its style.

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Background – here, you can set the background color or image of the blog.
For changing the background, click on the image below  “Background image” and select the required image. For confirming your choice, press “Done.”

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Adjust widths – here, you can set up the blog and side panel width.

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Layout – here, you can change the layout of the blog “body” and footer.

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Advanced – contains the following additional settings: text size, font, color; blog header; blog and panel background, etc.

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After completing the settings of the blog theme press “Apply to Blog” and “View Blog” for viewing:

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5. Create the first post in the Blogger blog.

For this press “+” in the lower right corner:

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Enter the name of your first post and add the necessary content. Before publishing, don’t forget to preview the post by pressing the “Preview” button. Then, if everything is OK, publish the post.

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If not, use the editing tools from the toolbar.

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After publication your post will have the following appearance:
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6. Select and add the gadget for your blog.

For adding the gadget press “Layout” >   “Add Gadget”. Select the gadget that would be useful for your readers and press “+”.

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After selecting the gadget, you will see a similar pop-up with additional custom settings. Apply the changes by pressing the “Save” button.

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Congratulations! Your blog has been created! 🙂

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Select or create your blog design

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While your blog’s content is an essential part of ensuring that you drive traffic to it, the content alone does not guarantee that your blog will have the best results. It is time to make it beautiful and personalize it with your blog design. You must have some ideas in mind on how you want it to appear to create the design.

If you are just a beginner, you may be interesting: how to start to customize my blog design? How can you change the design without a lot of blogging experience? How can you organize everything to increase the number of subscribers to your blog while maintaining its aesthetic magnificence? How to start to create a beautiful blog design?

Edit photos directly in blog posts. You can create, optimize, crop, and apply filters, remove backgrounds and add text to bring your photos to life. Add hashtags and categories so the readers can find the content they’re looking for. You can create and select categories that appear in your blog list and create the hashtags for any article. To optimize and improve your content readability, it should be facilitated by planning a blog that can attract customers to titles, engage in interactions, optimize conversions and create a lasting impression.

To guide you, here is a list of the most important design elements for the design and how it should work individually to help you improve it to reach your numbers.

  • Create and organize the content in the learning center.
  • Limit the grid to the content of your blog
  • Use a blog template
  • Select beautiful and distinctive images
  • Select a font that is readable on all devices.
  • Use descriptive but short captions
  • Make social sharing available on all devices

The more you can apply these design principles to your blog, the more conversions and traffic you will generate. So start creating the design by following these rules.

Fill your empty blog with detailed information: how to set up a blog

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When you decide to start setting up a blog, your main page is your hook. It’s the page that makes the reader fall in love with the site, bookmark it, and commit to often returning to read your new content. How you do this will be unique to your blog, but you need to make sure you provide relevant information about the site’s purpose, vision, and type of content you plan to fill it with. Show the reader that it has tremendous value, even from the first sentence.

If you’re wondering how to set up a site that really hooks them, the “about us” page is also a good one to fill with information about yourself. Show the reader why you’re an authority and how you can give them the information they wouldn’t get anywhere else. Tell them why you set up the page in the first place, what it means to you and how you hope it impacts them. Then, when they see that you set up your blog with them in mind, they’ll want to learn more.

Setting up your main page also means providing layout information for the reader. Give them a block of interesting articles to choose from. Show them how to get to the home, the front of the blog, or the contact information with clear navigational links. Setting things up to guide the reader increases engagement. This is also how you fill the main page to intuitive and helpful.

How you present yourself is important as you set up everything and fill your pages. You must be personable, engaging and authoritative. To set up a site that works, focus on the reader and providing them with exactly what they’re looking for.

Install analytical systems on a blog site

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Your blog needs analytical systems and services to thrive. It’s mandatory to install these on your site from the day you launch. A few of the most important analytical systems to install include:

  • Google Analyticsweb analytics for your blog is an indispensable assistant and advisor when promoting your site in Google. This service is free. It is easy to connect it to the site yourself. Google Analytics will help you get the most useful information about traffic sources, site visitors, and their actions on the pages. Read more about Google Analytics from the developers.
  • Plerdy – a tool that helps to directly track the actions of users on the site, their behavior and other important nuances that you cannot determine “by eye”. You can connect Plerdy yourself and the next day you can track information about what users are doing on your site.
  • GTM –  it is a system for conveniently managing JavaScript and HTML tags (code snippets) without developer assistance. With its help, you can independently connect any services and add new scripts already in the Google Tag Manager interface.
  • Google Search Console – service number 1 when promoting a website in Google. Search Console is the first to notify you about any errors on the site, if positions start to fall or other nuances arise that you may not even guess about. The service is free and is a must for website promotion.

No site is complete without these analytical systems. Using them all to your advantage gives you more control to get the traffic results you want. You must analyze how traffic flows both in and out of the site so that you can identify what is working, what isn’t and where you can make quick fixes to improve performance.

Conduct competitor analysis for a blog

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To make your blog successful, you need to know how to run a competitor analysis. When you do the proper research online and look into what each competitor is doing right and what they’re doing wrong, that analysis can give you an edge. You can also think of this as competitive research. Here are a few steps to take:

  • Figure out exactly which competitor you want to analyze and who you’re competing against online. Make a list of the top sites that you want to work against.
  • Decide if each competitor is a primary, secondary, or tertiary competitor. This forms the basis for your analysis based on how directly you compete against them in this space.
  • Examine the tactics they’re using, such as running a blog, collecting an email list, directly contacting potential buyers, and the like.
  • Decide what the main value of each competitor is. For instance, do people choose them when doing research online because of the experience they get, the low price point, the high-end brand recognition, or something else?
  • Engage with the competition as part of your analysis. When you get on their email list, you can conduct valuable research, read their blog, look at their pricing, and even talk to customer support directly. Learn about them as if you were a customer so that your analysis can tell you how to treat your customers and out-compete them.
  • Conduct a review of their social media and read their own customer reviews. What are they getting right or getting wrong online? What does your analysis tell you about how you can stand apart?

Following these steps to a complete competitor analysis can show you how your blog can thrive.

Create a blog structure

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The structure of your blog plays a huge role in how user-friendly it is and whether or not users will A) stay on the page and B) return to it at a later date. To make a good website, you need to create a structure that naturally guides the reader through the intended pages and topics. You also want it to be intuitive, never to feel confused or lost — two things that quickly cause people to seek other options. Here are a few key recommendations on how to structure your blog properly:

  • Set it up to create site links within search results. The right structure means that someone who searches for your website or blog gets not only the main address but a box of related links to show them what is on the site and how it may be relevant to them.
  • Start the whole planning process with a page hierarchy. Exactly setting it up depends on your goals and intentional, not random.
  • Start with a small number of main categories on the website (three to seven), and then branch down into multiple subcategories.
  • Make sure your navigation hierarchy and URL structure are the same. This helps to show the reader how to move through the site just by reading the URL.
  • Use simple CSS or HTML coding for the navigation structure.
  • Put main navigation points in your header, giving readers a good resource to see how to move about the site.

If you’re wondering how to get started with the structure for your blog, remember that it is good to create a simple, logical navigation system that is informative and user-friendly. That’s how you get more engagement, more traffic and longer dwell times on your blog page.

Create an editorial calendar for a blog

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Writing last-minute content for your blog is not how you make it an authoritative place that readers will know and trust. And yet, that is how many who run blogs decide to create their content. They have quotas and numbers to hit, and they constantly scramble to get it all done on time.

The solution is to plan and create an editorial calendar. Here are a few quick steps that can show you how to start that editorial schedule for your blog:

  1. Create a Google Sheet to list all of your content. Then set up a calendar noting when you want to publish each specific piece. You can also write the articles in Google Docs if you want to make things easy and keep all information in one place.
  2. Embrace a content backlog. Take the time to write more articles than you need to create for your blog that week. Once you get ahead, you take the pressure off of yourself for all future articles.
  3. Create a structured plan. Do you want to post once a week? Every day? Every other day? Your editorial calendar tracks when you will post, so start by determining what will work best for your company, your SEO, and your audience.
  4. Settle on a topic plan and start at the beginning. The beauty of an editorial calendar is that you can make it to run related topics in the proper order. This narrative structure made the blog feel familiar and trusted to the reader.

As you can see, it’s not hard to create an editorial calendar with tools like Google Sheets, Calendar and Docs. You can also create content on the cloud so that your editorial team can go over it before it goes live. With a little planning ahead, you never have to publish rushed content again.

Make a content plan for the first period (week, month)

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Success is a journey, and like any other type of voyage, the journey is defined in several ways: reaching specific points along the way, reaching major milestones, and defining the path ahead. Content creation is about bringing success to your business – but without a clear content plan, the journey can be long and frustrating.

Make a content plan to reach your destination, learn from the journey, and chart the course ahead. There are thousands of ways to get, use, and leverage content on hundreds of platforms – without a plan, you flounder among them, never sure if your efforts are gaining you conversions or not. A content plan keeps you on track and clearly shows your progress up the ranks of search engine results, letting you know along the way what is working, what can be improved, and what the next step should be.

Create a content plan to “pack” what you need from the onset, such as keywords, relevant topics, and other optimizations that get you ranking high on Google. You also need to define who you are as a brand to speak clearly to your target audience. Also important when you create your plan is the type of content you will need; this changes based on which platforms you will be placing your content. For example, the content you make for a blog differs from the content you promote on a more visual site like Instagram.

Note that a content plan is not the same as an editorial calendar. A plan unifies your content and lays out a strategy while a calendar organizes when that content will be pushed live on a particular site.

Are you ready to make and create a content plan? Here’s how to get started.

Research keywords and topics

Keywords form the basis of your content plan because keywords are the terms and phrases your readers are using right now to find your blog and articles. To find who is writing what they need, consumers type keywords into search engines. If those keywords match what’s on your site, Google moves your website and content closer to the coveted first page of search engine results.

The same is true for topic matching. Keywords are not always regulated to one or two words. Topics (especially ones with location-based keywords) provide the strongest results. For example, a shopper using the keywords “vegan leather handbag” will get more than 52 million results on Google. However, the topic “vegan leather handbag makers in Florida” is particular and returns a list of stores right in the shopper’s area.

To position your brand with this precision, research which keywords and topics are trending among your demographic, then use them strategically in your web content, blogs, articles, social media, and guest posts.

Decide on your brand voice

A company without a clear brand voice is a company that doesn’t know to whom it is speaking – and this is important because communication is everything when it comes to marketing. Your brand voice is the “personality” of your company. It is a recognizable theme that shows up in every part of your content plan. Reflect your brand voice in your logo, slogan, content, visuals, blogs, packaging, anything that is consumer-facing and associated with your company.

First, decide on your brand voice early in the planning stage so you can inject personality into every aspect of your content marketing plan. Establishing your voice early on makes for a much stronger content plan because you can gear the topics to your audience and use analytics to gauge if your reach has been successful. For example, if you are a brand aimed at Baby Boomers, explore how your tone, graphics, and visuals must appeal to this demographic. Google and social media analytics will show your content is reaching and engaging this audience.

Consider content type

How you make your content is not limited to one platform. First, research your target demographic to see which platforms they are using the most, and then create your content plan. For example, IAB (a research hub) notes that while social media platforms are popular, most consumers first consult blogs before purchasing.

Blogs are longer than social media posts and provide room for explanations, links to sources that reinforce your messaging, and space for visuals like your logo. That doesn’t mean you should discount social media, however. For example, a photographer will want to leverage both blogs and Instagram to show off their work. Professional services tend to do well on LinkedIn. Younger shoppers aged 13-17 prefer Facebook.

Knowing this, you can see how important it is to not only research your keywords and topics, and to speak clearly in your defined brand voice, but how you must make your content work on the right platform for your message.

Write your first blog post (article):

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Before you write your first blog post, you need to know how to create the structure and content. Many people make a mistake when they write their first blog post to jump into the subject without first describing who they are or what they offer. Don’t make this mistake! Wondering how to make your first blog post a success? Follow the tips below.

First, introduce yourself. How do you want the reader to perceive you? As someone that has a product you need? As someone that can create a solution for their problems? Make and write your first article by starting strong, defining who you are and how your product or service is necessary.

Next, let your personality shine through. Write and create your first blog post with your audience in mind, and use your branding to set the tone. How do you do this? Imagine trying to make your target demographic quickly understand you in a conversation. Use the tone, phrasing, and references to which this demographic will readily respond.

When you write and create this article, you must proofread it carefully. Write your first blog post, then read it over at least twice, run it through a checker like Grammarly, and have a trusted co-worker edit it as well. Your first blog post will not succeed if you make common spelling or grammar errors.

Once you create your first blog post, it is important to share it. How to do this? Put it on your social media and respond with professionalism to comments readers leave. Most readers love to post comments on articles, and while this can be daunting, you are likely to find both praise and constructive feedback from your audience.

There is nothing like creating your first blog post! With these tips, you are on your way to a successful first post.

Pre-promotion your blog

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Not only do you need to optimize the content on your site before you promote it, but you need to optimize the technical aspects of it as well. In addition, it’s a good idea to begin advertising your blog before you put it online.

You need to pay especially close attention to certain parts of your content, such as your headers and introductory paragraph. That’s because the introduction and headers are what potential customers will see first.

You should try to use language for these sections of the content, especially likely to evoke strong emotions. If you are skilled at creating persuasive content for potential customers, you may write your own content. However, many business owners hire a professional copywriter to create their online content. Luckily, many agencies offer copywriting and site optimization services.

In addition, you can pre-promote your blog by utilizing the services of affiliate marketers, launching a pay per click advertising campaign, and creating backlinks. Most large and successful companies utilize pre-promotion techniques. In most cases, it can be beneficial to start pre-promotion weeks or even months before your website is online.

Site optimization (Technical SEO)

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After you create quality content for your blog, it’s important to make sure that it ranks well with search engines by using effective technical SEO strategies. However, it can be difficult to create a high-ranking website. Not only will you need to pick the right keywords and create quality content, but you’ll also need to stay up to date on the algorithms that are used by search engines.

Luckily, many agencies can help you optimize and promote your website. There are also software programs available that can help you optimize your site for search engines. In fact, many hosting providers offer software that’s designed to help you choose the right keywords and perform other tasks that are essential for you to maintain your search rankings.

It’s also essential to make sure that you keep error messages from showing up. For example, accidentally creating a noindex site by disabling robots.txt will keep your site from showing up in search results. If your server malfunctions and fails to show your content, your site’s visitors will see a 404 error, and it’s important to check your site for these errors regularly.

Sites that tend to redirect users to a page that they did not intend to visit are likely to annoy potential customers, and it’s important to check for these errors regularly. Offering a sitemap can help customers find exactly what they’re looking for. Also, make sure that your photos are the right size to show up on any device. Huge photos can cut off important parts of the image.

You can do a comprehensive website audit with a software program called Plerdy, which is a great way to ensure that the technical aspects of your website are working properly. This will help ensure that you have a fast, easy-to-navigate blog and error-free blog. In addition, caching your website’s content can be a great way to ensure that you’re able to access it even if your server is down.

Speed

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It’s important to make sure that your website runs as fast as possible, and you’ll need the right hosting provider to do it. Unless you are using your own servers to host your site, the speed of your hosting provider’s servers will determine how fast your website is. Luckily, most reputable hosting providers offer fast servers, which tend to feature a meager percentage of downtime (e.g., time periods that your website is offline).

If your website takes 5-8 seconds to load, this could dramatically reduce your conversion rate. In fact, half of all visitors to a website will click away if it takes more than three seconds to load. Therefore, not only is it important to make sure that your website loads significantly faster than this, but it’s important to ensure that all videos and images on your site will load quickly for users with any operating system.

You can use a software program that makes use of ping packets in order to precisely determine the speed of your website. Not only can these software programs determine how long it will take for the page to appear, but it will determine how long each phase of the loading process takes.

Security

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People are more conscious of potential security concerns than ever, which means that you need to promote your website by letting customers know that it’s safe. Not only should you ensure that you keep your company computers secure, but it’s important to make sure that your domain includes HTTPS in the suffix as opposed to HTTP. Not only will this give customers assurance that you take steps to improve the security of your site, but it can also ensure that antivirus software programs will recognize your website as safe.

This will give potential customers assurance that your site is secure, and it’s likely to make a meaningful difference in terms of your site’s security. That’s because HTTPS indicates that a website has a secure sockets layer, which can protect visitors to your page if they browse your site on a public network.

Many visitors to your site will be looking at your site either from a public network on their mobile phone. In fact, it’s estimated that more than 50% of all internet traffic comes from a mobile device, and this traffic often comes from people using a mobile device while they’re on the go. Mobile devices will likely begin to account for an even larger portion of internet traffic in the future, which makes ensuring that your website is secure to access from any network more important than ever.

Indexing and crawling

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It’s important to make sure that your website is designed to be crawled by search engines as effectively as possible, and this will help ensure that it ranks as high as possible in the search rankings. To ensure that search engines crawl your site, it’s important to ensure that robots.txt is enabled to index your website. This will ensure that crawling can be used to index your site.

You can check that your site is properly indexed by searching for it with your chosen keywords. You cannot only do this for your homepage, but you can use this method to check to see if all of your site’s pages are being properly indexed. In addition, you can use a software program like Plerdy to perform an SEO audit of your website.

Content optimization (OnPage SEO)

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Optimizing your content to maximize your conversion rate and boost your search rankings are essential parts of every entrepreneur’s content optimization strategy. In addition to having well-written content, it’s important to make sure that you include the right keyword density on your site.

An ideal website should contain between one and three percent of keywords. This keyword density will be sufficient to give your rankings a boost, but it won’t be so high that you risk getting your site pulled from the search results. Search engines call this practice keyword stuffing, easily detected by search engines.

If you offer services that are primarily marketed to people who live in a certain region, it’s best to pay attention to local on-page SEO when creating content for your site. One great way to do this is to include the name of your city, county, state, or region in the content that you post. Local search engine optimization is used by many business owners, which is because it’s highly effective.

In addition, it’s important to do keyword research before you pick the keywords for your on-page SEO strategy. Luckily, major search engines offer a keyword planner, which will help you to figure out what keywords are most frequently searched. This can help to increase the number of customers you get from your site. Not only can this increase your sales in the immediate term, but it can also help to improve brand loyalty.

Usability

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To have a successful website, it’s important to make sure that it’s as easy to use as possible. People have less tolerance for a difficult-to-use website than they did in the past. That’s because the latest technology has made it possible for business owners to create lightning-fast websites, and most people will expect that you can offer this. Luckily, you’ll be able to ensure that your website runs exceptionally fast. However, there are several things that you need to consider to ensure that your website is fast and has exceptional usability.

First, you need to consider the layout and functionality of the website. However, you’ll also need to consider how easy the content is to understand. Having content that’s easy to understand will increase your website’s conversion rate, and it will make your website much more user-friendly for potential customers.

Luckily, you can ensure that your site is easy to use by using heatmaps. Heatmap software can allow you to figure out how users navigate your website, allowing you to identify problem areas on your site and correct them quickly. In addition, heatmaps can allow you to determine what device a visitor to your site is using. This can help you create content that will be compatible with the most popular devices among your audience.

While there are many heatmap software programs on the market, the best one to choose is Plerdy. Not only is it the best heatmap software program to choose for an SEO and usability audit, but it’s also trendy among entrepreneurs of all types. Plerdy heatmap is exceptionally easy to use, and it’s a great way to ensure that your website is as easy to use as possible. Not only is Plerdy effective and easy to use, but it’s also affordable. This makes it a better option than many other software programs that can be used for an SEO audit, which is the first step towards creating a high-ranking website!

Promote your blog with Email marketing

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While many blog owners have the misconception that email marketing is dead, this is far from true. In fact, email marketing is considered one of the most effective digital marketing strategies to promote your brand online, and this guide can help you do it right! So, you’re probably wondering, “How does it work?”. You can send out emails to a large number of subscribers to promote your brand, which is how you can reach a large number of people who may be interested in your products. Here are the steps that you need to follow to create an effective email marketing strategy:

  1. Get people to subscribe to receive your emails: So, how do you get subscribers? That’s what most business owners find themselves wondering when they are creating an email marketing strategy. It’s important to make sure that you use a combination of effective content and eye-catching imagery in everything that you post to attract email subscribers on your website, blog, and online forums.
  2. Make use of automation to promote your brand: Most blog owners will need to use automation software programs to launch a successful email campaign. These programs can allow you to send out thousands of emails automatically, which can be a highly effective way to promote your brand on the web. Many of these programs allow you to automatically send out a large number of emails to promote your brand for a relatively low price.
  3. Make sure that your emails are not being misdirected to spam folders: It’s important to know how to ensure that your emails are not being misdirected into the spam folders of potential customers. While ensuring that you abide by all regulations regarding spam prevention will help to ensure that potential customers will see the emails you use to promote your business, you can check on this by having employees subscribe to receive your promotional emails with a range of common email providers, such as Gmail, Yahoo mail, Hotmail, and others. If your emails are still being sent to spam folders despite complying with all anti-spam regulations, you may be able to talk to the email service provider to clear up the misunderstanding.

Promote your blog in Social media

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If you own a business, you need to promote a social media page for your brand. Business owners have utilized this essential marketing strategy for many years, and it’s still highly effective in 2021 if you know how to do it right. This guide can help you promote your brand with this strategy. Here are a few of the most important tips to keep in mind:

  1. Pick the right platform: To make social network marketing effective for your site, you need to know how to choose the right social networking website for your brand. Luckily, there are plenty of platforms that you can choose from, which can allow you to post the right amount of written content and images.
    • Some examples of social networking websites perfect for posting images to promote your site are Pinterest and Instagram. Twitter limits the amount you can post to promote your brand, making it a less than ideal platform for many companies that focus on business-to-business marketing.
    • If your blog focuses on business-to-business advertising, you need to know how to choose social networking platforms that tend to be frequented by business owners and people who are networking. One of the best social networking sites for anyone who wants to promote a brand that sells products to other business owners is LinkedIn. LinkedIn lets you upload a substantial amount of written content, and it makes it possible to show potential customers plenty of imagery as well.
  2. Get visibility for your content on the social networking site(s) you choose: If you’re wondering how to promote the visibility of your content, the most important things to do are making sure that your content is well-written and ranks well with the internal search engines of social networking sites. Furthermore, paying for pay per click advertisements on social networking websites can greatly improve your ability to advertise your business on them.
  3. Ensure that your blog’s content is posted on social media: In addition, it’s important to make sure that all of your company’s blog content is automatically posted on social networking sites. This will increase the amount of visibility that it gets considerably.
  4. Make it possible for your blog’s visitors to like and share your content: You should include a share button on your blog to allow people to post your content to their profiles on social networking sites. It’s best to give your viewers a selection of several social networking sites that they can post on, which should include the most popular ones.

This means that you should allow them to share your content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. If you’re able to, you should also put a like button on your page for your viewers, which allows them to like the content they’re reading on social media from your site.

Promote your blog with Relationship marketing (Influencer)

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If you’re creating a blog, influencers can offer a great way to get more visibility for it. Influencer marketing can allow you to connect with people who will be able to give your blog more publicity than you’d be able to get otherwise. However, that doesn’t mean that you need to have a major celebrity help you promote your brand. If you’re wondering how to get started with this advertising technique, this guide can help to ensure that you use it properly.

In fact, people who have YouTube channels with a substantial amount of traffic and individuals who appear on local media stations can help you promote your products and/or services effectively. However, many digital marketing experts feel that it can be more effective to choose small-scale influencers instead of more prominent ones.

Relationship marketing can allow you to get a significant number of viewers who you would not be likely to reach otherwise. In fact, influencer marketing can be one of the most effective ways to promote your brand on YouTube and other video streaming websites.

In most cases, a local influencer will be most effective for businesses that primarily promote themselves to customers in their area. However, major celebrities and widely known figures are best for companies that attract customers from all over the world, but these influencers can be harder to hire.

Many of them already have frequent speaking engagements, which means that their time may be in short supply. In addition, they are likely to ask for a larger payment to promote your brand. However, if you’re still wondering how to get a statement from a prominent figure, there may be a solution. It may be possible to hire a widely known public figure to give a brief statement promoting your product for an affordable price.

If you can’t find a nationally recognized public figure to give a statement, you may be wondering how to use this strategy for customers who come from a broad area. Luckily, multiple local influencers can allow you to grow your customer base across a large area. However, if your customers come from many different regions, you will have to find a significant number of influencers to promote your brand, which can be difficult for some business owners. Fortunately, relationship marketing is one of the best ways to promote just about any brand online. In addition, if you’re wondering how to know if it’s right for your brand, influencers are likely to be especially effective if you offer an innovative service.

Promote your blog with Paid marketing

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The first step to doing this effectively is making sure that you understand how to benefit from dynamic remarketing. Unlike classic marketing strategies, dynamic remarketing allows you to show potential customers ads based on the content they viewed in the past. You can use this strategy with pay-per-click ads, social media marketing, paying for forum posts, paying for guest posts on blogs, and email marketing. This guide to paid marketing techniques can help you figure out what’s likely to work best for your business.

Pay-per-click advertisements can give your page a tremendous amount of visibility, and they can be used on social media and to improve your search rankings. These advertisements can include imagery in addition to written content. However, you’ll need to know how to create effective pay-per-click ads first, and the first part of that is knowing how to choose the right type of pay-per-click ads for your brand.

Some pay per click ads are placed at the top of search results pages, which can be seen by anyone who searches for the keyword(s) you choose. You also can use banner advertisements, which will appear on the sides of web pages. Here are some pros and cons of pay per click ads that you should be aware of:

Pros:

  • The advertisements can give your site a lot of visibility.
  • This strategy can be a great way to get a lot of customers quickly.
  • If you’re wondering how to include the right imagery on your pay per click ads, banner ads will make it easy.

Cons:

  • Pay per click advertising can be an extremely expensive paid marketing technique.
  • Banner advertisements often have a low conversion rate.

You can also use affiliate marketing to promote your business, and these advertising experts will create guest posts on blogs, post on forums, and promote your business on their own high-traffic websites. In addition, affiliate marketers will be paid a portion of the profits of sales that you make due to their marketing efforts.

Most affiliate marketing agencies require payment every time someone buys one of your products from their links. However, others charge a smaller amount on a per-click basis to promote your brand. If you are selling services or physical products, it’s best to choose an affiliate marketing agency that you pay for per sale to promote your brand.

However, paying per click can be best for businesses that offer media or other services that people will be able to access without making purchases on your site. It also can be effective for the promotion of an app that has in-app purchases. Here are some advantages and disadvantages of using affiliate marketing to promote your blog:

Pros:

  • It can be a highly effective marketing tactic for your blog.
  • This strategy is used by some of the most successful corporations.
  • Skilled marketing professionals will promote your blog.

Cons:

  • It may significantly cut into your profits.
  • You no longer have complete control over where your content is posted.

Make money blogging online

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If you’re looking for a way to make money from home, you might want to consider setting up your own blog. A blog can be used to sell merchandise, but you can also make money on your blog from pay-per-click ads. You will be paid a portion of the price per click, and the specific amount will depend on the type of website you have. For instance, blogging content related to the legal field is more likely to have lucrative ads placed alongside it because business owners in these industries will pay more per click.

However, to create an effective blog, you’ll need to know techniques that allow you to create exceptional content. While every business owner needs a different type of content, you’ll always need well-written, well-organized content to earn profits from blogging.

If you’re wondering how to create a successful blog, you’ll need to pick the right blogging platform for your brand. Your hosting provider needs to offer a perfect mix of affordability, ease of use, and advanced features. This will help ensure that you can run a successful blog for your business, and you’ll be able to include a wide range of features that will make your blog more appealing to potential customers. Most hosting providers allow website owners to choose keywords for their website, which is essential for boosting your search rankings and earning money by blogging.

To ensure that your blog will successfully earn money, you need to read reviews of different hosting providers. Luckily, there are many websites where you will find these reviews online, such as Site Jabber and Google reviews. These websites can allow you to find out how each hosting provider will work out for your business, and they can also give you an idea of how much money you’ll need to spend on your web host.

Most business owners will find that free hosting services do not offer the necessary features. As a result, they can be a good way to become familiar with creating a blog, but you’ll probably want to choose a hosting service that you pay for. Furthermore, many business owners use software programs designed to help them increase the visibility of the content they post while blogging, which can help them bring in more income from their content. Software programs can also improve your search rankings, show you how to do more effective market research, and more.

In addition to ensuring that you have a high-traffic blog, it’s important to ensure that your blog comments section is well-moderated. This will ensure that there isn’t offensive content that could cause people to avoid your blog. Ensuring that your blog’s comment section is a safe place for everyone is important for every business owner, and it’s important to make sure that you show your moderators how to identify and respond to offensive content. In addition, effective moderation can allow you to earn more money from blogging.

FAQ
  • 1 What makes a successful and profitable blog?

    • Firstly, your attitude to the subject. Choose something you are very good at (it can be traveling, music, gardening, or whatever). Start a blog for telling everybody about it.
  • 2 What do you need to start a blog?

    • Internet connection, a laptop, computer or mobile device, ideas, and promotion. But firstly, you need a domain.Then find a platform and select a suitable plan. Customize the blog and go ahead with ideas!
  • 3 How to start a blog for free?

    • Unfortunately, there are no such solutions. But some services provide some free services.BlueHost is the most suitable one. They provide a free blog name registration and WordPress installation.
  • 4 What should my blog be about?

    • Any interesting subject. Do you have a pet fancy? Then tell about it.Remember: in the vast global Web, the are many people with common interests that can become your readers.
  • 5 How do I find a profitable niche for my blog?

    • Usually, a general subject is chosen for the blog. But for increasing the competitiveness of the blog, it is worth narrowing the subject.This allows finding an appropriate niche and specifying the subject.
  • 6 How do I name my blog?

    • This is the most exciting bit. Firstly, do a keyword search for the topic. They should include nouns, adjectives, verbs, and adverbs.Then put them together for making phrases that sound attractive, funny, or even provocative!
  • 7 What do you do if your domain name is taken?

    • If it is part of your trademarked product or company, you may declare the privilege of it.Otherwise, slightly change it and purchase a cheaper domain.
  • 8 Where is the best place to create a blog?

    • We recommend BlueHost and WordPress.BlueHost offers domain names and WordPress software installation for free. But, surely, any other platform will do.
  • 9 How much does it cost to start a blog?

    • This may cost nothing. But BlogPost will is not recommended for creating a credible resource.On average, domain names cost $15/year. But we recommend trying a Web hosting. On BlueHost this is worth $2.75/month. This is $33 each year, but the domain registration is free.
  • 10 Do bloggers make money?

    • Indeed. They can earn hundreds of dollars each month. Of course, firstly, you will likely get nothing. But remember that blogging is also a business that requires many efforts for making it profitable.Usually, money is earned with advertising, affiliated programs, and sponsored posts.
  • 11 How do bloggers get paid?

    • Advertizers are a widely-used source of making a profit for bloggers. But the payment scheme varies according to the content bloggers use for earning money.For example, CPC allows bloggers to get profit from the number of clicks. Blogs with intense traffic may set a fixed charge for monthly advertising space.
  • 12 Should I start my blog on WordPress?

    • WordPress is the best suitable solution for beginners or users without any HTML or CSS skills. Its main advantage is user-friendliness.It has many automatic customization tools (color, font, design, etc.). A cherry on top – WordPress has an extended pack of themes that are absolutely free!
  • 13 Is WordPress free?

    • Yes. Two options are available: WordPress.org and WordPress.com. The first one is useless without a Web hosting and has some fees related to running the blog.But using the platform itself is absolutely free. WordPress.com provides the user with a blog and subdomain without any fees. If some additional features are required, try a fee-based account.
  • 14 How often should I blog?

    • It depends. If it is just a hobby and pastime, it does not matter as you may blog even once a year.But if you want to create a successful business project, we recommend blogging once a week or more.
  • 15 Why do blogs fail?

    • This happens due to several reasons. Firstly, bloggers simply give up. They quit blogging too early as they don’t understand that many efforts may be required for succeeding. Secondly, the material may be boring and repeatable. When your audience does not read fresh and interesting information, it disappoints and stops visiting your resource.The third reason is bad content. Readers don’t enjoy low-informative stuff. Finally, over-advertising is a blog-killer. If readers face ads all the time, they get annoyed and won’t stay long on such a resource.