14 Best Shopify Marketing Strategies

Navigating the Shopify marketing landscape is like embarking on an adventure – thrilling, a bit unpredictable, but absolutely rewarding! Every Shopify store owner knows the thrill of seeing their brand grow. But how do you make sure your Shopify store isn’t just floating in the digital sea? That’s where savvy marketing strategies come into play.

This article unveils the 14 best Shopify marketing strategies, tailored to elevate your store from the ordinary to the extraordinary. Expect to dive into:

  • Innovative Social Media Campaigns: Harnessing the power of platforms where your audience lives.
  • Email Marketing Magic: Turning your email list into a goldmine of engagement and sales.
  • SEO Strategies: Optimizing your Shopify store to stand out in search engine results.

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And here’s a pro tip: To really ramp up your Shopify store’s performance, consider tools like Plerdy. It’s a genius at analyzing user behavior, which is crucial for boosting conversion rates and improving usability. Plerdy helps you understand what works, what doesn’t, and how to keep your visitors glued to your store.

So, buckle up! Whether you’re a Shopify rookie or a seasoned pro, these marketing strategies are about to take your store to dazzling new heights. Let’s turn your Shopify journey into a success story!

Brief Overview of the Importance of Marketing for Shopify Stores

In the bustling digital marketplace, Shopify stores thrive on effective marketing strategies. Marketing isn’t just an option—it’s the lifeblood of your Shopify success. Let’s dive into why.

Firstly, marketing propels brand awareness. Imagine launching a niche store, say, eco-friendly home goods. Without strategic marketing, your Shopify store remains a hidden gem. But with targeted campaigns, your brand becomes a household name among eco-conscious consumers. That’s the power of marketing!

Secondly, marketing drives conversions. It’s not just about attracting eyeballs; it’s about turning those views into sales. For Shopify stores, this means utilizing compelling product descriptions, eye-catching visuals, and persuasive calls-to-action. Whether you’re selling handmade jewelry or high-tech gadgets, marketing turns browsers into buyers.

Consider these key points:

  • Targeted Advertising: Leveraging social media and Google Ads to reach your ideal customer.
  • Email Marketing: Keeping your audience engaged with updates and promotions.
  • Content Marketing: Offering value through blogs and videos, building trust and authority in your niche.

Moreover, marketing fosters customer loyalty. Through consistent engagement and personalized experiences, customers don’t just make a purchase—they embark on a journey with your brand. This leads to repeat business and word-of-mouth referrals, crucial for long-term growth.

In summary, marketing isn’t just a piece of the Shopify puzzle—it’s the glue that holds it all together. From amplifying brand visibility to nurturing loyal customer relationships, effective marketing strategies are indispensable for any Shopify entrepreneur aiming to carve out their slice of the e-commerce pie. Dive into marketing, and watch your Shopify store flourish!

Brief Explanation of Shopify’s Unique Position in the Market

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Shopify stands out in the e-commerce space, offering a unique blend of user-friendliness and powerful marketing tools. It’s not just a platform; it’s a catalyst for transforming ideas into profitable businesses. Here’s why Shopify’s position in the market is unparalleled.

First off, Shopify’s ease of use is a game-changer. It breaks down technical barriers, making it a go-to for entrepreneurs. Whether you’re launching a boutique clothing line or a specialty coffee shop, Shopify streamlines the process. This accessibility opens doors for a diverse range of businesses to thrive online.

Then, there’s the marketing magic of Shopify. It’s not just about setting up a store; it’s about scaling it. Shopify’s integrated marketing tools help businesses of all sizes to reach their target audience effectively. From email campaigns to social media integration, Shopify ensures your marketing efforts hit the mark.

Key features include:

  • Seamless Integration: Connecting your store with social media platforms for holistic marketing.
  • Customizable Templates: Tailoring your store’s look to match your brand’s vibe.
  • Analytics and Reporting: Providing insights to fine-tune your marketing strategies.

Shopify’s ecosystem supports growth at every stage. It’s not just about launching a store; it’s about nurturing it with robust marketing tools. For businesses keen on growth, Shopify offers a fertile ground to cultivate their online presence.

In essence, Shopify isn’t just leading the charge in e-commerce; it’s redefining it. With its user-friendly platform and potent marketing tools, Shopify empowers businesses to not just exist online but to excel. Dive into Shopify, and you’re not just opening a store—you’re unlocking potential.

Plerdy Shopify App For CRO & UX Analysis

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Shopify store owners, meet Plerdy: the powerhouse app revolutionizing Conversion Rate Optimization (CRO) and User Experience (UX) analysis. In the fast-paced world of e-commerce, Plerdy stands out as a critical tool for boosting your Shopify marketing efforts.

How does Plerdy turbocharge your Shopify store? It’s all about understanding customer behavior. By capturing real-time user interactions, Plerdy offers insights that translate into actionable marketing strategies. This isn’t just data—it’s the blueprint for your Shopify success.

Dive into Plerdy’s features, and you’ll see why it’s a game-changer:

  • Heatmaps: Visual representations of where customers click, hover, and scroll, letting you optimize your Shopify store layout.
  • Event Tracking: Pinpoints what grabs your customer’s attention, sharpening your marketing focus.
  • Conversion Funnels: Identifies where potential customers drop off, allowing you to fine-tune your Shopify checkout process.

Whether you’re selling artisan candles or high-tech gadgets, Plerdy’s insights are invaluable. It’s like having a marketing guru, guiding you to make data-driven decisions for your Shopify store.

In essence, Plerdy serves as more than a mere application, but rather as a collaborative entity that assists in enhancing the performance of your Shopify store. It serves as a means of connecting the disparity between user behavior and the implementation of successful marketing strategies. By utilizing Plerdy, individuals are not only operating a Shopify business, but rather acquiring expertise in the field of e-commerce marketing. By incorporating Plerdy into your Shopify store, you can witness a significant enhancement in its performance, thereby transitioning it from a satisfactory state to an exceptional one.

Popular Shopify Digital Marketing Strategies

Diving into the “14 Best Shopify Marketing Strategies” is like uncovering a treasure map for e-commerce success. Each strategy is a nugget of wisdom, tailored to catapult your Shopify store into the stratosphere of digital marketing. Think of this list as your secret sauce, spicing up your Shopify game with innovative, tried-and-true tactics.

Understanding Your Target Audience

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In the bustling world of e-commerce, understanding your target audience is the cornerstone of successful Shopify marketing. It’s about diving deep into the psyche of your potential customers – knowing what makes them tick is essential for any Shopify entrepreneur.

Let us proceed with a detailed analysis. Consider yourself as the proprietor of a Shopify e-commerce platform that specializes in the retail of environmentally sustainable yoga equipment. Your marketing isn’t just about showcasing products; it’s about connecting with a community passionate about wellness and sustainability. This connection is what turns browsers into loyal customers.

Key steps to understanding your audience include:

  • Demographic Analysis: Age, location, income – these basics shape your marketing approach.
  • Interest Profiling: What are their hobbies? Values? Knowing this aligns your Shopify store with their lifestyle.
  • Feedback Loop: Engage with customers, gather feedback, and adapt – this keeps your marketing on point.

Effective Shopify marketing hinges on this understanding. It’s not about casting a wide net; it’s about precision – reaching the right people with the right message. This is what sets apart a thriving Shopify store from one that just blends in.

In essence, nailing your target audience is more than just a marketing strategy; it’s the heartbeat of your Shopify success. It’s about creating a brand that resonates, products that appeal, and messages that hit home. Get this right, and you’re not just selling products on Shopify – you’re building a community.

Search Engine Optimization (SEO)

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In the dynamic world of Shopify marketing, Search Engine Optimization (SEO) is your ticket to visibility and success. The art and science of optimizing your Shopify store for search engine results is crucial to marketing.

Think of SEO as your silent salesperson, working round the clock to bring your Shopify store to the forefront. A planned approach that connects your store with your target audience’s demands and search patterns is more than just sprinkling keywords.

Here’s how SEO makes a difference:

  • Keyword Optimization: Carefully selected keywords ensure your Shopify store pops up in relevant searches.
  • Quality Content: Engaging, informative content that adds value boosts your SEO efforts.
  • Mobile Optimization: A mobile-friendly Shopify store ranks better and caters to on-the-go shoppers.

SEO helps Shopify sellers of handmade jewelry stand out in a saturated market. It’s about being the first store a customer finds when searching for unique, handcrafted pieces.

In short, mastering SEO is crucial for any Shopify marketer looking to make a mark. It’s not just about climbing search rankings; it’s about being visible in the right place, at the right time, to the right audience. Shopify stores that incorporate search engine optimization into their marketing plans get increased traffic and sales.

Content Marketing

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In the bustling arena of Shopify marketing, content marketing emerges as a powerhouse strategy. It’s all about crafting and sharing valuable content to attract and retain customers, turning your Shopify store into a go-to resource.

Content marketing is about storytelling that connects with your audience, not just selling stuff. Whether you’re running a Shopify store for artisanal coffee or eco-friendly fashion, content marketing helps you connect with your audience on a deeper level.

Here’s how you can leverage content marketing for your Shopify store:

  • Blog Posts: Share insights, tips, and trends related to your niche. This builds authority and keeps customers coming back for more.
  • Social Media Content: Engage with your audience through relatable and informative posts. It’s a direct line to your customer’s hearts and minds.
  • Email Newsletters: Inform customers of new items, promotions, and behind-the-scenes.

Imagine you’re marketing luxury skincare on Shopify. Through compelling blog articles about skincare routines and Instagram stories highlighting customer testimonials, content marketing turns your Shopify store into a trusted beauty advisor.

Content marketing serves as the fundamental pillar of Shopify marketing. The focus extends beyond just product promotion, since it involves the establishment of a brand community. By providing informative, entertaining, and inspiring material, one not only enhances sales but also cultivates enduring relationships. By using content marketing strategies, one might observe a significant growth in the success of their Shopify store.

Social Media Marketing

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In the vibrant world of Shopify marketing, social media marketing stands as a pivotal player. It’s about having a captivating online presence that engages your audience and generates traffic to your Shopify store, not merely posting on Facebook or Instagram.

Let’s get down to why social media marketing is a must-have in your Shopify toolkit:

  • Brand Personality: Social media gives your Shopify store a voice and personality, essential for connecting with your audience.
  • Customer Engagement: It’s a two-way street – interact with your audience, get feedback, and build relationships.
  • Targeted Advertising: Reach customers most likely to buy your products using social media’s sophisticated targeting features.

Imagine you’re marketing handmade home decor on Shopify. Through Instagram posts showcasing your unique creations and Pinterest boards with home styling tips, social media marketing brings your products to life. It’s about creating an immersive experience that pulls customers right into your Shopify store.

Social media marketing is not merely a component of Shopify marketing, but rather a crucial element. The objective is to integrate your brand seamlessly into the everyday routines of your customers, transforming your Shopify store from a mere shopping platform into an integral component of their social interactions. Engage in the realm of social media marketing and witness a surge of activity within your Shopify store.

Email Marketing

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Email marketing, in the Shopify marketing universe, is like striking gold. It’s personal, direct, and incredibly effective for driving sales and building lasting relationships with customers. For anyone running a Shopify store, email marketing isn’t just an option; it’s a vital part of your marketing strategy.

Let’s break down why email marketing is a game-changer for Shopify businesses:

  • Direct Communication: Your message lands straight in your customer’s inbox – it’s like having a one-on-one conversation.
  • Tailored Promotions: Send personalized offers and product recommendations that resonate with your audience.
  • Customer Retention: Keep your Shopify store top of mind with regular updates and exclusive deals.

Consider the scenario where you are engaged in the process of marketing and selling fitness equipment using the e-commerce platform known as Shopify. In the realm of email marketing, the purpose extends beyond the mere dissemination of information regarding new products. The brand effectively motivates clients by providing training ideas, disseminating success stories, and fostering a sense of community.

Ultimately, email marketing turns a Shopify store into a multifunctional platform that fosters active engagement and interaction beyond just a purchase destination. The goal is to weave a tale so alluring that buyers feel compelled to use Shopify products and make them central to their everyday lives. Not only can email marketing increase revenue, but it also helps retain existing customers. This is of great importance in the world of Shopify advertising.

Pay-Per-Click Advertising (PPC)

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PPC advertising dominates Shopify marketing. It boosts your Shopify store like a turbocharger, highlighting your brand with precision. Shopify marketers need PPC.

Here’s why PPC is a game-changer:

  • Instant Visibility: PPC catapults your Shopify store to the top of search results, right where potential customers are looking.
  • Targeted Reach: Pinpoint your audience based on demographics, interests, and search behaviors.
  • Measurable Results: Track every click, conversion, and dollar spent, making your marketing efforts transparent and accountable.

Consider a Shopify store specializing in vintage fashion. With PPC, you’re not just throwing out ads and hoping for the best. You’re strategically placing your brand in front of vintage fashion enthusiasts who are actively searching for what you offer.

In essence, PPC isn’t just about getting clicks – it’s about getting the right clicks. It’s about putting your Shopify store front and center in the digital marketplace. With a well-executed PPC campaign, you’re not just chasing leads – you’re capturing interest and converting it into sales. Embrace PPC in your Shopify marketing strategy, and watch as your store leaps ahead of the competition.

Utilizing Shopify Apps

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Utilizing Shopify apps is like unlocking a treasure trove of tools for your e-commerce success. In the realm of Shopify marketing, these apps are not just add-ons; they’re essential elements that enhance, optimize, and revolutionize the way you run your Shopify store.

Let’s delve into the wonders of Shopify apps:

  • Automated Marketing: Apps like Klaviyo or Mailchimp automate your email marketing, keeping your customers engaged without extra effort.
  • Customer Feedback: Use apps like Yotpo to gather and showcase customer reviews, boosting your store’s credibility.
  • Analytics and Reporting: With tools like Google Analytics, track your store’s performance and fine-tune your marketing strategies.

Picture this – you’re selling artisanal coffee on Shopify. By leveraging apps for targeted email marketing, you keep your brand top of mind, enticing customers with the latest blends and offers. Or say you’re in the fashion niche; customer review apps allow your shoppers to become your biggest advocates, sharing their style stories and experiences.

In short, Shopify apps are more than just plugins; they’re the gears that keep your Shopify store running smoothly. Operations, marketing, and customer behavior are improved. By using Shopify applications, you’re not simply running a store; you’re mastering digital marketing.

Sales Promotions and Discounts

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Sales promotions and discounts are the ace up the sleeve in the Shopify marketing deck. These tactics aren’t just about slashing prices; they’re strategic moves to boost sales, attract customers, and enhance the overall Shopify shopping experience.

Here’s the deal with sales promotions and discounts in Shopify marketing:

  • Limited-Time Offers: Create a sense of urgency that encourages customers to act fast.
  • Seasonal Sales: Align discounts with holidays or seasons, tapping into customer’s buying moods.
  • Exclusive Discounts: Reward loyal customers or first-time buyers with special deals.

Imagine you’re running a Shopify store for outdoor gear. A summer sale not only clears inventory but also aligns perfectly with your customers’ camping season. Or, if you specialize in beauty products, offering discounts during a festive season can significantly increase traffic and conversions.

Sales discounts and promotions are about more than just lowering prices. Your Shopify marketing becomes dynamic and stands out in a crowded market. Smartly implementing these approaches creates an irresistible shopping experience that keeps people coming back. Increase sales and discounts to boost your Shopify store!

Affiliate Marketing

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Affiliate marketing in the Shopify sphere is like striking a symbiotic partnership – it’s a smart, effective way to amplify your marketing reach without the heavy lifting. In the bustling world of Shopify, affiliate marketing has emerged as a key strategy, driving traffic and sales through partnerships and shared success.

Here’s the lowdown on leveraging affiliate marketing for your Shopify store:

  • Partnership with Influencers: Collaborate with social media influencers who resonate with your brand and have an engaged audience.
  • Referral Programs: Encourage existing customers to refer friends and family, rewarding them for their efforts.
  • Niche Bloggers: Team up with bloggers in your product niche for targeted exposure.

Take, for example, a Shopify store specializing in eco-friendly products. By partnering with green lifestyle influencers, you’re tapping into a ready-made audience passionate about sustainability. This isn’t just about spreading the word; it’s about connecting with customers who share your values.

Affiliate marketing is more than simply a tactic; it’s a growth-booster for your Shopify store. Relationship-building is key to getting your products in front of the correct individuals. Adding affiliate marketing to your Shopify strategy will help you sell more products and increase the overall awareness and popularity of your business. Your Shopify store will benefit from joining an affiliate marketing network.

Public Relations and Brand Partnerships

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Public relations and brand partnerships in the Shopify marketing world are like the dynamic duo of brand growth and visibility. This powerful combination is crucial for establishing your Shopify store not just as a business, but as a brand with a voice, a story, and a community.

Here’s how PR and partnerships make waves in Shopify marketing:

  • Storytelling through PR: Share your brand’s story, milestones, and achievements to build an emotional connection with your audience.
  • Collaborations with Complementary Brands: Team up with brands that align with your values and appeal to similar audiences, creating win-win scenarios.
  • Influencer Partnerships: Engage with influencers for authentic endorsements, reaching new audiences in a relatable way.

Hypothetically, you have opened a successful organic skincare Shopify store. You’re not just selling things when you collaborate with health influencers and advertise in eco-lifestyle magazines; you’re becoming an integral part of your clients’ way of life. Collaborations with fitness experts or health bloggers can also help get your fitness gear company noticed.

In essence, public relations and brand partnerships are about weaving your Shopify store into the larger tapestry of your industry. It’s about creating a presence that’s both seen and felt. By integrating PR and partnerships into your Shopify marketing strategy, you’re doing more than promoting products – you’re building a legacy. Step into the world of PR and partnerships, and watch your Shopify store transform into a brand with a story to tell and a community to engage.

Community Building

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Building a community in the Shopify marketing ecosystem is similar to tending to a garden: it takes time, energy, and care to see positive results. It’s about creating a space where customers feel connected, not just to your products but to a shared story and values. For any Shopify store, building a community is a strategic move that goes beyond sales; it fosters loyalty and long-term engagement.

Here’s how community building enhances your Shopify marketing efforts:

  • Engage on Social Media: Foster conversations, share stories, and respond to comments, making your brand approachable and relatable.
  • Create Exclusive Groups: Offer a space for customers to connect, share experiences, and provide feedback.
  • Host Events or Webinars: Bring your community together for learning, sharing, and celebrating common interests.

Assume you own an eco-friendly home goods Shopify. You’re doing more than just selling things with your vibrant Facebook community and regular seminars on sustainable living. When you arrange virtual workout challenges for your consumers, you can give them a sense of community and get them excited about using your fitness products.

In a nutshell, Shopify’s marketing strategy rests on fostering strong communities. Building community means making your customers feel like they are part of something bigger than themselves. If you put effort into cultivating a sense of community among your clientele, your Shopify store will become much more than just another online store. Get involved in the Shopify community, and you’ll find that customer retention and satisfaction skyrocket.

Analytics and Performance Monitoring

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Analytics and performance monitoring are the compass and map in the journey of Shopify marketing. They’re not just about numbers and graphs; they’re the key to understanding your Shopify store’s performance and making data-driven decisions. In the ever-evolving world of e-commerce, staying informed and agile is crucial, and that’s where analytics and performance monitoring come into play.

Key aspects include:

  • Traffic Analysis: Know your site’s visitors’ origins and behavior.
  • Sales Tracking: Track which products sell well and which don’t.
  • Customer Behavior: Dive deep into how customers interact with your Shopify store, from first click to final purchase.

For example, if you’re marketing handmade jewelry on Shopify, analytics can show you which pieces are most popular, helping you tailor your future designs. Or, if you’re in the gourmet food niche, performance monitoring can reveal peak shopping times, allowing you to optimize your marketing efforts.

In short, analytics and performance monitoring in Shopify marketing are about turning data into actionable insights. It’s not about getting lost in the numbers; it’s about using those numbers to steer your Shopify store towards success. With a firm grip on analytics and performance monitoring, you’re not just running a store – you’re commanding a data-driven enterprise poised for growth and success. Embrace these tools, and watch your Shopify store reach new heights.

Video Marketing

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Video marketing in the Shopify world is like bringing your store to life. It’s a dynamic, engaging way to showcase your products and tell your brand’s story. In today’s fast-paced digital landscape, video marketing has become a crucial part of any successful Shopify marketing strategy.

Here are some of the ways in which video advertising can transform Shopify businesses:

  • Product Demos: Show off the unique features and benefits of your products.
  • Brand Storytelling: Share your brand’s journey, values, and vision through compelling narratives.
  • Customer Testimonials: Build trust and credibility with real stories from satisfied customers.

Imagine you have a Shopify store selling eco-friendly yoga mats. A video showcasing the mat in action, along with customer testimonials, not only highlights the product but also connects with the audience on a personal level. Or if you’re selling gourmet coffee, a video tour of the coffee’s journey from bean to cup can enthrall coffee enthusiasts.

In essence, video marketing isn’t just about selling products; it’s about creating an experience that resonates with your audience. It’s a powerful tool that brings your Shopify store and products into the homes and lives of your customers, making your marketing efforts not just seen, but felt. Dive into video marketing, and watch as your Shopify store’s story unfolds, captivating and converting viewers along the way.

Explore Influencer Collaborations

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Exploring influencer collaborations is a strategic move in Shopify marketing, like unlocking a new level in a game. It’s about partnering with individuals who have the power to sway the opinions and buying decisions of your target audience. In the Shopify universe, influencer collaborations can skyrocket your brand’s visibility and credibility.

Key benefits of influencer collaborations for Shopify marketing:

  • Enhanced Brand Awareness: Influencers can introduce your Shopify store to a wider, yet targeted, audience.
  • Authentic Engagement: Influencers create genuine content that resonates with their followers, boosting engagement with your brand.
  • Increased Trust and Credibility: Recommendations from trusted influencers can significantly sway consumer opinions.

Picture this: you’re marketing a line of organic skincare products on Shopify. Collaborating with influencers in the beauty and wellness space can give your products the spotlight they deserve. These influencers can demonstrate your product’s effectiveness through tutorials or reviews, giving their followers a real-life glimpse of what you offer.

In essence, influencer collaborations are a goldmine in Shopify marketing. They’re not just about endorsements; they’re about building relationships and trust with potential customers through voices they already know and respect. Dive into the world of influencer collaborations, and watch your Shopify store thrive, backed by the power of influential advocacy and genuine connections.


Wrapping up our journey through the “15 Best Shopify Marketing Strategies,” it’s clear that mastering these tactics is like unlocking the full potential of your Shopify store. Each strategy, a unique ingredient, when combined, creates a recipe for e-commerce success. From innovative social media campaigns to the power of email marketing, each approach offers its own flavor to enrich your Shopify marketing mix.

Remember, the key to Shopify success lies in:

  • Balancing creativity with analytics.
  • Tailoring strategies to fit your unique brand and audience.
  • Consistently evolving with marketing trends and customer preferences.

And, if you’re looking to dive deeper into understanding customer behavior, don’t forget to explore tools like Plerdy. Their SEO & UX analysis capabilities can be a game-changer in fine-tuning your marketing strategies and enhancing user experience.

So, take these strategies, apply them to your Shopify store, and prepare to see a transformation. Whether it’s driving more traffic, boosting sales, or building a loyal customer base, these marketing strategies are your toolbox for success. Ready to elevate your Shopify store? The time is now!

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog Ecommerce

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