32 Best Tools for Small Businesses 2023

Business On-page SEO SEO Tools

Owning a small business can be quite a challenging task. But nothing ventured, nothing gained 😎 The thing is that aside from juggling work and family obligations, you also have to find time to research, review, and try the best tools for your business. But it would be much easier if you had a comprehensive list of such tools at your fingertips, wouldn’t it? To help small businesses, I’ve compiled such a list comprising the 11 best tools! From marketing automation tools to CRM software, these tools will help you increase sales, reduce customer churn, and streamline your workflow. So, keep reading the article to learn how using these tools for small businesses today can positively impact your business tomorrow!

Benefits of Using Tools for Small Business

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There are several benefits to using tools for small businesses. First and foremost, these tools can help you manage your business more efficiently. They can help you keep track of your finances, plans, and milestones – all in one place. They can also help you communicate with your customers and clients more effectively.

Tools for small businesses can also automate many of the tasks you would normally do manually. Using them will allow you to spend more time working on the aspects of your business that are most important to you – such as developing new products or marketing your business. In addition, they can help you stay organized and improve workflow efficiency so that you can work faster and smarter overall.

Finally, tools for small businesses offer security and peace of mind by keeping everything tightly managed and under control. You’ll never have to worry about lost data or botched-up projects again!

How to Choose a Tool for a Small Business?

There are many different business tools and software on the market, some of which are better and really make business development easier. However, testing and validating which ones are right for your small business may take time. When shopping for business tools, keep the following in mind:

  • Cost: As with everything, small business tools will have different prices, ranging from 10 to 1000 USD per month. You need to understand the tools’ value because these are additional costs. Sometimes, you don’t need to rethink, even if it’s an investment.
  • Ease of use: At first glance, some tools are complicated, and it takes time to learn how to use them. For example, like Google Analytics, you need to read more than 300 pages of documentation to deeply understand all the reports and how it works. Therefore, ensure that the tool is easy to use and does not require much time or training. Though it depends on the goals, and in that case, video tutorials will help.
  • Flexibility: Don’t limit yourself to one tool – see what other features it has to help you boost your business productivity and marketing department.
  • Support: You may have additional questions using the tool. Good support is always valuable and will help you quickly understand the functionality or nuances.
  • Customer feedback: You can find out all the advantages or disadvantages of the tool from the reviews of the tool. For example, read the reviews on G2.com or Capterra.

These are some key features to look for when choosing business tools. Still, depending on the type of tool, there may be additional questions in the selection process, such as for very expensive tools when paying for a year.

List of Top 12 Tools for Small Businesses

Keeping track of data, sales figures, and other business-related information can take time and effort. That’s where the tools mentioned below come in handy. As we go through them one by one, let’s examine them in more detail.

UX, CRO & SEO Tool: Plerdy

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CEO: Andrew Chornyy

Top Clients: Honda, Kyivstar, SoftServe, Templatemonster, Ajax

Plerdy is a tool that allows businesses to track websites (sales and marketing performance). In this way, small businesses can keep an eye on their marketing efforts, ensuring they do what they need to succeed. Plerdy offers several features (heatmap and sessions replay data) that make it stand out from other tools. For example, you can connect it to your Google Analytics account, so you don’t have to manually enter information into both systems (events data). It also has Slack integration, which means you can send messages directly from Plerdy to your team members and vice versa.

You can use Plerdy’s analytics reports to analyze where your business is heading and what you should focus on next. This helps ensure you’re saving time and resources on things that need to be fixed. Then, you can quickly adjust course while maintaining momentum and money spent on failed campaigns.

Feedback about Plerdy for small businesses

Fantastic analytics tool with so many SEO tools including heatmaps! ~ Ben C. – Owner & Founder of Excel Exposure

Website Monitoring Website Tool: Google Analytics

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CEO: Sundar Pichai

Top Clients: Zappos, Rozetka, BMW, Toyota, Nike

Google Analytics is a game-changing tool for small businesses looking to take their online presence to the next level. By providing detailed data on website traffic and user behavior, this powerful tool allows businesses to gain a deeper understanding of their target audience and make data-driven decisions to improve their bottom line. For example, a small e-commerce business might use Google Analytics to track the success of their online advertising campaigns, identifying which products are most popular with their customers and adjusting their inventory accordingly. Even experts agree, as Neil Patel, a digital marketing expert, states, “Google Analytics is a must-have tool for any business that wants to succeed online. It provides a wealth of valuable information that can be used to improve your website and increase conversions.”

Feedback about Google Analytics for small business

Google Analytics is a Web monitoring and analytics tool that works perfectly with the goal of revealing detailed performance by showing data about page traffic and allowing you to make data-driven decisions from a source of insights by learning all about performance, visits and potential without dedicating much effort, it is a tool that has excellent features and I would not add anything else to it. ~ Rebecca C. – Human Resources Specialist at Mid Market

Social Media Management: Buffer

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CEO: Joel Gascoigne

Top Clients: ChefHero, SCL Consulting, Srijan Technologies, BULB, INC

Buffer is a powerful social media management tool that can help small businesses save time and increase their online reach. By allowing businesses to schedule and publish content across multiple social media platforms from one central location, Buffer streamlines the social media process and frees up valuable time for small business owners to focus on other tasks. For example, a small cafe might use Buffer to schedule daily posts promoting their specials and events, ensuring that their social media presence stays active and engaging even when they’re busy running the café. Experts in the field can also attest to its efficiency, as Jay Baer, a digital marketing expert, states, “Buffer makes it easy to schedule, publish, and analyze social media content. It’s an important tool for small businesses looking to build their online presence and engage with customers.”

Feedback about the tool for small business

Easy social media management, that we could across our team for multiple clients. Good insights and analysis. And nice little touches, like it automatically pulling in pictures from any pages you were linking to – so you didn’t have upload them. ~Simon R. – Director of A Small Business

Email Marketing Platform: Mailchimp

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CEO: Ben Chestnut

Top Clients: Dailymotion SA, Search Engine Optimization, Inc., NetSuite Inc, Acrelec SAS

Email marketing is one of the most effective marketing methods, and it can be very time-consuming to set up and manage campaigns on your own. With email marketing tools like Mailchimp, however, the process becomes much easier. Mailchimp offers a user-friendly interface that allows businesses to create beautiful emails with stunning designs. With great accuracy, a business can track how many people open, click through, and unsubscribe from their email campaigns. You can even send segmented email campaigns that target specific demographics or interests! Thus far, Mailchimp has proven to be an extremely user-friendly platform with great potential for business growth. It’s free to sign up for, so there is no reason not to try it today!

Feedback about Buffer for small businesses

The ability to edit our email campaigns so easily is such a critical feature. Our team is also reliant on Mail Chimp saving all of our client’s contacts when we send lists, which is so nice. ~Samantha H. – Digital Marketing Specialist of A Small Business

Website Builder: WordPress

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CEO: Matt Mullenweg

Top Clients: Sony Music, Playstation, Tech Crunch, Time Magazine, Disney Books

WordPress is a powerful and versatile content management system that can help small businesses easily create and manage a professional-looking website. With WordPress, businesses can easily create and update web pages, manage content, and even sell products and services online. For example, a small bakery might use WordPress to create a website that showcases its delicious treats, allows customers to place orders, and even provides online payment options. Experts in the field can also attest to its efficiency. Mark Schaefer, a marketing consultant, states, “WordPress is the world’s most popular content management system, and for a good reason. It’s easy to use, customizable, and provides a great platform for small businesses to create a professional-looking website.”

Here are five facts about WordPress:

  • WordPress is an open-source platform, meaning that it is free to use and customize.
  • WordPress powers over 40% of all websites on the internet.
  • WordPress is available in over 70 languages.
  • WordPress can create many website types, including blogs, e-commerce sites, portfolios, and more.
  • Many well-known companies use WordPress, including Sony, Microsoft, The New York Times, and even NASA.

Feedback about the WordPress platform for small businesses

I am a developer, and I love that WordPress is an open-source CMS platform, which makes the codebase to be constantly updated by the community, bringing improvements, security and innovation to the tool. ~ Matheus G. – Web Tech Support Specialist of A Small Business

Project Management Tool: Asana

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CEO: Dustin Moskovitz

Top Clients: Skillshare, Impact Justice, Autodesk, Patreon, Pantheon

Asana is a powerful task and project management tool that can help small businesses stay organized and boost productivity. With Asana, businesses can easily create and assign tasks, set deadlines, and track progress in one central location. For example, a small marketing agency might use Asana to create a project for a new client campaign, assign tasks to different team members, set deadlines, and track the campaign’s progress in one place. A case study by the company itself shows how a small business, “The Garment District” increased productivity and efficiency by using Asana to manage its day-to-day tasks and project management, allowing them to focus on growing business. Asana is a game-changer for small businesses looking to streamline their processes and take their productivity to the next level.

Feedback about Asana for small business

I have been using asana as an HR. I have developed ATS for my organization on this software, this is easy to use and very helpful for recruitment and day-to-day HR operations. ~ Jyoti D. – Human Resources Manager

Collaborating on documents: Google Docs

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CEO: Sundar Pichai

Top Clients: Marmic Fire & Safety, Genesis HealthCare, Airgas, Brown-Forman

Google Docs is a powerful suite of tools that can help small businesses streamline their document management and collaboration. With Google Docs, businesses can easily create, edit and share documents, spreadsheets, and presentations in real-time, allowing team members to work together seamlessly regardless of location. For example, a small architecture firm might use Google Docs to collaborate on a building design with team members, clients, and consultants all working on the same document simultaneously, ensuring everyone is on the same page and reducing the risk of errors. Google Docs is a game-changer for small businesses looking to increase efficiency and collaboration. It’s a simple yet powerful tool that can help small businesses stay organized and productive, allowing them to focus on growing their business.

Chat and Collaboration tool: Slack

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CEO: Stewart Butterfield

Top Clients: Airbnb, Pinterest, Shopify, Udemy, Instacart

Slack is one of small businesses’ most popular chat and collaboration tools. In addition to providing a wide range of features that make it a great fit for small businesses, it also offers team communication, file sharing, and customer support services. Moreover, Slack is free to use, making it affordable compared to other chat software options. Furthermore, you can access Slack on any device or through multiple platforms (PCs, Macs, mobile phones, etc.). This is convenient for business owners who want to collaborate from anywhere at any time. Last but not least – connecting with other business owners via Slack allows you to share ideas and work together towards common goals faster than ever before!

Feedback about Slack for small businesses

I love how customizable slack is – being able to create many different channels for different topics helps keep every project organized. I also love the emojis/reactions you can customize, it helps create a sense of community with a work-from-home environment! ~ Elizabeth A. – Content Strategist & Brand Ambassador of A Small Business

Email: Gmail

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CEO: Sundar Pichai

Top Clients: Lamar Advertising, University of Minnesota, Hackensack University Medical Center, Sylvan Learning

Gmail is a powerful email tool that can help small businesses stay connected and organized. With its intuitive interface and advanced features, Gmail allows businesses to easily manage their email communications, schedule meetings, and collaborate with team members all in one central location. For example, a small law firm might use Gmail to schedule appointments with clients, collaborate on legal documents, and easily search through their email archive for important information. Compared to other email tools or even having an own server, Gmail offers a lot of features like spam filtering, high storage capacity, and integration with other Google apps like calendar, docs, and drive, making it a versatile and powerful tool that can help small businesses stay organized and productive.

Digital meeting tool: Zoom

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CEO: Eric Yuan

Top Clients: Bank of China Ltd, Box, BAYADA Home Health Care, Anheuser-Busch InBev SA/NV

Zoom is a game-changing tool for small businesses looking to stay connected and productive, even when working remotely. With Zoom, businesses can easily host virtual meetings, webinars, and video conferences, allowing team members to collaborate and stay connected regardless of location. For example, a small startup might use Zoom to hold weekly team meetings and share presentations, even when team members work from different locations. According to a case study by Zoom, a small business called “Verve” increased their productivity by 80% and customer satisfaction by 90% by using Zoom for their meetings, customer interactions and training sessions. Zoom is a powerful tool that can help small businesses stay connected and productive, even in today’s fast-paced and increasingly remote work environment.

Feedback about Zoom for small businesses

Zoom is easy to use and a great way to assist clients and colleagues with tech issues. ~Anna S. – Client Success Manager of A Small Business

Design tool: Canva

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CEO: Melanie Perkins

Top Clients: OceanZen, Trivette, Serena Hannah Athletics, Sawyer, Joker Greeting

Canva is the graphic design superhero for small businesses. It’s like having a secret superpower that allows you to create designs that will make your competitors green with envy. It’s the Clark Kent for your business’s Superman.
For example, imagine you’re a small business owner who wants to create a flyer for a sale (of shoes). Still, you need to be a design professional to do it. With Canva, you can easily create a visually stunning flyer that will make your customers want to buy everything in the store.
An example of a small business using Canva to boost its marketing efforts is a local pizzeria. The owner of the pizzeria used Canva to create a delicious menu template. He also used Canva to create a Facebook and Instagram post announcing a special offer, which he shared on the pizzeria’s social media pages.

Feedback about Canva for small business

Canva is an amazing tool for designing all types of posters, flyers, cards, invitations, etc. ~ D.K.Narasimha K. – Digital Marketing Executive of A Small Business

Bookkeeping: FreshBooks

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CEO: Don Epperson

Top Clients: Pro Football Hall of Fame, Upwork Global Inc., Webonise, LinkedIn

Freshbooks is like the fairy godmother of small business finance. It waves its magic wand and turns your messy finances into a neat and organized spreadsheet, giving you more time to focus on the things you love, like coming up with new business ideas or taking long naps.

For example, let’s say you’re a small business owner and you’re drowning in invoices and receipts. Freshbooks can help you keep track of all your expenses, create professional invoices, and even send automated payment reminders, so you don’t have to spend your days chasing down overdue payments.

A case study of a small business that used Freshbooks is a local bakery. The bakery owner used Freshbooks to keep track of all their expenses, create professional invoices and even send automated payment reminders. This helped them to save time and increase their revenue.

Feedback about FreshBooks for small businesses

FreshBooks is the Jack-of-all-trades as it brings accounting, invoicing and billing under one roof. ~Sonal D. – Project Manager of A Small Business

So, I have given you 12 tools for small businesses in total. They can significantly boost performance and upgrade small businesses to a new level.

A Quick Overview of 20 Tools for Small Businesses

This table is like a buffet of business tools, each one a deliciously unique dish that can help take your small business to the next level. From managing your finances with Freshbooks to whipping up professional designs with Canva, this table has something for every small business owner. So go ahead, dig in and find the tools that will make running your business a piece of cake!

Tool NameBenefitsExplanation of the tool in two sentences with unique features
HootsuiteSocial Media Management, Scheduling, Analytics, Team CollaborationSocial media management platform for scheduling posts, tracking analytics, and collaborating with team members.
TrelloProject Management, Collaboration, Task Management, CustomizableProject management tool for organizing and tracking tasks, delegating responsibilities, and collaborating with team members.
HubspotInbound marketing, Sales, CRM, Marketing AutomationAll-in-one marketing, sales, and service platform for creating effective inbound marketing campaigns and managing customer relationships.
XeroAccounting, Invoicing, Payroll, Expense trackingCloud-based accounting software for small businesses to manage invoicing, payroll, and expenses.
EvernoteNote-taking, Task Management, Organizing, CollaborationNote-taking and organization tool for capturing ideas, creating to-do lists, and collaborating with team members.
TodoistTask Management, Project Management, Time tracking, CollaborationTask management tool for creating to-do lists, tracking progress, and collaborating with team members.
AhrefsSEO, Keyword research, Backlink analysis, Content analysisSEO tool for researching keywords, analyzing backlinks, and tracking the performance of your website's content.
LoomVideo recording, Screen sharing, Communication, CollaborationVideo recording and screen sharing tool for communication and collaboration with team members and clients.
SEMrushSEO, PPC, Content marketing, Social media, Competitive researchAll-in-one marketing tool for researching keywords, tracking competitors, and optimizing your website's SEO and PPC campaigns.
Yoast SEOSEO, Content optimization, XML sitemaps, Readability checkSEO plugin for WordPress that helps optimize your content for search engines and improve readability.
AirtableDatabase management, Spreadsheets, Customizable, CollaborationSpreadsheet and database management tool for creating custom databases, tracking data, and collaborating with team members.
IFTTTAutomation, Productivity, Customizable, ConnectivityAutomation tool that allows you to connect different apps and services to automate tasks and improve productivity.
PipedriveSales CRM, Lead management, Customizable, ReportingSales CRM tool for managing leads, tracking sales, and creating custom pipelines.
ClickUpProject management, Time tracking, Task management, CustomizableProject management tool for creating tasks, tracking progress, and managing team collaboration.
DropboxFile storage, File sharing, Backup, CollaborationCloud-based file storage and sharing platform for keeping files safe, sharing with team members, and collaborating on projects.
Hubspot CRMContact management, Sales pipeline, Customizable, ReportingCRM tool for managing contacts, tracking sales, and creating custom pipelines.
UnbounceLanding page optimization, A/B testing, Customizable, Lead generationLanding page optimization tool for creating and A/B testing custom landing pages, and generating leads.
GrammarlyWriting, Grammar, Spelling, Plagiarism checkWriting tool that checks grammar, spelling, and plagiarism to improve your writing.
CalendlyScheduling, Appointments, Customizable, CollaborationScheduling tool that allows you to easily schedule appointments and meetings with team members and clients.


Small businesses need a lot of tools to help them optimize their operations, increase team productivity, analyze data, and increase revenue (positive ROI). The 12 tools described in this article will help small businesses take their operations to the next level – from marketing to customer relationship management. Whether you’re just starting out or already getting traffic to your website and making sales, these tools are a must-have for any small business looking to stay ahead of the curve in 2023. So be sure to try them and see how much of a difference they can make to your business.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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