How to Do Keyword Research for SEO?

My name is Marta, I am a Marketing Manager, and in this video, you will learn how to analyze the semantics of your website.

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Long story short, semantics is the data about the text on your website. You have probably heard about the semantic-themed keyword research – for each site. It is a list of so-called keywords. They must precisely define the idea and theme of the website, and each product category and blog page should have its group of keywords they are targeting. In other words, semantics consists of the most common user requests on a specific topic.

Let’s find out how Plerdy can help analyze this data.

We need to go to the SEO checker – SEO page analysis and scroll down to page URLs. \

Open the SEO analysis for the page you are interested in.

Here, we have a content analysis. We see a comparison between the previous and current periods. Basically, in my case, nothing changed. This is a test account, but there are always some improvements and changes on a live website so you might compare it here.

We might add a new block to the page. As a result, we will get more words and also, it can influence Top words: our main keywords that should have been in the top 3-5 positions might start performing worse, so be careful when adding new content on the pages.

Another important thing is paying attention to words with mistakes. In a rush, copywriters may make some mistakes, and if no one proofreads the text, you may have mistakes on the website. The most dangerous are mistakes in the keywords – the keyword with a mistake is a completely different word for the search engine. As a result, you can lose your positions and traffic.

If you use cyryllic letters on the website, you should be even more attentive to mistakes in the words and the correct use of letters. It might happen then. Instead of a cyryllic letter, a copywriter adds a latin letter, which looks the same to the search engine. It is a completely different word.

Basically, that’s it. I have shown you the most important information about the webpage semantics.

Hope it was helpful!

Stay tuned for more.

Cheers!

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