Top 10 Heatmap Software

Categories
SEO Blog SEO Tools User Experience (UX)

Heatmaps are website analytics software that converts user activity data into color-based maps. While hot colors mean users are very active, cold colors show that visitors almost don’t interact with the website.

Heatmap software is particularly helpful for UX/UI designers, SEO specialists, marketers, and sales specialists. It usually comes with other features for tracking user behavior, like session recordings and event monitoring. With these insights, you can learn how to optimize your website design and content to nudge people into desired actions.

Would you like to install heatmap software on your website? Discover the top heatmap software solutions below.

Top 10 Heatmap Software Solutions

All these software products include heatmaps as one of their core features. Learn what data they collect and use cases.

Heatmap software by Plerdy

Heatmap Software - 001

Plerdy is a game changer that brings website analysis into real-time. After installation on a website, it shows what people are doing there. Since clicks, scrolls, and actions are displayed on a live website, you can track the impact of changes even if you made them an hour ago.

Plerdy stands out with 99% click collection accuracy and shows only meaningful clicks. Most importantly, Plerdy heatmaps offer detailed reporting and segmentation. Specialists can check the total number of interactions and filter them by multiple characteristics.

As Plerdy is a Shopify partner, it’s available in the Shopify app store as one of the integrations. As a result, eCommerce stores can easily connect it to analyze consumers and boost conversions. Alternatively, you can connect Plerdy as a WordPress plugin to analyze activity, know traffic sources, scroll depth, etc.

“The heatmap software is my favorite feature because it accurately represents which content draws attention based on visitor’s interactions within a browser window. It could be useful to determine which pieces deserve more focus (CEO).”

Heatmap software by Contentsquare

Heatmap Software - 002

Contentsquare has recently raised $600 million in Series F funding and provides rich heatmap functionality. It explains the ‘why’ of visitor behavior with zone-based heatmap software. You can see an aggregated view of in-page behavior, including clicks, hesitations, and scrolls. It also reveals the revenue or conversions each page element brings to your business. You can also compare two website versions to pick the most effective one. Similar to Plerdy, Contentsquare has a browser plugin for more convenience.

“Contentsquare makes me feel well-equipped to share recommendations on UX optimization (UX Specialist).”

Heatmap software by Smartlook

Heatmap Software - 003

Smartlook provides three types of heatmap software: click, movement, and scroll. The best thing about this solution is that it can generate maps based on pre-existing data. You don’t need to wait weeks to get data if you have forgotten to create a heatmap. Smartlook will use existing info to generate visualizations in minutes.

It also supports retroactive heatmaps for mobile apps. As a result, product teams can see how users interact with every detail in their applications to enhance the experience where necessary.

“Smartlook is immensely helpful for diagnosing bugs (especially in console features) and seeing how people respond to new features. Besides, data from heatmaps, funnels, and key event tracking lets us estimate product usage to plan out next steps (Small Business Administrator).”

Heatmap software by Mouseflow

Heatmap Software - 004

Mouseflow is a platform that records 100% of your traffic by default from the start. Plus, it stores data on every page, allowing companies to analyze user behavior retroactively for 3 to 12 months.

Subscribing to this product, you get six website heatmap tools in one: click, scroll, movement, attention, geo, and live. As a result, you can obtain many valuable metrics like the fraction score. In addition, it enables you to detect what irritates users to eliminate problematic elements and increase user satisfaction.

“On a basic level, I like heatmap software, funnels, feedback tools, and general analysis. It’s friendly with Google Analytics, and you can build custom tags. Thanks to all data integrated, tracking campaigns are super easy. I also love their payment model and customer support (Strategy Director).”

Heatmap software by Fullstory

Heatmap Software - 005

Fullstory is a digital experience platform for website and product analysis. If you need basic user behavior tracking, use session insights. This set of features allows you to capture user actions on heatmaps or video recordings. As a result, webmasters can understand what catches users’ eyes, validate design and messaging, and prioritize hypothesis testing.

Fullstory has journey mapping, user segmentation, and funnels for more advanced product analysis. It also captures frustrations signals like dead clicks, abandoned forms, pinch to zoom, etc.

“It’s invaluable for our product, business, and support teams. We wouldn’t be able to understand how people interact with our apps without it (Sr. Administrator).”

Heatmap software by Lucky Orange

Heatmap Software - 006

Lucky Orange is known for dynamic heatmap software with segmentation and visual customization. You can modify their look, choose opacity, and compare behavior across traffic sources, date ranges, or other variables. If heatmap software data is insufficient or you want a deeper insight, utilize session recordings, conversion funnels, and form analytics.

This platform can also help optimize customer support and sales performance through additional powerful features.

“Lucky Orange allows me to identify who’s visiting my store at a specific moment and over the past several days. I see how they arrived and where clicked to conclude what content and layout work or don’t. It’s a digital alternative to watching someone enter a brick-and-mortar retail store (Investor).”

Heatmap software by Attention Insight

Heatmap Software - 007

Attention Insight leverages artificial intelligence to instantly produce maps highlighting the most eye-catching parts of your design. You can detect whether people notice specific elements and get an exact percentage of attention for each object. The platform also offers focus maps. They show which parts of the page users notice or skip within the first 3-5 seconds. So if someone doesn’t pay attention to your content immediately, they will leave shortly.

“Predictive maps generated by AI (backed by MIT research) enable user-centric, data-driven decisions about your design (Business Director).”

Heatmap software by Cux

Heatmap Software - 008

These heatmaps visualize users’ frustrations with single and group pages. For example, you can detect where people click but cannot find a clickable element.

The most remarkable thing about Cux software is the ability to track users across all devices, including mobile, desktop, tablet, smart TVs, wearables, and embedded browsers. Cross-device support makes it pretty universal.

“CUX can be used by anyone interested in researching their users. Companies, professionals, and individuals. One key feature is that you can highlight user pain points within your site and get tips on fixing them (Team Manager).”

Heatmap software by Zoho PageSense

Heatmap Software - 009

Zoho platform includes apps for sales, marketing, customer service, email & collaboration, human resources, and more. Among all these features, they also provide standard heatmap software that detects activity hotspots, scroll depth, and attention. These maps are suitable for cross-platform tracking.

“It’s a unique tool perfectly used for performing various tasks. It helps us in running even small companies with a limited budget. I don’t have any complaints about it and recommend it to others too (Business Development & Marketing Professional).”

Heatmap software by Browsee

Heatmap Software - 010

Unlike many of the all-in-one products listed above, Browsee focuses on heatmaps. You can segment them based on traffic sources or geolocation, run A/B experiments for page engagement, or choose between Continuously Changing Page or Heavy Traffic Page heatmap types to capture user behavior in the most convenient and readable format.

“Besides Heat and Scroll, Browsee also provides attention maps to add another perspective. Now we know that although users are scrolling more, their attention isn’t on the first and second viewport (Sr. Product Manager).”

Conclusion

To pick the most suitable map, you must decide what website data is the most valuable for you. For example, you may want to monitor specific actions or get aggregated information. Once you formulate your expectations, shortlist several options and test them to make the final choice.

Article by:
Oleg M.

Leave a Reply

Your email address will not be published.