18 Best Customer Feedback Tools in 2024

In 2023, optimizing the customer experience reigns supreme – and what better way to tap into genuine opinions than by harnessing top-tier customer feedback tools? 🚀 The market bursts with solutions, but sifting through to discover the crème de la crème can be overwhelming. This article shines a spotlight on the 18 best customer feedback tools you absolutely need to consider. From direct integrations to robust analytics – each pick offers something unique.

Key Features to Dive Into:

  • Intuitive dashboards for seamless navigation.
  • Real-time response tracking for on-the-fly adjustments.
  • Diverse feedback channels ensuring broad coverage.

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Speaking of standout solutions, don’t breeze past Plerdy. As a go-to for CRO & UX, it’s tailor-made for brands serious about elevating their feedback game. Ready to turbocharge your feedback strategy? Dive in and discover the best tools at your fingertips! 🛠️🌟

What is a Customer Feedback Tool?

A Customer Feedback Tool is a dynamic asset that elevates business performance by capturing invaluable consumer insights. This innovative software lets you tune in to customer needs, measure satisfaction, and hone your strategies. Traditional methods like comment cards have been largely phased out, replaced by more efficient digital platforms that offer real-time analytics.

Core Functions:

  • Data Collection: From simple star ratings to in-depth surveys
  • Analysis: Cracking open raw data to reveal key trends and actionable insights
  • Reporting: Dashboards that visualize metrics, aiding prompt decision-making
  • Integration: Seamlessly blend with CRM systems for a holistic view of customer experience

For example, if you’re in the eCommerce sector, these tools can help pinpoint why shoppers abandon their carts. Restaurants can use them to gather diner opinions on a new menu. Software companies can collect user sentiments about new features, refining their development roadmap accordingly. Leveraging a Customer Feedback Tool is akin to putting your ear to the ground in a digital landscape—enabling you to seize opportunities, tackle challenges head-on, and excel in customer satisfaction.

Why Customer Feedback Matters

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Why Customer Feedback Matters can’t be overstated—it’s the lifeblood that powers business success. Imagine running a boutique hotel chain. You want to know if your guests enjoyed the newly renovated suites or if your farm-to-table breakfast menu hit the spot. A well-chosen Customer Feedback Tool lets you delve into customer sentiments, cutting out guesswork and fortifying your operational strategies.

Pivotal Benefits:

  • Precision: Fine-tune product offerings and service quality based on real-life feedback
  • Engagement: Ignite meaningful interactions, increasing customer loyalty and brand affinity
  • Innovation: Harness customer input as a creative catalyst for developing novel features or services
  • Revenue Boost: Turn insights into action—driving sales by tailoring experiences to customer preferences

For example, healthcare providers can gauge patient satisfaction with telehealth services, enhancing virtual care delivery. Online retailers can utilize feedback to revamp their return policies, reducing negative reviews and fostering trust. Every snippet of feedback, sifted through a reliable tool, helps businesses of any niche dodge pitfalls and uncover gold mines of opportunity.

List of Best 18 Customer Feedback Tools

Diving into the “18 Best Customer Feedback Tools in 2023” feels like hitting a goldmine for anyone keen on elevating their customer experience game. It’s clear as day that in this digital age, having the right tool in your arsenal can make or break your connection with the consumer base. Sifting through this list, it’s a no-brainer that investing in top-notch feedback mechanisms is the real deal for businesses aiming to stay ahead of the curve.


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When it comes to capturing and analyzing customer feedback, Plerdy stands out as a robust tool designed to deliver insights that drive results. This software digs deep, offering an array of features to give you a crystal-clear picture of your customers’ journey. If you’ve been scratching your head about why conversions are lagging on your ecommerce site, Plerdy serves up the data you need to turn things around.

Core Features:

  • Heat Maps: Zero in on what grabs your customers’ attention
  • SEO Checker: Optimize your site’s performance in real-time
  • Sales Performance: Keep tabs on which products are flying off the shelves and which are gathering dust
  • User Recordings: Watch user sessions to troubleshoot pain points

Consider a digital marketing agency striving to improve its clients’ websites. Plerdy would not only pinpoint where site visitors tend to drop off but also reveal the bottlenecks hampering user experience. Armed with this data, the agency can iterate faster, making smart adjustments to web design, content, and sales funnels.

The beauty of Plerdy lies in its comprehensive dashboards—effortlessly blending a range of metrics into an intuitive interface. It’s not just another tool; it’s your control center for customer-centric optimization. With Plerdy, you’re not just keeping pace with customer expectations—you’re setting the bar.


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Customer feedback tool SurveySparrow shakes up the customer feedback game—yes, it’s that revolutionary. No more mind-numbing, static questionnaires. This tool brings the kind of dynamic, conversational interaction that keeps respondents engaged, transforming the ho-hum task of taking a survey into an engaging experience.

Key Features:

  • Conversational Surveys: Puts the ‘chat’ in ‘chat-based’
  • Multi-Channel Distribution: Share your surveys far and wide with ease
  • Insightful Analytics: Makes sense of raw data with a few clicks
  • Custom Branding: Blend surveys seamlessly into your brand aesthetic

Let’s say you manage a gym chain, and you’re keen to get the scoop on your new cardio classes. SurveySparrow lets you dish out engaging, branded surveys through multiple channels—email, web, mobile app—you name it. When the results roll in, the tool’s analytics function serves up actionable insights. You’ll know exactly what’s resonating with your clients and what needs a tune-up.

From the streamlined UI to the rich dashboard, SurveySparrow makes it a breeze to capture, analyze, and act on customer feedback. It’s not merely a tool; it’s the co-pilot in your quest for customer excellence.


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HubSpot stands out as a powerhouse in the realm of customer feedback tools, delivering a suite of features designed to catapult your business into the stratosphere of customer satisfaction. With HubSpot, you’re not just gathering feedback—you’re also weaving it into your larger customer relationship management (CRM) strategy.

Major Features:

  • Automated Surveys: Collect customer opinions without lifting a finger
  • Feedback Analytics: Drill down into responses for rich insights
  • CRM Integration: Your feedback data doesn’t live in a vacuum—it enriches your CRM
  • Action Triggers: Turn feedback into immediate, targeted actions

Suppose you’re a SaaS company looking to revamp your onboarding process. HubSpot’s automated surveys can capture first impressions right as new users complete onboarding. When feedback highlights that the tutorial video is too lengthy, you can trim the fat and make the video more engaging, potentially boosting user retention rates.

HubSpot is more than a mere feedback collection platform. It’s your command center for customer-centric decision-making, bringing the voice of your customer directly into your strategy meetings. With HubSpot, the cycle of feedback and improvement becomes a well-oiled machine, making it easier to scale customer satisfaction along with your business.


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CustomerSure breaks the mold when it comes to delivering customer feedback tools designed for results. It’s a tailored experience that not only gathers but also interprets feedback, giving you the keys to unlock unparalleled customer satisfaction.

Outstanding Features:

  • Real-Time Responses: Grab instant customer reactions, hot off the press
  • Bespoke Surveys: Tailor your questions to dig deep
  • Comprehensive Reporting: Uncover actionable insights without breaking a sweat
  • Closed-Loop Feedback: The tool tracks changes and updates based on customer input

Imagine running an upscale hotel chain. You need to know what makes your guests tick—from the fluffiness of the pillows to the quality of room service. With CustomerSure’s bespoke surveys, you can fine-tune your questions to probe into the exact areas you’re curious about. If your artisanal breakfast spread isn’t hitting the mark, CustomerSure will capture that sentiment. And what happens next? The tool keeps tabs on the changes you make, confirming their impact on guest satisfaction.

Customer feedback tool CustomerSure isn’t just another run-of-the-mill customer feedback tool; it’s the closest you’ll get to having a direct line to your customer’s brain. With this tool, you’re not just reacting to feedback—you’re crafting the ultimate customer experience.


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Hotjar stands as an all-in-one customer feedback tool that transforms your understanding of user behavior. Think of it as your go-to GPS for navigating the maze of customer engagement, crammed with eye-opening insights.

Key Features:

  • Heatmaps: See where users click, hover, and get stuck.
  • Session Replays: Gain an almost over-the-shoulder view of user interactions.
  • Conversion Funnels: Pinpoint drop-off points and rake in improvements.
  • Surveys and Polls: Dive straight into customer thoughts with customized questions.

Picture running an online clothing boutique. You’re puzzled why your handcrafted leather bags aren’t flying off the virtual shelves. Hotjar’s heatmaps and session replays give you an intuitive breakdown of how customers interact with the product page. Maybe they’re scrolling right past the “add to cart” button, or perhaps the page loads slower than molasses in January. Armed with this intel, you can make data-backed decisions to iron out kinks and keep customers engaged.

Hotjar isn’t just a tool; it’s a revolution in customer feedback, driving your business beyond mere metrics into a new era of customer-centric growth.

ProProfs Survey Maker

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Unlock the power of understanding your customer base with ProProfs Survey Maker, the feedback tool that seamlessly harmonizes intuitive design with robust features. A far cry from outdated survey platforms, ProProfs makes customer engagement not just possible, but easy and efficient.

Breakthrough Features:

  • Drag-and-Drop Interface: Even the tech-averse can whip up a survey.
  • Multi-Platform Accessibility: Reach your audience anywhere, anytime.
  • Data Analytics Suite: Crunch numbers without breaking a sweat.
  • Security Measures: Guard your data like a fortress, ensuring top-tier confidentiality.

Imagine running a niche podcast on sustainability. You’re eager to cater to your listener’s ever-evolving tastes. ProProfs steps in, enabling you to roll out a listener survey in minutes. The analytics light up like a Christmas tree, revealing that your audience craves episodes on renewable energy innovations. You pivot, audience numbers swell, and voila – your podcast is back in the limelight.

ProProfs Survey Maker isn’t just a stopgap; it’s your ultimate sidekick in customer retention and engagement. Opt for this tool, and you’re choosing a symbiotic relationship between your business and your ever-important clientele.


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Discover the elegance of seamless customer interaction with Typeform, the feedback tool that merges style with substance. Say goodbye to clunky, robotic surveys and elevate your customer experience to an art form.

Sleek Features:

  • Conversational Interface: Engage with customers as if you’re chatting over coffee.
  • Customizable Templates: Tailor the look to match your brand’s vibe.
  • Real-Time Feedback: Sync data instantly for actionable insights.
  • Third-Party Integrations: Slide into your existing workflow like a glove.

Picture this: You own a boutique pet store and want to step up your service. With Typeform, you can roll out a survey that feels like a chat between friends, not an interrogation. Your customers weigh in on the trending dog toys and nutritious cat foods they want to see in your store. Before you know it, sales pick up, thanks to these invaluable insights.

Customer feedback tool Typeform isn’t just a tool; it’s a strategy, a route to deeply understand your customers. Settle for nothing less than interactive, dynamic, and actionable data that transforms mere customer feedback into a treasure trove of business intelligence.


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Elevate your brand’s understanding of customer needs with Qualaroo, the feedback tool designed to dig deep. This is no surface-level inquiry; we’re talking about nuanced, pointed questions that elicit raw truths.

Stellar Features:

  • Sentiment Analysis: Decode the emotions behind customer responses.
  • Exit Intent Surveys: Capture thoughts just as users are about to leave your page.
  • Advanced Targeting: Hone in on specifics like user behavior or geographical location.
  • AI-Powered Analytics: Turn raw data into comprehensible action items.

Imagine running an online fitness platform. You’ve got subscribers, but the retention rate falters. Plug in Qualaroo and let the tool fish out real reasons behind the drop-offs. Learn what workouts resonate and where the platform falls short. You can even target surveys to users who’ve canceled subscriptions. Before you know it, you’re fine-tuning your content and reeling lost customers back in.

Don’t just collect feedback—mine it like a valuable resource. Qualaroo lets you tap into rich veins of customer sentiment, turning data points into palpable change. Your business doesn’t just grow; it evolves, informed and refined by high-grade customer intelligence.


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Revolutionize the way you gather customer insights with UseResponse—a feedback tool that does more than just scratch the surface. This tool lays the groundwork for a next-level customer-centric approach, offering a tailored blend of features to keep your business in sync with consumer needs.

Unique Features You’ll Love:

  • Omni-Channel Support: Reach out across platforms to collect valuable input.
  • AI-Driven Automation: Sort and prioritize feedback without lifting a finger.
  • Real-Time Analytics: Get instant insights for fast-paced decision-making.
  • Contextual Surveys: Customize surveys according to visitor behavior and history.

Let’s say you’re running a subscription-based news outlet. You notice a drop in engagement levels. Deploy UseResponse to pin down why readers aren’t sticking around. Use the real-time analytics to uncover patterns—maybe it’s the sports section that’s lacking or perhaps the business analysis isn’t cutting it. The tool helps you quickly isolate issues, right down to specific articles or authors.

With UseResponse, you’re not just keeping tabs on customer feedback; you’re transforming it into actionable intelligence. It’s a tool that redefines the scope of customer engagement, setting you on the path to lasting success.


18 Best Customer Feedback Tools in 2023 11Unlock the full potential of customer feedback with GetFeedback—a tool that streamlines your outreach initiatives while amplifying customer voices. Here’s why this tool stands apart:

Key Features To Note:

  • Seamless Integrations: Connects effortlessly with your existing CRMs and customer service platforms.
  • Feedback Loops: Automates follow-ups to keep customers in the loop and your team focused on key issues.
  • Multichannel Accessibility: From email to mobile apps, reach out where your customers are.
  • Dynamic Reporting: Customizable dashboards that translate complex data into crystal-clear insights.

Imagine you manage a chain of boutique hotels. Online reviews indicate a great atmosphere but suggest room for improvement in dining. With GetFeedback, you could deploy a post-stay survey via email and sync these responses directly to your CRM. Then, sift through the detailed dashboards to pinpoint exactly what aspects of the dining experience need improvement. Now you’ve got concrete data, and you can laser focus on revamping the menu or retraining the kitchen staff.

GetFeedback doesn’t just collect data; it hones it into a roadmap for tangible improvements, making it a go-to tool in maintaining a pulse on customer sentiment.


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Transform the way you connect with your audience using Bazaarvoice, the ultimate tool for gathering authentic customer feedback. This powerhouse offers features that go beyond the generic questionnaire.

Unique Offerings You Can’t Ignore:

  • User-Generated Content: Curates reviews, photos, and even videos from real customers.
  • Smart Syndication: Channels customer feedback to partner sites and amplifies its reach.
  • Personalization Engine: Uses AI to understand customer behavior, making your outreach strategies more precise.
  • Insightful Analytics: Drills down on customer sentiment and buying behaviors, enabling laser-focused campaigns.

Let’s say you’re steering a fledgling organic skincare brand. Bazaarvoice not only collects customer reviews but also enables the curation of user-generated Instagram posts that showcase your products in action. Such authentic content turns prospective buyers into loyal customers. With the analytics in hand, you can zero in on popular products, giving your marketing team the fuel they need to fire up super-targeted ads.

Customer feedback tool Bazaarvoice doesn’t merely collate feedback; it crafts a compelling brand story, establishing you as a trusted player in your industry. No more fumbling in the dark – Bazaarvoice illuminates the path to amplified customer satisfaction and robust growth.


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Boost your brand’s credibility with Trustmary, the go-to tool for capturing and leveraging authentic customer feedback. This powerhouse comes loaded with features designed to rev up your online reputation.

Key Features to Spark Your Interest:

  • Automated Surveys: Send out questionnaires to customers post-purchase or after a service interaction.
  • Video Testimonials: Make the most of user-submitted videos that sell your product better than any written review could.
  • SEO-Friendly Widgets: Showcase reviews on your website, optimized for search engine visibility.
  • Analytics Dashboard: Get in-depth insights into customer sentiment and actionable data points.

Imagine you’re running a boutique fitness studio. Trustmary not only gathers written feedback but also lets your satisfied clients submit video testimonials, giving prospective members an intimate, real-world view of your classes. You can pull up detailed analytics to gauge what’s resonating with your clientele, allowing you to fine-tune your services.

Trustmary turns feedback into fuel for growth. Gone are the days of static reviews that sit unread; Trustmary brings your customer feedback to life, positioning your brand for a quantum leap in market credibility.


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Sharpen your brand’s edge with UserReport, a standout customer feedback tool that amps up your data game. Designed for precision and usability, this robust platform takes your understanding of customer preferences to a whole new level.

Essential customer feedback tool UserReport Features:

  • Customizable Surveys: Craft targeted questionnaires to collect valuable feedback.
  • Feedback Forums: Generate community discussion that pinpoints what customers crave.
  • Segmentation Filters: Drill down into feedback based on age, location, and other demographics.
  • In-Depth Analytics: Measure customer satisfaction scores effortlessly and make data-driven decisions.

Let’s say you operate a subscription-based meal kit service. UserReport lets you glean what’s ticking with your subscribers. The segmentation feature enables you to narrow down opinions based on age groups. Discover that millennials love your vegan options while baby boomers prefer more traditional meat-based meals. Now you can adjust your offering accordingly, all thanks to the rich data harvested via UserReport.

From mom-and-pop stores to e-commerce giants, UserReport offers adaptable, fine-grained tools for collecting customer feedback. Elevate your brand by getting the complete picture — unfiltered, unedited, and action-ready.


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Unleash the power of InMoment, the customer feedback tool that takes your brand from mundane to memorable. Armed with state-of-the-art technology, InMoment specializes in turning customer interactions into actionable insights.

Key customer feedback tool InMoment Features:

  • Experience Improvement (XI): Overhaul customer interactions, spot friction points, and iron them out.
  • Employee Engagement**: Monitor and elevate staff performance.
  • Voice of the Customer (VoC): Harness real-time customer opinions and respond in the moment.

Picture this: you run a boutique fitness center, and you’re struggling with member retention. InMoment digs deep to uncover the bottlenecks. Learn that your customers desire a broader range of classes and a more streamlined check-in process. Implement changes swiftly and see membership numbers take off, all thanks to InMoment’s timely feedback.

InMoment isn’t just another tool—it’s a fully integrated ecosystem that supercharges every facet of your business. Whether you’re in retail, healthcare, or the service industry, InMoment tailors its analytics to your specific needs. Use it to capture the pulse of your customer base and drive meaningful, revenue-boosting transformations.


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Revolutionize your feedback loop with Usersnap—the robust customer feedback tool designed for digital teams. This dynamic platform sweeps past traditional survey methods, letting you capture in-the-moment reactions directly from your website or app.

Why Usersnap Stands Out:

  • Screen Captures: Allows users to snap a screenshot to pinpoint issues or highlight what they love.
  • Visual Feedback: Integrates doodles and annotations for a richer understanding.
  • Custom Forms: Tailor your questions to elicit specific insights, making data-driven changes a breeze.

Imagine operating an e-commerce store. You’ve noticed dwindling conversions on your checkout page but can’t pinpoint why. Usersnap to the rescue! With its unique screen capture feature, users illustrate exactly where the hang-ups are. Maybe it’s a clunky payment interface or a confusing shipping section; either way, you know precisely what to fix.

Don’t fumble in the dark. Light up your path with insights drawn from real interactions. Usersnap not only makes collecting customer feedback straightforward but also ensures you act on it effectively. Level up your digital project, refine user experience, and turn feedback into your secret advantage—all through the streamlined capabilities of Usersnap.


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Unleash the power of insights with SurveyMonkey—the go-to customer feedback tool that’s been driving business transformations. Get ready to revamp your approach to customer-centricity with a platform that covers all bases, effortlessly.

Customer feedback tool SurveyMonkey’s Sterling Features:

  • Flexible Templates: Choose from a plethora of pre-built templates or whip up your own.
  • Data Analytics: Delve into comprehensive reports that help you slice and dice feedback for optimal use.
  • User-friendly UI: Navigating the dashboard is a breeze, even if you’re a digital newcomer.

Let’s say you’re running a health and wellness blog and you want to gauge the impact of your articles. SurveyMonkey lets you embed customized surveys right at the end of each blog post. Readers can then immediately tell you if the content has helped them make healthier life choices. Imagine not just grasping what your audience thinks but actually putting that intel into play to refine your blog’s future topics.

Forget about slogging through disconnected data or half-baked analyses. With SurveyMonkey, you get full-circle insights that translate into concrete actions. Ramp up your feedback game and hit the ground running—SurveyMonkey’s got your back.


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Unveil a new dimension in customer communication with Sender—the definitive tool that synergizes email marketing with feedback collection. If you think email is an old-fashioned channel, Sender flips the script and serves it hot.

Hot Features that Set customer feedback tool Sender Apart:

  • Smart Segmentation: Bucket your audience based on behavior or interaction—deliver the right message to the right people.
  • Dynamic Content: Inject real-time data into your emails for a personalized touch.
  • Automated Workflows: Set triggers to send emails or collect feedback based on customer actions.

Let’s delve into a real-world example. Imagine you operate an online store selling eco-friendly products. With Sender, after a purchase, an automated email goes out to the customer. This isn’t your run-of-the-mill thank-you note; it’s an invitation to provide feedback. When the customer clicks through, they’re directed to a sleek, user-friendly survey that takes less than two minutes to complete. You’re not just gathering customer opinions; you’re building stronger relationships and fine-tuning your product line based on actual user feedback.

Embrace Sender and experience how it simplifies the labyrinthine processes of customer communication and feedback collection into a one-stop, streamlined affair.


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Experience a transformative approach to customer engagement with Podium—a multi-faceted tool engineered for the modern business landscape. Streamline your feedback collection while elevating customer interaction to an art form.

Essential Features You’ll Love:

  • Unified Inbox: Manage all customer messages from various platforms in one central hub.
  • Automated Invitations: Send out automatic prompts for customer reviews post-purchase or service.
  • Real-Time Analytics: Access valuable customer data at your fingertips, enabling strategic decision-making on the fly.

Consider the scenario: You own a boutique coffee shop in a bustling city. Utilizing Podium, you automate text-based feedback requests right after a customer makes a purchase. Your inbox fills up with invaluable insights about their preferences—from the latte art to the ambiance. This is not just routine feedback; this is data you can act on. You tweak your playlist, introduce seasonal specials, and roll out a loyalty program based on actual customer input. As a result, your business reputation skyrockets and repeat visits multiply.

Harness the prowess of customer feedback tool Podium and say goodbye to outdated feedback mechanisms—welcome to a seamless integration of customer communication and authentic insight gathering.


Wow, you’ve sifted through 18 top-notch customer feedback tools and you’re probably wondering—what’s the next step? Well, whether you’re a small enterprise just dipping your toes into the feedback waters or a large organization aiming to revamp your customer experience, these tools offer a variety of functionalities that can match your needs. Some, like Salesforce and SurveySensum, impress with extensive customization options. Others like Zendesk and Wootric stand out for their streamlined user experience.

If you’re budget-conscious, many of these platforms offer free trials or even entirely free basic versions. The pricing scales as your needs grow, making it cost-effective in the long run. For example, with Plerdy, you can start for free and only move on to a paid version when you’re ready—offering both CSAT and NPS metrics, among others, to suit various types of feedback collection.

Now, if you’re overwhelmed by the plethora of choices, let’s make it easy. We highly recommend signing up for a Plerdy demo. Why? Plerdy covers all the bases—CSAT, NPS, customer comments, and more. The tool even facilitates easy feedback monitoring, to keep your finger on the pulse of your customer’s thoughts.

So don’t sit on the fence—dive into creating a more effective feedback loop with Plerdy today! Trust us; it’s a decision you won’t regret.

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog User Experience (UX)

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