How to Track User Activity on a Website [3 Examples]

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User Experience (UX)

If you are running a website, you should track user web activity to see which features are working and which are not. This guide will show you some of the most effective tools for tracking user activity on your website. With these tools, you can see which links users click, which pages users visit, and how much time they spend on your website. You can use this information to improve your website design and ensure users have access to the appropriate information. If you are ready to begin tracking user activity in web applications or on websites, keep reading for some valuable tips!

Why Should Businesses Track User Activity on a Website?

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By tracking user activity, businesses can gain valuable insights into their customers and optimize their websites to improve the user experience and increase conversion rates. They can also use it as a competitive intelligence tool to monitor the activities of their competitors and optimize advertising campaigns. By doing so, businesses are more likely to achieve their desired outcomes.

Some of the key reasons businesses should track user activity are as follows:

Gather Valuable Insights

Tracking users on websites allows businesses to gain valuable insights into client behavior, preferences, and interests. As a result, you will be able to make more informed decisions about product development, marketing strategies, and website design.

Improve User Experience

By tracking user activity on a website, businesses can identify where customers may struggle to navigate the website. They can improve the user experience by making changes to the design and layout of a website to make it more intuitive for customers.

Increase Conversion Rates

Analyzing user activity data can help businesses pinpoint bottlenecks and friction areas that may prevent customers from making a purchase. Optimizing the website and increasing conversion rates will become possible with this information.

Monitor Competitors

Tracking user activity can also be used as a competitive intelligence tool, helping businesses monitor the activities and websites of their competitors. Companies can adjust their strategies and tactics according to how their competitors engage customers.

Optimize Advertising

Analyzing user activity data can assist businesses in optimizing advertising campaigns, allowing them to determine which ads are driving conversions and which need to be improved. It keeps their marketing budgets on track and ensures success.

Now you know how important tracking user activity is on a website. There is a good chance you can benefit from these technologies and use them in your business. Make sure, however, that you utilize the tools available, such as Plerdy and Google Analytics.

Ways to Track User Activity on a Website

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User activity tracking involves gathering data and analyzing how visitors interact with a website. It allows businesses to gain valuable insights into user behavior, including what pages they visit, how long they stay on each page, and even which links they open. This information can help marketers better understand their target audiences and optimize their websites to meet their needs.

When tracking users on websites, you should ensure that you are doing so within the limits of the law. Data privacy regulations, such as the General Data Protection Regulation (GDPR) and other country-specific regulations in the EU, set guidelines for how user data can be collected and used. Websites must stay in compliance with these rules by only tracking user activity based on explicit consent. Additionally, websites must provide users with the ability to view and delete their data as needed.

Ultimately, tracking user activity can provide invaluable insights into how website visitors interact with a website — as long as you do it responsibly and within the boundaries of the law. By following data privacy regulations and obtaining explicit user consent, businesses can gain valuable insights into their target audiences without infringing their privacy.

How to Track User Activity on a Website with Plerdy?

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Plerdy is an integrated conversion rate optimization software that helps businesses track, analyze, and convert website visitors into buyers. With Plerdy, you can gain an understanding of user behavior on your website. The tool will allow you to see where users are clicking, how much time they spend on each page, and what areas of your website are most popular. With this information, you can identify areas for improvement and make changes that will increase customer satisfaction and conversions.

In addition to tracking user activity, Plerdy also offers other features to help you optimize your website and marketing strategies. The Plerdy SEO Checker helps you identify areas of improvement for better organic search rankings. Event tracking allows you to track when visitors perform specific actions on your website, like filling out a form or clicking a button.

You can capture visitor information quickly and easily by using popup forms. Plerdy’s Sales Performance and Conversion Funnel tools let you see visitors’ interactions with your sales funnel, so you can make improvements to increase conversions. Finally, Plerdy’s Net Performer Score is an overall measure of the performance of your website based on various metrics such as page load time and user engagement.

By taking advantage of Plerdy’s comprehensive suite of features, businesses can monitor user activity, optimize their websites for search engine optimization, capture visitor information with popup forms, understand visitors’ interactions with your sales process and analyze overall performance.

Martin C., a user of the Plerdy tool, said it is a “Must have tool for every Website Design or Marketing Agency!”

The following are the Plerdy features you can use to track user activity:

Heatmaps

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Using Plerdy’s heatmap tracking toolkit, you can generate accurate reports on how users behave. With the Plerdy heatmaps, you can optimize conversion rates by configuring the settings. You can use Plerdy’s heatmap tracking software to optimize the website performance based on your website’s users’ behavior. Marketing professionals, SEO specialists, UX specialists, CEOs, and other professionals use heatmap software to perform the following tasks:

  • Find out which elements are the most clicked on.
  • The ability to recognize common behavior patterns and anomalous behaviors among users.
  • As a result of optimizing traffic flow, specific pages may need to be adjusted.
  • Increase the conversion rate of your website by reducing bounce rates.
  • Users will take the intended action resulting in an increased conversion rate.
  • You can compare traffic data from different channels.

Heatmaps display real-time information on all website clicks recorded by the website. Heatmaps allow you to track everything from your users’ behavior to the conversion rate and traffic.

Session Recordings

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You can use mouse-click tracking to see how users interact with a website. Improving user experience involves analyzing replays of sessions and strategically applying the tactics used to guide users in a positive direction toward specific goals by improving their user experience. With the help of session recordings, you can perform the following tasks:

  • Protecting the privacy of personal information
  • Be able to understand the behavior of your users
  • Identify UX design flaws and fix them
  • The analysis of user behavior by traffic channels.

The Session Replay tool helps meet the needs of your website by improving its performance. The session replay software from Plerdy is useful for anyone, whether they’re web marketers, UX researchers, or CEOs (performing everything themselves).

The Plerdy heatmaps and session recordings will be indispensable tools for studying your user behavior. You will be able to significantly improve your website’s performance based on the data collected with this software.

Using Analytics Tools to Track User’s Activity on a Website

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Analytics tools are invaluable for analyzing and tracking user activity in web applications and websites. Google Analytics is a powerful tool for measuring user activity on websites. It helps website owners gain insights into who visits their website, how long they stay, what actions they take, and more. By understanding this data in detail, web experts can make informed decisions on how to optimize the website experience and increase conversions.

Google Analytics provides a comprehensive suite of features to help you measure and analyze user behavior, including detailed reports on page views, traffic sources, goal conversions, and more. Additionally, it allows you to customize your data by setting up custom alerts, segmenting users by geography or other demographics, and tracking custom events.

With all these features enabling you to track user activity on a website available at your convenience, Google Analytics is the go-to tool for any web specialist looking to maximize their website’s performance. Due to its user-friendly interface, it can be used by anyone regardless of technical experience.

Conclusion

In conclusion, you should track user activity on websites if you want to understand how they interact with your content. By understanding their online behavior, you can make better decisions about how to enhance their experience. For tracking user activity on a website, you can use tools like Plerdy, Google Analytics, or other analytics suites that can provide detailed insights into how users interact with your website.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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