Different promotions and special offers are, first of all, viewed as a way to increase sales. However, this marketing tool, in fact, is much more useful for a business in a variety of directions. For example, proper work with promotions allows substituting a portion of customers lost over time and makes existing customers buy again.
- As a sales promotion tactic, why do marketers prefer using rebates?
- Which is an example of a sales promotion?
- Which is a disadvantage of sales promotion as a promotional strategy?
- What are the two types of sales promotion?
- What is the most expensive type of sales promotion?
- Which of the following sales promotion methods would you recommend to a packaged goods marketer?
- Which is a consumer or b2b sales promotion activity?
However, you have to remember that it isn’t enough to create and organize a promotion. You must convey the information about it to the maximum of your target audience. You can spread the information through posts and banners on the website, social media, banners in the Display Network, and email marketing.
- Random prize. This promotion aims to involve existing customers rather than attract new ones. The rules are simple: Buyers who place orders during a certain period of time can win a prize in the form of a product or a monetary reward, and the winner is picked with the help of a random number generator.
- Package offer. A trusted way to nudge customers towards spending more than they initially planned is to combine several products in a package offer and sell it cheaper than if the items were purchased separately. The combination of camera + bag + SD card.
- Create the feeling of deficiency. Indicate that the special offer is valid only for a limited time, for example, during this week or the next three days. Make people feel that they lose their money if they don’t do something right now. Such limits stimulate additional demand.
- Opportunity to be the first. We are talking about such a buying scheme as a preorder. Yet this type of promotion will pay off only if the product is really popular, for example, a new model of iPhone.
- Weekend offer. Usually, on weekends online buyers are less active so you can encourage your subscribers to purchase by sending them offers with the selection of products that are discounted if ordered on Saturday or Sunday.
- Personal selections. Divide your customers into groups and offer each of them a set of products that might potentially interest them based on the analysis of the viewed products or previous orders, as this can well pay off with repeat purchases.
- The more, the cheaper. This kind of idea looks appealing to customers as they give the buyers the feeling of gained benefit even though the average check increases. You shouldn’t give big discounts, just make sure that they are attractive enough to encourage potential customers to take action.
- A small gift. Let’s be honest: Everybody loves freebies. It’s enough to present just a nice trifle, preferably reminding a person of your brand. It can be a mug, a key chain, a phone case, etc. This seems to be a small bonus, but many people will really appreciate it.
- Find cheaper. This is one of the most widespread ways of brand promotion that is particularly actual for new niches and product categories with low competition. The key rule is to cover the price difference if the buyer finds a similar product in another online store at a lower cost. It is worth emphasizing again that this scheme does not apply to highly competitive niches characterized by a low product margin.
- Bring your friend.This idea can perfectly work for popular niches such as clothing, for instance. Thus, you may grow the client base with the help of your existing customers who, to some extent, play the role of a marketer in your business.
- Birthday present. If your customers provide you with enough details to track this kind of personal information, you can set up an automated mailout of special offers to clients whose birthdays are coming. Everyone will be happy to get much attention from the online store.
- Give old, take new. This idea is called trade-in, and the opportunity to exchange an old iPhone for a new model in Apple stores is the brightest example of its usage in retail. You can offer your regular customers a new item instead of an old one asking them to cover a slight difference in the price.
- Gift voucher. This type of promotion can be best used within high-demand niches such as clothing, accessories, jewelry, digital technology, books, etc. We often want to make a present for someone special, but we still don’t know what to choose whereas giving money seems like a bad idea. A gift voucher with a certain nominal value will be very much to the point for such occasions.
- Ask to tell a story. Most probably, among your social media and newsletter subscribers are those who are ready to show their creativity if you offer them something valuable in return. Arrange a contest in which everyone will be able to send their story related to the topic of your online store or the usage of a certain product category that you offer. Basically, the story should not necessarily be about your product. It may be related to a particular event.
- Bonus services. Of course, a wide range of products doesn’t belong to the category “buy and enjoy.” Some of them require installation, adjustment, and other sort of actions made by the future user. Online stores can take the situation into their own hands, offering free assistance in solving the issue. This can help businesses to gain loyal customers.
- Workshop. If the goods you sell are used for art or any other creative process, you can offer your online store visitors and social media subscribers to send a workshop in the format of an article (with photo) or video. This is particularly the case of online stores that specialize in products for hobbies and handmade.
- Guess the result. As a certain important event is approaching and people are intrigued to know how it will end, you can offer your visitors to guess that. It doesn’t necessarily have to be connected only with your niche, as there are some events that everybody equally adores. For example, a football championship or other sports competitions. A person who will guess the final score will receive a prize!
- Bonus for a review. If you have already implemented a system of cumulative discounts, bonus points, or something similar in your online store, you can continue experimenting and develop it. Offer your customers a bonus when they review a product after the purchase. Later they can use it to get a discount on the next order.
- Gift for a subscription. It’s a great way to grow the email subscriber base in a short period of time. Just announce that everyone who subscribes to your email newsletters will receive a gift coupon that guarantees a certain discount for any product from the catalog.
- Special days. It’s hard to find someone who hasn’t heard about the famous Black Friday. Actually, initially, it became popular in the USA and other countries.
What Else Should be Taken into Account?
You don’t organize a promotion for anything, do you? You want to achieve certain goals. Therefore, every time you are planning something carefully think about whether it will match the interests of your target audience. This will prevent you from accidental mistakes, such as offering a free set of car tires on a cycling website. Of course, we are exaggerating, but sometimes similar cases do happen.
We hope that the ideas from this article will come in handy to increase sales in your online store and help you achieve success on the difficult path of developing your own business.