Every website owner wants their site to rank the highest on all search engines and be the most appealing option to millions of consumers. One excellent method for the latter is employing the help of website heatmap tools to optimize a web page to increase conversions.
The best heatmap tool even goes as far as pointing to the exact areas of the website where users interact the most, and are now essential aspects in every website admin’s analytics toolkit, in addition to Google Analytics.
This article will delve deeper into the 11 benefits of using heatmap tools and why their implementation is on the rise. By the end of this post, you will know why startups and corporate businesses should consider heatmap software as a necessary piece of kit and the best tool for the job.
What Is A Website Heatmap Tool?
Website heatmap tools essentially are methods or specific software that shines a light on how to improve customer interaction with each web page of your website. These tools present a color-coded overlay as a report that signifies your landing pages’ hot and cold spots.
Heatmap apps are great at generating a visual report representing website visitors’ activity. For example, you can see where your visitors click and which pages they visit more frequently than others using heatmap software.
You can also identify the web pages and the elements on those pages that get no clicks. At present, they are the most efficient way of deriving this data too.
They can also track mouse movements to see where visitors often click or have their cursor placed when browsing your website. Finally, consider heatmaps similar to GPS devices that tag all website visitors and monitor and record their movements.
The colors make the reports very easy to read since frequently used colors such as reds, oranges, greens, and blues are used. Reds and oranges mark the areas that users frequently interact with, whereas greens and blues highlight areas or elements with the least user interaction potential.
How Do Website Heatmap Tools Work?
The web pages, due to analysis, are divided into elements that may be interacted with. These are then grouped by their tags and larger elements that contain them. Once the mapping is complete, the website heatmap software tracks and records website visitors’ activity.
Heatmapping isn’t a new phenomenon by any means. It has been part of website optimization accreditation, CRO courses, and online marketing certification programs for a long time. These are used in data processing and representation and are great at representing complex data because they are easy to read and understand, unlike charts and tables.
Some of the best heatmap tools like Plerdy, Crazy Egg, Hotjar, and Lucky Orange are already being used in all leading eCommerce platforms to increase sales turnovers and bring maximum revenue. Map creation is the primary step in building a visual representation of analytic data.
Every activity gets flagged and stored in the database, and the software ensures that it only tracks the activity of unique visitors, so only the most accurate data is presented. Activities are recorded in real-time, and reports are built similarly.
Every report displays the most recent data, making heatmaps an incredibly vital tool for tracking website changes and maintenance effectiveness. It can even spot the elements that put your website on the list of bad designs.
The Different Types Of Heatmaps
There are many types of heat maps available online. Let’s look at the most popular ones in use today.
I. Scroll Maps
Most websites struggle with the fundamentals of UI and ignore this important element during the website design and development phase. They have pageviews, but the conversions are very few. Some eCommerce websites have misplaced hero images, while others can’t decide whether to go with shorter or longer content.
A scroll heatmap, which works on desktop and mobile devices, is the best utility tool to determine the proportion of scrolls performed by visitors before they leave the webpage or website. They can help you select the best hero images, optimum content length, and ideal placeholder for your CTA on the website.
The best use of scroll maps has been made by Unscramblex. When a site visitor enters the unscrambled letters into their search bar, Unscramblex displays a list of highest-scoring words. These words have been identified and ranked using the scroll maps. And how does it work? Let’s take a look at it.
Scroll maps are color-coded, and when a customer stops scrolling, a sudden change of coloring indicates that the visitor has come to a logical end. This logical end is a section of the website where the software no longer sees a logical reason to continue scrolling.
After identifying the words where the scrolling stopped, they are labeled as the most sought-after words and displayed at the top.
Use scroll maps to:
- Highlight false floor or false bottoms
- Identify whether or not visitors reach the content below the fold
- Identify where visitors are spending the most time and where they are losing interest
- Calculate the scroll depth and ideal length of a webpage after which visitors don’t scroll down
- Spot the most suitable area where pricing and other key information or elements, like CTAs, should be placed
II. Confetti (Click) Map
This is an advanced version of the common heatmap, and the confetti map report is generated in high-resolution. In addition, this map contains individual clicks of website visitors, shown as colored dots.
Users can easily identify non-clickable elements that users still click on. Visitors find these page elements commonly annoying and can cause them to exit your website.
Think of it this way, a visitor to your website for mobile brake repair services is looking for your services in his area for a specific car make. While browsing, he came across the CTA box for his city on the homepage and clicked on it, expecting to be redirected to a page with contact information and pricing, but it was missing the link.
Using the confetti map report, you could highlight the data of elements that are not clickable but still clicked on by users, and you could add relevant links in the right places. This helped improve your website’s navigation and gave the users what they wanted, resulting in a low bounce rate and higher conversions.
You can use click maps to track clicks on:
Images can have their clicks tracked, and users can identify which ones visitors are clicking on the most, include relevant links to them, and place them according to your visitors’ expectations.
This simple issue can cause users to feel frustrated, but with the help of click maps, such patterns can be identified, and you can make data-backed changes.
You can use click maps to highlight where visitors expect certain links to be and place them in the appropriate spots. Combining this data with link-building tools can help create an effective website link strategy.
For instance, your website has a click map running on it, and you see that visitors mostly click on a section or element which does not have any links to the homepage.
This shows that your page’s structure does not match your visitors’ expectations, and it may be time for an overhaul.
Click maps can be used to highlight whether visitors are clicking on the main CTA or are CTA on the most popular parts of the webpage. Let’s use our favorite example, Medical Alerts Buyers Guide, for this. But, again, usability is a top priority because most users will be seniors who might not be tech-savvy and have compromised motor skills.
With the help of the heatmap tool, they have placed CTAs in all the right places, removed all gestures requiring more than one finger, and made visual cues easy on the aging eyes. This allows them to compare medical alert systems and equipment easily and purchase the one that best meets their needs.
Users can check website navigability using click maps and improve user experience (UX). For instance, if a visitor clicks on the ‘Continue’ button on the cart page, they may expect to go back to the product listing page they were at before adding a product to the cart, mistaking the ‘Continue’ button for the ‘Continue Shopping’ button.
Usually, the ‘Continue’ buttons take visitors to the next step in the checkout process. This issue is commonly seen on Shopify and WooCommerce websites. As a result, the site’s navigation does not match your visitors’ expectations and needs to be modified to match them.
III. Mouse Tracking
A mouse tracking heatmap shows where visitors keep their cursor the most. These mobile apps are Hover Maps, Attention Heatmaps, and Move Maps.
You can use mouse tracking heatmaps to:
- Highlight the sections where visitors hang around the most and place content appropriately. For example, it can include primary CTA, necessary advertisements, and so on in these sections.
- Collect insights on where a visitor is looking when visiting a web page by analyzing where their mouse pauses and where they hover.
But one thing to note is that the rule mentioned above may not apply to technical blogs on WordPress, for instance. It is because of something called ‘parkers,’ which are visitors who place their cursor in one spot regardless of what they are reading or when entering a field on the site.
Most people often confuse mouse-tracking heatmaps with eye-tracking heatmaps. This software does not rely on mouse cursors to highlight the website’s usability but on where the eyeballs are looking at any given moment.
This data is then presented as the most attractive elements of a page for visitors in the form of “hot” and “cold” spots.
Humans are inherently biased regarding their sight and tend to use it more than any other sense. The same pattern is followed when browsing through a website.
The eye-tracking heatmaps are particularly handy if you are running a website that offers updates on the stock market. For example, using a heatmap tool, you discovered that the users look mostly at the top left corner of the screen to find information about a particular stock and rarely at the bottom right corner.
This fact is something that you can capitalize on. A great example is when you showcase high-yield dividend stocks, you can add details that investors care about, such as market cap, dividend yield, and annual payouts, to the top left corner.
This will improve the user experience and enable them to make more informed investments by utilizing the appropriate platform.
You can use eye-tracking heatmaps to:
- Highlight where visitors are looking at most on your website pages for information.
- Understand if a visitors’ gaze is being distracted by any element (visual or textual) on the page.
- Figure out the most attention-grabbing sections of the page by tracking visitors’ gaze patterns to place all important content and images.
Top 11 Benefits Of Using Website Heatmap Tools
Now that you know the different website heatmap tools, it is important to know why they are such an important web analytics feature today. This software has many benefits, including the likes of:
1. Detecting And Highlighting Issues in Your Website
Perhaps the biggest advantage of using heatmap tools is highlighting any issues that may reside in your website upon its construction.
Depending on the specific types of heatmap tools you have at your disposal, this detection can be made directly, or it can be made through derivation. Data segmentation can help analyze repetitive clicks or similar irregularities to find problems.
2. Instant Actionable Reports
Not only do heatmaps provide accurate results, but they also give them in real time. It means that the user activity is recorded instantly and given to the reviewer without delay.
With instant heatmap reports, website owners can highlight important data immediately and conduct A/B testing to help select the best versions of their website.
3. Pinpoint Results
Heatmaps break down every aspect of the user’s activity into categories. This can then be used to check the number of clicks, the visibility of the website, and the overall time the users spend on each part of the website.
A website heatmap tool, similar to how a good team chat software can help simplify a company’s communication process, can help streamline the online resources available on the website.
4. Clear Visual Representation
Heatmaps are incredibly convenient for most people as they do not show data in a complex and confusing numerical manner. Instead, they show you the analysis in color-coded visual representation. As a result, data visualization becomes incredibly easy to understand for everyone involved.
5. User Activity Is Easy to Understand
Using simple visual representations and instant updates, heatmaps simplify the otherwise complicated dynamics of your site. You can learn how users tend to navigate your site, and you can make changes accordingly.
6. Integration With Add-Ons And Tools
Online tools usually have the same issue facing them. These tools are either intrusive or exclusive to certain operating systems or browsers and cannot be used in other mediums. It is not the case for website heatmap tools, which can be used with any browser or operating system.
Website owners can then focus on ways to help improve their website rather than tinker with the exact specifications of the software to get it to work.
7. Heatmaps Guide To Improve your Site
Heatmap data is the most user-friendly tool a website owner can have at their disposal for funnel analysis and improving their website. The software functions as a smart pattern, and instead of outsourcing assistance, you can learn from heatmaps and make immediate changes.
After analyzing the information provided by a heatmap tool, you can use it as input data and add it to image recognition software, which can then identify areas of your website that may require maintenance or overhaul.
8. Categorization For Better Understanding
Website heatmaps are categorized based on their actions to assess user activity. These include click heatmaps, scroll heatmaps, and many others. Each can specifically help with conversion rate optimization and present session recordings and replays to form better conversion funnels.
These specific heatmaps are then used to present data on different aspects of a website. Click heatmaps and scroll heatmaps, in particular, have vastly different data sets, but both are beneficial to fully understanding a website’s analytics.
9. Heatmaps Highlight The Appealing Parts Of Your Site
You may think some part of your site is appealing, but users don’t specifically like it. But, on the other hand, they may appreciate something you haven’t even given attention to. Heatmaps can point out those potential areas via form analytics so that you can change them for the better.
The less appealing parts of a website are typically the ones that are the least interacted with by visitors. These can be images, texts, or entire pages of a website that visitors do not engage with and can increase website turnover and bounce rates. Heatmaps are essential to keep these numbers at a minimum and promote better website marketability.
10. Heatmaps Make The Visitor’s Experience Better
The crux of this whole matter of using heatmaps is to improve the user’s experience. Heatmaps guide you to improve certain areas and tone down others so your visitors can have a comfortable navigation experience.
Heatmaps can help redirect the focus of a website owner to the visitors and ensure the best optimization strategies to promote an optimistic outlook for the website. By creating more engaging content and placing elements that visitors appreciate, the overall visitor experience improves.
11. Heatmaps Help Increase The Value Of Your Business
In a world where business exits have become a norm, heatmap software is one of the most important tools that can help increase the value of an online business. These tools let you improve the website’s overall user experience and provide recommendations on key aspects of the website.
With easy navigation, better CTA, and reduced friction at the checkout process, thanks to heatmap tools, the conversion rate skyrockets, resulting in increased profits and, thus, improved business valuation.
So there you have it.
The utility of website heatmap tools is undeniable, and they form important parts of most website optimization strategies. If you’ve never used software of this sort, now may be the time to give them a test run. And with continued use, website heatmap tools will become a major asset to your business.
We hope you learned a lot about the best heatmap software today. Using website heatmap tools like Plerdy that fit your criteria is the key to alleviating your business and minimizing website UI/UX errors.
Visit our website to learn more about how we can help you convert your visitors into loyal customers.