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However, to make the offers more personalized, you will create different messages for different groups of users. For example, you have a group of users who came to your website through social media, and you want to encourage them to follow your social media accounts or take part in the giveaway.
So you go to Forms and Feedback, you choose a type of the form. In this case, it could be a custom banner. Create this form. Of course, first, work on the design but then on the second step, Display rule, you will see a tab Traffic group.
For the example I have given with the social media traffic, we will have to choose this in the traffic sources – just put a tick.
User behavior is more of a custom segmentation. Here we can segment any users – for a random example – we can segment the users who clicked only on red buttons on the website.
But this option is more complicated as we need to create those custom user groups yourself. Creating the user groups was described in one of the previous videos, but to refresh it. You need to go to Settings, open the User groups and there, you can create a new group and get a piece of a code that needs to be implemented on the website to collect the data about users who fall into this group.
Take care, bye!