15 Ways to Improve SEO Rankings

On-page SEO SEO Blog

Embarking on the SEO journey can be an adventurous ride ?. When website ranks higher in search engine results, it’s like finding gold ?— you become more visible, attract more visitors, and potentially gain more customers. Enter the “15 Ways to Improve SEO Rankings”, your map to SEO success. In this guide, we delve into tactics that will rev up your SEO engine:

  • Sprucing up your website’s architecture
  • Optimizing your content
  • Mastering the art of backlinks

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From small tweaks to big strategies, we’ll walk you through actionable steps to boost your SEO game. We’ll also spotlight how Plerdy’s UX & SEO analysis can be a power-up in your SEO journey. No matter where you are on the SEO path, this guide is designed to help you zoom past obstacles and speed towards higher rankings.

Understanding the Importance of SEO Rankings

In the competitive digital marketplace, SEO rankings emerge as a key driver for guiding potential customers to your website. Achieving high SEO rankings means more visibility, increased traffic, and higher conversion rates.

Suppose your website is your digital storefront. In that case, SEO serves as the lit neon sign that catches the attention of people strolling down the crowded digital walkway of search engine results. Your SEO ranking reflects how well you’ve managed to seize that attention and guide customers to your doorstep.

The influence of SEO rankings extends to the corners of your digital strategy – from the architecture of your site to the quality of your content. Mastering the art of SEO propels your website, helping it sprint ahead in the race for visibility and traffic.

TOFU, MOFU, BOFU, and Why Matters in SEO

The digital buyer’s journey isn’t much different from its traditional counterpart. It still involves the process of awareness, consideration, and decision. The funnel phases are called top-of-the-funnel (TOFU), middle-of-the-funnel (MOFU), and bottom-of-the-funnel (BOFU). In the SEO context, this means different things:

  • TOFU – This stage is all about increasing visibility and reaching out to a broad audience. In SEO terms, you’re looking to rank for informational searches, where users are seeking answers or learning about a topic.
  • MOFU – Here, you’re targeting users who are aware of their problem and are considering different solutions. This often involves ranking for comparison keywords, such as “X vs Y.”
  • BOFU – This final stage targets users ready to make a decision. For SEO, you’ll aim to rank for high-intent keywords and phrases, such as “buy X online.”

Each stage of the funnel represents a different user intent, and your SEO strategy should reflect this. For instance, at the TOFU stage, your focus might be on creating informative blog posts or guides, while at the BOFU stage, your priority may be optimizing product pages and checkout processes.

Explanation of How SEO Works

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It’s like giving your site a makeover, so search engines – and by extension, users – find it appealing. SEO helps you to stand out in a sea of competing pages, pushing your website into the spotlight.

Search engine bots identify the most relevant pages when users enter queries. They determine this relevance based on several factors such as keyword usage, site architecture, and user experience.

A strong SEO strategy ensures your website checks off all these boxes. By doing so, it increases your chances of ranking higher on SERPs, driving more traffic your way.

Remember, SEO isn’t a sprint but a marathon. It takes time to build up your visibility, and sustaining high rankings requires continual optimization. SEO is about maintaining visitors to your site, engaging and converting them. By honing your SEO strategy, you can turn your website into a powerful magnet, pulling in users and converting them into customers.

The Importance of SEO for Businesses

Just as a well-located storefront attracts more foot traffic, a top-ranked website pulls in a steady stream of digital traffic. SEO, essentially the real estate of the digital world, determines the online visibility of businesses. But it does more than just light up your digital billboard. It connects businesses to their target audience, like a thread pulling in potential customers from the vast digital tapestry.

A top-tier SEO ranking doesn’t just boost visibility; it enhances brand credibility and fosters trust. Users trust search engines to deliver reliable and relevant results. Thus, high-ranked pages are perceived as more trustworthy. SEO also helps firms study customer behavior and personalize their services to their audience. It’s like the digital pulse, providing valuable insights into the heartbeat of the market.

SEO isn’t an option anymore, it’s a necessity. It’s the digital handshake that invites users in, turning them from strangers into customers, and from customers into loyal patrons. In the face of stiff competition, a robust SEO strategy sets businesses apart, helping them not just survive, but thrive in the digital marketplace.

1. Search For Missing Keywords With Google Search Console Integration

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Regarding SEO, enhancing your website’s visibility often hinges on how effectively your content aligns with search queries. Thanks to Google Search Console and Plerdy, optimizing your page content to cover missing keywords has never been simpler!

Plerdy harnesses data from Google Search Console, comparing search queries against your content. Identifying absent keywords within your content helps in heightening impressions, clicks, and conversions. Let’s break down the process:

  • Commence by integrating Google Search Console with Plerdy via SEO Checker > SEO settings > Google Search Console API.
  • Post-integration, head to the Google Search Console tab where you’ll find a slew of data such as clicks, impressions, positions, and CTR.
  • Navigate to the “Page” tab to find statistics for individual website pages.
  • Open the report titled “Present in GSC and absent on the page”. It provides a comparison between search queries generating impressions and the words present in your content.

Let’s illustrate with a case study from a real account:

Suppose your page revolves around homepage and website designs. This report helps you identify missing keywords – denoted in red. Say the keyword “cool website designs” brings in hefty impressions, but the term “cool” isn’t found in your content. Adding a new sentence or paragraph incorporating “cool” could raise your page’s relevance for this specific keyword, leading to increased impressions and superior positioning.

The second report solely presents missing keywords. The final two reports flip the script, indicating words that are on the page but not found in Google Search Console – essentially underperforming words. These reports assist in identifying search queries that may not be attracting traffic or generating interest.

Remember, using tools like Google Search Console and Plerdy to integrate missing keywords can substantially boost your SEO efforts.

2. High-Quality Content

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Crafting high-quality content is akin to preparing a gourmet meal. Every ingredient should add value, and the final result must leave your guests – or in this case, your audience – craving for more. Insightful, interesting, and relevant information is high-quality. Keywords are less essential than engaging content.

Consider a website focused on fitness. High-quality content for this site wouldn’t just churn out generic articles about workouts. Instead, it would offer in-depth guides on different exercise routines, nutritional advice tailored to different fitness goals, and insightful articles on maintaining mental health alongside physical fitness.

Your high-quality content might include:

  • How-to guides or tutorials
  • In-depth articles or blog posts
  • Engaging and informative videos
  • Infographics or other visual content
  • Customer testimonials or case studies

Quality content enhances the user experience, keeping visitors engaged and encouraging them to return. Moreover, search engines favor websites offering rich, valuable content, improving your SEO rankings.

3. Keyword Research

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In the art of SEO, keyword research serves as the blueprint. It involves identifying words and phrases your target audience uses when searching for products, services, or content like yours. Proper keyword research ensures your website speaks the language of its users, making it easier for them to find you in the crowded digital marketplace.

Think of keyword research as the compass guiding your SEO strategy. It steers your content creation efforts in the right direction, ensuring your website remains relevant and visible. But keyword research isn’t about stuffing your content with as many keywords as possible. It’s about understanding what your audience is searching for and crafting content that delivers their needs.

Many tools are available for keyword research – from Google’s own Keyword Planner to premium tools like Ahrefs and SEMrush. These tools help you find popular keywords in your niche, understand the competition for each keyword, and identify opportunities for your website to rank.

By nailing your keyword research, you set a strong foundation for your SEO strategy, ensuring your website and content align with user intent and search engine algorithms. Remember, keyword research isn’t a one-time task but an ongoing process. As user behaviors and industry trends change, so do the keywords they use. Staying on top of keyword research keeps your SEO strategy – and your website – in tune with these changes, sustaining your visibility and relevance in the digital landscape.

4. Optimize Website Speed

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Imagine walking into a store, eager to browse, only to find the aisles blocked. Would you wait or walk out? Slow loading websites face a similar predicament. In the world of SEO, speed matters. Fast-loading pages improve the user experience, reduce bounce rates, and make search engines happy. If your website is a digital highway, optimizing its speed removes roadblocks and lets traffic flow smoothly.

To boost website speed, you must streamline everything from your site’s code to its content. Minimize the use of unnecessary HTML tags, condense large images, and use browser caching to store parts of your site so they load faster for returning visitors. Google’s PageSpeed Insights can help you speed up your site by monitoring its performance.

In the fast-paced digital realm, every second counts. Speed optimization ensures your website doesn’t lag behind, keeping users engaged and search engines satisfied. It’s the digital equivalent of clearing the path for your customers, making their journey towards conversion as smooth as possible.

5. Mobile Optimization

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In today’s on-the-go society, mobile devices have become the go-to internet access tool from browsing social media to online shopping – mobile reigns supreme. Consequently, mobile optimization is the process of ensuring your website looks good. It functions well on mobile devices and has become a crucial aspect of SEO.

Mobile optimization is about more than just appearances; it’s about functionality. It involves designing your site to be accessible and easy to navigate on a small screen. This might mean simplifying menus, enlarging buttons, and making sure your page loads quickly on mobile devices.

For businesses, mobile optimization is no longer optional – it’s essential. Failing to optimize for mobile not only alienates a significant portion of your audience but can also hurt your SEO rankings. Since Google’s shift towards mobile-first indexing, the search giant now looks primarily at the mobile version of a site for ranking and indexing purposes.

Remember, a seamless mobile experience equals happier users, and happier users are more likely to become customers.

6. Use SEO Friendly URLs

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In the vast digital ocean, URLs serve as the coordinates that guide users to your website. SEO-friendly URLs are easy for both users and Googlebot to understand, indicating what the page is about. They’re the digital signposts that guide users on their online journey, making navigation simpler and more intuitive.

When crafting URLs, clarity is key. They should be straightforward, accurately reflecting the content of the page. Include relevant keywords, but avoid keyword stuffing. Separate words with hyphens, not underscores, to make the URL easier to read.

Consider these examples:

  • Non-SEO friendly: www.example.com/p=123
  • SEO-friendly: www.example.com/seo-friendly-urls

The latter is not only more informative for users but also easier for search engines to understand.

Creating SEO-friendly URLs is like building clear, easy-to-follow road signs for your website. They guide users and search engines alike, boosting your visibility, and making your website easier to navigate. It’s a small but significant step in crafting an effective SEO strategy. Remember, every detail matters in the quest for better rankings – even the humble URL.

7. Improve User Engagement With Plerdy

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Harnessing the power of Plerdy, a multifaceted tool, can yield impressive results in enhancing user engagement and hence SEO. Plerdy boasts an array of features – from heatmaps to SEO checkers – designed to optimize your website’s performance. It’s the equivalent of having an expert guide on a challenging trek, offering insights on navigating tricky terrain and reaching the summit – the coveted first page of Google search results.

Heatmaps, a star feature of Plerdy, provide an in-depth understanding of user behavior. By highlighting areas of your website that attract the most attention, you can align content, design elements, and CTAs strategically. Enhance areas that captivate users and rework those that don’t, streamlining user journeys on your website.

To fully harness the potential of Plerdy in improving user engagement, consider:

  • Making data-driven design decisions based on heatmap results.
  • Optimizing your site’s usability by analyzing users’ click patterns.
  • Identifying and addressing website errors through the SEO checker.

By monitoring user involvement, you’re satisfying your audience and sending search engines positive signals about your content’s relevance and quality.

8. Social Media Signals

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In the bustling digital marketplace, social media stands as a beacon of influence. Social signals – shares, likes, comments – have an undeniable impact on your website’s visibility and credibility. They’re the digital word-of-mouth, bolstering your site’s reputation and increasing its reach.

Establishing a robust social media presence and actively encouraging social sharing can positively affect your SEO. Social media boosts site traffic, brand awareness, and ranking.

Key strategies for maximizing social signals include:

  • Encouraging users to share your content by including social sharing buttons on your website.
  • Regularly updating your social profiles with engaging, shareable content.
  • Interacting with your followers to foster a sense of community.

Remember, while social signals might not be a direct ranking factor for Google, their impact on the visibility and traffic of your website can indirectly influence your SEO rankings.

9. Backlinks

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Backlinks, the inbound links from one website to another, act as trust signals in the world of SEO. They tell search engines that other sites vouch for your content, boosting your website’s credibility and improving its ranking. Think of backlinks as recommendations – the more you have from reputable sources, the more trustworthy your site appears.

Building a robust backlink profile is a cornerstone of any effective SEO strategy. It’s about more than just quantity – the quality and relevance of your backlinks matter. A handful of links from respected, authoritative sites in your field can do wonders for your SEO rankings.

However, it’s crucial to steer clear of black-hat SEO strategies such as buying links or participating in link farms. Search engines have become adept at spotting these practices and will penalize sites that use them. Instead, focus on creating valuable content that others will naturally want to link to, and consider outreach to relevant sites to propose link exchanges or guest posting opportunities.

In the world of SEO, backlinks are digital endorsements – a testament to the quality of your content. By acquiring them ethically and strategically, you can enhance your website’s visibility and climb the ranks of search engine results.

10. Internal Linking

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Unleashing the potential of internal linking is like opening a secret passageway within your website – it guides visitors seamlessly from one page to another, enhancing user experience and bolstering SEO. An effective internal linking strategy not only increases page views but also boosts the visibility of deep-seated pages, contributing to the site’s overall SEO value.

Here’s the scoop: internal links create a web of interconnected content within your site. By guiding users to related articles or pages, you not only keep them engaged but also facilitate the crawlability of your site for search engines. An internally linked website is like a well-laid-out city with clear signage – it’s easier to navigate for both users and search engines.

Consider these strategies to maximize the benefits of internal linking:

  • Use descriptive anchor text that gives an idea about the linked content.
  • Link to deep-seated pages that might otherwise be overlooked.
  • Ensure a natural flow, placing links where they add value and context.

Leveraging internal linking is akin to an ace up your sleeve, enhancing user experience and boosting SEO simultaneously.

11. Image Optimization

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Images – the vibrant, eye-catching visuals on your website – can wield considerable influence over your SEO performance. While captivating imagery can engage users, they also provide an opportunity for optimization. Properly optimized images can improve page load times, enhance user experience, and provide additional ranking opportunities.

Beyond selecting high-quality visuals, you must ensure that they’re fully optimized for SEO. This includes using descriptive file names, reducing file sizes for faster loading, and making use of alt text – a crucial element that aids search engines in understanding the content of your image.

Here’s a concise guide to image optimization:

  • Reduce image file sizes using tools or plugins for faster loading.
  • Use descriptive file names and alt text, incorporating relevant keywords.
  • Make use of captions and titles where appropriate to provide context.

When executed correctly, image optimization can improve both your site speed and search engine rankings, offering dual benefits.

12. Local SEO

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In the bustling metropolis of the digital world, local SEO is your trusted guide, effectively bridging the gap between your business and local consumers. It’s maximizing your online presence to attract more local business from Google, Bing, Yelp, and other search engines.

Local SEO is all about ensuring that your business shows up in local search results. Local SEO may boost your visibility to local clients, whether you are a Brooklyn bakery or a Silicon Valley tech business.

Here are some key steps to ace local SEO:

  • You may improve your ranking in the local search results by optimizing Google My Business.
  • Ensure your brand name, business address, and phone number are consistent across all platforms.
  • Gather positive customer reviews to enhance credibility and attract more customers.

Local SEO is about being where your clients are when searching for your services or products, delivering more organic traffic to your website and business.

13. Regularly Update Content

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Keeping content fresh and up-to-date on your website is like maintaining a garden – it requires regular attention and care. This ensures your website remains relevant, engaging, and highly ranked in search engine results. Updated content signals to search engines that your site is alive and kicking, leading to improved visibility in search rankings.

Take this scenario: you run a blog about financial investments. Last year, you published an article about top investment strategies. But in the dynamic financial market, things have changed over the year. By revisiting and updating that article, you keep your audience informed with the latest strategies, giving them reasons to return, engage with your site, and share your content.

How can you effectively update content? Here are some strategies:

  • Refresh older posts with current information or relevant trends.
  • Add multimedia elements like images, videos, or infographics.
  • Correct outdated facts and remove broken links.

Regularly updating your content keeps your site vibrant and inviting, significantly boosting your SEO game.

14. Use of Schema Markup

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Schema markup, the sophisticated language of search engines, is a powerful SEO tool that communicates the context of your content to search engines. It helps search engines understand content better, improving your website’s visibility and increasing the chances of achieving a higher ranking.

Consider an online bookstore using schema markup to denote elements like book titles, authors, reviews, and prices. When search engines understand these elements, they can create rich snippets, improving the visibility of the bookstore’s pages in search results and increasing click-through rates.

Maximize your use of schema markup with these suggestions:

  • Use appropriate schemas that accurately represent your content.
  • Test your markup with Google’s Structured Data Testing Tool.
  • Keep up with changes and updates in schema guidelines.

Embracing schema markup could be the edge your website needs to stand out in search results and attract more users.

15. Website Architecture and Navigation

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Imagine walking into a library with books scattered everywhere and no signage to guide you. Frustrating, right? The same holds true for website architecture and navigation. A well-structured website with seamless navigation improves user experience, reduces bounce rate, and enhances SEO.

Website architecture helps visitors and search engines find and navigate content. It ensures relevant pages are linked, information is grouped logically, and your website’s hierarchy is easy to understand.

Achieve excellent website architecture and navigation by:

  • Grouping related pages under appropriate categories.
  • Ensuring that all important pages are easily accessible.
  • Developing a menu that is unmistakable, concise, and simple to comprehend.

Optimizing your website’s architecture and navigation can boost page views, engagement, and SEO.


Embarking on the journey of SEO optimization might initially seem like navigating a maze – full of twists and turns, with the cheese (higher rankings) appearing elusive. But fear not! Through the “Top 15 Ways to Improve SEO Rankings,” you’ve now grasped the tools to decipher the labyrinth and step into the spotlight of search engine results.

You’ve dipped your toes into the art of updating content routinely, tasted the magic of Schema Markup, and walked the halls of effective website architecture and navigation. These are not just one-time maneuvers but rather habits to integrate into your website management practices. They are part of the bigger picture – an engaging, fast, and user-friendly website that search engines favor.

Let’s remember to not just implement these strategies once but to foster them, like watering a plant. Regular tracking and analysis with Plerdy tools can be a big step in that direction. Unleash the power of Plerdy’s CRO & SEO analysis, which can aid you in persistent optimization.

The SEO journey is ever-evolving, and you’re now better equipped to face its challenges. Celebrate your progress but stay grounded – SEO, much like a race, rewards not just speed but endurance. Keep on optimizing, keep on improving, and keep on climbing – your top-ranking spot awaits!??

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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