10 Best Digital Transformation Examples

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Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Business Digital marketing Blog

Welcome into the fascinating realm of digital transformation!? The 10 Best Digital Transformation Examples will be discussed in this post, together with in-depth analysis of the success stories of businesses embracing the digital age completely. As we provide actual case studies of digital transformation techniques that have transformed company operations, we hope to inspire and educate you. From using cloud technology for scalability to putting AI-powered chatbots into use, we will look at how businesses keep ahead of the game in the fast changing digital scene of today. So pick your preferred drink and let’s start this digital trip together!

What Is Digital Transformation?

Businesses have to welcome digital change if they are to remain relevant and competitive in the ever digital environment of today. This shift—which entails including digital technology into all spheres of business—may drastically affect how companies run and provide value to their consumers. Organizations are being pushed to experiment a lot and even welcome failure as a result of a cultural shift demanding them to question the status quo. While digital transformation is crucial, many company leaders still require guidance on its meaning, the particular actions they should take, and whether the expenditure is justified. This paper answers some often asked issues regarding digital transformation to help to explain matters. It also offers a digital transformation framework, highlights the importance of the culture, lists the drivers of digital transformation, and investigates the main developments for 2022. Businesses at several phases of their digital transformation path can benefit from the knowledge shared by peers and digital transformation professionals. IT leaders still battle with budgets, talent acquisition, and cultural change even if the COVID-19 epidemic has given reaching digital transformation targets fresh urgency.

Digital Transformation in Ukraine

In Ukraine, digital revolution was under progress long before the Russian invasion Established in 2019, the Ministry of Digital Transformation aims to design the most practical digital state free from bureaucracy, documentation, or citizen visits to government buildings. The trend has gone on even with Russia’s most extreme aggressiveness since World War II. Through 2024, Ukraine set four strategic goals: digitalization of 100% of government services, participation of 6 million Ukrainians in digital skills development programs, representation of IT at a 10% share of the national GDP, and coverage of 95% of transportation infrastructure and settlements with high-speed internet.

Ukraine built a new government framework in order to meet these objectives. To house an ecosystem of national digital projects including the mobile app Diya, the state portal of public services Diia, Diia.Digital Education, Diia.Business, and Diia.City, it developed a digital state brand, Diia. Ukraine became the first nation in the world to implement the fastest business registration, a digital driver’s license, and a digital passport. Ukraine was declared a digital tiger at the Davos Summit in 2021.

Pillars of Digital Transformation

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A constant process with numerous concurrent development aspects is digital transformation. Key chores in digital transformation are staff time optimization, customer support convenience, and firm technological flexibility. Such transformations include:

  • Using artificial intelligence algorithms
  • Pay special attention to distant teamwork.
  • Changing and refining the program
  • Work with the target audience and many other initiatives optimized.

Considered a minor strategy, digital transformation is a company-wide organizational change that greatly improves the business model by means of effective digital technologies unlike digitalization.

People

Digital transformation begins inside within the company. Conversations with staff members will enable one to find their interests and worries. Change sometimes makes workers uncomfortable. For instance, many people believe that downsizing starts with artificial intelligence. The manager’s job is to communicate that only basic procedures will be trusted to algorithms and the workforce will focus on creative activities.

Process

Good digital transformation should generate greater benefits for clients of the business. The wants and wishes of the target audience will help you to lead you in doing this. The incorporation of digital technologies should seek to maximize value from the points of view of the consumers. Get comments from your users to decide on the correct road of digital transformation.

Technology

Companies are substituting straightforward, reasonably priced solutions that offer value from the beginning of the integration for complex technologies. Simple answers fit changes in the market more quickly and easily. The epidemic discussed at the start of the article once more underlined to businesspeople the need of dynamism, especially the creation of digital brands.

List of Best 10 Digital Transformation Examples

UPS

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Bala Subramanian has been hired by United Parcel Service (UPS), a worldwide logistics corporation, to the recently established post of Executive Vice President and Chief Digital and Technology Officer to propel creative, agile, adaptable tech solutions. Subramanian offers a lot of expertise to the position; he oversaw the digital transformation of employee and customer experiences (CX) when Chief Digital Officer at AT&T. The post at UPS will allow him to drive the digital transformation of the business, therefore arming staff members and customers with new tools to release more innovation for UPS. Subramanian will also be in charge of UPS’ technology, industrial engineering, digital transformation, design, development, and implementation policies as well as general strategy.

McDonald’s

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Since it introduced its “Accelerating the Arches” growth plan in late 2020, McDonald’s has been leading in digital transformation. The strategy addresses chances to satisfy fast changing consumer demands while leveraging the company’s past strengths. Strong cross-functional cooperation accelerates the success of the digital loyalty programs by means of multiple enterprise teams standardizing infrastructure and aligning the system. It opens the avenue for MyMcDonald’s Rewards, the first worldwide digital product from the business. Now a sizable and rising portion of McDonald’s main market income comes from digital transactions via kiosks or apps. Apart from increasing sales, digital initiatives help McDonald’s to improve consumer involvement, track marketing success and project future performance. Underlying the company’s expansion plan is a curiosity culture, and everyday operations and long-term performance depend much on its IT team.

Domino’s

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Digital transformation helped Domino’s, an international pizza company, become a tech powerhouse from a brick-and-mortar restaurant. The CEO of the company, Patrick Doyle, urged the IT team to find a means for consumers to purchase a pizza while waiting at a stoplight in face of bankruptcy and more competitiveness. In response, the IT staff created a “build and order your own pizza” software that helped Domino’s digital platform to become the preferred choice for consumers to purchase pizza. Domino’s invested in autonomous delivery using Nuro R2, which runs at 25 miles per hour, and delivery by e-bike, which helps to alleviate parking problems in Seattle, in order to keep ahead of the competitors. Domino’s app also lets users monitor their delivery status via GPS tracking. With quick, imaginative delivery services made possible by these developments, Domino’s has been able to satisfy consumers and generate 2019 digital sales of more than half of all retail sales worldwide.

Walmart

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The biggest physical retailer in the US, Walmart, has been funding digitization initiatives to raise customer service standards and stimulate sales increase. Apart from e-commerce, Walmart’s digital transformation aims to improve associate performance and customer satisfaction as well as to increase its financial returns. Walmart is using cloud computing to increase its competitive edge and stimulate its expansion momentum. At Walmart, five primary elements have propelled the digital revolution:

  • Changes in US population’s demographics
  • Altering customer expectations and behavior
  • Growing popularity of mobile computing
  • The demand of efficiency and speed
  • The ever-present difficulty from Amazon

Walmart emphasizes using technology to satisfy consumer changing expectations, particularly for the tech-savvy millennials who demand great degrees of customer ease.

Netflix

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Over the years, Netflix has had a dramatic digital make-over from a mail-order DVD rental business to a streaming behemoth valued almost $145 billion. Through cloud-based operations and higher customer happiness, Netflix greatly raised consumer loyalty and income. It achieved this by maintaining its customer-centricity mission and simultaneously adjusting to the evolving market—which includes a streaming subscription in 2007. By means of these developments and enhancements, Netflix has been able to meet evolving consumer expectations, thereby fostering exponential increase in revenue and subscribers.

Spotify

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Spotify is not like most high-tech companies. Although many businesses in this industry have limited lifetime and deal with competition, Spotify has kept ahead by embracing challenging constant innovation. HBR claims that this kind of innovation is when employees of a company constantly rearrange bits of their current knowledge to create fresh product ideas. Examining Spotify’s approach helps one understand how digital transformation is about enabling difficult ongoing innovation.

Finding the ideal mix between autonomy and teamwork will help Spotify stay successful. Emphasizing responsibility, experimentation, and efficiency, the company’s engineers presented their unique agile approach and engineering culture in 2012. Although the model has shown success for the business, it calls for a culture that gives trust, autonomy, and working understanding of agile approaches top priority. Spotify has adopted a more centralized approach to innovation with “aligned autonomy,” which strikes a mix between openness and autonomy, as the business has developed. One such is Backstage, a centralized service catalog that lets everyone locate what they need without interfering with other developers’ work.

Personalization and data-fueled expansion are two more areas Spotify shines in. Using data analytics, artificial intelligence, and machine learning, Spotify customizes a listening experience for each of its customers by recommending music, podcasts, and ads according on their particular “listener taste profile.” Spotify’s dedication to create customer-centric products has produced fresh, interesting listening experiences that keep listeners involved and propel expansion.

At last, Spotify’s success can be somewhat ascribed to its long-term strategy. Digital transformation calls for experimenting on IT infrastructure and culture, investment, patience, and attention. Becoming the best music platform in the world is Spotify’s goal, hence anything the firm does digitally is in line with that. Examining the goal of your company and how digital transformation supports it is therefore quite worthwhile. Are your main goals lowering overhead or driving value? The example provided by Spotify teaches businesses trying to keep ahead in the digital age important lessons.

sonnen

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Digital revolution is redefining the offerings, products, and culture of a company. Still, it transcends digitalization and changes the whole corporate strategy and structure. One excellent illustration of such a metamorphosis is found in German renewable energy company Sonnen. It gives consumers access to their renewable energy source, energy storage via Sonnen batteries, and the choice to trade electricity with other Sonnen users. Sonnen sought Boldare for a solution to handle the company’s explosive expansion. Boldare sent a scrum development team to assist with two-month MVP launch. Boldare also recommended a digital transformation catered to the requirements of the digital department, which handled most of Sonnen’s products and services. The shift sought to simplify the service ecosystem, enhance internal procedures, and enable agile and efficient product creation from inside.

Nike

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The biggest sports shoe and apparel corporation in the world, Nike, has been put in a fight between conflicting economic forces. North American near-term profitability has been reduced by increased ocean freight and logistical expenses. Their difficulties are exacerbated, meantime, by rising product costs and the acceptance of historically low discount rates. Notwithstanding this, the company’s digital transformation and direct-to–consumer sales approach help it to experience great consumer demand. With digital accounting for 24% of Nike’s Q4 business and recent multimodal success with young customers via a Spike Lee film, music and viral TikHub campaign, the success of its digital transition is evident. With “.Swoosh, a digital, blockchain-powered meeting place for athletes, collectors, creators, and consumers,” the brand is now increasing its involvement in the metaverse.

Hasbro

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Giant toy maker Hasbro has made investments in digital capabilities to maintain its place in playing going forward. Hasbro spent $3.8 billion in 2019 for Entertainment One (eOne), which generates PJ Masks and Peppa Pig. The purchase includes a production facility so Hasbro may produce TV shows and films based on its well-liked toy lines. Sales during the 2019 holiday shopping season so climbed by 3% from the year before, while earnings per share jumped to $2.01 from just $0.07 the year before. Hasbro’s deliberate purchase of eOne will have a big effect on the merged business.

Home Depot

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Digital transformation plans have been put in place by Home Depot to improve consumer experience. By knowing consumer demands and preferences derived from data gathered on digital channels and social media, the company offers improved products and tailored recommendations. To target its advertising and promotional activities, Home Depot analyzes consumer activity and groups customers by demographic or economic profile using Adobe Experience Cloud and the Adobe Experience Platform. The company also scans consumer product evaluations using machine learning to find significant problems. To increase operational efficiency and vary its product line, Home Depot makes use of developing technologies such artificial intelligence, big data, blockchain, cloud computing, and alternative reality. Home Depot has been able to satisfy the spike in digital sales among the COVID-19 epidemic by means of strategic technology alliances, joint projects, and investments.

Benefits of Digital Transformation

A wide corporate strategy, digital transformation seeks to solve problems by implementing new technologies and work processes thereby generating new opportunities. While DX is occurring at some degree in almost every company, it looks different in every one and depends on their main beliefs and goals. Digital technology is part of the deal with digital transformation; but, the transformation takes place in the physical dimensions of the company, where digital shapes real magic. Stated differently, digital transformation benefits are many and vary depending on the business. The following ranks the five main advantages of digital transformation:

  1. Almost two-thirds of efforts at digital transformation begin with financial ones. Companies utilize digital, for instance, to increase asset efficiency, save manufacturing and overhead costs, and simplify after-market service delivery.
  2. By lowering rework and scrap, boosting traceability and consistency for data management across the value chain, and raising first-time fix rates, digital transformation enables companies to offer closed-loop quality.
  3. Digital transformation enables companies to shorten time-to–market by accelerating production, supply chain execution, and product development, therefore quickening the pace of business.
  4. Drive Growth: DX projects have transforming power for a company, pointing up fresh profit-generating opportunities including new items, business methods or income sources.
  5. By means of greater service, enhanced quality, more creative items or services, and faster delivery, DX initiatives can change the customer experience. Examining consumer pain concerns and comments helps companies to pinpoint a strong basis for DX projects.

The company will be reinvigorated annually given all the advantages and improvements of digital technology or tools in 2025. Keeping your finger on the pulse as advised would thus be ideal.

What Are the Key Trends in Digital Transformation in 2025?

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Business operations have undergone a paradigm change during the period of the digital transformation. Every sector is using digital technologies to satisfy always shifting consumer needs and offer the best possible customer experience. With the worldwide technology market predicted to reach USD 596.6 billion by 2023, the latest Gartner Forecast indicates obvious trends in digital transformation.

Top 10 digital transformation trends for 2025 and beyond consist in:

  1. Expanded automation technologies,
  2. Effective cloud technologies,
  3. Low-code/no-code tools,
  4. Hyper-automation,
  5. AI and other technologies to aid company scaling.
  6. Intelligent search,
  7. Customer data platforms (CDPs),
  8. AIOps and machine learning,
  9. Platforms that link Agile,
  10. DevOps and ITSM are some of the most recent advancements in digital transformation technology.

One industry that has lately embraced digital transformation tactics wholeheartedly is the media and entertainment one. Although every industry seems to be headed in the same direction, consumers’ needs for additional content are changing. Digital transformation puts great emphasis on the consumer instead of on internal operations like sales and marketing or outside ones like customer experience. It consists on modifying corporate strategies for the digital age with modern technology instruments. Businesses have to implement digital transformation plans as the old to the current era changes.

How Digital Transformation Impacts Businesses?

Modern companies are not without digital transformation; it is rather essential. It speaks about improving company processes with artificial intelligence, machine learning, automation, data, and analytics. Recent incidents that highlight the need of digital transformation include the COVID-19 epidemic and the growth of remote employment. Though digital transformation is mostly driven by technology, it should be human-centered. Based on a recent poll of 5,808 people from 128 countries done by GetSmarter, digital transformation calls both people and technologies. Its success rests on having the required knowledge and tools. Though it goes beyond both ideas, digital transformation is sometimes confused with digitization and digitalism. It is a whole approach using technology to improve business for clients and staff. Digital revolution may maximize skill sets and streamline business operations. Still, digital change is something one must understand. distinct interpretations might motivate managers and leaders to pursue distinct goals, therefore causing mismatch between departments and teams. Digital transformation presents challenges that go beyond technology; often they include people as well. Companies who provide employee up-to-date skills top priority and people and talent projects top priority will profit financially greatly.

Conclusion

The ten finest digital transformation models have demonstrated to us that in the fast-paced and always changing environment of today digital transformation is indispensable and unavoidable. Using virtual communities, automated systems, and complete online services, companies in a range including banking, insurance, and automotive have embraced the digital realm. Companies who run business with agility and care have more benefit since the capacity to connect and interact with consumers has grown. Along with direct communications and leadership opportunities, firms should also take great thought on monitoring and planning projects. A corporation can claim a trillion-dollar plan with the correct monitoring and a martech strategy.

5 replies on “10 Best Digital Transformation Examples”

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