Top 10 SEO Metrics to Track and Improve

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog SEO Blog

Learning which metrics to monitor can make all the difference when diving into SEO, which can feel like navigating a huge ocean. If you were in charge of an online store, you would want to know how many visits become buyers. Imagine, too, a blog where knowing your bounce rate can show how interesting your material actually is.

Tracking the appropriate measurements, such as:

  • Natural Traffic
  • List of Keywords
  • Bounce Rate

Your SEO plan is guided by these components, which guarantee you optimize the important things. Analyze user behavior, do efficient A/B tests, and increase conversion rates using Plerdy’s robust tools. Gaining knowledge of these metrics will improve the performance of your website and turn data into useful insights.

What are SEO Metrics?

Into it we shall go! The main markers indicating the performance of your website in search engines are SEO metrics. For refining and enhancing your SEO plan, they are indispensable. Consider them to be the health metrics of your website. Entering now?

  • Organic Traffic: The mainstay of SEO. It reports on the number of individuals using unpaid search results to visit your website. You are headed in the correct direction if this figure is rising! View it in Google Analytics.
  • Keyword Rankings: Are you curious in the search engine results for particular keywords? Position on search engines for those terms is shown by keyword rankings. Excellent tools for this are Ahrefs and SEMrush.
  • Bounce Rate: This metric shows the percentage of visitors who leave after viewing just one page. Good bounce rate? Time to update your material or enhance user experience to keep people coming back.

Asking questions? Let’s talk after dropping them in the comments! For further advice, remember to subscribe to our channel.

1.  Organic Traffic

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Lifeblood of your SEO plan is organic traffic. The people that arrive on your website from unpaid search results are everything. Consider it as the results of your SEO efforts; if everything is going well, this figure ought to increase.

  1. Why It Matters: Search engine performance of your content is readily apparent from organic traffic. More traffic indicates more readers or possible clients. Being focused and free, it is quite valuable.
  2. Track It: Go to Google Analytics. There are comprehensive reports on the source of your traffic under the Acquisition tab. Seen a rising tendency? Excellent work. In such case, it’s necessary to modify your SEO strategies.
  3. Increasing Organic Traffic: There exist a few tactics to increase organic traffic. Provide excellent, pertinent information that addresses the concerns of your readers. Maximise your on-page SEO by making sure your website runs quickly, using keywords naturally, and improving meta descriptions.

Got queries regarding raising your organic traffic? Put them in the space provided for comments below and we can talk! Remember to subscribe to our channel for further viewpoints. Plerdy’s tools let you to run A/B testing, examine user behavior, and see your traffic increase!

2. Bounce Rate

Importantly, bounce rate displays the proportion of users that abandon your website after reading just one page. One warning sign that your material may not be interesting or relevant enough is a high bounce rate.

  1. Why It Matters: The bounce rate of your website functions as akin to a litmus test. People are not finding what they need if they are leaving your website fast. For instance, you may need to provide more interesting or pertinent material if readers of your healthy recipe blog disappear after reading just one post.
  2. Track It: Look at your Google Analytics dashboard. Get to Behavior > Site Content > All Pages. Each page’s bounce rate is displayed here. Seeking a lower bounce rate usually indicates that your visitors are staying longer.
  3. Cutting Bounce Rate: Make sure your material is excellent and pertinent to keep people on your website. To point them to relevant products or publications, use internal links. Boost the speed with which your website loads and make sure it works on mobile devices. Do your call-to-actions (CTAs) strike you as being strong enough?

Having queries? Place them in the comments and let’s talk! Remember to follow our YouTube channel for additional SEO advice. To reduce that bounce rate, use Plerdy’s tools to examine visitor behaviour and optimise your sites!

3. Keyword Rankings

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The lifeblood of your search engine optimisation (SEO) operations are keyword rankings. Said another way, they show where your website ranks for specific keywords in search engine results. Monitoring these SEO metrics will reveal where your content needs work and how well it is doing.

  1. Why It Matters: Increased visibility and traffic follow from high keyword rankings. You draw in more focused visitors when your website ranks highly for keywords related to your industry. If you sell eco-friendly products, for example, placing highly for “best eco-friendly products” can drive a lot of interested visitors to your website. Driven relevant traffic depends heavily on this SEO metric.
  2. Track It: Using Google Search Console, Ahrefs, or SEMrush, monitor your keyword positions. These programs show where you rank in the search results, the terms for which you rank, and how these rankings have changed over time. Staying on top of your keyword performance is ensured by routinely tracking these SEO metrics.
  3. Boosting Keyword Rankings: Give creating outstanding, relevant content first priority if you want to raise your ranks. Obviously include your goal keywords, make sure your meta descriptions are optimized, and make sure your website has good technical SEO. Moreover, create excellent backlinks; these will help your website by functioning as votes of trust.

Question still unanswered? Just leave them in the space provided for comments below! Keep watching our channel for more guidance. Easily monitor and improve your keyword ranks with Plerdy’s tools. Come assist your website in rising through those search results and enhancing your SEO stats!

4. Average Session Duration

A key SEO metric of how long visitors are staying on your website is average session duration. You can see from this metric how interesting and pertinent your material is to your readers. Better still is a longer session!

  1. Why It Matters: If someone finds value in your material, they are likely to spend a good amount of time browsing your website. When readers of your travel blog spend more than a few minutes, for instance, it’s a good sign that your advice and anecdotes are engaging. Understanding user involvement depends heavily on this SEO statistic.
  2. Tracking It: Here your best friend is Google Analytics. Click Audience > Overview to discover the typical length of a session. A hint to review your content strategy is if you see short sessions. Continually keeping an eye on this SEO measure enables you to determine how successful your content is.
  3. Increasing Average Session Duration: Concentrate on producing excellent, educational, and amusing content to maintain visitors interested and increase this SEO measure. Your pages can become more interactive by including photos and videos. Make sure the navigating of your website is intuitive so that users may locate relevant material with ease. Additionally encouraging longer visits are internal links to other pertinent pages or topics.

Ever wonder why potential visitors delete your page so fast? What use is there in hiding important stuff? Inquire of your viewers in the comments about their opinions. Question are welcome to be asked in the space provided below!

Please subscribe to our channel for further advice on improving the performance of your website. Using comprehensive SEO stats, Plerdy provides tools to assist you examine user behavior and increase the length of your average session. Keep those people coming!

5. Click-Through Rate (CTR)

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One important statistic called click-through rate (CTR) counts how many people click on your link after seeing it in search results. That tells you exactly how interesting and pertinent your meta descriptions and title tags are.

  1. Why It Matters: Because it immediately impacts your organic traffic, CTR is crucial. More visitors, which can result in more conversions and revenues, is what a higher CTR represents. An engaging and pertinent title, for instance, might greatly boost the amount of visitors who click through to your product pages if you run an online store.
  2. Track It: Visit Google Search Console. Detailed information on your CTR for various queries and pages may be seen under the Performance area. Perhaps a low CTR indicates that your descriptions and titles need work.
  3. Increasing CTR: Give attention to writing interesting and pertinent meta descriptions and title tags to increase your CTR. Verify that they correspond with the search intent and use action-oriented language. Try “Shop Stylish Shoes with Free Shipping” instead of “Buy Shoes Online,” for instance. Naturally include your goal keywords.

As it happens, these minute but important elements determine how well your website performs. If nobody clicks, what use is ranking highly? Question about CTR optimization? Ask in the space provided below!

Watch our channel for additional SEO insights. Plerdy offers tools to help you examine your click-through data and make wise modifications. Those impressions should become clicks, right?

6. Conversion Rate

The SEO metric known as conversion rate indicates how many visitors finish a desired action on your website, such buying something or signing up for a newsletter. Examining how well your website converts visitors into clients depends on this statistic.

  1. Why It Matters: Your bottom line directly benefits from conversion rate. Well converting websites successfully convince visitors to act. In an online store, for example, raising your conversion rate can greatly increase sales and income. This SEO metric enables you to evaluate how well the user experience on your website works.
  2. Using Google Analytics, set up and track your conversion targets. See how many visitors are converting by going to Conversions > Goals > Overview. An other helpful program for examining user behavior and pinpointing areas that need work is Plerdy. Frequent monitoring of this SEO metric guarantees you are aware of the state of your website.
  3. Increasing Conversion Rate: Increasing your conversion rate mostly requires improving the user experience. Check that your website runs fast and works well on mobile devices. Utilise strong, unambiguous calls to action (CTAs). Switch out a basic “Submit” button, for instance, with a customized “Get Your Free Quote” button. To find out what your audience responds to best, A/B test headlines, photos, and CTAs.

It follows that each visitor who leaves without converting is a missed chance. Why let them to go? Post any queries you may have about raising your conversion rate in the space provided below!

Watch our channel for more website improvement advice. Make meaningful adjustments by analyzing your conversion data with Plerdy’s tools. Let us increase your SEO metrics and convert visitors into devoted clients!

7. Backlinks and Referring Domains

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Referring domains and backlinks are your website’s equivalent of votes of trust. Search engines are shown by them that other websites have enough faith in your material to link to it. Your SEO will improve the more excellent backlinks you have.

  1. Why It Matters: In SEO, backlinks rank among the most significant elements. They support the reliability and authority of your website as determined by search engines. Google is told that your website is reliable and valuable if well-known websites link to it. Consider that you run a tech blog; a backlink from TechCrunch would greatly improve your SEO.
  2. How to Track It: For backlink and referring domain monitoring, Ahrefs, Moz, and SEMrush are your best bets. Reports on who is referring to you, the caliber of those links, and the changes in your backlink profile over time are all provided by these tools in detail.
  3. Increasing Backlinks: Give producing excellent, shareable content your top priority if you want to have a robust link profile. Speak with bloggers and industry influencers to have your material published. You may also get worthwhile backlinks by guest posting on respectable websites. Steer clear of spammy link-building strategies; quality has to come before quantity.

As it happens, those links from reliable websites have the power to explode your SEO. What good reason to pass up such possibilities? Post your queries on backlink building in the space provided for comments below!

Watch our channel for additional tips on improving your backlink profile. Track and improve your approach with Plerdy’s tools. Come along as we create a powerful link network and improve your SEO!

8. Indexed Pages

Indexed pages are those of your website that search engines like Google have scanned and included to their indexes. Search results won’t show your pages if they aren’t indexed, hence this SEO measure is essential.

  1. Indexed pages regulate how much of your website search engines may view. There are more chances for you to rank for certain keywords the more relevant sites you have indexed. For instance, you want all of your product pages indexed so that prospective buyers can locate every book you have available if you own an online bookstore. Increasing the exposure of your website depends critically on this SEO measure.
  2. See Which Pages Are Indexed by using Google Search Console. For a comprehensive list of both indexed and non-indexed pages, go to the Coverage report in Search console. Utilizing Google’s “” search operator is another fast method to find out how many pages are indexed. You can be sure you know how much of your content search engines see by routinely monitoring this SEO metric.
  3. Improving Indexed Pages: Make sure search engines may crawl and index all relevant content. Use a valid sitemap, address broken links, and stay away from duplicate information. For your material to remain interesting and new, update it often. Should important pages not be indexed, check for technical problems such noindex tags or crawl errors.

As it happens, indexing of your pages determines visibility. Why let worthwhile stuff to be ignored? Comment below with any queries you may have regarding indexing!

Watch our channel for more website improvement advice. Check and enhance your indexed pages with Plerdy’s tools to make sure your material receives the attention it merits. Let us optimize every page and increase your SEO statistics!

9. Core Web Vitals

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Google’s Core Web Vitals are crucial measurements of the user experience on your website. Three key aspects are their main concentrations: visual stability, interactivity, and loading speed. Consider them the lifeblood of the visitor experience on your website.

  1. Why It Matters: Core Web Vitals have an impact on your SEO rankings directly; they are not just technical speak. Google evaluates the quality of the user experience using these metrics, hence low scores can lower your ranks. For example, if your website loads slowly, people may click away before it even starts, which is not good for business!
  2. How to Track It: Your go-to tool is the Core Web Vitals report in Google Search Console. Three important measures are broken down into it: Cumulative Layout Shift (CLS), First Input Delay (FID), and Largest Contentful Paint (LCP). Spot and resolve problems with this report.
  3. Boosting the Core Web Vitals
    • Largest Contentful Paint (LCP): Use a CDN, optimize photos and videos, and speed up your server.
    • First Input Delay (FID): Use browser cache and reduce JavaScript execution.
    • Cumulative Layout Shift (CLS): Make sure items are allocated space and refrain from adding content over that which is already there.

As it happens, Core Web Vitals are essential to both SEO performance and user experience. Why permit unsteady designs or slow load times to detract from your website? Feel free to pose queries in the space provided for comments below!

Watch our channel for more advice on website optimization. Plerdy’s tools let you to examine and enhance your Core Web Vitals, guaranteeing a faster, smoother, and more interesting user experience. Come let’s make your website shine!

10. Crawl Errors

Search engines having trouble accessing pages on your website result in crawl problems. Search engines’ ability to index your pages is severely impacted if they are unable to crawl your website. Search results won’t show unindexed content, hence this SEO statistic is important.

  1. The Reasons It Matters Search engines find and index your material more slowly when they encounter crawl issues. Your pages are almost unnoticeable if they are not indexed. What a lost opportunity if crawl problems prevent people from finding your worthwhile material! Reliability of your material is guaranteed by keeping an eye on this SEO metric.
  2. Track It: Find crawl mishaps with Google Search Console. For a list of problems, including server and 404 (Page Not Found) difficulties, go to the Coverage report. A site that is healthy must have these issues fixed. Frequent monitoring of this SEO metric keeps you informed about any accessibility problems.
  3. Debugging Crawl Errors
    • 404 Errors: 301 redirects broken URLs to relevant, working pages.
    • Server Errors: Verify the proper operation of your server. Server overloads and incorrect setups can be problematic.
    • URLs that have been blocked To be sure important pages aren’t preventing crawling, check your robots.txt file.

It turns out that crawl issues that hide your amazing content make it impossible for potential customers to find it. Questions about resolving these problems? Put them down in the space provided for comments below!

Watch our channel for more advice on keeping a faultless website. Utilise Plerdy’s tools to keep an eye on and fix crawl issues so search engines can always locate your website. Let’s maintain visibility and accessibility of your material to improve your SEO statistics!


You’ve worked your way through the top 10 SEO metrics that can drastically improve the performance of your website. By concentrating on these metrics—organic traffic, keyword rankings, bounce rate, and conversion rate—you are positioning your website for achievement. Recall that enhancing these places can raise traffic, raise interaction, and raise conversions.

These KPIs are, as it happens, your road map for SEO success; what’s holding you back? Please ask any questions or request more information in the space provided for comments below. Helping is what we do!

Click to like this video and subscribe to our channel for more advice and observations. Plerdy’s robust tools let you to do expert-level website optimization, A/B testing, and user behavior analysis. Maintaining our progress will help your website move up the SERPs. Enjoy your optimization!

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