15 Tips to Improve Website

Welcome to our guide, “15 Tips to Improve Website”! In the fast-paced digital landscape, your website is more than just an online address—it’s the heart of your business. 🖥️💼 From startups in Kyiv to established enterprises in Odesa, a dynamic website remains essential.

Here’s what you can expect:

  • Efficiency Upgrades: Steps to streamline your website’s operation.
  • User Experience Enhancements: Drive user interaction and boost satisfaction.
  • Business Growth: Harness the power of your site to foster business expansion.

And hey, while you’re keen on elevating your website’s prowess, why not give Plerdy a try? It’s an exceptional tool for CRO & UX, highly recommended by professionals in the business. 🚀

Dive in, harness these tips, and witness tangible changes in your website and business performance. The digital age waits for no one—step up and elevate your online footprint today! 🌐💡

Why make improvements to your website?

In today’s digital age, a website serves as the storefront of a business. It’s the first impression – and in some niches, like e-commerce or online consulting, it can make or break that initial interaction. Think about a local bakery. If their website showcases mouth-watering pastries with easy navigation and updated menus, customers are more likely to place an order.

  • Engagement: A streamlined website engages visitors, encouraging them to explore your business offerings.
  • Trustworthiness: A polished, up-to-date website builds credibility, indicating that the business is current and attentive to its online audience.
  • Conversion: Enhancements to design and user experience can drive visitors to take action – be it signing up for a newsletter or making a purchase.

For instance, a fitness trainer’s website with compelling testimonials, engaging visuals, and easy-to-find class schedules can result in more bookings. On the other hand, an IT consultant showcasing recent projects and client feedback can pull in more contracts.

Bottom line: Improving your website isn’t just about aesthetics. It’s about fostering trust, driving engagement, and ultimately bolstering your business. Every tweak, every update pushes your business a step closer to achieving its goals. So, roll up your sleeves and dive into refining that all-important digital asset: your website.

List of 15 Tips to Improve Website

Diving into the “15 Tips to Improve Website” is like finding a gold mine for any business enthusiast. Every nugget in this list is worth its weight in digital gold, ensuring your website isn’t just another drop in the ocean but rather stands as a lighthouse for your business. After all, in the vast sea of online commerce, it’s the shipshape websites that truly catch the wind in their sails and steer businesses to prosperous shores.

Improve Site Speed

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In the digital landscape, where every second counts, ensuring your website operates at lightning speed is paramount. A snappy website doesn’t just enhance user experience – it signals professionalism, setting the stage for potential business growth. Consider a bustling e-commerce store. If product pages load instantly, customers remain engaged, increasing the chances of sealing a sale.

  • Reduced Bounce Rate: A quick-loading website ensures visitors don’t lose patience and exit prematurely.
  • Boosted User Engagement: Seamless transitions between pages keep users exploring your business content.
  • Enhanced Reputation: A fast website exudes professionalism, enhancing your business’s standing in its niche.

Drawing an example from the travel industry – a booking platform with swift load times will likely see a higher volume of reservations compared to a sluggish counterpart. Similarly, a content-rich blog targeting professionals requires rapid load times to keep its audience immersed.

In essence, every millisecond shaved off your website’s load time amplifies the user experience, positioning your business for greater success. Whether it’s streamlining code or optimizing visuals, every adjustment counts. Commit to enhancing your website speed, and watch your business thrive in the digital marketplace.

Make It Mobile-Friendly

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In today’s on-the-go culture, ensuring your website is mobile-friendly isn’t just a perk – it’s essential. Whether you’re a boutique fashion store or a bustling restaurant, a mobile-optimized website can set the tone for fruitful customer interactions and amplify your business growth.

  • Increased Accessibility: Users can effortlessly access your business offerings anytime, anywhere from their smartphones.
  • Greater Engagement: Intuitive mobile design ensures users stay on your website longer, delving deeper into your business.
  • Strengthened Brand Image: Mobile adaptability underscores your business’s commitment to modernization and user-centricity.

Imagine a wellness coach. If their website offers seamless navigation on mobile devices, clients can swiftly book sessions or view tutorial videos on the fly. Similarly, an artist showcasing their portfolio would reap immense benefits by allowing art enthusiasts to swipe through their masterpieces with ease.

In sum, by prioritizing a mobile-friendly makeover, you’re not just catering to a broad spectrum of users – you’re sending a clear message. Your business is attuned to the needs of the contemporary audience, paving the way for your website to be the digital gateway to success.

Enhance SEO

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Optimizing your website for search engines goes beyond keyword stuffing – it’s about crafting a holistic strategy that bolsters your business’s online footprint. A well-optimized website can amplify visibility, turning curious visitors into loyal customers. Think of a niche coffee shop. If their website surfaces on the first page when someone searches for “artisan coffee,” they’re positioned to capture more business.

  • Visibility Boost: Elevate your business to the top spots in search results, increasing chances of clicks.
  • User Experience: By optimizing site structure and content, you enhance user navigation, amplifying engagement with your business.
  • Credibility Augmentation: High search engine rankings signal trustworthiness and authority in your business niche.

Take a landscape architect, for example. If their website is optimized to pop up when homeowners search for garden transformations, they stand to gain a steady stream of projects. Similarly, a writer who fine-tunes their site’s SEO can draw more readership, potentially landing lucrative book deals or collaborations.

In essence, diving deep into SEO enhancement isn’t just about ranking – it’s about carving out a distinct space for your business in the digital realm. Tackle SEO head-on, and witness your website emerge as an unrivaled force in its sphere.

Utilize Clear Navigation

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Simplicity often trumps complexity, especially when it comes to website navigation. An intuitive website layout not only streamlines user experience but also amplifies the accessibility of your business offerings. For instance, a digital art gallery benefits immensely when visitors can effortlessly sift through collections without getting lost in a maze of links.

  • User Retention: Straightforward navigation keeps visitors engaged, reducing the chances they’ll bounce off frustrated.
  • Efficient Conversions: Users can swiftly find what they’re after, be it a product or service, amplifying business transactions.
  • Boosted Brand Image: A well-organized website reflects a business that values its online visitors and prioritizes clarity.

Imagine a local craft brewery’s website. If beer enthusiasts can smoothly navigate from the homepage to seasonal brews, events, and merchandise, the likelihood of them making a purchase or planning a visit increases manifold. Similarly, a boutique law firm can win clients if they effortlessly locate practice areas, attorney bios, and case studies.

Improving website navigation goes beyond aesthetics. It’s an intricate dance of user-centric design and business strategy, ensuring your website serves as an inviting digital doorway to your enterprise.

Keep Content Fresh

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In the bustling digital marketplace, stale content can push your business into the shadows. Continually updating your website content keeps it vibrant, resonating with both loyal patrons and potential customers. Take, for example, a gourmet food blog. By frequently posting unique recipes or reviews, the blogger ensures returning visitors and draws in new food enthusiasts.

  • Engagement Amplifier: Fresh articles or updates give visitors reasons to return, fostering a deeper connection with your business.
  • Credibility Boost: Regularly updated content underscores the pulse of the industry, reinforcing your business’s expertise.
  • Visibility Enhancer: Search engines favor active websites, giving your business a lift in rankings.

Consider a fitness trainer’s website. By consistently uploading workout routines, nutrition tips, or success stories, they not only maintain client interest but also attract individuals eager to kickstart their fitness journey. Similarly, a digital marketing agency can position itself as an industry leader by frequently sharing insights, trends, or case studies.

In essence, shaking things up with fresh content isn’t merely a task to check off. It’s an ongoing strategy to ensure your website stays relevant, inviting, and a beacon of authority in your business niche.

Prioritize User Experience (UX)

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In today’s digital age, a business thrives when its website doesn’t just inform but delights. Prioritizing UX ensures that every visitor feels valued and effortlessly navigates your offerings. Consider an online bookstore. If readers can seamlessly browse, read samples, and purchase without hitches, they’re bound to return and spread the word.

  • Return Rate: A smooth UX entices visitors to revisit, bolstering business growth.
  • Referral Boost: Happy visitors often turn into brand ambassadors, recommending your website to peers.
  • Trust Builder: A well-structured website radiates professionalism, fostering trust in your business.

Let’s delve into an e-commerce website for handcrafted jewelry. If a visitor can easily view products, zoom in on intricate designs, and swiftly check out, it amplifies their shopping joy and boosts sales. Similarly, a consulting firm’s website that facilitates easy appointment bookings, showcases client testimonials, and offers insightful resources stands out in the crowd.

In short, focusing on UX isn’t a mere design choice. It’s the heartbeat of your website, ensuring visitors transform into loyal patrons, championing your business’s offerings to the wider digital audience.

Implement a Strong CTA (Call-to-Action)

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In the vast digital marketplace, a business’s website should do more than just showcase. It should propel visitors into action, and that’s where a robust CTA shines. Picture a travel blog. Instead of merely letting readers absorb stories, a compelling “Book Your Adventure” button can convert readers into eager travelers.

  • Engagement Surge: A clear CTA draws visitors deeper into your website, amplifying engagement levels.
  • Conversion Boost: Tailored CTAs, based on visitor behavior, can skyrocket your business sales or sign-ups.
  • Feedback Loop: Through CTAs like “Share Your Thoughts,” businesses can gather invaluable feedback.

Dive into an online fashion boutique. A “Try Virtual Fit” button doesn’t just display clothes; it invites shoppers to immerse in a digital try-on experience, enhancing their shopping journey. Similarly, a financial advisor’s website with a “Grab Your Financial Guide” button encourages visitors to access valuable resources, positioning the business as a trusted advisor.

In essence, by weaving strong CTAs into your website, you not only guide visitors but also elevate their experience, turning passive browsing into dynamic interactions that champion your business’s core offerings.

Incorporate Social Media

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Every smart business owner realizes that integrating social media into your website is essential in the digital world. Imagine a local bakery displaying real-time customer reviews and vibrant cake designs from their Instagram feed directly on their website. It brings authenticity and paints a lively portrait of the business in action.

  • Real-time Engagement: Showcase live updates from your business’s social channels, fostering a dynamic website environment.
  • Trust Builder: Highlight genuine customer testimonials and shoutouts from social platforms, boosting credibility.
  • Seamless Sharing: Make it a breeze for visitors to share your website content, expanding your business reach exponentially.

For instance, a fitness trainer can embed their latest workout videos from YouTube, allowing website visitors to dive into routines without hopping between platforms. Similarly, a craftsman can pull in Twitter testimonials, offering potential customers an unfiltered view of satisfied clientele.

Integrating social media into your website creates a richer, more connected experience that helps your business stand out in the digital marketplace.

Use High-Quality Images

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In the bustling digital marketplace, visuals can make or break a website. Investing in high-quality images isn’t merely about aesthetics; it’s about telling the unique story of your business. Consider a realtor’s website that showcases property photos in crystal-clear detail, allowing visitors to zoom in and observe intricate aspects of each home. Or, imagine a jewelry business where each sparkle and facet of the gem is captured to perfection.

  • Engagement Boost: Premium images hold visitor attention, leading to longer website visits and better conversion rates.
  • Professional Appeal: Top-notch visuals reflect the high standards of your business, building trust from the get-go.
  • Storytelling Excellence: Every image narrates a piece of your business’s journey, enticing customers to join the ride.

For a fashion brand, the delicate texture of fabrics, the contrast of colors, and the movement of apparel become tangible through meticulous photography. Meanwhile, a gourmet restaurant can whip up appetites by spotlighting sumptuous dishes in vivid detail.

Incorporating superior images into your website is a subtle yet powerful strategy, elevating user experience and positioning your business for amplified digital success.

Optimize for Conversion

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In the digital landscape, getting visitors to your website is only half the battle. Ensuring they take desired actions – that’s where the real magic happens. For an e-commerce business, optimizing product pages to streamline the checkout process can significantly boost sales. Meanwhile, a consultancy website might focus on facilitating smooth appointment scheduling for clients.

  • User-Friendly Design: Make sure your website layout guides visitors seamlessly towards the action you want them to take.
  • Persuasive Copy: Craft compelling messages that resonate with your audience, nudging them towards conversion.
  • Clear CTAs: Position well-defined Call-to-Action buttons strategically, eliminating any guesswork for users.

Consider a travel agency website. Offering tantalizing destination photos paired with easy-to-find package deals can set travelers on a path to booking their next adventure. For fitness trainers, incorporating testimonial sliders with real-life success stories can inspire site visitors to sign up for sessions.

By focusing on conversion optimization, businesses can extract more value from existing traffic, driving growth without ramping up marketing budgets. In this digital age, refining and perfecting your business website for optimal conversion is an investment that consistently pays off.

Invest in A/B Testing

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Every business owner knows that a thriving digital front – a robust website – is essential for growth. But how do you perfect that website? A/B testing compares two web pages to see which performs better.

  • E-commerce Edge: An online store tweaks its product display layout. One format results in 20% more sales than the other.
  • Service Sector Success: A consulting business website experiments with differing client intake forms. One reduces form abandonment by 15%.
  • Content Clarity: A blog alternates headlines. One pulls in three times the readership.

By splitting website traffic between these variations, businesses can pinpoint which design elements, copy, or CTAs resonate most with their audience. Investing in A/B testing empowers businesses to make data-driven decisions, maximizing the potential of every website element. It’s not about wild guesses or gut feelings; it’s about concrete evidence on what works best. Every business website stands to gain from this method, leading to enhanced user engagement, higher conversion rates, and ultimately, a fatter bottom line.

Maintain Security Measure

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In today’s digital era, ensuring the security of your website is paramount for any thriving business. Every website, be it for a mom-and-pop shop or a multinational conglomerate, becomes a potential target for cyber threats.

  • Finance Niche: A banking website encounters phishing attempts. By having top-notch security protocols, they fend off unauthorized access attempts.
  • Health Sector: A medical business website hosts patient data. The responsibility to protect this sensitive information from breaches cannot be overstated.
  • E-commerce Sites: An online retailer stores customer payment details. Without robust security measures, trust erodes, and sales plummet.

Being proactive in maintaining security measures isn’t merely a technical necessity; it’s a commitment to your customers. It tells them that you value their trust and their data. Businesses ought to regularly update their security protocols, ward off malware, and ensure encrypted connections to uphold their website’s integrity. A secure business website doesn’t just protect data; it builds trust, fosters loyalty, and ensures that the digital store.

Use a Clean Design

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In a digital landscape filled with noise, a clean website design emerges as a breath of fresh air. It’s essential for businesses to declutter their online space, allowing visitors to focus on what truly matters – the core offering. A clear, concise website design isn’t just an aesthetic choice; it’s a business decision that pays off.

  • E-commerce Platform: By minimizing distractions, an online store highlights its products, making it easier for customers to make purchases.
  • Consulting Firm: A streamlined website lets potential clients dive straight into the firm’s expertise and case studies, cutting through the fluff.
  • Local Bakery: A simple design with mouth-watering images and a straightforward menu lets customers quickly place orders.

A business website that embraces minimalism while ensuring functionality stands out in the crowded digital marketplace. Prioritizing a user-friendly interface, intuitive navigation, and essential content without excessive bells and whistles sets a website apart. The end goal is clear: offer visitors an unmatched user experience while reinforcing the business brand. A well-executed, clean design fosters trust, drives engagement, and amplifies a business’s digital voice.

Include Multiple Contact Options

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Businesses must connect with potential clients online in the digital age. Offering multiple touchpoints on a website gives visitors the flexibility and convenience they crave. When a website integrates varied communication options, it not only enhances user experience but also reinforces the business’s commitment to customer satisfaction.

  • Real Estate Firm: Incorporate live chats for instant property inquiries, email for detailed discussions, and phone numbers for immediate consultations.
  • Online Apparel Store: Blend instant messaging for size and stock inquiries, email for order updates, and a helpline for returns or feedback.
  • Tech Start-up: Fuse a support ticket system for technical issues, email for partnership opportunities, and social media handles for updates.

By diversifying the communication avenues, businesses can cater to the preferences of a broader audience segment. It’s about laying down a comprehensive communication matrix – ensuring that whether it’s a casual browser, a potential lead, or a long-term customer, everyone finds a way to reach out that aligns with their comfort level. This strategy amplifies the business’s approachability, fostering loyalty and boosting website engagement.

Monitor and Analyze Website Metrics

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Harnessing the power of metrics serves as a pivotal pillar for any website aiming to thrive in today’s competitive market. Analyzing these metrics meticulously, a business can glean invaluable insights, pinpointing what’s working and what warrants a swift pivot. Monitoring a website’s performance metrics sheds light on user behavior, guiding businesses to tailor their strategies to the audience’s preferences.

  • E-commerce Platforms: Track cart abandonment rates to fine-tune the checkout process, ensuring customers sail smoothly from selection to purchase.
  • Blogging Websites: Dive into bounce rates and page views, refining content to resonate with readers and keep them engaged longer.
  • Service-based Portals: Assess lead conversion rates, refining CTAs and service listings to align with client demands.

By staying on top of these metrics, a business demonstrates its unwavering commitment to excellence and continuous improvement. Regularly evaluating and adapting based on website analytics equips businesses with a sharper edge, setting them on a trajectory to consistently meet, if not exceed, user expectations. So, as the digital landscape continually evolves, businesses that stay plugged into their website metrics position themselves to ride the wave of success.


Wrapping up our journey through the “15 Tips to Improve Website”, it’s crystal clear how pivotal a robust website is for flourishing in today’s business landscape. A shipshape website isn’t just a glossy showcase—it’s the heart and soul of your business, the hub that connects your vision with the world. From succinct meta descriptions to compelling calls-to-action, every element plays a role in setting the tone for your business, molding the user experience, and ensuring you’re heard amidst the digital hustle and bustle. 🌐

Let’s not forget the tools that can amplify our efforts. Tools like Plerdy, a dynamo for SEO & UX analysis, can offer insights that could pivot your website from good to great. 📊✨

In the vast sea of internet, it’s essential to stand out, to distinguish oneself. Be it through engaging content, a responsive design, or a user-friendly interface, it’s the little nuances that create the most impactful experiences. So prepare, use the advice you’ve learned, and remember that your website is your business’s digital face. Let’s make our website as dynamic as our business! 🚀🌟

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

Digital marketing Blog

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