Business

8 Best Marketing Analytics Conference 

13 September, 2021

The fast development of artificial technology, changes in Google Analytics, and increased importance of contextual customer experience require marketing analytics to stay on top of it. The social distancing brought networking opportunities to online format but allowed marketing specialists to share knowledge with a bigger audience.

Marketing Analytics Conference: Top 8

Marketing analytics and data conference is a great place where marketing analysts extend their knowledge, learn about the latest trends, and establish new connections. Let’s explore top marketing analytics conferences you can attend.

MARKETING ANALYTICS SUMMIT 2021 

Location: Las Vegas, United States

Ticket price: 

  • Conference ticket (conference only) – $1,295
  • Combo ticket (attend both conference and workshops) – $2,195-$2,995
  • Workshop only ticket – $1,000-$1,900

The marketing analytics conference organized by Rising Media in May 2021, Inc. brought together digital analysts and marketing professionals to share their best knowledge. The conference and workshop parts cover using AI for marketing, data integration, and digital analytics transformation.

Top speakers:

  • Mariia Bocheva, Google
  • Till Büttner, DHL
  • Jim Bradley, Evolytics
  • Simo Ahava, 8-bit-sheep
  • Mai Alowaish, Gulf Bank

2021 ANA Data & Analytics Conference 

Location: Virtual

A two-day online event held on 13-14 April 2021 featured marketing industry experts who showcased best practices on using analytics for increasing personalization, delivering customer experience, and building brand loyalty. ANA marketing analytics conference involved Google, Facebook, Accenture Interactive, Pinterest, and other top-level companies as strategic partners.

Top speakers:

  • Josh Blacksmith, Kimberly-Clark
  • Michelle Froah, Metlife
  • Dennis Buchheim, IAB Tech Lab
  • Bill Clifford, Mastercard
  • Dana McGraw, The Walt Disney Company

Marketing Analytics and Data Science

Location: Palm Beach, Florida, United States

Date: 25-26 October 2021

Ticket price: $1,995

Two days of marketing analytics and data science conference by Informa Connect will gather marketing and data-science experts who focus on future trends and how data science aligns with analytics. It provides a unique opportunity to book one-to-one expert consultations with professionals.

Top speakers:

  • Michelle Ballen-Griffin, YouTube
  • Chris Baird, ObservePoint
  • Poppy Crum, Dolby Laboratories
  • Steve Weiss, LinkedIn
  • Sean Rober, Zenefits

MeasureCamp Czechia

Location: Virtual (2021); Prague, Czech Republic (other years)

Positioned as marketing analytics “unconference”, the event is free to attend and provides no less value than similar marketing analytics conferences. The unique feature of it is that attendees are encouraged to lead their own sessions and share their expertise on working with google analytics and tools they use in work.

Speakers – fellow attendees.

SUPERWEEK 2022

Location: Mátraszentimre, Hungary

Date: 31 January – 4 February 2022

Ticket price: €1250 + €337.50 VAT

The annual marketing analytics data science conference will bring together marketing specialists to the Hunguest Grandhotel Galya for the five-day intensive program. It will concentrate on using data visualization for analytics, event-driven analytics, and consumer privacy issues. The speakers are to be confirmed soon.

Digital Analytics Hub

Location: Virtual

In 2021, Digital Analytics Hub offered an outstanding roundtable format that made it engaging for participants of the online event. The marketing experts had a space to discuss their challenges and solutions to problems and were able to build connections in the visual Networking lounge. The topics covered were standardizing analytics implementation across big companies, the impact of new privacy policies, and selecting new technologies for marketing analytics.

Top speakers:

  • Krissy Tripp, Evolytics
  • Jordan Peck, Snowplow Analytics
  • Casandra Campbell, Shopify
  • Joy Wendelken, Johnson & Johnson
  • Tim Wilson, Search Discovery

Analytics Summit

Location: Virtual (YouTube)

The most significant marketing analytics conference in Brazil in 2021 took place online streamed on Métricas Boss YouTube channel. The participants were able to join the free-to-attend four-day event by registering on the summit’s webpage. It featured sessions on data-driven decisions in eCommerce, A/B testing in applications, UX metrics, data visualization, and using different tools for marketing analytics.

Top speakers:

  • Jacqueline Glat, SimilarWeb
  • Kleber Forato, Santander Brasil
  • Gabriel Mineiro, Singu
  • Juliana Dias, QuintoAndar
  • Huxley Dias, Loft

Marketing Analytics Symposium – Sydney (MASS)

Location: Sydney, Australia

Date: 22 February 2022

Ticket price: A$495-A$605

The annual marketing analytics symposium gathers analysts, business leaders, and marketing practitioners to discuss new research data and applications used for quantitative marketing. Organized by the University of New South Wales, the marketing analytics conference aims to align scientific marketing perspectives with the practical approach of marketers and senior executives.

Top speakers for 2022:

  • Jim Oliver, eBay
  • Eric T. Bradlow, Wharton Marketing Department
  • Dave Botkin, Dave Botkin Consulting, LLC
  • Prof. Jack Cadeaux, University of New South Wales
  • Vicky Falconer, ANZ

Currently, there are many opportunities for marketing analytics specialists to attend online and offline events. Upcoming face-to-face marketing analytics conferences shouldn’t be missed because lately there haven’t been many chances to meet your fellows and renowned experts in person. Besides, some physical events now offer live streaming so you will be able to attend world-class events at your home desk.

If the annual conference you are interested in has already passed this year, be sure to follow it and stay tuned to register as soon as the marketing analytics conference is announced.