Digital Marketing Platforms

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Business Digital marketing

Nowadays, conventional marketing avenues are gradually becoming a thing of the past. More efficient digital marketing platforms are replacing them. When it comes to winning over customers and discovering new marketing opportunities, digital marketing platforms services are an asset to businesses of all sizes.

Depending on your branding objectives, different marketing digital platforms and services offer automated tools for client targeting and measuring your campaign efficiency. On top of that, digital platforms for marketing are time-saving and affordable.

What is a Digital Marketing Platform?

All digital marketing platforms are software programs that spread your brand message across online channels such as web search engines, email, social networking sites, web pages, and mobile applications. The main focus of new digital marketing platforms is to create multiple conversion-oriented messages for customers to interact with during the sales process. Top digital marketing platforms enable you to monitor the performance of these messages. Then you can detect the most effective strategies and the most useless ones. Furthermore, digital marketing services platforms provide companies with well-organized team communication.

Digital marketing platforms and strategies include a full suite of services. For instance, there are tools for social media, email, lead earning, and management. Various digital marketing platforms provide a wide range of features that differ depending on specific business goals. However, they share similar automation levels and common tools and tactics when analyzing campaigns, managing content, resources, and sales. Furthermore, marketing across digital platforms is affordable and requires less effort.

What Are the Benefits of Digital Marketing Platforms?

Although it is difficult to list all the advantages of digital media marketing platforms, here are the most significant ones:

reaching more customers;

  • mobile-friendliness;
  • cost-effectiveness and time saving;
  • scheduling tools;
  • high rankings in search engines;
  • increasingly personalized advertising;
  • improving marketing teamwork.

Most people are used to online shopping. Therefore, unlike traditional marketing avenues such as TV and printing, digital marketing tools and platforms allow you to reach more customers. Besides, they adapt your content for mobile devices.

As small businesses often have a limited advertising budget, digital marketing platforms for email and social media give them access to free online channels. Moreover, with features like content calendars, not only money expenses but time consumption also decreases.

SEO tools of digital marketing platforms help you optimize your website to reach high-ranking search engine positions. In addition, CRM enables you to create personalized advertising based on tracking your customers’ shopping process.

Team members have access to all marketing undertakings of your business. Therefore, platforms of digital marketing help to strengthen the cooperation between employees.

Best 7 Digital Marketing Platforms

All top platforms for digital marketing combine a large variety of tools. However, each has its distinguishing features. List of the best digital marketing platforms includes the following ones:

TrueNorth

TrueNorth digital platform for marketing focuses on doing marketing as straightforward as possible by eliminating unnecessary time-consuming aspects of work. Thus, TrueNorth consists of a combination of tools for both analytics and marketing management.

Marcus Taylor is the founder of TrueNorth digital marketing platform. From year to year, his ventures are becoming more and more ambitious. And TrueNorth is among the most recent ones.

The methodology of TrueNorth is called Growth Ops and is based on maintaining agility, accountability, and alignment of marketing teams. According to Marcus Taylor, alignment requires a clear picture of your business goals, steps required to achieve them, and current progress for all team members. Moreover, Growth Ops includes agile marketing features.

Services of TrueNorth platform for digital marketing are used by such companies as Truman Agency.

ActiveCampaign

The main purpose of the ActiveCampaign digital marketing platform is to improve customer experience in businesses of all sizes. The platform concentrates on automating all marketing processes.

Jason VandeBoom, self-taught technologist and software engineer, founded ActiveCampaign in 2003. Today, this platform for digital marketing is used by more than 150,000 customers, including such companies as Fundamentai, Chico Rei, Lifepreneur, Technology, and Smartlook Tools.

ActiveCampaign offers an extensive range of automation tools and templates, as well as first-class machine learning. Therefore, your team can accomplish more tasks over short periods.

Marketo

Marketo is a digital marketing platform providing modern strategies for taking your business to the next level. It helps companies to streamline marketing processes and achieve long-term success.

In 2006, Phil Fernandez, David Morandi, and Jon Miller founded Marketo. Their purpose was to create a platform tailored to the needs of the marketing industry.

Marketo utilizes AI to leverage customers’ behavioral data and grow client relationships. What is more, this digital marketing services platform identifies the most beneficial prospects for you to concentrate on. Companies utilizing Marketo include Fujitsu, Panasonic, Roche, Cloudera, and BNZ.

HubSpot

HubSpot platform of digital marketing was founded by Brian Halligan and Dharmesh Shah in 2006. They had noticed a shift in the ways people do their shopping and decided to create a platform that would empower businesses to make customers their main focus.

HubSpot stands out with its award-winning customer support team. Dedicated team members are always ready to help you in optimizing every aspect of your marketing strategy. More than 120,000 clients worldwide use HubSpot digital marketing platform to provide an unmatched customer experience. Suzuki, WWF, SoundCloud, SurveyMonkey, Trello, and ClassPass are among the companies utilizing this platform.

VBOUT

The philosophy of the VBOUT digital marketing platform relies on paying considerable attention to the clients and their feedback. Richard Fallah, the founder of VBOUT, asserts that this platform maintains direct personal relationships with customers. In addition, it provides them with unparalleled consultancy expertise.

Another advantage of the VBOUT platform for digital marketing is a high level of customization. You can tweak the tools according to your needs and pay only for the features that you use. Moreover, thanks to the integration with numerous third-party apps (Shopify, HubSpot CRM, Magento, WordPress, Facebook Custom Audiences, Google Analytics), VBOUT ensures more efficient marketing tactics. An intuitive interface is also a significant benefit of the platform.

Companies using VBOUT include MDC Vacuum Products, LLC, Spiderbox Design, MatchPlay Partners, and TagStone.

SharpSpring

SharpSpring digital marketing platform was founded by Rick Carlson. His main goal was to bring automation tools and marketing analytics to small and mid-size businesses.

SharpSpring’s VisitorID tool helps companies track two times as many website visitors compared with competing digital marketing platforms. It also allows you to understand clients’ motivations behind each click. Another benefit of SharpSpring is the opportunity to build a blog in the digital marketing platform itself. It will help you gain brand authority.

Act-on

The main focus of the Act-on digital marketing platform is to help businesses develop a brand that customers care about and create strong connections with them.

Act-on was founded by Raghu Raghavan in 2008. According to Raghavan, he took into consideration the success and failures of predecessor digital marketing services when building histime platform.

Act-on offers an automated SMS marketing tool for targeting both local and global customers. Besides, its highly visual automation environment (Automated Journey Builder) enables marketers to create multi-channel and multi-touch communications workflows.

Companies using Act-on include Sharp, AutoZone, RSA, RLH Corporation, and RSA.

Conclusion

Without any doubt, digital marketing is taking over the industry. According to expert estimations, it seems to occupy half of all global advertising spending. Due to the shift in shopping habits and sales processes, businesses should consider using platforms for digital marketing.

Another reason for companies to start using digital marketing platforms is the increasing competition in advertising. As a result, more and more businesses are taking advantage of integrating multiple platforms for digital marketing. That is why opting for online marketing solutions is crucial for your brand development.

Article by:
CEO Andrew Chornyy

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