15 Ways to Increase Conversions on Shopify Store

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Welcome to your go-to guide for turbocharging conversions on your Shopify store ?. Our aim here is twofold:

  1. First, unveil 15 potent strategies to ramp up conversions.
  2. Teach you how to leverage the Plerdy Shopify app for unparalleled UX & CRO analysis.

For instance, if you’re an artisanal coffee vendor, you’ll learn how to lure and lock in customers with tantalizing product descriptions, speedy site performance, and a smooth checkout process. Plerdy will emerge as your indispensable partner, helping you delve into visitor behavior, identify and mend conversion leakages, and ultimately, brew up a storm in the online coffee market ☕.

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So get ready to skyrocket your Shopify store’s success with these 15 conversion-boosting methods. Remember, each strategy is a gear in your e-commerce engine – fine-tune them all for a high-performance Shopify store.

How To Calculate Conversion Rate

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Improve the conversion rate of your Shopify store by doing the following:

  1. Start by calculating your conversion rate – a straightforward formula.
  2. Next, calculate the percentage by dividing the conversions by the total number of visitors, then multiplying by 100.

For instance, if your niche online clothing store had 5,000 visitors and 250 purchases, your conversion rate would be 5%.

To boost this, explore these CRO strategies:

  • Craft compelling, persuasive product descriptions.
  • Optimize site speed for a seamless user experience.
  • Display high-quality product images.
  • Offer free shipping or other irresistible incentives.

Remember – each tweak can substantially uplift your conversion rate, no matter how small. So consistently test, adjust, and improve to transform your Shopify store into a powerhouse of profitability.

How To Track Your Shopify Conversion Rate With Plerdy

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Rev up your Shopify conversion rate with a potent tool: Plerdy. Track your conversion journey, decipher user behavior, and unleash powerful CRO strategies. Imagine you operate an online gardening store. Here’s how Plerdy will invigorate your Shopify experience:

  • First, integrate Plerdy with your Shopify store.
  • Activate heatmaps to visualize clicks, scrolls, and mouse movements.
  • Next, use the funnel analysis to pinpoint conversion bottlenecks.
  • Finally, leverage the recorded sessions to understand user interactions.

With Plerdy’s prowess, you’ll navigate your user’s journey, spot hiccups, and implement remedies. For example, if customers abandon their carts at the checkout page, you might realize that your shipping costs should be lowered. Armed with this insight, you could offer free shipping to encourage completions. Thus, Plerdy becomes your sidekick in boosting your Shopify store’s conversion rate, propelling your business to new levels of success.

Average Conversion Rate By Niche

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Shopify, the e-commerce powerhouse, is a preferred platform for many online retailers. However, a crucial aspect of e-commerce success is understanding how to increase the conversion rate. Conversion Rate Optimization, or CRO, is critical in turning site visitors into customers.

While the average conversion rate varies by niche, there are some numbers worth noting:

  • Fashion: 1.3%
  • Health and Wellness: 2.0%
  • Home and Garden: 1.6%

The fashion industry, for instance, often sees lower conversion rates due to the high level of competition and customer preference for trying items on before purchasing. On the other hand, health and wellness tend to have higher conversion rates, given the increasing focus on personal well-being.

Shopify CRO strategies are essential for every niche. Let’s take the health and wellness niche as an example. In this space, offering an interactive quiz to help users find the perfect wellness product can significantly lift conversion rates.

By understanding your niche’s average conversion rates and implementing effective CRO strategies, Shopify store owners can carve out a competitive edge, leading to increased sales and sustained growth.

Basic Principles of Conversion Optimization

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Maximizing conversions on your Shopify store requires a deep understanding of the basic principles of conversion optimization. These principles serve as a roadmap, guiding you toward effective strategies to boost your store’s performance significantly.

Firstly, it’s imperative to pinpoint your target audience – a demographic segment that’s most likely to be interested in your products. Let’s take a niche example. If you’re selling handmade vegan soap, your target audience might be environmentally-conscious consumers who value cruelty-free and natural products.

Secondly, focus on user experience (UX). An attractive Shopify store should also be straightforward to use. A smooth shopping experience can increase conversions.

  • Know your target audience.
  • Emphasize user experience.

Next, consistently monitor and optimize your performance. Consider this as your compass in the ever-evolving landscape of e-commerce. By regularly assessing your store’s performance through Shopify analytics, you can identify areas of improvement, implement necessary changes, and measure the impact of those changes on your conversion rate.

Lastly, always appreciate the power of compelling content. From product descriptions to blog posts, high-quality content can engage potential customers, showcase your products in the best light, and ultimately, drive conversions.

Increasing conversions on Shopify isn’t a one-time effort – it’s a constant process of understanding, adapting, and improving. By adhering to these principles, you pave the way toward a more successful Shopify store.

1. Optimize Your Store’s Design

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Optimizing your Shopify store’s design is a pivotal way to increase conversion rates. It’s about capturing attention, sparking interest, and smoothly guiding potential customers toward purchasing.

A cornerstone of effective design is choosing the right theme. This choice should reflect both your brand identity and the needs of your target audience. Imagine, for example, a shop on Shopify that sells old albums. The design should resonate with the nostalgic aesthetic that vinyl collectors appreciate – a modern, minimalistic theme may not hit the right note.

Streamlining navigation is equally crucial. A confusing layout can frustrate customers, potentially leading them to abandon their shopping carts. Instead, your store should be easy to navigate, with clearly marked categories and a smooth, intuitive path from product selection to checkout.

  • Select a theme that aligns with your brand and audience
  • Streamline navigation for a user-friendly experience

High-quality visuals are non-negotiable. They capture attention, provide product details, and can significantly enhance your brand’s appeal. Ensure your images are sharp and well-lit, and showcase your products from multiple angles.

Finally, remember to optimize your store for mobile devices. With most online shopping on smartphones, a mobile-optimized design can dramatically increase conversions. In the end, your Shopify store’s design should not just be visually pleasing but should also offer a seamless and efficient shopping experience.

2. Improve Product Descriptions and Images

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Boosting conversions on your Shopify store often hinges on how you present your products. Detailed, engaging product descriptions and top-notch images can differentiate between a browsing visitor and a purchasing customer.

Crafting compelling product descriptions is an art. They must be informative yet engaging, vividly showing the product’s benefits. Take, for instance, a store that caters to a specific demographic by selling artisanal tea blends. The descriptions should not only list ingredients but also evoke the sensory experience – the soothing aroma, the rich taste, and the warmth of a freshly brewed cup.

  • Use descriptive language to evoke sensory experiences
  • Highlight the unique benefits of your Shopify store product

High-quality images are another key ingredient. In the online shopping world, images serve as a customer’s eyes. They should be crisp, well-lit, and showcase the product from various angles. For our artisanal tea store, images include a close-up of the tea blend, a beautifully staged photo of a steaming cup, and an image that shows the packaging.

Optimizing your product descriptions and images is a way to increase conversions and set your Shopify store apart from the competition. Giving customers a clear, enticing view of your products makes their shopping experience more enjoyable, increasing the likelihood of them hitting that ‘add to cart’ button.

3. Provide Excellent Customer Service

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Superior customer service is a powerful way to increase conversions on your Shopify store. It builds trust, fosters customer loyalty, and turns casual browsers into committed buyers.

One strategy is to implement live chat. This real-time communication tool can instantly address customer queries, giving them the information they need to purchase. For example, consider a niche online store selling custom-made furniture. With live chat, customers can quickly ask about customization options, delivery timelines, or product dimensions – crucial details that can seal the deal.

  • Implement live chat for instant communication.
  • Address customer queries swiftly and accurately.

A clear and easy return policy is another vital aspect of excellent customer service. A hassle-free return process instills confidence in potential buyers, reassuring them that their satisfaction is your priority. For example, whether a customer needs to exchange a handcrafted oak table for a different finish or return a chair that doesn’t fit their space, an easy return policy shows you value their experience.

For example, sending a customer a thank-you email after a transaction can go a long way toward creating a solid relationship with that consumer.

Ultimately, excellent customer service shows your customers that you care about their experience, not just their money. This ethos can significantly boost your Shopify store’s conversion rate, turning one-time buyers into loyal, repeat customers.

4. Simplify Checkout Process

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Increasing the number of conversions made in your Shopify store can be helped by streamlining the purchasing process. By removing any potential hurdles between a customer and their purchase, you can enhance the shopping experience and increase the likelihood of a sale.

One method is to offer a guest checkout option. Some customers might want to avoid going through the process of creating an account to purchase. For instance, a visitor to a niche store selling artisanal chocolates might be making a one-time purchase for a special occasion. They’d appreciate a swift, no-fuss checkout.

  • Offer a guest checkout option.
  • Minimize the steps needed to complete a purchase.

Another critical step is to be transparent about costs, particularly shipping fees. Unexpected costs can lead to cart abandonment. Ensure all costs are displayed upfront, avoiding any unpleasant surprises at the checkout.

Also, consider offering a variety of payment options. From credit cards to digital wallets, providing a range of choices caters to customers’ preferences and can speed up the checkout process.

Finally, ensure that your checkout process is mobile-friendly. A smooth mobile checkout is essential with the increasing number of customers shopping on smartphones.

Customers will have an easier time completing their transactions, resulting in a higher conversion rate for your Shopify store due to your efforts to streamline the checkout process.

5. Use Social Proof and Reviews

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Utilizing social proof and customer evaluations is a shrewd strategy that can help enhance conversions on your Shopify business. They instill trust, demonstrating that others have had positive experiences with your products.

Incorporate customer reviews on your product pages. Genuine, unbiased feedback from previous buyers can reassure potential customers about quality. For example, take a niche store selling handcrafted boots. Reviewing the boots’ comfort, durability, and style can tip a customer toward purchasing.

  • Display customer reviews on product pages.
  • Highlight positive feedback in your marketing materials

Testimonials can also serve as a powerful form of social proof. They endorse your products and your store, boosting your credibility. Make sure to publish these endorsements on your website and across all your social media platforms.

For example, encourage your customers to share photos of your used products. The authenticity of these real-life images can resonate with potential customers and boost conversions.

Using social proof and reviews is about leveraging the positive experiences of your existing customers to attract new ones. It’s a tried-and-true method for increasing trust, enhancing your reputation, and, ultimately, driving conversions to your Shopify store.

6. Offer Free Shipping

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Offering customers free delivery is an enticing method to boost conversions on a Shopify online business. It eliminates a common obstacle in the buyer’s journey – unexpected shipping fees – making it easier for customers to finalize their purchases.

Consider a niche store selling luxury skincare products. By offering free shipping, you eliminate the friction point of extra costs, allowing customers to focus on the product’s value. This strategy can help convert browsing into buying.

  • Offer free shipping across your store.
  • Highlight free shipping in your marketing messages

While absorbing the shipping cost might seem significant, it can pay off in the long run. Numerous studies have shown that customers are more likely to purchase if free shipping is part of the deal.

It’s also worth noting that free shipping doesn’t have to be a one-size-fits-all approach. For example, you could offer it on orders over a certain amount, encouraging customers to spend more to reach that threshold. Alternatively, you could use it as a promotional tool during certain periods, like holidays or sales events.

In sum, offering free shipping is a strategic move that can remove barriers to purchase, enhancing the customer experience and boosting the conversion rate on your Shopify store. It’s a small change that can greatly impact your bottom line.

7. Utilize Email Marketing

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Increasing the number of conversions on your Shopify online store may be accomplished efficiently by tapping into the potential of email marketing. It provides direct customer communication, nurturing relationships and promoting sales when executed correctly.

Take, for instance, an online boutique specializing in handmade jewelry. Email marketing lets you update customers on new collections, special offers, and more. But, again, it’s about staying at the forefront of their minds and providing value.

Consider these tactics:

  • Sending out individualized suggestions for products to buy based on previous acquisitions
  • Sharing exclusive discounts or early access to sales
  • Providing valuable content related to your niche, like styling tips for jewelry

Email marketing is also a great tool for cart recovery. Send a friendly reminder to customers who’ve left items in their shopping cart, potentially including a small incentive to encourage completion of the purchase.

In essence, email marketing is about cultivating a relationship with your customers. It’s about adding value, not just selling. By keeping customers informed and engaged, you’re more likely to convert them into repeat buyers, driving growth for your Shopify store. Efficient email marketing can boost conversion rates.

8. Implement SEO Best Practices

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It has been shown that one of the best ways to enhance conversions on a Shopify store is to implement best practices for SEO. Customers can’t buy what they can’t find, and SEO helps ensure your products appear in relevant search results.

Imagine a Shopify store specializing in vegan skincare products. To improve visibility, you’d implement SEO strategies tailored to this niche. Here are some key steps:

  • Keyword optimization: Identify relevant keywords your potential customers use and incorporate them into your product descriptions, titles, and meta tags.
  • Improve site speed: A slow-loading website can turn away potential customers. Optimize images and limit unnecessary plugins to keep your site running smoothly.
  • Mobile optimization: Ensure your site is mobile-friendly. More and more customers are shopping on mobile devices – don’t leave them out.
  • Use descriptive URLs: Clear and concise URLs can improve your site’s indexing and enhance the user experience.

SEO isn’t a quick fix but a long-term strategy that, when done right, can significantly boost your visibility on search engines. This leads to more organic traffic, which can increase conversions on your Shopify store. Staying on top of SEO best practices is crucial in the ever-changing landscape of online retail. With time and effort, your Shopify store will climb search engine ranks and increase conversion rates.

9. Run Retargeting Campaigns

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An effective technique for increasing the conversion rate on Shopify online store is by running remarketing campaigns. These campaigns zero in on visitors interested in your products, nudging them back to complete their purchase.

Consider a Shopify store selling sustainable clothing. A visitor browses adds an eco-friendly sweater to the cart, but leaves before checking out. With a retargeting campaign, you can remind this potential customer of the item waiting in their cart.

To effectively run retargeting campaigns, follow these steps:

  • Segmentation: Divide your audience based on their actions on your site – viewed a product, added to cart, or abandoned checkout. This allows you to tailor your ads for each group.
  • Personalization: Customize ads based on the products viewed. In our example, the ads would feature the eco-friendly sweater.
  • Timing: Strike while the iron is hot – start your campaign soon after the visitor leaves your site. Over time, gradually reduce the ad frequency.
  • A/B Testing: Experiment with different ad formats, content, and CTAs to see what works best for your audience.

You can bring back potential customers, increase conversions, and boost sales by harnessing the power of retargeting campaigns. When executed correctly, retargeting campaigns provide a second chance to make a first impression, turning browsers into buyers on your Shopify store.

10. Use Upselling and Cross-selling

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Increasing conversions on Shopify stores can be accomplished through upselling and cross-selling strategies. This is because they offer customers more value while boosting your average order value.

Imagine you have a Shopify store that specializes in selling sports equipment. First, a customer adds a pair of running shoes to the cart. Now, the store can use upselling to recommend a premium, more feature-rich pair of shoes. Alternatively, the store can cross-sell by suggesting a matching pair of fitness socks or a hydration bottle – items that complement the initial purchase.

Here’s a roadmap to effectively use these techniques:

  • Selection: Identify products that naturally complement each other or have premium versions.
  • Timing: Present these options strategically in the customer journey – on product pages, during checkout, or even in the post-purchase phase.
  • Value Highlight: Emphasize how the upsell or cross-sell enhances the customer’s experience or solves a problem.
  • Limit Choices: To avoid overwhelming the customer, limit the number of upsell or cross-sell suggestions.

Implementing these strategies can supercharge your Shopify store’s potential, encouraging customers to explore and purchase more. You increase customer satisfaction by providing extra value, leading to higher conversions and a thriving e-commerce business.

11. Optimize for Mobile Users

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In today’s digital age, mobile optimization is no longer a luxury – it’s a necessity. For any Shopify store aiming to increase conversions, optimizing for mobile users is a critical way to achieve this goal.

Consider a Shopify store selling artisan coffee blends. Many of their customers are likely browsing and buying on the go. A mobile-optimized site makes it easy for these coffee lovers to find their favorite blend, add it to the cart, and checkout – all while waiting for their morning bus.

Here are some effective strategies for mobile optimization:

  • Design: Choose a responsive Shopify theme that adjusts to different screen sizes and orientations.
  • Speed: Optimize your images and limit unnecessary elements that can slow down your mobile site.
  • Navigation: Ensure your menu and search functions are easy to use on a smaller screen.
  • Checkout: Simplify the mobile checkout process to minimize the chance of cart abandonment.

These steps can significantly enhance the mobile shopping experience, increasing engagement and conversion rates. In turn, this helps build a more robust and successful Shopify store. By catering to the mobile user, you’re not just adapting to current e-commerce trends but setting the stage for future growth and success.

12. Leverage Analytics to Understand Customer Behavior

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Imagine you’re running a Shopify store selling vintage vinyl records. You notice a trend in your sales – albums from the ’70s are flying off the virtual shelves while newer releases are barely moving. You need to understand this customer behavior to increase conversions; this is where analytics come in.

Leveraging analytics is a proven way to unravel customer behavior and preferences. Shopify provides comprehensive analytics tools to assist you in this endeavor. From tracking sales trends to understanding cart abandonment rates, Shopify’s analytics provides a wealth of information.

Here are some key metrics to monitor:

  • Sales by product: Determine which items are your top performers.
  • Traffic referrer: Understand where your visitors are coming from.
  • Behavior reports: Track visitor behavior on your site to find areas for improvement.
  • Cart abandonment rate: Understand why customers are leaving without completing their purchases.

By tracking these metrics, you can gain a deep understanding of customer behavior, allowing you to make data-driven decisions. For example, you can stock more ’70s albums, promote them more heavily, and use them as a hook to upsell the less popular items. Shopify’s analytics tools help you turn insights into action, leading to increased conversions.

13. Add a FAQ Section

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Imagine running a Shopify store that sells artisanal coffee. It’s an industry where customers have varied questions – from grind size to brewing methods. Adding a comprehensive Frequently Asked Questions section to your Shopify store may be an excellent method for increasing conversion rates.

An FAQ section serves a dual purpose. Firstly, it tackles customer queries head-on, saving time and improving their shopping experience. Secondly, it subtly showcases your expertise and dedication towards customer service – building trust and fostering loyalty.

When crafting your FAQ section, consider these key elements:

  • Product details: Explain the specifics of your coffee, like origin, roast level, and flavor profile.
  • Shipping and delivery: Address common queries about shipping costs, delivery time, and areas you ship to.
  • Returns and exchanges: Clearly outline your policy to alleviate customer concerns.
  • Brewing advice: Share best practices for brewing coffee to enhance customer experience.

Remember, your FAQ section is not just a repository of information. It’s a platform to communicate with your customers, understand their needs, and provide them with valuable insights. Making it a core part of your Shopify store can alleviate customer concerns, build trust, and pave the way for increased conversions.

14. Offer Discounts and Deals

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Harness the power of discounts and deals to breathe life into your Shopify store’s conversion rate. Let’s take the example of a business selling eco-friendly skincare products. Attractive deals inspire immediate purchases, foster customer loyalty, and inspire repeat business.

Here are some discount strategies you could deploy:

  • Bundle discounts: Offer a lower price when customers buy products, like a skincare routine pack.
  • Seasonal sales: Capitalize on holidays or seasons to push specific products.
  • Loyalty rewards: Give exclusive deals to repeat customers to keep them returning.
  • Flash sales: Create urgency with limited-time offers that encourage immediate buying.

But remember, it’s not about slashing prices blindly. You need to strike a balance between enticing your customers and maintaining profitability. Monitor your sales data regularly, understand what works for your audience, and tweak your strategies accordingly.

Therefore, intelligently planned discounts can increase conversion rates, whether a summer sale or a loyalty reward. It’s all about understanding your customers’ needs, adding value to their shopping experience, and making them feel special. Doing so boost your Shopify store’s sales and build a customer base that keeps returning for more.

Regenerate response

15. Test and Optimize Regularly

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Paving the path to increased conversions on Shopify involves a never-ending cycle of testing and optimization. First, let’s consider a niche such as handcrafted leather goods. Your store’s success depends heavily on the user experience you offer and how well you adapt to customers’ preferences and buying habits.

Keep in mind these elements for regular testing and optimization:

  • Product descriptions: Make sure they are clear, concise, and compelling, highlighting the craftsmanship and quality of your products.
  • Site navigation: Ensure it’s intuitive and hassle-free so customers can quickly find what they’re after.
  • Checkout process: Streamline it to reduce cart abandonment rates. A quick and easy checkout is key.
  • Page load times: Speed up your site because even a second delay can lead to potential customers bouncing off.

Remember, data is your best friend in this journey. Using analytics, pinpoint what’s working and what’s not. For example, notice a high bounce rate on a product page. It may be time to revise the product description or images. Are customers abandoning their carts? Consider simplifying your checkout process.

Through regular testing and optimization, you can smooth out any wrinkles in your Shopify store’s user experience, paving the way for increased conversions. The key is to stay vigilant, be adaptable, and continuously strive for improvement.

Bottom Line

As we wrap up this comprehensive guide on “15 Ways to Increase Conversions on Shopify Store”, let’s return to the crux— boosting your store’s conversion rate isn’t a guessing game; it’s science. Embracing Conversion Rate Optimization (CRO) and employing data-driven strategies can turn your Shopify store into a high-performing e-commerce machine.

Plerdy stands out for its robust UX & SEO analysis capabilities among your tools. Whether uncovering visitor behavior through heatmaps or diagnosing conversion leakages, Plerdy sets the stage for you to fine-tune your store’s performance.

Consider the power of strategic pop-ups. Plerdy’s Shopify app, for instance, can enhance customer engagement with well-timed notifications, leading to increased conversions. Or look into Retention Science’s RFM feature— a tool that analyzes customers’ shopping patterns and helps tailor your marketing efforts.

Remember, it’s all about giving your shoppers an ideal e-commerce experience. Whether you’re tweaking your site’s design or offering a limited-time coupon, every improvement counts. With Plerdy and these 15 strategies, you’ll be well on your way to sky-high conversion rates. Time to take action and watch your Shopify store flourish! ?

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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