Digital marketing

TOP 32 Digital Marketing Tools

17 August, 2021

Digital marketing rests on two major factors – digital trends and knowledge of the target audience. Both require constant research and optimization. The digital marketer will have access to specialized tools that solve the company’s problems with a minimum investment of time and effort. But there are thousands of them, so it can be a challenge to find a suitable solution on the first try. When choosing the right digital marketing tools, marketers ask questions:

  • How to use digital tools more effectively to form a marketing strategy?
  • Which tools meet the needs of small and medium-sized businesses, and which ones are tailored for corporations?
  • What digital marketing tools will help in brand promotion?
  • Will the chosen tool be able to put your site at the top of search results?
  • What are tools for SMM are better for organizing the maintenance of social networks?
  • How to get accurate analytics, and which digital marketing tools provide it?

Digital marketing tools combine products for analytics, SEO, social media, or email. When choosing digital assistants, follow this algorithm:

  • Determine what features are needed. You can skip half of the all-in-one online tools;
  • Decide if the digital tool is convenient for your company;
  • Find out the specifics of operation and support – availability, security, availability of updates;
  • Calculate whether the cost of the product pays off.

Based on the specifics of business marketing and the budget, will the chosen tools solve questions.

7 Digital Marketing Tools for Conversion from Plerdy

All steps to increase conversion must be based on accurate data and consider the real problems users face.

Plerdy offers a range of targeted online tools to help marketers streamline their workflows.

Website Heatmap Tools

Heatmap is essential for marketers of online stores and other e-commerce projects who want a complete picture of user behavior on their websites. Defines “hot segments,” scrolling depth, sequence of clicks, tracks the location of the cursor, the selection of text on the pages, the presence of the mouse. Website Heatmap Tools helps you:

  • understand the reasons for low conversion;
  • detect errors in design (broken links, unsuccessful posted ix elements on a page);
  • arrange hyperlinks correctly;
  • quickly find errors.

After pre-configuration, the data is transferred automatically to Google Analytics, where you get the opportunity for advanced analysis.

Pop-Up Forms Software

Comprehensive pop-up customization. Helps to establish lead generation and creates a contact base, get feedback, inform about promotions and discounts.

The tool contains:

  • ready-made templates (for ordering in 1 click, for collecting email addresses and phone numbers, for informing about “hot offers”);
  • adding a banner;
  • fixed shortcut button;
  • several functionalities for receiving feedback.

As a result of using the tool, the level of site usability increases.

SEO Checker

An online SEO metrics assessment tool that monitors the status of a site in real-time and overtime. Expansion options:

  • keyword research and comparison with Google Search Console;
  • grouping of pages by type of errors;
  • selective analysis.

Implementation of a set of optimization measures based on SEO Checker data improves rankings and increases website traffic.

Session Replay Software

User session recording tool allows web marketers to see how mobile and desktop visitors behave on a web page. Checks video replays of mouse movements and touches performed while watching. With it, you see the advantages and disadvantages of the interface.

Select specific web pages for analysis, or explore the entire site. You can view a recording of an activity session, skipping the pauses that occur between visits. Session Replay Software is a powerful digital visual analytics tool.

Event and Goal Tracking

This tool provides detailed information about user behavior on the site. It helps:

  • Customize analytics parameters, taking into account specific goals (just added a form or button).
  • Track macro and micro conversions.
  • Prioritize goals.

The data is sent to Google Analytics and thoroughly investigated. The advantage is the recording of important events, which, if necessary, are instantly provided in the form of statistical data.

E-commerce Sales Performance

The extension monitors the performance of site elements from a financial point of view. By identifying profitable and unprofitable marketing components, you will restructure your strategy. Plerdy E-commerce Sales Performance:

  • Counts the number of transactions.
  • Determines the number of buyers and purchases.
  • Shows the elements of the online store that have brought profit and influenced the ordering process.

The tool “sees” which blocks on the site work best. Thanks to the data obtained, you will be able to optimize your web page.

Conversion funnel analysis

This marketing tool analyzes the sales funnel. Its main features allow you to:

  • Research the user’s path on the site and statistics of actions.
  • Visualize the key stages of the conversion funnel and a visit map.
  • Improve the lead funnel.

It is useful for owners of informational and selling websites, internet marketers, and e-commerce professionals.

All the listed Plerdy marketing tools and extensions are available online. Important: Free trial modes are offered for those who find it difficult to choose one immediately.

6 Google Tools for Digital Marketing

Digital marketing focuses on Google’s search algorithms. Naturally, the company offers its tools for doing business and analytics:

Google Analytics

Google Analytics is a leader in its niche. It is a free digital tool showing in-depth website analytics with added tracking code. With it, you will find out where users came from, how many are on a web page, and the bounce rate. It determines the country and route of a web page during a visit. To analyze the effectiveness of your marketing strategy, specify the time frame – day, week, or month.

Statistics are presented in the form of graphs and diagrams.

Google Ads

The tool is designed to promote a website or product. Opportunities: composing the text of the announcement; keyword selection; setting the daily budget threshold and the duration of the advertising campaign. Interacts with Google Analytics to analyze the effectiveness of the strategy.

Google My Business

This tool creates a free company profile on Google services. Information is displayed in Search and Maps. You can specify a description, location, opening hours, and contacts. Reviews and route options will also be available to a potential client, and a company representative will see statistics of requests and clicks on links.

Free access to business information increases the level of user confidence. Integration with Google Components is an additional form of enterprise advertising.

Google Marketing Platform

An optimization tool that tests a website contains two sections: for small businesses and large enterprises. A visual editor is provided – make changes without redoing the code. The digital platform offers the ability to receive a report. It helps a lot in organizing an advertising campaign.

Smart trading companies

Google Section Tool For Retail. Automatically optimizes ad targeting mechanisms. Suitable for small projects and broadcasts ads on Google services for free. You need to pay only for clicks on the specified links. Simple and economical.

Keyword planner

Google Ads add-on for keyword searches. The tool selects and analyzes the keys. The analysis results are added to the marketing strategy and determine the estimated rates for budget preparation.

Google tools offer intuitive algorithms for promoting a company. The conversion of the site increases, and the reach of the audience grows.

TOP 5 Digital Marketing Analytics Tools

Digital data analysis tools prevent critical mistakes in product promotion strategies. Based on the information from these analyzers, you will optimize your website more efficiently and faster.

Amplitude Analytics

Shows a complete picture of the user’s actions or reactions to the created event. Possibilities:

  • segmentation of events and users (participation of users in events is also reflected);
  • determination of the user retention rate;
  • cohort analysis;
  • notification distribution.

The tool has two tariffs: Free and Contact Amplitude. The free version supports up to 10 million events per month. The corporate rate is $2000 per month, with an annual subscription.

Of the minuses – not compatible with Android and iOS. Only Web, Windows, and Mac. But the tool is flexible and evolving rapidly.

Mixpanel

Digital product for collecting and analyzing site statistics. Segments the audience based on events, their characteristics, and user profiles. There are customizable filters by territory, activity on the site, gender. Key features of the tool:

  • the behavior of an individual user;
  • covers sites and applications;
  • sending out emails and notifications based on analysis;
  • viewing events or user actions in real-time.

The free plan allows you to track up to 100,000 users. The minimum costs are $17 per month.

The disadvantage is a complex interface; you cannot configure the report parameters. Plus – the reliability.

Adobe Analytics

Integrated into the Adobe software system. Performs various types of analysis (streaming). It has four interfaces that are responsible for various functions. Features of the tool:

  • detailed customization of statistics parameters;
  • a careful classification of data;
  • rationalization and analysis of huge volumes of disparate data.

There are 3 plans – Select, Prime, and Ultimate. Check the price of each with a company representative.

The disadvantages of the tool marketers include the complexity of the setup and the high price. Real-time reports may be slow to load.

Google Analytics 360

Aimed at the needs of corporations and is capable of handling over 1 billion requests per month. Features of the tool:

  • works with online and offline data
  • uploading raw data to the cloud;
  • combining data from different counters;
  • clear and beautiful interface.

Price starts at $150,000 per year. There is a trial plan.

Looker

A cloud-based tool that collects data from various sources. Equipped with a built-in code editor and highly customizable. Differences between the platform and similar ones:

  • the data model is described in a separate language – Look ML;
  • interaction with any SQL database;
  • the ability to work together remotely.

It quickly responds to commands. The price is calculated individually – taking into account the scale of the project and connections. You can order a demo version from the developers.

TOP 3 Digital Marketing Tools for Social Media

SMM is relevant for businesses of any size. It is dynamic and multi-vector. Maintaining groups and channels, regularly filling web pages with content means instant responsiveness. Use digital tools to carry out marketing planning, analytics, monitoring, content creation.

Hootsuite

Multitasking extension. Supports Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and WordPress when entering credentials. Digital tool functions:

  • allows you to schedule content;
  • manages the added social networks;
  • in the paid version conducts content analytics.

It has been around for over 10 years, so the interface is a bit old-school. The Shared Content Library makes it easy to maintain the same page across platforms.

The tool has a basic free plan with limited capabilities. It has 4 price tiers, starting at $49.

Meltwater

Tracks your mentions on social media and news sites. Additional features:

  • built-in library of widgets for creating information panels;
  • export and saving of visual presentation of data;
  • creation of discussions and instant replies to comments through the platform.

The cost is calculated individually.

Canva for Enterprise

A “secret weapon” for creating graphics and other visual content. Helps to design presentations, posters, banners, stories, visual posts. Features of the platform:

  • a library of templates divided into categories;
  • adding, removing, replacing graphic elements;
  • saving and exporting in PPT, PDF, GIF, JPG, MP4 formats;
  • creation of graphs, infographics;
  • photo editor;
  • teamwork;
  • automatic update when implemented in the platform structure.

The free tariff plan gives you access to 8000 templates. Pro versions will cost $12.99 – $36 per month.

TOP 4 Digital Marketing Tools for SEO

Digital assistants optimize the work of SEO specialists. We provide a list of all-in-one tools.

Semrush

Works in many directions: SEO, advertising, marketing research, content, SMM, SERM. Key functions of the tool:

  • Performs domain analysis, including review, SERP, backlink checking, and traffic;
  • examines the advertising strategy down to the budget;
  • Tracks the performance of Shopping ads;
  • compares domains, converts the result into graphs;
  • organizes keywords.

The digital platform is filled with tools, but learning them takes time. Consumers also consider the cost of use as a disadvantage – the paid plan starts at $119.95.

Ahrefs

A comprehensive set of online SEO tools with free tutorials. Helps:

  • create backlinks;
  • monitors competitor positions;
  • identify vulnerabilities of your site;
  • look for ideas for content;
  • draw up charts and reports;
  • track brand mentions on the Internet.

The multitasking of the platform requires a detailed study of the functions. Of the minuses, users note some inconsistency of the interface. The paid plan starts at $99 per month.

Serpstat

A comprehensive solution consisting of 20 tools. Platform tools:

  • analysis of keywords, contextual advertising, and ads;
  • Audit of the entire site;
  • research of the marketing strategy of competitors;
  • team management;
  • parsing top and frequency.

The developers have provided a guide for using the platform. The downside is that you cannot customize the interface. Free registration gives you access to basic functions. The price starts at $69 for 30 days. Recurring customers receive a 20% discount.

Moz Pro

Analytics with a free Chrome browser extension. It selects keywords, makes a technical audit. Features:

  • parses the semantic core of the site bit by bit;
  • gives recommendations for optimizing a web resource;
  • detects spam sites and broken links.

The tutorials do not cover the full scale of the platform. Subscription prices start at $99 per month. A trial period of 30 days is available.

TOP 3 Email Digital Marketing Tools

Email marketing remains a valuable marketing method: users spend time reading emails. Bulk mailings don’t get as much attention. Dot action tools optimize the digital marketer’s work with correspondence. Their task is to automate mailings, manage reactions. SaaS for email marketing includes email templates and reporting.

Constant Contact

The tool has been around for a long time and inspires trust among users. Its range of functions is not limited to automated mailings. Features:

  • creates publications for social networks;
  • integrates the company into Facebook;
  • invites subscribers to events;
  • Sends trackable coupons to help build a customer base.

The brand icon in each letter causes inconvenience, and for Outlook users, the display of templates will be distorted. The price depends on the number of subscribers you have. Developers offered a 30-day trial period and reported the possibility of discounts and bonuses.

Sendinblue

Flexible marketing platform to automate subscriber interactions. Includes: tools for SMS marketing, interaction with social networks, and online stores. Functions:

  • email newsletters;
  • adding chats to the site;
  • creation of landing pages, registration, and feedback forms.

The free plan is limited to 300 letters per day. The “advanced” version starts at $25.

Moosend

A tool for creating a mailing list, automating tasks, and personalizing emails. Additional suggestions:

  • aesthetic letter templates;
  • segmentation of recipients.

The usage price depends on the number of people on the contact list. Increasing the audience will cost $10 – $205.

TOP 4 B2B Digital Marketing Tools

Interactions between legal entities are aimed at solving business issues. Client companies are guided in the field of digital marketing and expect mutually beneficial cooperation. Therefore, B2B marketing tools are specific and do a big job.

HubSpot

A platform for automating the work of the marketing. Synergy tools can work wonders. Engages the audience through multiple media channels:

  • social networks;
  • blogs;
  • email;
  • advertising.

Allows you to convert leads into sales, optimize SEO, manage to advertise.

Payment is by subscription and starts at $45. There is a trial version with limited features.

Act-On

Designed to optimize the customer journey and product promotion. Features and functions:

  • automation of product routes;
  • integration with CRM systems;
  • interactive dynamic reports.

There are two tariff plans. Professional costs $900 per month, Enterprise costs $2000.

Leadsquared Marketing Automation

The platform simplifies communication with a client, analysis, and building marketing strategies. With its help, you can:

  • avoid lead leakage;
  • analyze and visualize user behavior;
  • choose a channel of communication with a client.

The product is designed with a simple, user-friendly interface. There are 3 pricing plans, starting at $20.

SharpSpring

CRM system for marketing optimization and organization. Finds and evaluates potential customers and manages the advertising. Tool capabilities:

  • postal and telephone marketing;
  • creation of chatbots, forms, polls, landing pages, and blogs.

The price varies depending on your number of subscribers. The starting cost is $399 per month. You can subscribe to an annual subscription but pay monthly. There is the possibility of a partnership.

Conclusion

Both complex platforms with impressive products or simple tools with a specific focus are equally useful. Corporations and large companies prefer scale and power. Small businesses, freelancers are focused on an individual approach and do not require an entire work organization. Therefore, identify the needs of your company and find a product that meets your personal needs.