Scroll Map

Categories
Website usability

A scroll map is one of the tools letting you analyze the “depth” of page scrolls. By means of the scroll map, you can detect the most readable parts of pages and put necessary information where users focus the most.

When and whom is the scroll map essential for?

The scroll map is an essential tool for:

First and foremost, the scroll map is a tool for experienced marketers that lets analyze users’ behavior on a website, conduct A/B testing, and make decisions regarding improvements.

Product managers, responsible for improvements and growth of a startup, can evaluate behavioral factors and work effectiveness by means of the Plerdy scroll map.

For SEO-specialists, the scroll map allows to additionally evaluate pages with texts. In particular, based on the statistics they can check effectiveness of new subheaders (H2, H3) and calls to actions. The result of such improvements is a bounce rate decrease.

The scroll map allows to identify the level of engagement with a text. Such a possibility is valuable for content managers. The point is that the total amount of time a user spends on a page does not always mean that content is viewed. Very often, an article stays open in one tab while a user is working in another.

To understand whether a text has been read completely or partially, it is necessary to check with the scroll map statistics.

The scroll map helps web-designers to identify how much users understand a design and use all available options.

How does the scroll map work?

The scroll heatmap shows data by means of colors: a warmer color shows high users’ activity in the selected part of a page. The opposite is marked with a colder color:

To switch on the scroll heatmap, you need to access your dashboard (Ctrl+Alt+H) and turn on the appropriate function:

Every page is divided into 5 parts (each part equals 20% of the whole page length). In the “Scroll map” section on the Plerdy dashboard you can see statistics for every page and compare them:

Apart from the range of colors, the scroll map has its own indicator of readers’ activity which is the total amount of clicks in the particular part and its correspondence to the total amount of clicks on the whole page:

What does a scroll map’s user get?

Now, in the competition for users’ attention, the leaders are those websites that aim to improve and take into account its visitors and clients’ feedback. So, the scroll map will help to:

  • See your pages from the users’ side;
  • Do usability audits;
  • Make changes in content and design to increase conversion.

If you are interested in a conversion increase, the Plerdy scroll map will surely become your reliable assistant.

Article by:
CEO Andrew Chornyy

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