Nowadays, almost no business can thrive without online presence. People spend great loads of time surfing on the Internet, and it would be unwise to ignore the opportunity to promote products and services via online campaigns. High quality alone will not suffice when it comes to achieving consistent sales performance; without well-tuned marketing, the chances for success go down indefinitely. We have compiled a list of interesting websites and blogs to help you develop an effective marketing strategy and save your time.
How the websites were selected
The websites listed below have been chosen based on their usefulness. Each of them can come in handy for product promotion purposes: some are better suited as tools for specific operations, while others provide ready-made instructions, so you can simply make use of the authors’ experience.
For your convenience, we have divided them into categories:
This category lists websites connected with SEO promotion. These resources describe promotion methods and useful tools as well as highlight the factors influencing the website’s position in the SERP.
The blog was created by Tim Soulo and Joshua Hardwick, and some of the materials published in the blog have been contributed by Rebekah Bek. Though new articles do not appear daily, new posts are published in the blog every four or seven days.
The resource offers articles covering key phrases research, basics of SEO promotion, traffic generation, and rules of link building.
One of the oldest websites dedicated to SEO, Moz.com was founded by Gillian Muessig and Rand Fishkin in 2004. Despite its long history, the website can boast of new posts being published every day. This is a really interesting website, whose reputation of ‘Grandpa SEO blog’ did not affect the quality of the content: it’s always relevant and up-to-date.
The website offers paid subscription content and its own metrics (Spam Score, Keywords difficulty, Page & Domain Authority). The blog will definitely come in handy to junior SEO specialists as it offers a lot of interesting posts..
The website has been operating since June 2017. Its main focus areas include not only SEO, but also website usability, e-marketing, and e-sales. New articles on SEO are published once in 4-6 days.
eSputnik Blog is a platform dedicated to extensive material on omnichannel marketing: Email, Web Push, Mobile Push, SMS, Artificial Intelligence, automation, personalization, segmentation and case studies. The blog articles are grouped into categories which simplifies search and navigation.
The blog contains digital marketing resources that are useful for both beginners and professionals: marketers, marketing agencies, business owners, analysts and email template designers. Numerous guidelines, how-to articles, lists of tools and services, interviews, cases, updates on international marketing policies, trend overviews and event calendars will help you come up with the right marketing strategy, improve the current results and enhance your campaign design.
eSputnik Blog also features the sections with the email glossary and email examples that are constantly updated. The articles are published twice a week, meaning you’ll always be up to date with all the latest tendencies of the marketing world.
Stripo, an email template builder, was founded back in 2017. It now is an all-in-one platform that allows creating fully responsive, interactive, and even AMP emails with little to no coding skills. Its site comprises over 350 ready-to-use email templates.
The Stripo blog covers such topics as email design trends, tips and ways to improve conversion, a large number of how-to posts, and more importantly, case studies — they test new technics, new trends and then honestly share their experience with readers. One of their case studies was published on Google blog.
Stripo offers editor and plugin, its white label solution. Both have free and paid subscriptions.
Brian Dean is considered to be one of the world’s best SEO experts. The website is interesting because of its research-like articles.
The publications address such burning issues as traffic generation, writing content that boost conversion rates, and other life hacks for SEO specialists. Posts are not frequent, but each of them is of high quality and value.
One more representative of the top SEO companies, Webris was founded by Ryan Stewart. Later it was bought by I’m from the future, but it still specializes in SEO.
The website was created in 2003, and Aaron Wall and his team have been working on SEO methods ever since.
Right now, the website blog contains hundreds of SEO research cases. The company offers free SEO tools, some of which can be built in your browser. New posts do not appear on the daily basis, but the website is still worth bookmarking.
This website can become a good source of news and also help you embark on a SEO career. The resource devotes a lot of attention to Google algorithms, describes its regular updates, expounds on the ways its search robots operate, and explains how websites are ranked in the search results. Mobile SEO is addressed in a separate section, which is very important, given its role in the final website ranking. .
User-friendly design and intuitive navigation contribute to Searchengineland.com ease of use, while the articles written in simple language without unnecessary buzz words make the website interesting.
Another one of those “oldies but goldies,” SEJ, owned by Jenise Henrikson, has been functioning since 2003. This website posts all the latest news about the industry, has a separate section devoted to work with social media, and offers a brief guide for those who only start working with SEO.
We recommend this resource both to beginners and pros as new materials are published on it quite frequently.
The website has been operating since June 2016. On the blog, you’ll find posts about SEO, case-studies, and guides about using SEO tools, online marketing, linkbuilding, and competitor analysis.
The blog offers SEO experts opinions, Google’s updates, and quizzes too.
This website was founded in 2005 by Bill Slawski, who has been working in the sphere of marketing since 1996.
New materials are published rarely: approximately 1-3 research articles per month, but each of them is definitely worth reading. Bill shares his ideas concerning the work of search engines and website ranking principles, pays attention to the not so evident details, and makes predictions about the future of the industry.
The project was founded by Andrew Shotland, who has been working in marketing since 1994.
The articles appear in the blog approximately once a month, but the website is interesting not only for its profound research in SEO but also for the list of useful SEO tools it suggests and a SEO guide for beginners. Due to a comparatively low posting frequency, we recommend checking the website for updates from time to time.
The main aim of a marketing specialist is to create content that would urge the client to perform a certain target action, for example, to buy a product or register on a website. The main trick is to do it subtly so that the reader does not feel any pressure.
This cool website is an inspirational success story of Alex Turnbull. While managing his small business he realized the ineffectiveness of regular email in business operations and came up with Groove as a better solution.
We liked this resource for its profound record of Alex Turnbull’s career in business from the very beginning. So it will definitely come in handy to new marketers.
This project was founded by Benji Hyam and Devesh Khanal. The title itself reveals what the company is all about: creating content, generating traffic, and maximizing the conversion rates.
This website offers these services, but even more important for us is the fact that the authors don’t keep their work tricks in secret. The articles published on the website describe content marketing life hacks, which really work. New posts appear comparatively rarely, so you can keep track of them.
This is one of the most interesting website dedicated to content marketing. Founded in 2011 by Joe Pulizzi, this website publishes new materials every day without compromising the quality of the research.
There is a great variety of free materials on how to make content attract new clients. The authors also post research articles throwing light onto the current trends in various areas, conduct webinars, and even publish their own magazine for CCOs (Chief Content Officers).
The website has been online since 2008, and it is all about content marketing. The project was founded by Shafkat Islam and Charles Hough.
Newscred.com can be viewed as some sort of an educational project. The theoretical aspects of content marketing are described here along with practical cases and promotion strategies. Materials are published often – the blog posts appear every 1-2 days.
This platform for business was created by Guillaume Decugis and Marc Rougier in 2011, and their audience has grown up to more than 4 mln people since then.
The main principle followed by the authors can be termed as “cost-effective content marketing,” whereby the main focus is placed on the maximum ROI. In case of free subscription, case studies and blog posts become available. New articles are published 3-4 times per month. The website is interesting for its hands-on approach, evidenced by the numerous case studies published on it.
This blog by Valeria Maltoni has been online since 2006. Advertising Age has included it into the list of TOP 30 best blogs three times.
This is a traditional blog managed by one author. It addresses general issues in marketing but does not offer ready-made case studies. It will mainly be useful for the new professionals in the industry. The materials are published with average frequency.
David Meerman Scott develops marketing strategies, provides consultancy services to developing projects. In addition to that, he has published 10 books dedicated to these questions. On his website, he mainly shares his observations on the sphere of marketing.
The articles in the blog are published 5-6 times per month. They deal with various topics, including viral marketing, research articles, book reviews, interesting conference lectures and speeches, etc.
The website is dedicated to the creation of quality content, search enquiry analysis, and content planning. New articles are published weekly.
Apart from recommendations regarding content creation, the website throws light on some aspects of audit, traffic generation, and work with social media.
The platform was created by Susan Misukanis and Lee Olden in 2001. Apart from content marketing, the authors pay a lot of attention to SEO and social media marketing. Here you can order website audit, traffic generation, and development of a complete promotion strategy of your web resource.
Articles are published weekly. In addition to the blog posts, we strongly recommend checking the case studies for some useful insights.
The website is dedicated to content marketing strategies. It was launched by Dave Chuffey and Stewart Miller in 2010. New articles are published one or two times per week.
Apart from content marketing, a lot of attention is paid to SEO, SMM, Google Analytics, and email marketing. Articles are available for free and can be accessed without registration.
Millions people use email in their daily life, so it would be unwise to ignore this medium of products and services promotion. However, it is important to prevent email from ending up in spam boxes. Email marketing is not all about sending thousands of emails in the hope that someone would click the link and order a product or service..
The platform mostly dedicated to email marketing issues was launched by Fabian Dech.
The company offers such services as current email marketing audit, development of product promotion strategies, landing page design, etc. The website has an in-built constructor allowing the users to create emails for their potential clients.
New materials appear in the blog every week.
The website was launched in 2012 by Kapil Sharmi and Armand Thiberge. The website specializes in email and SMS marketing.
Every two weeks new articles are published in the blog. Most of them are dedicated to product promotion, including email campaigns. Also, they cover ways to boost conversion rates and attract website traffic.
The website was created in 2013 by Nathan Barry. The platform ConvertKit is mainly aimed at the “creative” segment of the market. It also has its own email automation service.
The blog will come in handy to new professionals in the marketing industry. New articles are published weekly.
The author of the project Jordy van Rijn has been working in the sphere of marketing for more than 10 years. He has collaborated with such brands as Heineken, AEGON, and KLM.
Apart from business solutions, the website is useful for its blog, where Jordy shares his own experience. He analyzes the current trends in the industry, research, and various email marketing tricks. The website is interesting because it is entirely based on Jordy van Rijn own experience.
Operating since 2001, the company can boast of fruitful collaboration with such brands as PayPal, Occam, Bravissimo, Wagamama, etc. Articles in the blog are not published regularly. On average, 3-5 new posts appear each month.
The focus is on the practical aspects of email marketing. The authors give insights into the work with Google Analytics and ways to filter unwanted traffic.
This is a Polish project started by Simon Grabowski. New articles are published every 3-4 days.
The team focuses not only on email marketing but also deals with marketing automation in general, landing pages, and automatic response systems.
The platform Sendgrid was created in 2009 by Isaak Saldana, Jose Lopez, and Tim Jenkins. It is mainly concerned with email marketing. New posts appear in the blog not regularly; on average, 5-7 articles are published per month, but sometimes the blog can go without any updates for a week or two.
The company offers creation and design of automated email campaigns. It also allows the clients to collect statistics and assess the effectiveness of marketing. The platform has its own API and beta versions of contextual advertising services.
This service was launched in 2004 by Kurt and Denise Keller. It offers a range of services, including email automatization, monitoring of email marketing effectiveness, and boosting the performance of new email campaigns. New articles appear in the blog once in 1-2 weeks.
This is a very interesting website as it was included in the list of the top 20 B2B technologies any business should try.
The website was launched by John Thies and Michelle Klann. According to the developers, their tools help create emails which will definitely be read by their addressees. The team is always there to conduct an audit of your marketing strategy or optimize it.
The blog is updated every 2-3 days. Apart from the articles, be sure to read the case studies as they are really interesting.
Founded in 2007 by Steve Smith and Francois Laine, the company focuses exclusively on email marketing software development.
New articles in the blog appear 1-2 times a week without any particular schedule. The main focus is placed on questions concerning product promotion via email: what factors influence positive response of potential clients, how to tune the email marketing campaign if you are complete beginner, how different age groups react to email campaigns. This is an interesting website, which will be useful not only to marketing pros but also newcomers.
Social Media Marketing
Social media, blogs, forums, and various online communities are an almost inexhaustible source of business clients. However, one should be able to subtly encourage the user to click on the link and place an order. Below is a selection of great websites that have made social media marketing their priority.
The website was created in 2010 by Joel Gascoigne. The project specializes in engaging clients from popular social media users. The company has created an application with the same name, which allows marketers to plan publications in social media and assess how they interact with the audience.
The blog is updated regularly: 2-3 articles are published in it weekly. There the authors analyze interesting cases and non-traditional approaches to SMM.
The project is authored by Jason Falls, and it is considered to be a great source of news from the world of marketing as well as various life hacks for product promotion in social media. Also, great solutions for business are offered.
New materials appear every day. In the “Cases & Cases” section, interesting case studies are analyzed, so one can learn a lot of useful marketing tricks from them.
The website was founded by Robin Fray Carey. The project resembles news media highlighting the latest changes in the world of marketing and SEO. A lot of attention is devoted to content marketing and the latest trends in marketing at large, new approaches to work with social media, and development of marketing strategies in general.
New articles are published every 1-3 days. Apart from the news in the industry, the team members share their experience in business promotion via social media.
The platform appeared in 2010 thanks to Justyn Howard, Peter Sung, Aaron Rankin, and Gil Lara. First and foremost, this is the tool allowing the business to optimize communication with potential clients via all popular social media. It is integrated with Google Analytics, which makes it possible to estimate its ROI.
This interesting website will appeal to all marketing professionals. In the blog, the team members share their recent experience in product promotion via social media. However, updates are not particularly frequent: new articles appeal twice a month.
The website owes its name to Mary Smith – a renowned SMM specialist. Facebook considers her one of the best experts in small business and Facebook promotion. Moreover, her achievements in the area of SMM have brought her the fourth place in the respective Forbes rating.
The website is mainly interesting for its blog. New posts are published once or twice a month, and we do recommend reading them all.
This website was created by Jenn Herman, a guru of Instagram promotion, so her blog is all about this marketing niche. She writes a lot about product promotion in Instagram, explains the principles of Ista algorithms, touches upon promotion on Facebook.
New posts appear once in a couple of months, but they are definitely worth your time.
This website created by Ryan Holmes started its work in 2008. Hootsuite – is a platform allowing for easily-tuned business promotion in all popular social media. It is integrated with Facebook, Instagram, Twitter, Linkedin, YouTube, Google+, Pinterest, Snapchat.
New blog posts are published every day. All popular social media are covered evenly, with no particular preferences. In addition to that, the blog addresses most of the questions connected with SMM.
The editor of this website, Angelica Gaskins – is an expert in social media promotion and marketing in general. New articles appear weekly.
Apart from the news articles, the website contains detailed guidelines on how to build marketing strategies in social media. In addition to that, the team shares its own findings regarding product promotion. One valuable aspect to them is their practicality.
The company founded by John Lincoln and Krish Coughran began its work in 2013. The agency specializes in all aspects of marketing, including promotion in social media. The team considers itself to be one of the best companies in the USA.
Ignitevisibility offer development of marketing strategies from scratch, including work with all channels and assessment of product promotion effectiveness. Marketers will find the website interesting mainly for its blog, where new materials appear once or twice a week. The articles offer detailed analysis of social media and search engine algorithms and provide valuable recommendations regarding the development of marketing strategies.
This website appeared in 2009 thanks to Travis Torpe, Jared Turner, and Rick Horsely. Its focus areas are SMM, SEO, design, and link building. Специализируется на SMM, SEO, дизайне, линкбилдинге. The company has been renowned for its achievements in SEO and marketing.
The articles in the blog are classified according to their domains. For example, for SMM, cases for various social media and general tricks in product promotion are described. The posting frequency is not consistent: sometimes, 2-3 articles are published in a row, and then the blog can go ‘dead’ for 1-1.5 weeks. On average 4-6 articles are published every month.
Conversion rate optimization
The main purpose of all marketing tricks is to maximize the conversion rates, or, in other words, convince the client to click the link and order a product or service from a website. Below you will find a list of cool websites offering good advice on CRO (conversion rate optimization).
The project was founded by Peep Laja – one of the best marketing professionals. In 2015, PPS Hero ranked him first among the top specialists in conversion rate optimization.
Articles in the blog are published every 2-4 days and feature Peep’s persona work experience and the cases he applied in his practice. The website can serve as a valuable educational resource as it offers a lot of guidelines to new CRO specialists.
The project was founded in 2006 by Ben Jesson and Carl Blanks. The company has worked with such giants as Amazon, Facebook, Google, and Apple and received the highest award for the best business in the UK two times.
Apart from from online business promotion, the team has published several books on CRO and marketing in general. New articles are published on the website quite regularly (2-3 posts per month). A separate section of the website presents interesting case studies.
The project initiated by Paras Chopra began in 2009. The website suggests that its clients analyze the current conversion rates and then boost them to the maximum.
The blog features a lot of useful articles on CRO, which are published once a week. There is a section offering research work, but there have been no updates since 2018. Also, real cases, which have already proven their viability, are analyzed.
The website was created in 2009 by Rick Perro, and it is mainly concerned with the creation of landing pages. Quite a lot of attention is dedicated to landing page conversion as well: in addition to landing page development, the company offers conversion rate estimation.
New articles are posted in the blog every week. Apart from the nuances concerning landing pages, new marketing tricks are also analyzed. In particular, there are a lot of articles on ways to boost the conversion rates. All materials are available for free.
This is one of the first web services aimed at increasing the conversion rates. It was launched by Ethan Schach and Neil Patel in 2006. The project offers business clients to build a heat map of their website, which demonstrates the users’ behavior in case the website goes up. Also, the team promises to boost the website conversion rate to the maximum in 30 days.
Marketers will appreciate the blog as 2-3 new articles are posted on it every week, addressing such important issues as methods that help increase the conversion rates, the use of website tools, and real case analysis.
Founded in 2006 by Khalid Saleh and Ayat Shukairi, Invespcro. com is another one of those “oldies but goldies.” The team specializes in the assessment of current conversion rate, its optimization, and the subsequent audit, making the landing pages more effective and teaching CRO to the new professionals.
New posts appear in the blog every two weeks. The articles feature the recent CRO techniques analysis as well as profound infographics. Since the articles present considerable level of research – the posting frequency is not particularly high.
The project was launched by David Brussin and David Booksman. The main peculiar feature they offer is their own personalization mechanism Monetate, which can assess the effectiveness of the marketing campaign for every client individually.
The blog features company news, detailed guidelines on how to boost conversion rates, as well as complete case studies. On average, new materials are published once in two weeks.
Brian Massey created this service in 2007. The website offers good solutions for boosting conversion rates (analysis and website optimization). Also, lead generation in the mobile segment is addressed separately. In addition to that, the company offers consulting services and education programs for marketers.
The blog is updated with 3-4 articles every month, where both Brian Massey and his team members share their thoughts about various issues in CRO.
Launched in 2007 by Chris Howard, WiderFunnel has collaborated with such clients as Google, SAP, and tourism services in British Columbia.
The blog is updated 2-3 times per month with articles covering experimental marketing strategies, technical website optimization, stories of clients who turned to WiderFunnel for help. In addition to reading the blog posts, take some time to look through the case studies.
Talia Wolf is a well-known CRO specialist, who also gives consultations and training sessions. The website gives you a chance to order quality audit of your project, while the blog provides a lot of useful information on CRO.
New articles appear approximately once per month. However, detailed and profound research articles make up for the low posting frequency. Therefore, the website is interesting and is worth being added to bookmarks.
This is a comparatively new branch of marketing, which is aimed at achieving results quickly. For this purpose, experimental methods of working with the audience are employed, to eventually allow for the fast development of the business. Below we have listed several cool websites that will make you rethink the concept of online business promotion.
This is a personal project of Noah Kagan, who is the head of KingSumo, AppSumo, and Sumo. On this website, he shares his rich experience in business promotion as he has been able to grow million-worth businesses from scratch.
All publications on the website are based on his personal experience exclusively. New articles are published every 3-4 days. Apart from the blog, the website offers a series of podcasts, which are also worthy of note.
The project was founded by Jonathan Aufray and Kevin Lim, and it offers SEO promotion services, brand development, work with social media and the mobile segment, and web design. The team always seeks non-traditional methods to tap into their target audience.
New blog posts are published weekly. The website is interesting because it gives its readers a chance to look at marketing from a different angle.
Eoghan McCabe, Des Traynor, and Ciaran Lee founded the project in 2011. Messaging applications are all powered by a single platform, allowing the clients to make use of “Account based marketing.” And this is only one of the directions in the company’s activity.
New materials are published in the blog weekly. In addition to that, the website posts news from the world of marketing.
The service was launched in 2008 by Neil Patel. Now it is managed by Corey Cummings and Lars Lofgren. This is a very interesting website as it does not offer a lot of services at once, unlike its competitors. Here you will find only links to the blog, contacts, and the section with educational materials.
New articles appear on the blog every 2-3 days. Most of them are dedicated to digital marketing, non-traditional approaches to business promotion, and blogging. One of the sections also describes all the processes of website creation.
The service was founded in 2013 by Jonathan Kim. It promises a quick promotion to a business with a guaranteed influx of clients, which can be estimated along with other metrics with a specifically designed calculator.
Marketers will find a lot of useful information in the blog, where new articles on business growth, UX design, and product management are posted at least twice a week. Along with that, the blog contains case studies and news from the marketing industry.
Joanna Wiebe launched this project in November 2016. Since 2004, she had been working as a copywriter focusing on boosting the conversion rates. Nowadays, this website offers a great collection of articles on marketing, copywriting, and freelance at large.
The articles also address such important questions as business growth and ways to achieve fast and effective product promotion.
The company was founded by Houston Golden and Josh Fechter. The main focus is placed on the fast growth strategies. Apart from that, the team offers email marketing and product design services. The website also has its blog, which is updated once in 5-7 days.
The blog posts dedicate a lot of attention to the quick achievement of the target performance indicators. Moreover, it offers a lot of case studies and useful materials on how to work with social media and browsers.
The project was founded by Eveline Smet. Apart from the “growth hack,” the team offers a range of services for business – SEO optimization, content and email marketing, marketing automation, work with social media, lead generation. The blog serves as a ground for the team members to share their experience and original solutions for business promotion.
New posts appear in the blog once in 2-3 days, with occasional intervals. Articles are sorted according to their categories: there are materials on SEO, content, and growth marketing.
In addition to growth marketing, the Dutch company founded by Thierry de Vries and Barth de Lege offers SEO optimization services, creation and optimization of landing pages and works on increasing conversion rates. The results are monitored strictly at all stages. Since fast business growth is the main priority, the team widely applies experimental methods.
In the blog, Bammboo team members share their vast experience. New posts are published rarely: one article in 1-3 months. In addition to reading the blog posts, we strongly recommend reviewing the case studies as well.
The service was launched by Nick de Mey. The company addresses all issues related to business promotion, from lead generation to the development of the growth strategy in general. The team offers email and content marketing and is not afraid to experiment with design and non-traditional approaches to promotion.
All findings and curious cases are shared with the readers in the blog: on average, new articles appear once a month. We also recommend taking a look at the free marketing tools and the training section.
Each of the websites listed above can be useful both to a marketing pro and a newbie in the industry: most blogs share tricks that have already proven their effectiveness.There is no need to copy them precisely: use them as sources for inspiration and do not be afraid to think outside the box.
Without a well-tuned marketing strategy, a business can hardly reach the highest conversion rates, and as a result, it can lose some of its potential profit. Marketing should be adequate so that the client does not feel pressure to perform the target action. This is the main principle observed by the authors of the websites and blogs listed above, so they can become a solid basis for a good marketing strategy.