Website SEO Promotion

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog SEO Blog

Welcome to the exciting world of Website SEO Promotion! ⚡ As a website owner, you surely understand the importance of having a strong online presence, and that’s where SEO comes in. The primary goal of Website SEO Promotion is to improve your website’s visibility and to rank on search engine result pages (SERPs). ⚡ Achieving a higher ranking means more traffic and potential customers, which translates to higher revenue. SEO experts can help you climb the ranks and reach your target audience through keyword research, on-page optimization, link building, and content creation. So, buckle up and get ready to boost your website’s online presence! ?

What is SEO Website Promotion?

SEO is a marketing notion that includes a whole set of aspects, solutions, and technical elements aimed to attract more site traffic and promote a website, or in other words, increase its ranking in engines (Google, Bing, Yahoo). SEO promotion is supposed to get a website to the top of search results for competitive keywords. SEO pricing is discussed in each case of SEO promotion.

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Considering the current market situation, creating a website and its promotion cannot be divided into two processes. First, the constantly growing number of Internet users (potential audience) and new technologies (communication systems, orders and online payments) emerge. Second, simultaneously, the incredible speed of online shopping and the limited time customers have to choose have made the Internet a powerful marketing tool and place to shop.

Website creation and SEO promotion can benefit any company that targets potential customers who order products and services online. Every day and every hour, an unbelievable number of people search for different products online. The question is whether they will find YOUR products or the ones of your competitors. Website optimization is your powerful and efficient weapon in this never-ending fight for a place under the sun.

SEO Case Studies About Promotion Website

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Ah, SEO promotion. The enigma makes digital marketers everywhere scratch their heads and wonder whether they’ll ever succeed in driving relevant organic traffic to their websites. Well, fear not! This SEO promotion case study will guide you through all the twists and turns of the SEO journey and show you how to increase organic traffic and impressions.

Let’s look at what we can learn from this case study and get your website on the path to success. If you need more than your website’s page ranking, there are ways to fix its SEO, and we will share them with you in this case study. Primarily, you need to find out what SEO keywords are missing and enrich your content with them. This case study shows how to do it using three pages of the Plerdy website as examples.

Familiarize yourself with the SEO promotion case study to learn how we enhanced web ranking with keyword optimization and what SEO improvements we have achieved.

The Problem of the Case Study, The cause of the case study was that some of the blog pages could have performed better. The content was valuable and engaging, but it needed to reach the target audience through organic search. The case study aimed to find the right solution to the problem.

The Solution to the Case Study Problem Since there was no point in changing the articles drastically, we only optimized their SEO promotion metrics to improve rankings. Our team used the Plerdy SEO Checker tool, Google Search Console, and Ahrefs to research keyword gaps and analyzed the search positions. Within the case study, after generating the list with missing keywords, our team naturally included them in the text by adding new sentences or paragraphs. This approach allowed us to SEO optimize the pages with minimum effort.

ChatGPT is going to change the way users interact with search engines, which would logically lead to a shift in strategies for SEO efforts. For the actual process of doing SEO, it’s going to equalize content creation and make it accessible to a lot more websites and businesses that previously had bottlenecks in this area; good writers are hard to find and writing takes time, unless ChatGPT can expedite the process. I expect search engines will still double down on quality measures and possibly put more emphasis on other areas of SEO, such as technical, backlink, and user experience related measures.

Michael Cipielewski Jr.
Michael Cipielewski Jr. Senior Director of SEO | Hennessey Digital

The Achievements after SEO Improvements:

  • 33 to 66 increase in impressions across the optimized pages
  • 395 total new keywords appeared on the optimized pages
  • 518 keywords enhanced their positions on the optimized pages

The Adding Keywords Part of the Case Study Now that you have the SEO keywords, you need to add them to the text smoothly. Adding new sentences or paragraphs with keywords is the easiest way to optimize your text revealed in this SEO promotion case study. Generally, it’s better to adhere to the following rules:

  • Add one sentence for every keyword phrase
  • Review the existing text to add several paragraphs when appropriate
  • Avoid deleting existing content
  • Try to stay natural

This SEO promotion case study has taught us that the key to success is to think outside the box. We can increase organic traffic and achieve our goals with creativity and a great strategy. It isn’t too difficult; if an amateur like me can do it with minimal experience, anyone can!

SEO Checklist for Promotion Website

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Have you ever wondered why some websites rank higher than others in search engine results? It’s about more than having good content – there is a multitude of factors that impact search rankings. That’s where SEO comes in. A well-planned SEO strategy can make all the difference in promoting your website. But where do you start? Our SEO Checklist for Promotion Website can help you ensure that your site is optimized for search engine crawling and indexing has high-quality content, and a user-friendly structure. From crawling and indexing to security and mobile optimization, our checklist covers every aspect of technical SEO you must remember. So, get started today and optimize your website to rank higher in search engine results!

How To Do SEO Audit for a Website?

When it comes to promoting your website, SEO promotion is key. But how do you know if your website is optimized for search engines? One of the tools available in Plerdy is SEO Checker, an easy and quick way to do SEO promotion audits, find critical SEO problems, and reduce the risk of losing organic traffic.

When you open the SEO Checker from the menu, the first part of it is SEO promotion page analysis. In this section, you can check your site’s overall SEO health score and see specifically what issues and problems are present.

To begin, select the date you want to see the SEO report. This report lets you check the SEO health of your site pages on a given day.

The report includes charts, tables, and reports for each page. For example, the first chart separately shows your site’s SEO promotion health score dynamics for desktop and mobile.

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Under the chart, you’ll see a table with three tabs. The first tab contains the list of pages with critical SEO issues that should be resolved immediately. The second tab also includes pages with some errors; the last tab shows pages where your SEO health score is high, and there are no errors.

The next report is content analysis, which evaluates the quality of your content based on the import parameters that influence the ranking positions in the search engine.

Then we have the relevance report, which compares search queries with your title, description, and H1 content. Again, this is a crucial ranking factor, and it’s important to include keywords in your meta tags to make your page relevant to search engines.

The duplicates report shows if there are any pages with duplicated titles or descriptions. Keeping your meta tags unique is essential to avoid cannibalizing your traffic.

Ultimately, you can check this concrete page’s overall SEO promotion health score and see what issues you must fix. If you have a big website, you can export this information to Google Spreadsheets and work with the data there.

With Plerdy’s SEO Checker, you have two ways to audit the SEO. So try it and ensure your website is fully optimized for SEO.

SEO Promotions Trends: Insights from the 2022 SEO Survey

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The SEO Trends 2022 Survey Report is out, and it’s chock-full of useful insights from SEO experts in different niches. The report consists of 29 questions and received over 100 responses. Here are some key takeaways:

  • Google says E-A-T (Expertise, Authority, and Trustworthiness) is not an important ranking factor.
  • The November 2021 Core Update impacted many websites’ rankings, and keeping an eye on future updates is important.
  • Google will focus on Core Web Vitals in 2022, and website owners should strive for the green zone and 99.9% score.
  • LSI (Latent Semantic Indexing) keywords are important in 2022 for creating content that aligns with search intent.
  • Backlinks are still a crucial factor for a site’s ranking on Google, and the quality of backlinks is more important than quantity.
  • Google Discover Optimization is a trend in 2022 that website owners should take advantage of.
  • UX&SEO (user experience and search engine optimization) will be the focus of website optimization in 2022, so mobile responsive content, page content update (animation, video, graphics, and text), and snippet optimization will be important.
  • Social signals may matter for SEO in 2022, but their impact is still uncertain.
  • All possible channels, including email newsletters, Twitter, and traffic through external links, can influence organic traffic growth in one way or another.

In addition, the survey features insights from SEO promotion experts in various companies with traffic over 500K/month, such as ClickUp, Fibre, AirHelp, and many others. If you want to keep up with the latest SEO trends and stay ahead of the competition, check out the full report and use tools like Plerdy for analyzing UX metrics to improve SEO and convert visitors into buyers.

Can Engines Find Your Website Without SEO?

Search engine promotion is smart, and technologies are regularly advanced to make the scanning process more accurate and show the best results to users. Nevertheless, engines still need some help. A correct SEO strategy for website promotion can attract thousands of users to a website and make it more popular among them. But, on the other hand, wrong actions and choices can easily “bury” online stores or corporate business sites under the rest of the websites so deep that their visibility will be close to zero. And this is much more unpleasant than SEO pricing.

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In the highly competitive market, a customer often has to choose one of several alternatives: a company or a company of competitors. Modern customers are picky and lazy. They will save precious seconds browsing through all results. No information is available, and they have already forgotten about existence.

Major commercial engines are unique because they serve as roads with signposts, guiding users to a website. If search engine promotion cannot find and add content to databases, you lose outstanding opportunities to attract traffic and income. Therefore, site traffic is critical for business success.

Target traffic is the only marketing channel that can offer a wide range of business opportunities. Therefore, in the long run, choosing professional SEO services will give unmatched productivity and efficiency compared with other marketing types.

Improve SEO on Your Own

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Daunted by the cost of SEO? Believe an SEO internet marketing web promotion pack is a luxury? Most people can understand SEO basics if ready to learn and gain new knowledge. The world of website optimization is broad and difficult, yet you can make the right decisions even with a superficial understanding of its key notions. The Internet offers us numerous opportunities to study such fields as engine optimization. You may take SEO courses in the city, but you don’t need help to become a real professional in this field. It is quite similar to studying PHP or JS. Any theoretical knowledge should be polished by practice.

A clear understanding of key concepts will help those who buy a promotion. Yet, only a team of qualified professionals can ensure the extensive and general (or vice versa, highly specialized) approach to SEO. The earlier you realize this, the less time and effort you will waste attempting to “move mountains” alone. And the smaller possible losses will be.

How Do Search Engines’ Promotion Work

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Currently, Google is the main system in the world. Although you can monitor Yahoo SEO, 60% of users in most countries choose it (while in some European countries, over 90%). An algorithm by which Google measures web page authority is called PageRank. It is applied to a hyperlinked set of documents, assigning a numerical value to each document as an identifier of its authority. The more links to a page, the more important it is.

Search systems are fully automated mechanisms, in detail scan all servers (open for scanning) and collect index, in other words, the data on elements and place (page) of location. This information is recorded in a search system database.

We will look at the main features of search engine promotion, such as recall, precision, up-to-dateness, and clarity.

  • Precision defines to what extent the found pages are relevant to the user’s request. For example, if you search “website promotion,” you will get 100 documents, of which 50 include exact keyphrases, and the rest have the same words.
  • Up-to-dateness. This crucial search feature is characterized by the time from the online publication of data to when this data was included in the search system index. Major search engine promotion has a “quick database,” updated daily.
  • The speed is especially important if a load is high, as many people use the engine every second. Therefore, the owner and the visitor are interested in fast and efficient service.

So the main responsibility of search engine promotion undertakes to give users the information they search for. This powerful, tremendous, giant system starts working once someone types some words in the search bar. Do you want a client to find you? Do you want the promotion to be effective? If yes, you need to learn the target customers’ expectations and ensure that search engine promotion displays the website in the list of answers to the request.

Limitations Of Search Technologies

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What can search engine promotion be criticized for? Instead of relevant results, they often show optimized ones (and are only sometimes professionally optimized). As you already know, systems are constantly improving, and the work algorithms are becoming more sophisticated. Nevertheless, every bot can only see and understand a web page like people. Therefore, SEO serves as a guide and a translator for bots.

So modern technologies and powerful artificial intelligence are not almighty. Nevertheless, web scanning, link monitoring, and content indexation in giant databases face noticeable obstacles. Let’s see the most common of them.

  1. Problems with scanning and indexation. Since search engine promotion cannot fill online login forms, all content on such pages with limited access remains invisible. Duplicates of page versions and bad link structure become problems for engines focused on unique content. A website may be fully blocked from search engine promotion when its code has mistakes. Moreover, media files remain a challenge to syntactic analysis.
  2. Requests and content mismatch. Inaccuracies in content confuse engines. The website may need to be addressed due to the right terminology. For example, promotion of the website is impossible if instead of “washing machine New York,” the request is indicated as “a device for cleaning clothes with water and powder in the big apple.” The problems can be caused not by the unusual terminology but also by unnecessary geotargeting. The context of websites must include exact matches.

Complexities and nuances (although we have covered the tip of the iceberg) inevitably lead to the idea that effective SEO promotion should be entrusted to professionals.

A Few Facts About Keywords

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You must have heard about keywords if you are researching how to advertise SEO. Keywords play a vital role in information search and SEO offers. The whole search promotion mechanism is based on them. Billions of web pages are scanned and indexed; content is monitored with the help of “keys.” Keywords, mainly certain terms or phrases, allow systems to acquire necessary data in fractions of a second.

Using keywords increases the chances of winning the market competition and getting a much better ranking in Google and other engines. But it is more challenging than it sounds. This strategy was quite simple to understand, and everyone could learn to manipulate engines through the abundant use of keywords in texts, links, meta tags, and URLs. But unfortunately, since 2013, this method has yielded no results and can even harm the website.

Keyword-based website promotion methods include adding specific words driving traffic from searches. Yet, professional… Professional promotion-focused on-site traffic isn’t just equal to more visitors to the website. First, it is supposed to attract proper (targeted) visitors. Studying the principles of keyword research allows you to predict spikes in demand and create the most appealing content to users and, hence, to engines.

How Should You Choose An SEO Agency Not To Regret It?

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It’s high time to discuss each online store or corporate business owner’s most disturbing and pressing question. To whom should you entrust the promotion of the website, which was pretty costly to develop? Which agency deserves this trust? If you agree that cheap development, support, and promotion of sites are a myth, then expert SEO services are just what you need. It would help if you chose a responsible candidate with a solid portfolio, selected successful promotion cases (main criterion) and recommendations from grateful customers.

SEO pricing is another sore point. Launching SEO promotions is costly if you want to include a newly created website to TOP 10 of Google’s index, buy SEO services, support, and promote. The price can’t be below. Let alone the fact that customers must secure themselves against possible failure. Unless they can’t be guaranteed success, they should at least be sure that instead of just taking money, an SEO agency will benefit the development of the business.

The customer is more worried about the budget for promotion (SEO value) than the contractor. On the other hand, the contractor usually wants to receive the ‘optimal’ budget, which is justified. For example, every $300 spent on contextual advertising will result in a certain number of visitors, but SEO is much more difficult.

Contact our promotion search engine optimization firm if you have questions about SEO and need software to optimize it. In addition, we invite you to follow our blog for more information on the best SEO tips – maximum SEO – free website promotion.

Bottom Line

Promoting a website through SEO is a challenging task. Still, with the right techniques, you can succeed in driving traffic to your website. Whether you are a small business owner or an enterprise-level SaaS company, SEO is essential for your website. Using local and international keywords can bring in more traffic and increase your sales. Plerdy can help track SEO data and analytics, making analyzing your website’s performance easy. Optimizing your website with SEM and promotional techniques can improve your average ranking position and increase your website’s visibility. So, if you’re ready to take your e-commerce website to the next level, start implementing SEO strategies today!

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