35 Shopify Statistics You Need to Know in 2024

Digital marketing Blog Ecommerce

Imagine stepping into a digital mall bustling with over 1.75 million shops, each humming with activity – welcome to the world of Shopify in 2024! Picture this: you’re navigating this vast e-commerce landscape, and suddenly, you find a store selling glittery unicorn-themed phone cases right next to a high-end fashion boutique. That’s Shopify for you – diverse, dynamic, and quirky.

In this article, presented by Plerdy, an innovative tool enhancing website user experience and conversion rates, we delve deep into the bustling universe of Shopify. With its impressive growth trajectory, Shopify isn’t just an e-commerce platform; it’s a phenomenon reshaping how we think about online shopping. From modest beginnings in 2006 to becoming an indispensable asset for over 1.75 million merchants globally, Shopify’s journey mirrors a blockbuster tech saga.

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Why does this matter to you? Whether you’re a budding entrepreneur, a digital marketing specialist, or simply curious about the digital marketplace’s evolution, Shopify’s story is inspiring and a blueprint for success in the digital age. With Plerdy’s insights, understanding the nuances of this e-commerce giant becomes more than just analysis – it’s a strategic advantage.

So, buckle up as we embark on this explorative journey through Shopify’s vibrant landscape, unfolding its secrets, triumphs, and undeniable impact on the digital marketplace. This isn’t just another tech tale; it’s your guidebook to the heart of modern e-commerce.

35 Shopify Statistics

  1. Remarkable Revenue Growth: In 2022, Shopify’s revenue hit a staggering $5.6 billion, marking a significant increase from the $1.6 billion recorded in 2015. This consistent growth trajectory highlights Shopify’s expanding influence in the digital marketplace.
  2. Global Economic Footprint: Shopify’s contribution to global economic activity reached an impressive $444 billion, demonstrating its substantial impact on the global e-commerce ecosystem.
  3. Stock Market Success: Shopify’s stock price on the U.S. Stock Exchange saw remarkable growth, reaching $64.60 in July 2023, a significant rise from $10.10 in December 2017. This surge reflects investor confidence in Shopify’s business model and prospects.
  4. Shopify Plus Expansion: By 2023, over 32,181 businesses had embraced Shopify Plus, the enterprise version of the platform, marking its widespread adoption across 175 countries.
  5. Mobile Traffic Surge: Mobile devices accounted for 22.93% of Shopify’s traffic, underscoring the importance of mobile-optimized online shopping experiences.
  6. Dominance in the Apparel Industry: Shopify experienced immense popularity in the fashion sector, with over 500,000 apparel stores on the platform by June 2023.
  7. Daily Active Users: Shopify boasted over 2.1 million daily active users, reflecting its robust user engagement and wide-reaching appeal.
  8. Leading in the U.S. E-commerce Software Market: Shopify emerged as the front-runner in the U.S. e-commerce software market, commanding about 28% of the market share by June 2023.
  9. Shopify’s Strong Presence in the Americas: A significant portion of Shopify stores, approximately two-thirds, were based in the Americas, showcasing its dominance in this region.
  10. Increasing UK Market Presence: Shopify stores in the UK saw a year-over-year increase of 41% in the third quarter of 2023, indicating growing popularity in this market.
  11. Merchant Growth Trajectory: Since its inception in 2006, Shopify has seen an upward trend in merchant numbers, with over 1.75 million businesses by 2020.
  12. Shopify App Store: A Hub of Innovation: The Shopify App Store, with over 7,000 apps, is an essential aspect of the platform’s ecosystem, providing a wide range of feature enhancements.
  13. Black Friday Cyber Monday (BFCM) Sales Dominance: Shopify merchants played a pivotal role during BFCM, accounting for 69% of online sales, highlighting the platform’s significance in seasonal retail events.
  14. Impressive Customer Retention: Shopify stores enjoyed a notable average returning customer rate of 27%, indicating strong customer loyalty and satisfaction.
  15. Revenue Per Customer Insights: In 2022, the average revenue per Shopify customer was $72, with the top 10% of stores earning $226 per customer.
  16. Email Marketing Effectiveness: Email marketing emerged as the most effective conversion tactic for Shopify stores, boasting a conversion rate of 4.29%.
  17. High-Profile Users: Tesla, Sephora, and Nestlé: Major brands like Tesla, Sephora, and Nestlé leveraged Shopify for their online stores, underscoring the platform’s versatility and reliability for small and large businesses.
  18. Diverse Industry Representation: Shopify caters to a wide range of industries, with apparel, home and garden, and health and beauty being the top sectors represented on the platform.
  19. Shopify Plus Revenue Growth: Shopify Plus merchants witnessed an average year-over-year growth of 126%, reflecting this enterprise solution’s high scalability and performance.
  20. High Conversion Rates in Various Channels: Shopify stores experienced impressive conversion rates across different channels, with search (3.04%) and direct (2.93%) following closely behind email marketing.
  21. Global Reach and Language Support: Shopify’s global presence was bolstered by its availability in over 175 countries and support for 20 languages, catering to a diverse international audience.
  22. Robust Mobile Sales: Mobile sales continued to dominate, with 79% of Shopify’s total traffic and 69% of orders coming from mobile devices.
  23. Pioneering in 3D Imaging: Shopify’s adoption of 3D images led to doubling the likelihood of product purchases, showcasing the platform’s innovation in enhancing online shopping experiences.
  24. Black Friday Cyber Monday Performance: During BFCM 2019, over 25.5 million consumers purchased through Shopify stores, a testament to the platform’s capability to handle high-volume sales events.
  25. Diverse Merchant Base: Shopify’s platform supports various merchants, from small startups to large enterprises, reflecting its versatility and scalability.
  26. Expansion in the UK Market: Shopify’s UK market share stood at 21% as of June 2023, with a strong presence in England and significant adoption across Scotland and Wales.
  27. Social Media Integration: Over 52% of UK-based Shopify stores utilized Instagram for marketing, highlighting the importance of social media integration for e-commerce success.
  28. Rising E-commerce Growth Rates: Shopify’s growth rate outpaced the global e-commerce average, nearly tripling in rate and signifying its increasing market presence and influence.
  29. High Use of Shopify Apps: A majority of Shopify merchants, 87%, utilized apps from the Shopify App Store, demonstrating the critical role of these apps in enhancing store functionality.
  30. Shopify’s Quarterly Performance: In Q1 of 2023, Shopify reported a revenue of $1.2 billion, indicating strong financial performance and growth momentum.
  31. High Consumer Engagement: Shopify attracted nearly 649 million buyers in 2022, with projections suggesting a continued increase in consumer engagement in 2023.
  32. Shopify Plus: A Growth Catalyst: Shopify Plus significantly contributed to merchant growth, with an average of 126% year-on-year growth observed among users of this service.
  33. Top-Selling Product Categories: The most popular product categories on Shopify included T-shirts, apparel, vitamins, books, mobile phones, and shoes, reflecting a wide array of consumer interests.
  34. Record Sales during Black Friday and Cyber Monday: In 2023, Shopify stores achieved record sales of $7.5 billion during BFCM, demonstrating the platform’s capacity to support peak shopping periods.
  35. Email Marketing: A Key Conversion Driver: Shopify stores had the highest conversion rates with email marketing, highlighting the value of focused marketing.


As we close the chapter on our Shopify exploration, it’s clear that this platform is more than a digital marketplace; it’s a thriving ecosystem pulsating with innovation and entrepreneurial spirit. Shopify’s journey from a small Canadian startup to a global e-commerce titan is not just a success story; it’s a testament to the boundless potential of digital commerce. The platform’s adaptability, user-friendly design, and comprehensive toolkit make it a beacon for aspiring entrepreneurs and established businesses alike.

But the Shopify universe is vast and ever-evolving; there’s always more to uncover. Are you intrigued by the endless possibilities of e-commerce? Do you yearn to dive deeper into the digital marketing ocean? If your answer is a resounding yes, Plerdy’s blog is your next destination. Here, you’ll find a treasure trove of insights, tips, and trends to fuel your e-commerce journey and sharpen your digital marketing understanding.

And remember, Plerdy is more than just a bystander in your digital voyage. With our suite of SEO, heatmap, and conversion optimization tools, we empower you to transform your website into a conversion powerhouse. So, why wait? Explore Plerdy’s blog today, and let’s embark on this exciting journey together. The digital world is vast, and with Plerdy, you can conquer it!

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Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

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