16 SEO Trends to Leverage in 2023

Digital marketing Blog SEO Blog

Dive into the riveting ocean of SEO in 2023, brimming with transformative trends. Embrace digital shifts in the Google landscape – powering your brand visibility, web traffic, and conversions. This roller-coaster ride will deliver 16 pivotal SEO trends impacting various niches – from e-commerce to blogging. Saddle up for an exhilarating journey, decoding:

? Embrace AI advancements, feed your appetite for top-notch SEO, and outperform the competition. Harness the power of Google’s algorithms, exploit the exploding trend of voice search, and tap into the potential of mobile-first indexing to elevate your brand visibility and web traffic.

Optimize your SEO strategy with these influential trends, ensuring robust website performance and an exceptional user experience. Unleash the potent potential of Plerdy, an impressive tool for CRO & UX, offering a distinct edge. ⚡ Don’t settle for second best – let Plerdy elevate your SEO game in 2023.

16 SEO Trends to Leverage in 2023 01

Immerse yourself in these empowering insights to get a leg up in the SEO landscape. Amplify your online footprint and get set to leave an indelible mark in the digital sphere with these essential trends of 2023. Let’s hit the ground running!

Briefly About the Evolution of SEO

SEO has evolved in leaps and bounds since the dawn of the internet. Initially, keyword stuffing ruled the roost, but Google swiftly clamped down on such tactics. Then came quality content – king of the SEO castle. As Google’s algorithms became more sophisticated, content had to pack value and satisfy search intent. Nowadays, the content trend leans heavily on E-A-T: Expertise, Authoritativeness, and Trustworthiness.

SEO trends specifically designed for various niches include:

  • Fitness buffs gobbling up interactive content for workout plans.
  • Tech enthusiasts relying on in-depth analytical pieces.
  • Fashion aficionados skimming through Instagram-style articles brimming with visuals.

Voice search surged onto the scene, revolutionizing how content is consumed. Content creators scrambled to optimize for this trend, ensuring their content rolls off the tongue as smoothly as a well-oiled machine.

The new kid on the block is Core Web Vitals – Google’s way of ensuring a stellar user experience. Lightning-fast load times, user-friendly layouts, and minimal layout shifts make up the Core Web Vitals trifecta. SEO and content marketing professionals must continually hone their craft – adapt, learn, and refine strategies – to keep up with the dynamism of SEO trends. Let’s not forget mobile optimization and semantic search, critical for capturing that coveted top spot in SERPs.

SEO Trends to Leverage in 2023

Gear up to navigate the sea of SEO as the year 2023 rolls out its digital tapestry of trends. The list of “16 SEO Trends to Leverage in 2023” is your roadmap to outshine in the Google universe, packing a punch in the evolving search landscape. With the right wind in your sails, these SEO revelations are your ticket to ride the wave of online visibility and beyond.

1. Core Web Vitals

SEO Trends to Leverage - 0001

Core Web Vitals — the triumvirate pillars — Loading, Interactivity, and Visual Stability, steer your website through the tempestuous seas of SEO. In a Google landscape where split-seconds dictate triumph or oblivion, mastering Core Web Vitals is akin to clutching Poseidon’s trident. For instance, an online boutique must ensure lightning-fast loading times, seamless interactivity, and a visually stable sanctuary for style-savvy explorers.

Zero in on these crucial facets:

  • LCP (Largest Contentful Paint): Shrink your load times — your content should paint itself splendidly on screens within 2.5 seconds.
  • FID (First Input Delay): Crank up interactivity — users must be able to engage with your site without facing lag, ideally within 100 milliseconds.
  • CLS (Cumulative Layout Shift): Cement your layout — shun erratic shifts in content, maintaining a CLS score below 0.1.

For example, a culinary blog should dish out sumptuous imagery with minimal loading time, pair it with a dash of crisp interactivity for recipe filters, and garnish with a stable layout that doesn’t send content elements hopping around.

In a nutshell, batten down your website’s hatches with Core Web Vitals. Mingle swift loading times with buttery interactivity and unwavering visual stability. Embark on your SEO odyssey with the wind in your sails as your content treasures allure hordes of digital wayfarers.

2. User Experience

SEO Trends to Leverage - 0016

User Experience (UX) stands as the unwavering lighthouse guiding the ships of SEO and content through digital oceans. A splendid UX unfurls the red carpet for your audience, beckoning them into the heart of your domain. Picture yourself managing a vibrant online bookstore; your audience should be able to sift through pages like a zephyr and get lost in the enchanting maze of literature without a hitch.

Steer your UX ship with these golden anchors:

  • Lightning-Quick Loading: Shave off any excess fat from your pages – speed is of the essence.
  • Intuitive Navigation: Construct a crystal-clear roadmap – help visitors sail smoothly through your content.
  • Engaging Visuals: Adorn your site with captivating imagery and typography that whisper tales to the soul.
  • Mobile Compatibility: Tailor your vessel to be shipshape on the boundless sea of mobile devices.
  • Feedback Loops: Build bridges to your audience – let them helm the wheel through feedback.

For instance, a burgeoning online gardening hub should be peppered with tantalizing images of verdant greenery, complemented by an intuitive library of seeds, tools, and tutorials.

In sum, braid SEO and content with an unerring UX to craft an ethereal digital tapestry. Let your visitors waltz through your domain, ensnared by the beauty and grace that only an exquisite UX can bestow.

3. Voice Search Optimization

SEO Trends to Leverage - 0002

Voice search optimization is taking the SEO landscape by storm. With the influx of voice-activated gadgets like Alexa and Google Home, optimizing content for voice search is no longer optional—it’s essential. Users are talking instead of typing, and content creators must adapt to stay in the race.

Consider these examples:

  • Fitness enthusiasts ask their smart speakers for on-the-spot workout routines.
  • Home cooks say, “Hey Google, show me a quick pasta recipe” and voila!

SEO strategies need to adapt:

  • Focus on long-tail keywords—people speak in sentences, not just keywords.
  • Crank up the local SEO—many voice searches are for local spots.
  • Make sure your site’s load time is on steroids—voice search users want their answers yesterday!

Content creators, keep your ears to the ground—voice search is a runaway train, and it’s picking up speed. Rethink your keywords, amp up your site’s responsiveness, and tailor your content to the spoken word. Voice search optimization is reshaping the way we think about SEO and content, and there’s no turning back. The future is here, and it’s talking back!

4. Mobile-First Indexing

SEO Trends to Leverage - 0003

In an age where smartphones are practically an extension of oneself, mobile-first indexing is reshaping the SEO landscape. Google, always the trailblazer, decided to use the mobile version of the content for indexing primarily. This shift didn’t just roll the dice—it tipped over the whole board!

Now, consider the online shopping niche. E-commerce websites are scrambling to optimize for mobile. From lightning-fast load times to intuitive navigation—mobile users expect the red carpet.

Or take the travel niche. Jet-setters planning their next escapade don’t want to squint and pinch-to-zoom. They want flight info, hotel bookings, and itineraries at their fingertips.

Optimization strategies include:

  • Streamlining site design: Keep it clean, simple, and free of clutter.
  • Opt for Accelerated Mobile Pages (AMP) to turbo-charge your site’s speed.
  • Trim down image sizes—no need to gobble up users’ data plans.
  • Kick pop-ups to the curb—they’re irritating and can affect rankings.
  • Improve site navigation: If users get lost, so does your traffic.

Mobile-first indexing isn’t just a passing SEO trend; it’s a paradigm shift in content delivery. Adapting and excelling in this mobile-centric epoch is not just shrewd—it’s vital. As mobile continues to reign supreme, content creators must keep up or be left in the digital dust.

5. Semantic Search and Intent Optimization

SEO Trends to Leverage - 0004

Semantic search is revolutionizing SEO trends, shifting focus from traditional keywords to the actual intent behind searches. Google’s algorithms are now sleuths, decoding the meaning and context of queries.

Take the fitness niche, for instance. A search for “HIIT workouts” doesn’t just spew out generic results; it’s more likely to showcase personalized, high-intensity interval training plans.

In the culinary space, looking up “easy lasagna” will dish out simple recipes, recommended ingredients, and maybe even a dash of history about this delectable Italian dish.

Aligning content with user intent requires a few smart moves:

  • Craft in-depth content that answers queries and offers added value.
  • Use related terms and synonyms to cover a broader spectrum of intent.
  • Create structured content with clear headings for easy navigation.
  • Build topical authority by linking to and from high-quality, relevant content.

It’s a new dawn for content creators – the era of semantic search and intent optimization. Gone are the days of mindlessly stuffing keywords into articles. The bar is raised. Content must be crafted not only with precision but also with an understanding of what users genuinely seek. Ride the wave of semantic search and take content to greater depths and heights. It’s not just about being found – it’s about being relevant.

6. Featured Snippets and Position Zero

SEO Trends to Leverage - 0005

In the race to the top of search engine results, featured snippets are the golden ticket and position zero is the winner’s circle. Picture this: you’re after a lip-smacking banana bread recipe. The first result, even before the #1 spot, boasts a perfect recipe. That’s position zero, my friends, and it’s where your content wants to be.

Consider travel aficionados plotting a European escapade. A featured snippet offering the best travel tips with the juiciest details grabs attention like nothing else.

Harness the power of featured snippets:

  • Tailor content for common queries and structure with bullet points or tables for easy digestion.
  • Dive deep into your topic. The more comprehensive, the better.
  • Snag the sweet spot: optimize for the perfect length – usually 40-60 words.

Sprinting to the apex of search results is no mean feat. But with featured snippets and position zero in your sights, content can glide into prime real estate. Elevate content from mere information to the answer users covet, and Google will roll out the red carpet. Featured snippets are more than a trend; they’re the crowning glory in the SEO landscape. Grab that spotlight, and don’t let go!

7. Video Content and SEO

SEO Trends to Leverage - 0006

Picture yourself craving a scrumptious pasta recipe. Text recipes are great, but a vibrant video showcasing every swirl and sprinkle—now that’s gold. Video content is the dazzling star in the SEO galaxy. It’s engaging, vivacious, and keeps eyes glued.

Consider DIY enthusiasts—they thrive on step-by-step tutorials. Watching someone breathe life into wood is vastly more captivating than reading about it.

Harness video content like a maestro:

  • Entice with thumbnails that scream ‘click me!’; the first impression is paramount.
  • Titles and descriptions are your allies—lace them with keywords without going overboard.
  • Time-stamp your content. It’s like handing a treasure map to your viewers. They’ll thank you for it.

Video content is a juggernaut in SEO. It’s not just a video; it’s an immersive journey that can transport viewers to worlds unknown. Whether it’s an adrenaline-fueled travel vlog or a heartwarming recipe, video content captures imaginations and rockets engagement metrics through the stratosphere. It’s an essential strand in the SEO DNA. Be it YouTube or embedded on your blog, videos are the turbo engines propelling content to the SEO stratosphere. Grab a camera, and let’s roll!

8. Artificial Intelligence in SEO

SEO Trends to Leverage - 0007

Artificial Intelligence (AI) is revolutionizing SEO, unearthing treasure troves of possibilities. AI doesn’t just work behind the scenes; it’s an orchestrator, fine-tuning content strategies and optimizing every SEO element.

Take the fashion industry for instance. AI can analyze user behavior and generate tailored content that fits like a glove. It can predict which boho-chic patterns will set the ramp on fire and ensure that your content is dressed to impress.

AI is not magic, but it’s close. Here’s how to harness its power:

  • Use AI-driven tools like BrightEdge, Market Brew, and CanIRank to get razor-sharp insights into your content.
  • Plug into AI chatbots to guide your audience, serving them the creème de la creème of your content.
  • Lean on AI for competitor analysis. Keep friends close, but competitors closer.

AI is your SEO wizard, casting spells that enchant both your audience and the search engines. It’s time to embrace AI as your sidekick in content crafting and SEO optimization. AI doesn’t wield a magic wand, but it certainly paints your SEO efforts with shades of brilliance. Stand shoulder-to-shoulder with AI, and witness your content morph into an unstoppable force.

9. Local SEO

SEO Trends to Leverage - 0008

Local SEO and Google My Business (GMB) are the dynamic duo propelling small businesses into the spotlight. For instance, a quaint café in Lviv crafts an appealing GMB profile – complete with luscious photos of coffee and pastries – and voilà, coffee aficionados are lined up outside!

In this whirlwind of local competition, GMB and Local SEO intertwine to create a powerful concoction for businesses thirsty for local dominance. Together, they bolster your digital storefront, beckoning customers through your doors.

Unlock this power duo’s potential:

  • Deck out your GMB profile: Add sumptuous photos, hours of operation, and don’t forget to sprinkle some flavorful descriptions.
  • Harvest reviews: Encourage your patrons to spill the beans about their experience.
  • Leverage local keywords: Identify the buzzwords in your neighborhood and lace your content with them.

GMB is your digital doorman, and Local SEO is the golden thread weaving through your content, captivating the audience. Local bookstores, street-side diners, or vintage boutiques – the stage is yours. Get swept up in this electric dance of GMB and Local SEO, and witness your establishment transform into the talk of the town. Hold tight; this ride will get your heart racing.

10. Image Optimization

SEO Trends to Leverage - 0009

Picture this: you have captivating content, but the visuals fall flat. The solution is in image optimization. An eye-popping photo could be the gateway to engaging your audience, and when optimized, it becomes a twin force in boosting your SEO. Take a fashion blog, for instance; sleek high-res images not only snatch the attention but, when optimized, can rank your page higher in search results.

Time to break down image optimization:

  • Compress for success: Reduce file sizes without compromising quality. Tools like TinyPNG do the trick.
  • Rock Alt Text: Describe your image with Alt Text. It’s like whispering in Google’s ear, “This image is on trend!”
  • Image Formats Matter: Get savvy with your formats. WebP strikes a balance between quality and file size.

Get this: E-commerce sites thrive on images. Imagine an online antique store; without optimized images, it’s just an old trinket. But throw in high-resolution, optimized images – it becomes a vintage gem!

Wrap your content in a visual hug with image optimization. Don’t let your content walk the runway in last season’s threads. Give it the VIP treatment, and let it sashay in style.

11. Structured Data

SEO Trends to Leverage - 0010

Time to spruce up your SEO with Schema Markup and Structured Data! These two are like a power duo – Batman and Robin of SEO. Imagine Schema Markup as the cape that makes your content fly in search engines. Structured Data, on the other hand, is the muscle behind the cape that gives your content the strength it needs.

Let’s dive into this superhero combo:

  • Schema Markup: It’s the code that you place on your website to help search engines return more informative results for users.
  • Structured Data: This organizes and categorizes content so that search engines can index it more effectively.

Crank it up with a niche example – a cookbook blog. By incorporating Schema Markup for recipes, your scrumptious dishes get the star treatment with rich snippets, showcasing ratings, cook time, and even calorie counts. Structured Data, in this context, ensures that search engines recognize the ingredients, cooking methods, and measurements.

Harness the power of Schema Markup to give your content the superhero boost it deserves. Make sure your cape is on tight and muscles flexed – your content is about to take flight and dazzle the search engines!

12. Multilingual and International SEO

SEO Trends to Leverage - 0011

Grab the spotlight with Multilingual and International SEO – your golden ticket to global stardom! Amp up your content by speaking the language of your diverse audience – literally.

Take the gym niche, for instance. A fitness guru hailing from Italy crafts the perfect workout regime. To go global, he jazzes up his content for both the French aficionados sipping wine and the American go-getters.

Here’s the scoop on Multilingual and International SEO:

  • Multilingual SEO: Focuses on optimizing content for different languages. For our fitness maestro, that’s dishing out fitness tips in English, French, and beyond.
  • International SEO: Involves optimizing content for different countries and audiences. That means understanding the culture – the American’s love for high-intensity workouts and the French preference for balanced living.

By tailoring the content with language and culture-centric tweaks, our fitness virtuoso is building bridges – connecting with audiences far and wide. Multilingual and International SEO is not just about translating words – it’s about translating your brand into a global sensation. Step into the limelight and bask in the glory of an audience that spans the globe.

13. Old Page Content Updates

SEO Trends to Leverage - 0012

Revamping old page content is a sterling strategy for galvanizing your website’s visibility and user engagement. Old content can be transformed into a treasure trove through scrupulous SEO optimization and alignment with current trends. Breathe life into stagnant pages by sprinkling target keywords, optimizing meta tags, and incorporating LSI keywords for that extra oomph in search engine rankings.

Here’s a no-fuss breakdown:

  • Infuse Trend Elements: For instance, if you’re in the sustainable fashion niche, update textile innovations and eco-friendly practices.
  • Latent Semantic Indexing (LSI) Keywords: Pepper your content with synonyms and related terms. If your niche is 3D printing, integrate ‘additive manufacturing’ and ‘rapid prototyping’.
  • Enthralling Visuals: Augment the appeal with enthralling graphics, videos, and infographics. For food bloggers – high-definition images of mouth-watering dishes.

Be strategic about internal linking – connecting articles for a seamless reader experience. Take advantage of Google Search Console to pinpoint pages that warrant a refurbishment. With each Google algorithm update, a golden opportunity surfaces to recalibrate your content. Streamlining content with a scrupulous comb through of keywords, visuals, and trend alignment propels you to be a formidable contender in the SEO landscape.

14. Link Building

SEO Trends to Leverage - 0013

Link building – the magic spell that bedazzles your online visibility. Weave a network of quality links and watch your content reign supreme in the SEO kingdom. Partner up with influencers and brands; handpick those whose content sings the same tune as yours. For example, if your niche is eco-friendly living, collaborate with a sustainable clothing brand and exchange links.

Implement these steps in your link building strategy:

  • Guest Blogging: Pen high-value content for other websites and embed your links.
  • Skyscraper Technique: Craft monumental content, then encourage other sites to replace their links with yours.
  • Infographics: Generate visually appealing infographics and let other sites share them – a subtle way to plant your links.
  • Podcast Appearances: Feature on podcasts and slip your links into the show notes.
  • HARO (Help a Reporter Out): Snatch opportunities to be a source for journalists and procure authoritative links.

Don’t be static – evolve with the times. Track what’s trending, and dabble in hot topics. If your niche is fitness, and intermittent fasting is all the rage – churn out awe-inspiring content on this trend. Build links, and let your content reign supreme on the SEO throne. Revel in your link building mastery as your digital empire expands its borders.

15. Conversational Queries

SEO Trends to Leverage - 0014

Conversational queries are elbowing their way to the forefront, reshaping the SEO panorama. With voice search and AI assistants gaining traction, users are gravitating toward natural language queries that mimic human conversation.

Take, for instance:

  • Travel Enthusiasts: Instead of typing “flights to Paris,” they might ask, “What’s the cheapest round trip to Paris next month?”
  • Fitness Buffs: Rather than searching “best protein powders,” they could inquire, “Which protein powder is top-rated for muscle gain?”

To tap into this goldmine, wrap your head around these strategies:

  • Focus on Long-Tail Keywords: Craft content around extended, more conversational key phrases that users are likely to utter.
  • Optimize for Featured Snippets: Strive to clinch that coveted “position zero” in search results by providing succinct, authoritative answers to common queries.
  • Leverage FAQs: Incorporate an FAQ section loaded with natural language to mirror the kind of queries users may voice.

Armed with this intel, it’s high time to buff up your content and SEO strategies to harmonize with the surging wave of conversational queries. Adapting to this trend is tantamount to building bridges with your audience, fostering a more intuitive and gratifying search experience. Let’s not beat around the bush – conversational queries are a juggernaut you don’t want to sidestep.

16. SEO Automation

SEO Trends to Leverage - 0015

SEO automation is taking center stage, streamlining monotonous tasks and turbocharging efficiency. By deploying cutting-edge tools, you can leave the humdrum aspects to automation and channel your creative genius into concocting stellar content.

Let’s dive into specific niches:

  • E-commerce: Automation tools can optimize product listings en masse rather than tweaking each entry.
  • Blogging: Schedule posts and monitor backlinks without breaking a sweat.

Here’s how to jump on this bandwagon:

  • Keyword Research Automation: Employ tools like SEMrush to unearth a goldmine of keywords without lifting a finger.
  • Content Optimization Tools: Platforms like MarketMuse can buff up your content to match search intent.
  • Reports and Analytics: Cut through the noise with automated reports that distill the crux of your performance data.

Pivot your strategy to embrace SEO automation – this trend is not one to be sidelined. Unshackle yourself from the shackles of mundane tasks and set your sights on scaling the dizzy heights of the SEO landscape. The synergy between SEO automation and incisive content creation is the bedrock for driving traffic and conversions through the roof. Take the bull by the horns, equip yourself with robust automation tools, and carve out an indomitable niche in the ever-evolving digital ecosystem.

Stay Flexible and Adapt to Changes in SEO

In the dynamic digital landscape, staying agile and embracing the fluidity of SEO is crucial. Google throws curveballs – algorithms evolve, and content preferences shift gears. As a virtuoso in the SEO space, ride the wave by fine-tuning your strategies.

Consider an e-commerce store. When voice search catches the wind, adjusting the keyword strategy to mimic natural language could catapult the store into the limelight. Similarly, an emerging social platform could be the ideal stage for a travel blogger’s content, with dazzling visuals and snappy captions.

Keep these golden nuggets handy:

  • Continuous Learning: Immerse in webinars, podcasts, and articles – Stay updated.
  • Agile Adjustments: Don’t be set in stone. Adapt your SEO arsenal with market fluctuations.
  • Diverse Content: Mix it up – blog posts, videos, infographics – keep it zesty.
  • Metrics and Analytics: Monitor your traffic – know what sings.
  • User-First: Keep the pulse on user behavior, and align your content to their beat.

In sum, don’t let the anchor of complacency drag you down. Inflate your sails, chart your course, and cruise through the evolving seas of SEO with poise and finesse.


Ready to ride the digital wave with an ace up your sleeve? The treasure trove of “16 SEO Trends to Leverage in 2023” provides your pathway to successful online impact. Google’s continuously evolving ecosystem keeps the SEO sphere vibrant, challenging us to adapt, innovate, and thrive. Brace yourself for a thrilling journey – from Core Web Vitals and AI-driven content models to voice search and mobile-first indexing, each trend equips your enterprise with strategies to increase your online footprint.

Google, with its relentless software updates, ensures that mastering the art of SEO remains an ongoing passage. ⚡ Make these trends your trusted sidekick and utilize them to enhance your organization’s visibility.

Now, it’s your turn to act. Supercharge your SEO strategy and check its performance with Plerdy, a powerful tool for SEO & UX analysis. Make the most of Plerdy’s services – it’s time to level up your SEO game, providing your audience with a top-notch user experience. ?️?

The SEO landscape is ever-evolving; however, these trends are not just passing fads. Understand the importance of staying updated, grasp these trends, and transform them into your ladder to success. Set your sails and navigate to the forefront of the digital stage! ⛵?

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

7 replies on “16 SEO Trends to Leverage in 2023”

Thank you for the great post! I’m always happy when people write things that are both informative and entertaining. Keep up with your amazing work by posting on my blog too, please 🙂

I’m always excited to see what you post on your blog because each time is a new adventure! I love reading through all of them, and it’s such an honor when someone leaves me their own thoughts in the comments section. Keep up the good work by leaving some feedback for others too 🙂

I love your posts! I always learn something new from reading them, and it’s so refreshing to be exposed against a difference point of view. Thank you for sharing these perspectives with me

The panorama of SEO developments in 2023 is expected to be fascinating and dynamic. For digital marketers and organizations, keeping up with the most recent SEO trends is essential as search engines continue to develop and user behavior changes.

A Great Blog !!!

Leave a reply for "16 SEO Trends to Leverage in 2023"

Your email address will not be published. Required fields are marked *