Mouse Click Heatmap

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Digital marketing SEO Blog Website usability

Mouse click heatmap is a website analytics tool for experienced internet marketers, web designers, content managers, and SEO specialists. They use it to collect information on how visitors navigate a website and what elements they click. The insight into user behavior helps to understand the problems of visitors and immediately eliminate them. This makes mouse movement tracking software essential for conversion rate optimization.

What is a Mouse Move Tracking Heatmap?

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Mouse move tracking heatmap is a specialized tool that records data on user interactions with website pages. This software collects mouse clicks and moves to display them on maps updated in real-time. To visualize the activity, mouse move heatmaps use the color-coding scheme and convert the recorded data into colors. The hotter the color, the more users interact with this website area. Such a visual representation is very convenient to quickly evaluate the activity on web pages without diving into statistical analysis.

Usability Testing: Website Tips and Examples:

The mouse move tracking software is based on the idea that the cursor’s movement repeats eye movement. You can get into the mind of users and understand how they read the content and react to it. The information on clicks adds additional value to the mouse movement data by showing the exact places visitors interact with. For example, you may find out that most visitors skip the introduction, ignore links, or don’t click specific buttons.

The Importance of Mouse Click Heatmaps

Mouse click heatmap software has multiple applications. It will come in handy for anyone engaged in e-commerce or digital businesses. Since every website is unique, visitors will behave differently based on numerous factors, including personal needs, interests, website usability, calls-to-action, ease of navigation, etc. You cannot predict the reaction to the chosen website design with 100% accuracy beforehand, but you can use heatmaps to see how visitors react.

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Long story short, heatmap software is a must-have for any modern website to stay competitive. The market is so oversaturated that only a website with smooth navigation and ultimate user experience can generate decent sales.

Advantages of Plerdy Mouse Click Heatmap

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The mouse click heatmap tool is one of the top features available in Plerdy. It’s classic tracking software that records the clicks and mouse movements of website visitors. The Plerdy tool was designed by a team of specialists with considerable experience in website optimization. Therefore, it’s simple and perfectly suited for the needs of website owners and marketers. The other benefits of the Plerdy tool include:

  • 99% click collection accuracy. Plerdy is based on a custom algorithm that works equally well on desktop and mobile devices. You can rely on the collected data to make critical redesign decisions.
  • All data is recorded in real-time. The tool instantly transfers data to website maps and dashboards. This saves time and allows you to proactively fix any user experience issues.
  • Statistics are displayed on a live website. Unlike many tools that provide screenshots of website pages, Plerdy is live streaming. You can view the latest user behavior data while navigating the analyzed website.
  • Only important interactions are displayed. Plerdy doesn’t record empty mouse clicks and other useless interactions, letting you focus on meaningful statistics.
  • Visitor segmentation. The tool segments website visitors by device type and traffic source for quality analysis of the target audience.
  • Aggregated data. Heatmap data isn’t personally identifiable, so you don’t have to worry about user security or regulatory compliance.

Plerdy offers a free trial mode for all types of subscriptions. It’s a significant benefit to those who want to study the functionality of the heatmap software before choosing one of the paid plans.

How to Analyze Website with Mouse Heatmap Tool

1. Use a mouse click heatmap to redesign the website

To redesign a website, you need to know how visitors behave. Without this, any significant change may be counterproductive. You risk losing conversion, which is very hard to regain.

Web designers should get acquainted with the data on user behavior before making the first sketches. It’s important to determine which elements are clicked the most and the least to decide whether to keep them or not.

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Pay attention to the data on interactions with the most visited pages and the main pages of every type.
Note that the behavior of desktop and mobile website visitors significantly differs, and the number of mobile users is steadily growing. Therefore, don’t forget about the needs of mobile visitors in the next website version.

2. Improve content

The optimization of text, images, and videos is very important. Their quality and quantity influences website traffic. Especially in online stores, where quality content is crucial for conversion increase.

So how to enhance website content?

First, combine the heatmap tool with a scroll map for more detailed statistics.

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The collected information will help you locate CTAs, images, and buttons in the places where they are the most effective.

Besides, thanks to the scroll data, you will evaluate the efficiency of long texts. If users don’t read them till the end, consider rewriting or shortening the content.

If the key CTA is located below the article users, don’t usually finish, relocate it to a more popular text block or turn it into a pop-up banner.

Bear in mind that content quality matters not only for the target audience. It also strongly impacts the success of website promotion and search results.

3. Improve the location of links with a mouse movement heatmap tool

You probably already know why internal linking is important for website promotion. To get more traffic, pages must be linked with each other. The location of these links is another important factor.

If readers don’t navigate to other articles or product pages, this doesn’t necessarily mean they are not interested in the content. Maybe, the links are hard to notice, or other elements attract more attention.

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4. Run usability audits with a mouse click heatmap tool

Audits help to evaluate design usability objectively. You get a chance to see the website from the users’ perspective and detect anomalies in their behavior. This enables you to understand why they don’t complete the expected actions. If you run an online store, a usability audit can show you the reasons for low sales.

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When internet marketers use a heatmap to analyze the website for the first time, they are often surprised. It turns out that website visitors may have a different perception of the design. That’s why the usability audit is a mandatory step in website optimization.

5. Evaluate the effectiveness of pop-ups

A lot of modern websites use pop-ups to attract extra attention. Apart from that, marketers connect chatbots to stay in touch with potential clients. Some of them even install apps to evaluate the informativeness of pages. Well, there are a lot of ways to make a website interactive.

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Unfortunately, tracking dynamic elements is challenging for most heatmaps and applications. It’s hard to tell for sure whether they influence conversion and sales growth.

But not for Plerdy. This tool records interactions with all pop-ups and dynamic elements (menus, banners, chats).

6. Conduct a CTA analysis with a mouse movement heatmap

What makes a user go through the purchase funnel and buy the chosen product? Attention, Interest, desire. A person motivated with proper calls-to-actions quickly completes all the stages.

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The task of an internet marketer is to create non-intrusive CTAs that will convince users to place an order. How to know whether people react to CTA? Use a move tracking heatmap to record their navigation path and interactions.

7. Reduce the bounce rate

The bounce rate is a pain point for many e-commerce marketers. So why do users leave a full cart at the last stage of making a purchase?

There are many valid reasons to behave like this: a too complicated registration form, technical bugs, no support…

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To detect the real reason behind the high bounce rate, use a scrolling depth heatmap. The collected data can clarify why users hesitate and what marketing offer can remarket them.

8. Analyze landing page with a mouse click heatmap tool

A landing page is one of the best ways to sell products or services online. It contains all the necessary information about the offer. Usually, a landing page consists of a few blocks and has many images, videos, and, sometimes, 3D animations. Users scroll it until they come across a link or block they want to learn more about. If it doesn’t happen, they close the page.

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9. Increase online store conversion

Apart from traditional analytics and online store promotion tools, marketers have been using mouse tracking heatmaps and scroll maps for several years now. These tools are helpful to boost conversion.

Conversion is the final action you want your users to do (e.g., place an order, subscribe to the tool, send an application, etc.). There are different ways to increase conversion rates, but most are about making a unique offer, usable and understandable design, and properly located CTAs.

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To see if the chosen method yields the expected result, you can use a move tracking heatmap. Analyze the behavioral factors on online store’s pages, see what users click and read. Then, it should be much easier to make the right changes on the website.

10. Analyze unique offers with a mouse click heatmap

A lot of online stores make special offers to their customers. They have a unique form and content and help many businesses to withstand the market competition.

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A mouse click heatmap allows you to analyze special offers on a specific website. You can view the clicks on the offer and monitor the popularity of the related product or category pages to implement any required changes.

11. Evaluate the effectiveness of a CMS tool with a mouse movement heatmap

The move tracking heatmap is an irreplaceable tool for CMS evaluation.

Many modern websites are built with CMS systems for extra flexibility and scalability. However, since the popularity of content management systems keeps growing, different studios are working on multiple solutions for website administration.

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But how do you know which design elements supported by CMS users find convenient?

The problem is that all CMS systems are closed for scanning by external services. Instead, you can collect feedback manually or run a usability audit with mouse move tracking and scroll map tools. The second option is simpler and faster, of course.

What Should Website Heatmap and Scroll Map Users Keep in Mind?

Website heatmap and scroll map tools are mostly used by experienced specialists who analyze websites daily. Nevertheless, they will be equally useful to website owners without usability, SEO, or web design expertise. The format of data is clear and illustrative.

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After accessing this information, you will have tons of ideas on what to improve on the website. But before implementing any changes, check the following tips:

  1. Locate the most important information in the header (the name, navigation elements, contacts, etc.).
  2. Apart from colors, fonts, and images, font size can also highlight information.
  3. Remember about banner blindness. Since ads are everywhere, people stop noticing them.
  4. Many websites bombard visitors with offers.
  5. Quality images sell better than words.

Conclusion

Mouse click heatmaps have proven to be useful in marketing analytics. Real-time data on user behavior is more valuable than questionnaires or traditional analytics tools. Now, thanks to the mouse click heatmap, you can work with abandoned carts, analyze unique offers or CTAs, and better understand the target audience.

Web design is another field that can benefit from mouse click heatmaps. Web and UI/UX designers integrate them to test redesign solutions and determine what changes are needed.

Want to analyze websites with a heatmap? Register now to enjoy a free trial.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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