What two types of remarketing can be used on Google Display Ads?

You can use Standard remarketing and Dynamic remarketing on Google Display Ads.

Remarketing, a powerful strategy within Google Display Ads, leverages the power of previously engaged users by strategically positioning your ad in front of these potential customers, coaxing them back to your site. Two noteworthy types of remarketing reign supreme on Google Display Ads—Standard Remarketing and Dynamic Remarketing.

Standard Remarketing is the digital equivalent of a friendly nudge. This method displays your ads to past visitors as they browse through the Google Display Network or YouTube. Imagine a visitor exploring a health & fitness blog after checking out a treadmill on your sports equipment website. With Standard Remarketing, your treadmill ad pops up, enticing them to return and complete the purchase.

On the other hand, Dynamic Remarketing takes a step beyond by presenting specific products or services that visitors viewed on your site. For example, a client browses a fashion e-commerce site, admiring but not purchasing a pair of designer shoes. Later, they see an ad for those exact shoes while reading a news article or blog, triggering their interest once again.
Let’s bullet-list the key points:

• Standard Remarketing: Re-engages previous website visitors as they surf through Google Network sites or YouTube.
• Dynamic Remarketing: Targets ads for specific products or services that visitors previously viewed on your site.

By employing either Standard or Dynamic Remarketing on Google Display Ads, you can tailor your marketing efforts, thereby ensuring that your brand stays top-of-mind and increases the likelihood of conversions. With this dual approach, remarketing indeed becomes a catalyst, driving your online success.

What two types of remarketing can be used on Google Display Ads? https://support.google.com/google-ads/answer/3124536