7 Best Customer Insight Tools

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog User Experience (UX)

As a business owner or digital specialist, you must clearly understand your customers’ needs and the unique challenges they may face. This understanding will assist you in overcoming guesswork and tailoring your goods, tools, or local services to meet your customer needs perfectly. Eventually, it will help you generate more sales, as customers tend to buy what you offer without second thoughts. You must use the most effective methods to gather customer insights on your website. That’s where customer insight tools can help you.

In this article, I’ll share details on the top 7 effective customer insight tools you may use. Use any suggested customer insight tools to learn more about your customers.

How and Where to Gather Customer Insights

You can gather customer insights on your website in different ways. Customer feedback holds a prominent place among them. By carefully analyzing customer feedback via such metrics as NPS, CES, and CSAT, you can know whether your products or services can fulfill customer needs. Another effective method to gather customer insights is customer sentiment. Star ratings and NPS are perfect examples of such methods. Third-party data can also help you with gathering customer insight. For example, you can look at market research data published by large-scale organizations.

Using traditional methods such as researching on Google is not the best way to gather customer insights. Julian Cole, an Expert Strategy Trainer at Strategy Finishing School in Australia,  says, “We think the algorithms influence us for the worse, but what if the algorithms just reveal the worst of us.”

While considering this, let’s consider the top customer insight tools.

Unveiling Secrets: Your Ultimate Guide to Customer Insight Tools

Ever imagined yourself as a detective, piecing together clues to unlock the mysteries of customer behavior? Welcome to the world of customer insight tools, where data transforms into a roadmap for strategic decisions, innovation, and enhanced user experiences.

Choosing the right tool is akin to selecting the best lens to view an intricate tapestry of consumer data. It’s about harnessing a mix of analytics, real-time feedback, and in-depth market research to uncover the stories behind the numbers. Here’s a concise guide to navigating the landscape of customer insights tools:

  1. Heatmap and Session Recording Tools: Uncover how users interact with your website or app, identifying hotspots and friction points.
  2. Survey and Feedback Platforms: Directly capture customer opinions and experiences to refine products and services.
  3. App-specific Analytics: Dive deep into app user behavior, spotting trends and opportunities for optimization.
  4. Social Media Monitoring: Track online conversations, sentiments, and competitor moves to stay ahead in your market.
  5. Market Feedback Services: Quickly gauge consumer reactions to concepts, designs, or marketing messages.
  6. Interactive Survey Tools: Engage users with dynamic forms to collect nuanced insights.
  7. Social Listening Analytics: Decode the broader market landscape by analyzing social trends and consumer attitudes.

Opting for the right combination of tools is pivotal. Whether capturing a user’s fleeting thoughts with a feedback platform or analyzing social media trends for broader market insights, the key lies in leveraging these tools to their full potential. By doing so, you embark on a journey to collect data and discover the human stories and motivations behind it, paving the way for truly empathetic and effective design and marketing strategies.

List of Top 7 Customer Insight Tools

Consider using a customer insight tool to gather customer insights. Here are 7 of the most effective customer insight tools available.

Plerdy Customer Insight Tool

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Plerdy is a tool that can help you track your visitors, analyze them in detail, and convert them into revenue-generating business customers. By using this tool, you can see the click patterns of visitors on the website, discover what parts of your web pages make visitors leave, and understand what the least effective elements of your website are. You can also use session recordings of visitors to understand how visitors from different channels behave on the website. You can also segment the visitors into a few groups and better analyze their behavior. When gathering customer insights, you should understand that different users behave differently. As a result, you will need to create user groups and analyze their behavior in detail. Plerdy can help you easily create user groups and filter useful customer insights. You can find more information by watching this video on How to Analyze User Groups.

Main features:

  • Heatmaps to analyze the behavior of visitors on your website
  • Record the sessions of visitors to gain better insights
  • Group visitors according to their behavior

How can this tool help your business?

You must understand how to provide a better customer experience to generate more sales through your business website. That’s where Plerdy can help.

Clients who already use this customer insight tool:

  • Lavoratore autonomy
  • Lemon official
  • Mercury Advance AB
  • Autonomy

Reviews of Plerdy

Simple to use, powerful tool, great customer service.

Elba Maria M.

Want to check SEO and nice visuals Heatmaps at once?

David G.

Mixpanel Customer Insight Tool

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If you want to find out from customers how good your product is in practice, consider using Mixpanel. It enables you to understand which product features are popular and the total number of their power users. Mixpanel generates informative reports, which you can use to understand valuable customer insights, such as user behavior. With this tool, you may also build funnels and learn the top user flows.

Main features:

  • Generate meaningful and informative reports
  • Easily connect your entire data lake
  • Understand how customers are using your products

How can this tool help your business?

You can learn which features of your product perform better and which need improvement with the help of this tool. Then, you can invest your efforts accordingly to build better products.

Clients who already use this customer insight tool:

  • Rakuten Viber
  • Expedia
  • ZipRecruiter
  • BuzzFeed
  • GoDaddy

Reviews of Mixpanel

Great Data insight

Kakeli B.

The most most impactful and insightful way to understand how people user your product

Shachaf R.

Latana Customer Insight Tool

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The Latana Customer Insight Tool is a holistic platform that boosts your brand’s visibility and connection. By enabling a profound understanding of how customers perceive and engage with your brand, this tool opens the door to harnessing insightful customer data. It’s designed to not only reveal how your audience interacts with your products but also to uncover untapped areas for growth. Focusing on targeted communication, Latana empowers you to address your ideal customer segments more effectively, significantly increasing the likelihood of enhancing your sales figures.

Moreover, Latana offers invaluable insights into the effectiveness of your brand marketing efforts. Through its sophisticated tracking capabilities, you can gauge the resonance of your marketing campaigns with your audience, assessing whether these initiatives are shaping a favorable brand perception. Utilizing the insights from Latana can lead to strategic adjustments in your marketing approach, ensuring your brand’s message hits the mark.

Key Features:

  • Intuitive dashboard for real-time tracking of customer insights and brand performance.
  • Precision targeting and audience tracking, leveraging high-quality, reliable customer data.
  • Detailed analysis of the impact generated by your brand marketing campaigns, offering clarity on customer reception.

Enhancing Business Outcomes with Customer Insights:

Understanding and leveraging customer insights is paramount in competitive marketing. Latana’s Customer Insight Tool is a game-changer, providing a clear lens through which you can evaluate the success of your branding efforts. By integrating customer feedback into your strategic planning, you’re better positioned to refine your marketing campaigns for superior outcomes. This customer insight tool facilitates a loop of continuous improvement, driving your business towards higher profitability.

Trusted by Leading Brands:

A diverse array of clients already leverages Latana’s power to stay ahead in the market. Notable names include Blinkist, Duolingo, Udemy, Emma, and Bitpanda, each harnessing customer insights to fortify their brand’s standing. By choosing Latana, you’re in good company, embarking on a journey towards enhanced brand performance and deeper customer connections.

Kissmetrics Customer Insight Tool

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Whether you own an eCommerce business or a SaaS, consider using Kissmetrics to increase your sales. For example, SaaS providers can understand what content and features of their services can assist them with increasing conversions on the website. They’ll also manage to convert more trials into revenue-generating customers while reducing churn. On the other hand, Kissmetrics will help you increase the revenue generated per customer. Likewise, eCommerce website owners can use Kissmetrics to understand the big spenders in their target market and get them to buy the products offered on the online store. The tool also helps you understand how to increase customer lifetime value and the number of new and repeat purchases.

Main features:

  • Ability to tie data to real-world individuals
  • Learn more than traditional metrics such as bounce rates, page views, and time spent on the website
  • Understand the drop-off points related to each flow on the website
  • Understand the complete customer journey on your website across multiple devices

How can this tool help your business?

With Kissmetrics, you can learn more about the target audience and gather customer insights. By understanding their needs, you can optimize your products or services accordingly, turn them into long-lasting business customers, and generate more revenue.

Clients who already use this customer insight tool:

  • SendGrid
  • Unbounce
  • Lucidchart
  • Microsoft
  • Carvana

Reviews of Kissmetrics

It’s excellent with accuracy in data collection and analysis

Hayden J.

The most effective way to research your company’s marketing”

Keyla A.

Pollfish Customer Insight Tool

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Pollfish is a comprehensive market research software that helps business owners gather useful customer insights. Once you start using Pollfish, relying on any other third-party market research institute is unnecessary. You can do market research and gather all the information you need. You can also use Pollfish to narrow your market research to a specific audience, which can eventually help you secure better results. Different options available through Pollfish to conduct market research and gather customer insights include advanced questionnaires, templates, and A/B testing.

Main features:

  • Target any specific audience of your choice and run granular-level market research campaigns
  • Ability to set up a survey with just three steps
  • Ability to analyze research data on a user-friendly dashboard with real-time updates
  • Random device engagement and dynamic sampling

How can this tool help your business?

With Pollfish’s help, you can run specific market research campaigns and gather useful customer insights. The more you learn about customers, the easier it becomes to align your products or services accordingly.

Clients who already use this customer insight tool:

  • Sony
  • Netflix
  • Adidas
  • Buzzfeed
  • Microsoft

Reviews of Pollfish

Incredible support and lightning fast results

Brian R.

Great Customer Feedback Tool

Daniel B.

Remesh Customer Insight Tool

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Remesh presents an optimal solution to understand your target audience thoroughly with minimal effort. This tool allows for the initiation and facilitation of live conversations with your desired demographic, and its AI-powered engine facilitates the analysis of participant interactions and perspectives. In addition, the platform can process feedback from up to 1,000 users simultaneously, providing the most relevant responses to meet your specific needs. As an illustration, when considering the launch of a new product and seeking to gauge its potential success, Remesh is a valuable tool for obtaining crucial customer insights.

Main features:

  • Run a live conversation along with the participation of hundreds of individuals
  • Useful templates to start a conversation within a couple of minutes
  • Ability to add polls, open-ended questions, and visual content to get better responses
  • In-built AI engine to generate better responses

How can this tool help your business?

You want to learn more about your customers or any other target audience, you can use Remesh. It helps you contact them, understand their responses to questions of your choice, and gather better insights.

Clients who already use this customer insight tool:

  • Nascar
  • Metrix Lab
  • Mercer
  • Wills Towers Watson
  • Deloitte

Reviews of Remesh

Remesh as feedback tool. Allow get insight before making execution.

Janusz N.

Quick access to insights

Beth B.

PureSpectrum Customer Insight Tool

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PureSpectrum offers a comprehensive market research and customer insights gathering tool. With this tool’s help, you can create and launch surveys within a few minutes. Besides, you can easily reach and learn more about your target audience. With the help of PureSpectrum, you can easily define a market audience before you run a research campaign. The extensive field management ability and intuitive interface can assist you in gathering all information in a breeze. It can also analyze real-time answers from your prospects or customers and provide valuable insights. All analytics are user-friendly and easy to understand. PureSpectrum also has excellent customer support service. Whenever you need assistance, you may contact the customer support team. You can always expect to receive a faster response from them.

Main features:

  • Automated fielding as you run marketing campaigns
  • Intelligent fraud prevention methodologies
  • Intelligent sample management
  • Deduplication across multiple channels

How can this tool help your business?

If you want to run a market research campaign to gather customer insights by yourself, consider using PureSpectrum. It will help you build a survey of your choice and easily launch it. Besides, PureSpectrum can analyze the responses and provide analytics you look forward to getting.

Clients who already use this customer insight tool:

  • Pilotly
  • Chirp Research
  • Shiseido
  • Tide
  • Office Depot

Reviews of PureSpectrum

Faultless. Amazingly helpful customer service, high quality responses

A small business owner

Amazing Insights, Brighter Future

A small business owner

As you can see, all customer insight tools mentioned above can help you learn useful insights about customers’ behavior. They all deliver accurate, concise information that can be easily used for business decision-making.

Final Words

In this article, I highlighted the 7 effective customer insight tools businesses could use to gather information about their customers’ needs and preferences. These tools include Plerdy, which helps track website visitors and analyze their behavior, and Mixpanel, which provides insights into product usage and user behavior. Other tools include NPS, CES, CSAT, and third-party market research data.

The article emphasizes the importance of understanding customer behavior and preferences to improve products and services and generate more sales. It also notes the importance of using multiple methods to gather customer insights.

So, pick the right tool for your needs and gather insights about your customers or prospects. Then, use data wisely to ensure your business’s future success.

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