40 Tips to Improve Website

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Welcome to our article “40 Tips to Improve Your Website”! 🚀🌟 As a website expert, I know that the website improvement process is constant, starting from the moment of its creation and continuing throughout SEO and Google Ads campaigns. Analyzing micro and macro conversions and user behavior is crucial to achieving your website’s goals. This article will provide 40 actionable tips and tricks to enhance your website’s performance, user experience (UX & CX), speed, design, and SEO. 💻💡 Whether you’re a business owner or a digital marketer, follow these tips to take your website to the summit and boost conversions!

Using Plerdy Tools to Improve Website

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When it comes to improving your website’s performance, Plerdy offers a variety of powerful tools to help you out. From conversion funnel analysis to website speed testing, there’s no shortage of ways to optimize your website with Plerdy. So look at the available tools, choose the ones that fit your needs, and prepare to take your website to the next level.

Use Conversion Funnels to Analyze Drop-Off Points

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Funnel Analysis is essential to any website improvement strategy since it reveals your users’ behavior and customer journey. Plerdy’s Conversion Funnel Analysis Software lets you analyze your website’s performance and find drop-off locations. Understanding client flow helps you optimize your conversion funnel and lower bounce rates, which increases customer retention. Website functioning determines conversion funnel metrics. Website traffic speeds customer journey analysis. Plerdy’s conversion funnel analysis program analyzes online stores, service websites, and startup/SaaS websites. Goal-based funnels simplify user behavior analysis and hypothesis. Plerdy supports seven conversion funnel phases. Use complete or partial URLs for more precise settings and data segmentation. Plerdy’s Conversion Funnel helps you optimize your website and understand visitor behavior at different marketing funnel stages.

Pop-Ups and Sticky Bars to Engage Visitors

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Pop-ups and sticky bars boost website engagement. Plerdy offers eleven forms for different purposes and tasks. Let’s examine each type’s use.

  • Lead capture pop-ups: Provide a discount code, checklist, or template in return for contact information.
  • Promotion pop-ups: Showing discounts and offers on your website or online store increases sales.
  • Wheel of fortune form: Let visitors earn discount vouchers, promo codes, and more to gamify your website.
  • Banner: Customize your visitors’ messaging.
  • Form constructor: Add any field and implement impossibilities with other forms.

These forms can enhance sales and leads and improve audience engagement.

Feedback and Surveys Help Improve the Website

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Website owners must understand visitor feedback. Plerdy collects feedback via numerous Internet questionnaires. Some options:

  • Feedback form? Survey: The most frequent survey can be used to collect live website feedback. Users can assess their experience and provide direct comments.
  • Customer Effort Score (CES) form: This survey shows how easy your website or tasks are for customers.
  • CSAT: Customer satisfaction is measured via this survey.
  • Net Promoter Score (NPS) Survey: Measures customer loyalty and brand referrals.

These surveys can help you understand your consumers’ needs and enhance your website, products, and services.

Remember to pay attention to the impact of word-of-mouth referrals, which can outperform advertising. Plerdy’s website surveys help you enhance your site and expand your business.

Improve Conversions With Video Form Popups

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Try pop-up video forms! Popular short-form videos can convey your message. Benefits of pop-up video forms:

  • Participation: Pop-up video forms help keep people on your site longer.
  • Better conversions: Your video’s call to action can persuade viewers to visit your website again.
  • Personalization: Video lets you provide visitors with a more personalized experience, which can boost brand trust.
  • Versatility: Pop-up video forms can promote new products, tools, discounts, or advice on your website.

To improve website engagement and conversion rates, try video pop-up forms!

Improve Micro Conversions

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Analyzing micro-conversions can be crucial to the success of your website. Plerdy makes it easy to set up events to track these conversions so you can improve your website’s performance. Here’s how:

  • Find a button or element on your website that you want to track and copy its class or ID.
  • Create a new conversion in Plerdy, give it a name, and paste the class or ID in the required format.
  • You can even tick these events to your Google Analytics account.
  • The simplicity of Plerdy’s setup process is just one advantage. You can also see retrospective data, including previous conversions, and avoid needing webmaster assistance or complex GTM setups.

With Plerdy, you can easily analyze micro conversions and take steps to improve your website’s performance without needing specialized help or time-consuming setups.

Improve Elements on the E-Commerce Website

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E-commerce data is vital for online store digital marketers to assess sales success and manage their websites. Plerdy simplifies e-commerce tracking. Know this:

  • E-commerce tracking tracks average order value, total revenue, transactions, and conversion rates.
  • Click “How to use” in your Plerdy account for complete setup instructions.
  • E-commerce tracking using Plerdy’s WordPress Plugin and Shopify App instantly installs the code.
  • Plerdy tracks transactions and user behavior more accurately than Google Analytics and delivers sales data for website elements.

Plerdy’s e-commerce tracking helps you improve your online store and boost sales.

Design Tips

After reviewing the list of design tips, I’ve concluded that many efficient strategies enhance a website’s design. Everything matters, from utilizing clear, concise wording to adding visually appealing elements. Website owners may develop a fantastic website that runs easily and effectively by using these suggestions and paying special attention to the user experience.

Use White Space

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Using white space is a powerful design technique to improve the UX of your website. White space refers to the empty spaces between and around web design elements:

  • Improves readability by making text and images easier to read and understand
  • Enhances visual appeal by creating a clean, uncluttered layout
  • Guides the user’s eye toward important content and calls-to-action
  • Increases user engagement by reducing cognitive overload and making the website easier to navigate

See Apple’s website. Their modern design emphasizes their items and calls to action with lots of white space. They create a serene and elegant user experience by leveraging white space to stimulate product exploration and purchase. Remember the value of white space while developing a website.

Segment With Bullet Points

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Segmenting key information with bullet points can greatly improve the readability and organization of your website content. By breaking down complex or lengthy information into smaller, easy-to-digest points, you can make it more accessible to your audience:

Topic: Benefits of Regular Exercise

  • Improves overall health and reduces the risk of chronic disease
  • Increases energy and stamina
  • Enhances mood and reduces symptoms of anxiety and depression
  • Helps with weight management and muscle tone
  • Boosts cognitive function and brain health

Using bullet points helps to highlight the key benefits of regular exercise. This makes it easier for readers to understand the information and encourages them to take action.

Include Well-Designed and Written Headings

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Good headers improve website usability. Headings help readers scan and understand your content:

  • Employ simple wording that accurately describes the section.
  • Maintain website heading hierarchy.
  • Heading levels signify importance and structure.
  • All-caps, bold, and underlined text are hard to read.
  • Easy-to-read font sizes and colors suit the website’s design.


  • Welcome to Our Blog
  • Heading 2: Enhancing Website Usability
  • Heading 3: Use Well-Written Headings
  • Heading 4: Effective Heading Suggestions

Keep your Website Pages Consistent

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Site consistency improves user experience. Consistent design, content, and navigation make websites easy to use. Thus, your website needs a uniform style guide. Maintaining webpage pages:

  • Use the same font and color scheme throughout your website
  • Keep navigation menus consistent across all pages
  • Use consistent language and tone in your content
  • Maintain a consistent layout and design elements, such as headings and images, on each page
  • Make sure all links and buttons function the same way throughout the website

Add a Value Proposition

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Value propositions can boost website performance and traffic. A value proposition summarizes what makes your website unique and how it benefits customers. Value proposition tips:

  • Identify your target audience and what they need or want
  • Highlight the unique benefits of your goods
  • Keep it concise and easy to understand
  • Use clear and compelling language

“Stay active whenever, wherever with our easy-to-use fitness app for busy lifestyles” might be your value proposition. This message emphasizes the app’s advantages. Your website’s value proposition can boost its attractiveness and success.

Organize Website Navigation

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To optimize your website, organize navigation so users can find what they want. Website navigation can improve user experience and engagement:

  • Simplify: Avoid clogging navigation. It overwhelms visitors and simplifies their search.
  • Categorize: To aid visitors, categorize similar pages.
  • Label clearly: Label navigation items concisely and descriptively to help visitors comprehend what’s on each page.

Key pages: Highlight your home page, contact page, and product page with different formatting or color.

Optimize: Analyze user activity to improve navigation.

For an e-commerce site, you could organize navigation like this:

  • Shop Men’s, Women’s, and Kids’.
  • Clothes, Accessories, Shoes
  • Sale: Current deals
  • Us: Business history, mission, and team
  • Email: Customer service and form

Clear and concise website navigation improves visitor experience and engagement.

Forget the Fold

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When designing a website, there’s a common misconception that everything important needs to be above the fold – the part of the page that’s visible without scrolling. Designing with the fold in mind can limit creativity and the user experience. Some tips to improve your website:

  • Prioritize important content, but don’t be afraid to place it further down the page
  • Use visual cues and clear headings to guide the user through the page
  • Break up long pages with different sections and design elements
  • Make sure the page still looks visually appealing even when scrolled down

An example of a website that forgets the fold is the fashion retailer ASOS, which features long pages with many product images and clear headings. This allows users to easily browse their inventory and find what they want without feeling limited by the fold.

Use Color Theory to your Advantage

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Color can significantly affect a website’s overall design and user experience. Using color theory can help you improve your website’s aesthetic appeal, brand identity, and user engagement:

  • Choose colors that align with your brand identity and values.
  • Use color contrasts to highlight important elements such as buttons, call-to-actions, and headlines.
  • Use colors strategically to create a hierarchy of information and guide users to the most important sections of your website.
  • Consider the emotional response that different colors can evoke in your target audience and use them accordingly.

For example, a fitness website may use green to represent health and vitality, blue to represent calmness and trust, and red to represent energy and passion.

Thank you Pages

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The “Thank you” page is a great way to improve the overall usability of your website. That page is shown to users after they have completed a desired action on your website, such as making a purchase or filling out a form. By using thank you pages, you can:

  • Show appreciation to the user for taking the desired action
  • Encourage the user to take additional actions on your website
  • Provide helpful information or resources related to the action taken
  • Improve overall customer satisfaction and loyalty

For example, a website selling products online can use a thank you page to display related products or offer a discount on the user’s next purchase. This shows appreciation and encourages the user to continue shopping on the website. Implementing a well-designed and strategic thank you page can greatly improve the user experience and drive more conversions to your website.

Website Speed Tips

Are your website’s loading times slowing you down? Keep your customers from being held back by slow page speeds. These tips will help you improve your website’s speed. You can use tools like GTmetrix and Pingdom to analyze website speed.

Optimize your Website’s Images

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When optimizing your website, one aspect that often gets overlooked is the image files. Heavy images can slow down your website’s load time and negatively impact user experience:

  • Compress your images to reduce file size. Images over 2 MB are generally too large and should be optimized.
  • Choose the right file format for your images. WebP is a popular format that provides high-quality images with smaller file sizes.
  • Use Cloudflare or server-side tools to optimize images automatically when uploaded to your website. And more importantly.

Optimizing your website’s images can improve your website’s load time and overall user experience. So pay attention to this important aspect of website optimization!

Choose the Right Hosting Provider

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Selecting the best hosting provider improves your website. Hosting provider selection:

  • VPS or dedicated servers are faster than shared hosting.
  • Vultr offers unique VPS server alternatives, but setup requires technical competence.
  • High-traffic websites function best on dedicated servers.
  • To ensure website performance, consider CPU, RAM, and SSD NVMe while choosing a hosting company.

Choosing the best hosting company improves website loading speed, user experience, and search engine rankings. However, allow good hosting to limit your website’s possibilities.

Enable Keep-Alive on your Web Server

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Enabling keep-alive on your web server can significantly improve the speed of your website. This reduces latency and response time, resulting in faster loading times.

  • Configure your web server to enable keep-alive
  • Set a reasonable keep-alive timeout to prevent connections from being open for too long
  • Test and monitor your website to ensure keep-alive is working properly

For example, in Apache, you can enable keep-alive by adding the following lines to your configuration file:

  • KeepAlive On
  • MaxKeepAliveRequests 100
  • KeepAliveTimeout 5

You can improve your website’s overall UX and performance by enabling keep-alive and properly configuring it.

Setting up MySQL

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MySQL setup improves website reliability. Configure MySQL settings properly to maximize data storage and retrieval on a high-traffic website. MySQL setup best practices:

  • Optimizing queries by indexing.
  • Caching to decrease disk I/O.
  • Replicating redundancy and availability.

To improve performance, regularly clean away unnecessary data and optimize queries. MySQL can enhance your website with proper configuration and maintenance. Most high-load websites require deeper optimization of the MySQL configuration.

Enable GZIP or Brotli Compression

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Enabling GZIP or Brotli compression on your website can greatly improve its loading speed and overall performance. These compression techniques allow smaller file sizes to be sent over the network, which means faster load times for website visitors:

  • Check if your web server supports GZIP or Brotli compression
  • If it does, enable the compression in your server settings
  • If it doesn’t, you can use a compression plugin or service (like Cloudflare)
  • Test your website to make sure the compression is working properly

Avoid Landing Page Redirects Whenever Possible

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Avoiding landing page redirects is essential to improve website performance and user experience. Redirections delay page loading, and visitors may lose patience and leave. It can also harm your SEO rankings:

  • First, try direct connections.
  • Second, regularly update internal and external links.
  • Finally, improve and standardize your website URL structure.
  • Fourth, utilize HTTPS to avoid redirections.
  • If necessary, reroute to the final destination immediately.

For example, if a user tries to access a page that has been deleted or moved, instead of redirecting them to the homepage, create a custom 404 page with useful information and links to related pages. By avoiding landing page redirects, you can improve your website and provide a better UX for your visitors.

Use a Content Delivery Network (CDN) Like Cloudflare

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Cloudflare’s CDN boosts website performance. A CDN caches content on servers worldwide and delivers it to users from the nearest server. This decreases latency and delivers static files swiftly, regardless of location. CDNs offer these benefits:

  • Decreased server load and bandwidth
  • Improved DDoS protection
  • Faster load times and better UX boost SEO rankings.

Popular CDN Cloudflare delivers cache, SSL encryption, and DDoS protection. It improves website performance and user experience and is straightforward to set up.

Disable Query Strings for Static Resources WordPress

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Disabling query strings for static files in WordPress is a simple yet effective way to improve your website’s speed. Query strings are often used to track user behavior, but they can allow down your website. Turning off query strings for files ensures they are cached correctly and served to your visitors more quickly. Here’s how to do it:

  • Install and activate the “Remove Query Strings From Static Resources” plugin in your WordPress dashboard (like W3 Total Cache)
  • Go to the plugin’s settings page and enable the option to remove query strings.
  • Save your changes and clear your website’s cache to ensure the new settings take effect.

NGINX Performance Config Tuning for Static files JS, CSS, img

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Improving website performance is crucial for delivering an exceptional user experience. One way to achieve this is by configuring NGINX to enhance the performance of static files like JS, CSS, and images:

  • Configure Worker Connections: Increase each worker process’s TCP connection limit to boost NGINX performance. Check your system’s maximum connections with “ulimit -n” and adjust the NGINX configuration file’s worker connections value.
  • GZIP NGINX: GZIP compression saves bandwidth and speeds up website loading on sluggish connections.
  • NGINX Timeout: Lower timeouts reduce processing and network overhead when opening and closing connections, improving NGINX speed.
  • Change buffer size for server performance: NGINX works best with the correct buffer size.
  • Deleting access logs saves disk space and CPU processing: Troubleshooting requires logs. Access log buffering lets NGINX publish multiple logs to the log file simultaneously.
  • Change NGINX Static Content Caching Period: Caching static content reduces bandwidth, speeds up access, and improves website performance.
  • NGINX Open File Cache: Open file cache options improve server speed by caching frequently visited files.

Optimizing NGINX’s performance for static files can significantly improve website loading time and enhance the user experience.

Minify your Website’s Scripts

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Minifying JavaScript files improve website performance. Unfortunately, spaces, comments, and line breaks in JavaScript files make them longer than necessary. This can slow website loading times and harm user experience.

Minifying your website’s JS:

  • Minify first. WP Rocket, Fastest Cache, LiteSpeed Cache, and others are WordPress plugins.
  • Install a suitable plugin on your website.
  • The plugin automatically minifies JavaScript scripts, deleting superfluous characters and reducing file size.

Before modifying your website, back up your files and test them after minifying your JavaScript files to ensure everything works.

Reduce Domain Name System (DNS) Lookups

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Reducing the number of domain name system (DNS) lookups can significantly improve your website’s loading speed and performance. DNS lookups occur when a user’s browser must resolve a domain name to an IP address before accessing the website. Each DNS lookup adds a few milliseconds to the page load time, and multiple lookups can quickly add up. Here are some tips to reduce DNS lookups and improve your website’s performance:

  • Consolidate external scripts and stylesheets to reduce the number of requests.
  • Use subdomains sparingly, as each subdomain requires additional DNS lookups.
  • Minimize the use of third-party services that require DNS lookups.
  • Consider using a DNS prefetching technique to pre-resolve DNS queries for external domains.

Remember, a fast-loading website is crucial for providing a positive user experience and improving search engine rankings.

Use a Well-Optimized WordPress Theme

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WordPress themes that are optimized enhance website performance. Themes designed for speed, SEO, and UX can improve website performance. Advantages of an effectively optimized WordPress theme:

  • Websites with optimized themes load faster, boosting the user experience and search engine rankings.
  • Optimizing a theme for SEO can increase search engine ranks and organic traffic.
  • Improved engagement and lower bounce rate: A well-designed theme can improve user experience and make your website easier to navigate, resulting in increased engagement and a lower bounce rate.

The lightweight, adjustable Astra theme is perfect for SEO and performance. It includes mobile-responsive layouts, integration with standard page builders, and pre-designed templates. A theme such as Astra can enhance the UX of your website, hence improving engagement and conversions.

Remove Unused WordPress Plugins

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Unused WordPress plugins must be removed to improve website performance and security:

  • Initially, they occupy your database and impede your website.
  • Next, these may clash with other plugins and crash.
  • Finally, outdated ones can make your website exposed to attacks.

Remove unneeded WordPress plugins:

  • Click “Plugins” on your WordPress dashboard.
  • Choose the plugin and click “Deactivate.”
  • After deactivating, click “Delete” to completely delete the plugin.
  • Repeat for other unused plugins.

Eliminating unnecessary plugins improves website speed and security and reduces conflicts and problems. Clean up and optimize your website to improve performance by removing unwanted plugins.

Use a Minimum of WordPress Plugins

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Using a minimum number of WordPress plugins is a great way to improve the performance of your website. But, unfortunately, almost every plugin will install its own JS & CSS files, which means additional requests and potential duplication of the same files:

  • Determine what functionality your website needs, and install only the necessary plugins.
  • Regularly review and remove any unused or outdated plugins from your website.
  • Consider using a multipurpose theme with many needed features rather than relying on plugins to provide additional functionality.

By following these tips, you can ensure that your website loads quickly and efficiently, providing a better user experience for your visitors.

Place CSS at the Top and JS at the Bottom

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CSS at the top and JavaScript at the bottom of your HTML code can increase website performance and speed. Tips:

  • CSS should load first and layout your website rapidly in the head section of your HTML code.
  • JavaScript should be placed at the bottom of the HTML code, so it doesn’t impede page rendering and lets HTML and CSS load first.
  • This makes your website load faster and improves user experience.
  • Caching plugins can improve the WordPress website and replace JS and CSS files.

To speed up website loading, consider code placement. For example, just placing CSS above JavaScript can improve page performance.

SEO Tips

Here’s how to boost your website’s search engine ranks. Studying SEO suggestions can improve your website’s content and structure. These SEO tips include keyword research and metadata optimization.

Analyze your SEO Audit Every Day Based on Plerdy

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Analyzing your website’s SEO audit regularly will boost its SEO. Plerdy’s SEO Checker tool quickly and easily identifies major SEO issues and reduces organic traffic loss. SEO Checker usage:

  • First, choose the SEO report date.
  • Next, assess your website’s SEO health and identify flaws.
  • Use filters to find specific concerns or search for a page’s report.
  • Next, verify your website’s SEO health score and page reports.
  • Finally, assess your content using search engine ranking factors.
  • Read the text’s complexity.
  • Meta tag keywords should be relevant.
  • Find duplicate page titles and descriptions.
  • To analyze, export to Google Spreadsheets.

Frequent SEO audits enhance your website and increase organic traffic.

Optimize your Meta Titles and Descriptions

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SEO depends on optimizing meta titles and descriptions. Search engine results show these elements before users click on your website:

  • Concise: Titles and descriptions should briefly summarize page content.
  • Keywords: Keywords assist search engines in understanding your page’s topic.
  • Proactive: Active voice and strong verbs enhance titles and descriptions.
  • Write for humans – not robots: Avoid keyword stuffing and write for humans while including keywords.
  • Finally, prevent duplication: Website pages should have unique titles and descriptions.

These strategies can boost organic traffic and improve website visibility.

Use Header Tags Appropriately

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Header tags improve website usability and SEO. HTML header tags emphasize content. They can organize content and simplify website navigation:

  • Use H1 tags for the main title of the page
  • Use H2 tags for subheadings
  • Use H3 tags for sub-subheadings
  • Use header tags to break up large blocks of text
  • Don’t use header tags just for styling purposes
  • Make sure your header tags accurately reflect the content of the page
  • Use keywords in your header tags, but don’t overdo it

Using header tags appropriately can improve the overall user experience of your website and help search engines understand the structure and content of your pages.

Improve Old Content

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Updating previous content can boost website traffic without starting over. Enhancing old content:

  • Updating old content: Add new data and statistics. It will be more relevant and demonstrate your industry knowledge.
  • Multimedia: Pictures, videos, and infographics make content more shareable.
  • SEO-optimize: Google-optimized content includes keywords, header tags, and meta descriptions.
  • Clearer: To simplify reading and scanning, use short paragraphs, bullet points, and subheadings.
  • Repair broken links: Broken links in old content might damage your website’s trustworthiness.

Improve old content to boost website value and traffic. Content is king, so keep it fresh and updated for success.

Create High-Quality, Original Content

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High-quality, original content is vital for website visibility and consumer acquisition. Therefore, quality over quantity is key when developing content. Tips for creating great website content:

  • Choose an interesting topic: Create content that answers your target audience’s questions. For example, food bloggers may write about “10 easy dinner recipes for busy parents.”
  • Talk: Use simple language and brief sentences. This keeps readers interested in your writing.
  • Examples: Readers benefit from goods or service usage examples. If you sell skincare products, showing how to use them regularly can make your content more useful.
  • Practicality: Make the content useful for customers. Avoid confusing jargon and technical words.
  • Subheads: Keyword-rich subheadings organize and ease reading. This improves SEO and search engine ranks.

Remember, developing high-quality, original content takes time and work but pays off. These suggestions will help you write content that engages your target audience, boosts website traffic, and draws consumers.

Build High-Quality Backlinks

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High-quality backlinks are essential for SEO. Backlinks from other websites are endorsements of your content. Tips for building high-quality backlinks for your website:

  • Develop exceptional content: Backlinks come from great content other websites want to link to. So focus on creating high-quality, relevant, and valuable content that people will read and share.
  • Guest posting: Guest posts on relevant industry websites. This boosts exposure and backlinks.
  • Broken link building: Offer to replace broken links on other websites with your relevant content. You get a high-quality backlink, and the website owner gets a working link.
  • Don’t buy links: This black-hat SEO strategy might penalize your website.

Developing high-quality backlinks takes time but pays off in the long run. Great content and these tactics can boost search engine ranks and traffic.


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SEO lead generation requires knowledge of the buyer’s path. Top-of-funnel, middle-of-funnel, and bottom-of-funnel are sales funnel stages. Your marketing strategy and content can be tailored to potential customers’ stages.

  • Top-of-funnel (TOFU): Potential customers become aware of their problem or requirement. Instead of selling, content should educate and inform.
  • Middle-of-funnel (MOFU): Potential clients explore several solutions to their problems or demands.
  • Bottom-of-funnel (BOFU): Customers are ready to buy or act.

Understanding these stages and personalizing your content helps boost SEO and attract more quality leads. For example, a company providing accounting software might generate TOFU content about cloud-based accounting, MOFU content comparing software possibilities, and BOFU content by giving a free trial or demo.

Analyze Competitors from an SEO Perspective

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Examine competitors’ SEO to boost rankings. Competitive analysis can improve SEO and organic traffic. SEO competitor analysis tips:

  • Tools: Ahrefs and SEMrush can analyze your competitors’ SEO. Visible keywords, content, and backlinks.
  • Gaps: SEO tools might reveal your competitor’s SEO weaknesses. This could involve targeting unranked keywords, upgrading content, or building backlinks.
  • Evaluation: Examine your competitors’ content. It improves the content.
  • Backlinks: Gain backlinks from competitors. This enhances website authority and SEO.
  • Iterate: SEO is ongoing, so analyze your competitors and change your strategy. Test and optimize SEO.

SEO competitor analysis boosts Google rankings and organic traffic.

Analyze Google Search Console Data

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Google Search Console data analysis boosts search engine ranks. Google Search Console shows how your website performs in search results and can help you improve it. Google Search Console analysis tips:

  • Trends: See trends in your website’s performance. If the purple line (clicks) is not rising, your website may have weak content or not be search engine optimized.
  • Keywords: Optimize your content for keywords that drive traffic to your website. This can boost organic traffic and SEO.
  • Errors: Crawl issues can prohibit Google from indexing your website. Broken links, duplicate content, etc.
  • Watch CWV: Google measures website user experience with Core Web Vitals (CWV). Improve these metrics to improve user experience.
  • Utilize Google Search Console data to optimize your website for search engines. To beat the competition, test and adjust your plan.

Trends, keywords, crawl problems, CWV, and other indicators help you find areas for improvement and alter your strategy.


Well done! You made it to the end of the “40 Tips to Improve Website” article. Now that you’ve read these tips, I hope you better understand how to improve your website and attract more traffic. Remember that improving your website is a constant thing, and it’s important to consider it during the entire website creation process and even during SEO and Google Ads campaigns.

Don’t think that investing extra time and money in your website is a waste of resources. In fact, according to a study, businesses that invest in their website grow 2.5 times faster than those that don’t. So it’s worth shelling out extra cash and efforts to improve your website.

If you’re wondering where to start, take an overview of your website and brainstorm with your boss or team about what needs to be done. Remember to communicate wisely and surround yourself with tech experts to help you solve daily operations and catch any certifications or anchor points you may have missed.

And don’t forget about the power of CTAs and inbound marketing to communicate directly with your customers. Use Plerdy to help you analyze your website traffic and see where to make drastic improvements to close more sales.

So go ahead and make that dream website you’ve always wanted. Then, move straight into the action and fix those things that must be done. Don’t waste any more time wondering, and start implementing these tips into your daily operations. You’ll be glad you did when you see how much your website has improved!

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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