Auction-time bidding is the key advantage of Google Ads automated bidding.
Auction-time bidding is a Smart Bidding feature available in Google Ads that analyzes several contextual signals to set bids at the time of the auction automatically.
Why is auction-time bidding considered the core Google Ads automated benefits? First of all, it makes your bidding more efficient. Machine learning algorithms use existing data to help you automatically predict how different bid amounts affect conversion rates. They process more data you can handle manually, which considerably increases the accuracy of bids. Besides, since you don’t waste money on ineffective bids, auction-time bidding saves your marketing budget. As a result, you spend less and get better results. Flexible performance controls are another feature that turns auction-time bidding into the key advantage of Google Ads automated bidding. You can set performance targets based on your unique business goals. In addition, it allows you to customize bidding and maximize the necessary conversions additionally.
Which of the following is a core benefit of Google Ads automated bidding?
https://support.google.com/google-ads/answer/7065882
https://support.google.com/google-ads/answer/2979071
