A poorly chosen name for your new brand can ruin all your business aspirations. On the other hand, a catchy, neat, and recognizable name remains in the subconscious mind and can become a decisive factor for a potential customer. Making people recall your brand is absolutely priceless. Therefore, we have decided to help you out. In case you are going through a creative crisis and cannot choose a business name, check our top of services that specialize in company name selection.
Several Tips For Choosing a Business Name
There are no formal limitations or state-level requirements that would clearly define how to pick a name for a new brand. Everything depends on logic. The name mustn’t repel – it has to attract customers and boost brand promotion. This is the general requirement applicable to anything from a grocery store to a domain name.
As a result, we have formulated a list of universal recommendations:
- Associate. It’s great when a business name is related to a product or service you offer.
- Learn what your audience thinks. A brand name may sound like something unpleasant. Amazon is a prime example. Initially, the company was called Cadabra, but Jeff Bezos decided to change the name when he realized that it sounded similar to a cadaver.
- Stay concise. Short names are easier to remember than long ones.
- Consider international factors. If you plan to enter the markets of other countries, make sure your brand name doesn’t provoke any negative associations.
- Don’t duplicate. Never steal your name idea from famous brands. If you manage to succeed, you may face a lawsuit that will ruin your reputation or even destroy your company.
Here are the most common naming techniques:
- Use the first syllables of the names and/or surnames of business founders.
- Use buzz words or familiar terms, such as the names of gods, mythological creatures, or even people who were famous in the past (like poets).
- Abbreviate. In case you cannot avoid using a long name, create an abbreviation. The only problem is that abbreviations often sound senseless. You will have to double your marketing efforts to make it memorable.
- Borrow from other languages. This technique may be very effective if you need to highlight a distinguishing feature of a product, like the accuracy of Swedish watches or the security of German banks.
There is a range of naming methods. Regardless of what you use, imagination and creativity are a must. If you have no ideas, try using special services. They help to create a unique business name that matches all naming criteria.
This tool consists of three domain name generators: for business names, blogs, and products. Choose the option you need and enter a keyword(s) in the search bar to see the available options. You are also asked to indicate an industry and the benefits you can provide to customers. This allows generating the most accurate options.
Moreover, the creator of this service provides a link to his Twitter, where he gives naming recommendations.
Oberlo is used to attract sellers to Spotify. Small business owners can showcase their products in Spotify just in a few clicks. The Free Business Tools section includes the free service to select unique brand names. Just enter a word you want to use in your name, and enjoy several dozens of options generated.
It’s a small and absolutely free website with a bunch of different generators. Here you can choose a name for your business, brand, domain, startup and even automatically create a unique nickname.
To generate a name, simply type a keyword that reflects your business domain. The results will display hundreds of options. You can filter them based on your field of work, number of words, or keyword placement.
This service is an ideal option to choose a name for online business. It creates a unique domain name searching through over 6 million words. To ensure the uniqueness, developers implemented an automatic selection of alternatives – keyword modifications that preserve the brand idea.
The naming results are grouped into new, short, funny, premium (paid), and others.
Here is another tool that helps to come up with a unique and catchy domain name. Use it in the same way as other naming services. Indicate keywords and let an algorithm create unique combinations. You can switch the results from business to domain names. Besides, the results are divided into different categories based on the number of words, suffixes, and other parameters.
Unlike its analogs, this service allows ordering a business name from experts. In this case, real people will brainstorm your idea. The best of them are rewarded with internal Namestation.com currency.
The database of this server includes more than 7 million unique names. The website offers versatility of name generators: for business, sports teams, restaurants, etc. Each of there generators uses a separate database, which significantly increases the quality of results.
The key disadvantage is the name generation process. Instead of standard functionality, you’ll need to click the Get Name button until you find a suitable option.
Established in 2003, this company provides a range of solutions for small business. Naming automation is one of them.
In the name generator, users select a business domain (marketing, consulting, trade, information technology). After that, the tool displays 3 results. If you don’t like them, click Get new names to see the next 3 options. Frankly speaking, this isn’t the optimum solution – its competitors show all results in a list or table at once.
Apart from picking a business name, this website allows you to generate 4 character domain names, search a brand base, and create unique domain names. Here you can also buy ready-made domain names.
The search is very convenient. You don’t only provide a keyword but also indicate a business category, and the type of a name (funny, modern, unique, complex, etc.). As a result, you get a selection of names. All of them are paid and, by the way, quite pricey. However, you can just take an idea, nurture it, and have your unique business or domain name. To pay or not to pay is absolutely your choice.
This is probably the most creative service on our list. Its name hints about the target audience of the name generator. On this page, you won’t be able to group the results by categories or types. There are only three buttons: Refresh, Donate, and Buy a domain name.
We’ve appreciated the quality and originality of their brand name and logo. The price is affordable – from $10-15. Nevertheless, note that this service may not be suitable for every company. It’s a niche product. Hence, for a grocery store, you’d better use a standard naming algorithm.
In 2013, David Waring and Marc Prosser started FSB (FitSmallBusiness) with the primary goal to solve the problems of small businesses. In this case, a naming service is simply a nice bonus. The main focus is on the comprehensive development of small business. For instance, the resource discusses effective marketing ideas, finances, and accounting.
To select a brand name, you need to specify your business field, location, and the names of founders. The algorithm incorporates all common methods, such as the selection of words with similar meanings, using surname syllables, and others.
Unique domain name selection is the only function this service has. There are several search options:
- Easy: Separate keywords with commas and the service will pick names
- Advanced: Supplement keywords with auxiliary words to make the service combine them
- Magic: The service combines the selected domain names with popular words.
Domainpuzzler displays the results in the form of a list. It’ll also inform you which domains are free and which are already taken.
Here is another paid service that was launched in the USA by Margot Bushnaq. It works similarly to Brandroot. The authors of the project came up with original catchy domain names, registered them, and now sell the existing options. The search functionality is standard: Type a keyword and enjoy a set of results.
The names are creative and memorable but not very affordable. Well, no one can force you to buy them. You can use the idea as a source of inspiration for your business name.
This service offers brands on a turnkey basis. It doesn’t have a business name generator as such. Instead, you get an opportunity to find your name based on a business field and other criteria.
All the names are paid and can be purchased right on the website. In addition to the name, buyers also receive a matching logo. Brandings.com designers work with every customer individually.
This website isn’t a full-fledged name generator. No need to type keywords – just pick one of the business fields and enjoy various name options. The names often hint of the Middle Ages, magic, and mythological creatures. This actually explains the name of a website.
There are also other generators here. For example, for person names. Some of the services are disabled. It was possible to select the names of boats, cities, motels, and hotels, but the website owners decided to remove this functionality.
This tool isn’t a typical business name generator. Nevertheless, we have decided to include it on our list since sometimes this service amazes with perfect brand names based on rhyming.
Rhymer belongs to WriteExpress founded by Melvin Luthy and Robert Stevens in 1995. You can add the most suitable option to favorites and choose among 6 types of rhymes.
This service is another pet product of WriteExpress. Unlike Rhymer, it has a much broader functionality. You have to type a keyword and choose additional elements (words can be combined with various rhymes, Greek and Latin suffixes, etc.). Also, you’ll need to indicate the position of the entry (left or right).
The search generates several dozens of combinations. No need to buy anything. Just choose an appropriate name and register it.
In this case, an online tool combines two types of words. In the left column, you need to indicate the words that will be used as a beginning of your business name (You can type them manually or select a category to automate the process). On the right side, type the ending of your brand name. Once you’re done, it takes several seconds to find combinations.
Add the names you like to the Scratchbox window to check their availability. You’ll be able to register the chosen option right away. Such solutions save a lot of time and effort.
Take a look at this simple service. The image on the main page symbolizes their creative approach to naming. To generate a business or domain name, you’ll have to tell a few words about your company. The search will display numerous combinations: taken domains are marked with a broken heart whereas free – with an unbroken blue.
It will cost you a few dollars to register a suitable name right here. Useful articles are another advantage of this resource. They describe the methods used for business naming and are very helpful and up-to-date.
According to Oleg Podolsky, a developer who launched this project, its main task is creating made-up words which sound natural and pleasant. It’s a wonderful way to generate names for new brands. The naming is available in 5 languages.
In the settings, you can select a language, quality (how natural the word will sound), length, and indicate the word that will be used as a beginning of the name. There is also a link to register a domain name.
It has a very minimalist design. There is only one search string on the main page to type a keyword that will be included in a business name. The results provide a range of names which you can classify by audience (e.g., global or French-speaking). You can also choose to place the keyword at the beginning or at the end of the name.
Similarly, users can generate names for applications, blogs, or domains.
Such an option is not suitable for small business. These domain names cost over $1000. Some of them reach a price of $10,000-$15,000. Considering other expenditures people face during the company launch, we must admit that Namefind isn’t for startups.
Yet if you decide to use this service, all you need is to enter a keyword in the main page search bar and choose a name.
Here you can also buy original business names with the lowest price starting at $499. The brand names and logos look great and don’t copy any existing trade name. Hence, they are really worth the investment if you can afford such a purchase.
Despite the high price, the sales are pretty good. In the blog, the Namerific’s team gives recommendations on naming. These useful tips are free, so make sure to read them.
In this new service, developers used artificial intelligence to offer the most suitable business names. The algorithm takes into account the context. Besides, their bot understands which words most clearly describe the business, analyzes the style, and evaluates the quality of a business name.
AI checks whether the name matches not only registered domains but also scans social media and online stores. It also makes sure no obscene words are used. Users receive a detailed report with the name evaluation.
The website provides free access to several dozens of generators of various types. Apart from business names, you can generate the names of domains, stores, elves, pokemons, angels, etc. A surprising functionality, right? There are also generators of idioms, random numbers, lottery numbers. Another great option is an insult generator. You can have fun creating hilarious words with an ambiguous meaning.
Although Fungenerators doesn’t look like a serious service, its business names are quite good. Everything is absolutely free, so you should try it.
Namelix works in the same way as other services. Its developers recommend indicating more keywords that accurately describe the core of your business. This considerably improves the quality of naming.
To generate results, you’ll need to provide keywords, indicate the name length in characters, and select a style. The style allows you to pick one of the most common naming methods, like the use of foreign words, compound words, person names, or real objects.
Get familiar with one of the oldest naming services which has been operating since 1999. Back then, people used it to select creative domain names. Over time Nameboy expanded with a separate name generator for new businesses. In 2018, Syed Balkhi acquired the tool to continue its development.
It’s a standard name generator. You need to type keywords in the search bar and wait a few seconds for the results. Also, the results page includes the View Details button that you can use to register a domain name.
Besides business names, this resource can generate domain and person names, poems, and even lyric songs. However, in the case of poems or songs, the process isn’t fully automated. You’ll have to indicate a keyword and manually select the matching lines.
If used for business naming, this service asks you to provide your industry, location, and business founders’ names. After that, you just need to pick for the most relevant option.
This web resource focuses on the domain name selection, yet you can easily use the generated name as your brand. Its filters allow indicating several names and the number of words in the expected results.
Users can save the names to favorites and immediately register them for just a few dollars.
Again, you just need to start with a word. After that, the results can be filtered by the number of words, symbols, and keyword position (end or beginning). You can save the option you like to favorites and immediately check the domain availability on GoDaddy.
The generator also segments the results by the industry, including construction, design, marketing, IT, etc.
In terms of functionality, it’s absolutely a standard naming generator. On the left side, you’ll see a window to indicate the keywords characterizing your business.
However, you may be surprised by its particularly flexible settings. For instance, you can specify the percentage of a suffix, prefix, vowels, and consonants. Also, filers can limit the name length and add slice words.
The website focuses on creating unique and original domain names. Yet there is a separate generator for business names. You can try your luck and instantly see whether the desired domain is available or already taken.
Here you won’t find a huge set of filters. The name generator asks only for a keyword. If you want something special, pay attention to Creative End and Creative Beginning options. Predictably, they allow creating an interesting beginning and end of a business name. In addition, you can set a language.
The service was created by Vince Bridgman and Dave Clark. Both of them have worked in marketing for over 20 years and have substantial expertise in business branding. Apart from the generator, the website also provides free access to thousands of ready-made business names suitable for various industries. You can use them as a basis to come up with your unique name.
As to the generator, nothing surprising here. You specify a keyword, choose an industry, a style (elegant, tech, etc.), and receive a range of names. Each of them is available for purchase. Moreover, they can redesign the related logo to meet your requirements if necessary.
Launched in 2011, this platform offers business names only as one of its services. They also design logos and develop brands.
The business name selection is unusual. You don’t need to indicate a keyword – just pick an industry and choose 5 pictures that reflect your style. As a result, the algorithm will generate a list of names with logos. Note that all the names are paid. By the way, you can ask to redesign a logo.
This is one of the simplest name generators. Provide five words that describe your business idea to receive hundreds of options within a fraction of a second. Namesmith.io simultaneously checks the availability of different types of domains which can be immediately purchased and registered.
There are several groups of results, including the words with various prefixes and suffixes, rhymes, blends, exact matches, or modifications (with changed syllables or letters).
Logopony specializes in logo creation. A naming service for companies/domains is a nice bonus that helps them attract more online visitors.
To start the process, users have to enter a keyword in the search bar and click the Generate button. The service will create a set of names. Click any of them to go to the logo creation. The tool selects a color palette and style based on your preferences.
Here is another wonderful service that generates free keyword-based names. It’s quite fast but doesn’t have an abundance of filters. Therefore, we recommend using it for simple cases to promptly create a catchy 1-2 word name. If you want to immediately get a logo, you’d better pay attention to other services.
Here how it works: You type a keyword in the search bar, click Go, and enjoy several dozens of random names. The tool doesn’t show the availability of the generated domains.
Unlike many other listed services, this one doesn’t focus solely on the business name selection. It also offers consulting services and SEO tools for website analysis. There is a blog, which is currently inactive with the latest publications dated 2018.
As to the name generator, it’s rather an addition to other functions. Nothing uncommon here: You type a keyword and receive dozens of names in a few seconds.
The name of this resource reflects its target audience – copywriters. It has a good blog with regular articles on how to create quality content. There is a Product name generator where you can create product or business names based on keywords.
Speaking of an algorithm, it’s very simple. Enter keywords separating them with space and wait to see the options. Besides, you can change the fonts of the results if you want to experiment.
This service is suitable for anyone who wants to select an exotic name for their project. The filters set only the number of vowels. After clicking Generate, you’ll get a random word. You may be sure that the offered domain is free since the search is conducted only among available domains. The word will probably have no connection with your project, but it looks and sounds unusual.
Besides, the website provides project name generator and Latin words generator. Moreover, there are Facebook smileys and emoticons and webmaster tools.
These are naming experts. So don’t expect to see here free generators like in other services. Customers can pay this professional team to get a name that perfectly reflects their project. Before that, they will have to describe the business, indicate the number of names, and overall direction.
There are three plans with the price ranging from $17 to $11 per name. The offered options also include several free name revisions. If you don’t like automatic generators, Frozenlemons may be a decent option.
The ultimate goal of business naming is a concise brand name which would be stuck in the heads of potential customers. It’s not as simple as it may seem. You need to describe the core of your business with a few words, attract customer attention, and, at the same time, avoid copying the existing brands. It may be difficult even for creative people.
Naming automation is a great way out because it takes seconds to scan thousands of keyword combinations with other popular words. Even if you don’t find your dream name among the offered options, you may find inspiration. Thus, naming services are useful anyway.