An event hit is a user interaction after which data is automatically sent to Google Analytics for tracking. The interaction may be anything from submission to a video play or link click (note that only page views are not considered interactions). Web owners or marketers are free to configure event hits based on their unique tracking needs.
Generally, there are the following hit types:
- Page tracking hits
- Event tracking hits
- Ecommerce tracking hits
- Social integration hits
By tracking these hits, website owners can measure different types of user activity on their resources. For example, they can see how users interact with the content, what they like most, and what they ignore.
Since the tracking code automatically transfers information to Google Analytics, the tracking process is easy. Each time user behavior triggers the tracking code, Analytics records this activity and displays it in the related statistical reports.
When does the tracking code send an event hit to Google Analytics? https://support.google.com/