Cases

SEO audit: TemplateMonster

31 August, 2020

Conducting an SEO audit is an important point during the entire stage of preparing and promoting a website or online store. You should realize that conducting an SEO audit is far from a one-time task. You should monitor the partial spot SEO audit on a daily basis by checking the following parameters:

  • changing or deleting H1,
  • changing or deleting a Title/Description,
  • quality and relevance of the semantic core of the page
  • etc.

Early recognition of such seemingly insignificant errors will allow you not to lose traffic and, as a result, sales.

Do you find it impossible to conduct an SEO audit and analyze the website’s SEO errors quickly and easily? Our Plerdy team has prepared an SEO audit based on the example of the SEO-Checker data on the TemplateMonster web template store.

After installing the Plerdy script, SEO-Checker will automatically start collecting SEO data gradually and analyzing the pages. Such an analysis will never overload your website because SEO-Checker analyzes pages only when at least one click is made on it.

Input data from SEO-Checker Plerdy

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In general, since installing the script, SEO-Checker has found:

  1. 2498 pages with critical SEO errors;
  2. 1605 pages worth paying attention to;
  3. 16404 pages without errors.

For your convenience, SEO-Checker makes it possible to sort analyzed pages by:

  1. Type of device (PC or mobile phone)
  2. Type of SEO errors.

To begin with, we recommend that you pay attention to critical SEO errors found on mobile devices since currently, Google continues to switch websites to mobile-first indexing.

On the mobile version of the TemplateMonster site, the following errors have been found:

  1. 304 pages with critical SEO errors;
  2. 138 pages worth paying attention to;
  3. 1967 pages without errors.

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The number of pages that need to be checked primarily has decreased significantly. Now we recommend sorting pages by the same error types. In this case, the following situation is observed:

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Let’s start by analyzing the pages by the following filter – “Number of H1”.

SEO audit analysis of pages with errors (mobile)

To view the report, click the SEO audit button in the table opposite to the desired page.

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The report will look like this:

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To ensure that this error exists, go to this page, press Ctrl + U, and search for the number of tags.

When checking the code of this page, the presence of repetitious tags was actually detected.

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In the same way, we view the next 7 pages.

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All the analyzed pages are product pages, and each has the same error. We can assume that these pages have an identical code template. Thus, after adjusting the template settings, the error on all these pages will disappear automatically.

To make sure that this error is corrected, use the Check button. After clicking on this button, make a click on the page – and SEO-Checker will automatically analyze the page again, and you will be able to view the current data in the report.

Let’s proceed to the further analysis of pages. Select the Page description item in the filter. With the help of SEO-Checker, 293 pages featuring problems with the page description have been found.

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After viewing the report on the first page in the table, we can state that there is no page description (Description).

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When checking the code for this meta tag, it was not detected there.

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The absence of a Description negatively affects the website’s SEO promotion. We recommend filling it in, however, the length should not exceed 170 symbols with spaces.

Let’s proceed to the further analysis of pages. Select the Page description item in the filter. During this analysis, 25 mobile pages with the tag missing or empty have been identified.

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Nevertheless, during a detailed analysis of these pages, it was discovered that they were closed from indexing by search engines, or these pages were previously deleted pages with the 404 response code.

There is no need to change anything on these pages because they affect the quality of the website’s SEO in no way. However, so that SEO-Checker does not analyze these pages in the future or signalize the presence of errors on closed pages, we recommend that you close them from indexing by the Plerdy tool on the SEO settings page.

Please note that these settings do not affect the website indexing by search engines.

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At this stage, the verification of pages with critical SEO errors is completed. Go to another tab for further analysis of the pages that are worth paying attention to, and perform similar manipulations to those in the previous paragraphs.

SEO audit analysis for the pay attention pages (mobile)

After fixing critical errors on the previous pages of the website’s mobile version, one should pay attention to other equally important errors.

Go to the Pages “pay attention” tab. Here you can observe other types of errors:

  1. 19 pages where the number of tags has changed
  2. 5 pages where the number of tags has changed
  3. 16 pages where the number of the STYLE attributes in tags has changed
  4. 54 pages where the number of js tags has changed
  5. 4 pages where the Title has changed
  6. 7 pages where the page description has changed
  7. 80 pages where H1 has changed

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Let’s start with the analysis of the pages on which the Title has changed.

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In this case, you can observe the page title change in the report.

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Definitely, this error is not critical if it has been planned or agreed upon. However, there are cases when a specialist had prescribed the necessary title, but the business owner, or other managers, changed it. Changing the page title can result in either increase or decrease in the website’s position in search results.

Analogous errors can be observed in the following reports:

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Errors on the Pay attention page must be constantly reviewed since thus you can track undesirable changes on the website and prevent it from falling in positions.

After completing the SEO analysis of the site’s mobile version, let’s proceed to the analysis of the PC version of the website.

SEO audit analysis of pages with errors (PC)

Due to the gradual implementation of the new Mobile-First Index algorithm, optimization of the mobile version of the website currently has a higher priority than the PC version. Google search bots primarily scan the mobile version and use this information for further website ranking. Google search bots will start scanning and viewing the PC version of the website only if the mobile version is missing or is inappropriate. However, in this case, your website won’t be able to achieve the necessary results.

We recommend that you focus on analyzing SEO errors on the mobile version, but in no way ignore errors on the PC version.

The analysis of critical SEO errors and minor changes in settings on the website’s PC version does not differ in any way from the analysis of SEO errors on the mobile version of the website.

In order to check the PC version for SEO errors, use the filter:

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In general, the following errors have been found on the site’s PC version:

  1. 304 pages with critical SEO errors;
  2. 1 547 pages worth paying attention to;
  3. 15 211 pages without errors.

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Pages with critical SEO errors have the following problems:

  1. Repeating the tag on the pages more than 1 time;
  2. The lack of the page description;
  3. H1 tag missing on the pages.

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After a general study of the situation, look in more detail at the pages comprising errors.

Analysis of the page’s semantic core

Analyzing the quality of the semantic core of the page will allow you to evaluate how well the page is optimized for certain key queries.

In order to analyze the quality of the internal optimization of a particular page, apply the filter.

As an example of analysis, the website category 2,338 wordpress themes was taken. In the filter, enter the URL of this page and click Apply

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To analyze the 2,338 wordpress themes category click on the Semantics Analysis report in the table.

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Just like in the previous case, we need to analyze the PC and mobile versions of the website because, as a rule, the mobile version differs from the PC one not only in its appearance but also in its content. Accordingly, the quality of the website’s SEO may differ significantly.

The Semantics Analysis report for PC looks like this:

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The Semantics Analysis report for the mobile version of the website looks like this:

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We will examine this report in more detail in the following example.

Example of analyzing the most visited pages of an online store www.templatemonster.com

When determining the most visited pages, it was revealed that they were blog articles and not category pages.

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First of all, the statistics should encourage you to check the most important for you categories. After all, their absence among the top pages signifies the presence of SEO errors or the absence of a relevant semantic core on the page.

Let’s start by checking the TOP 3 most visited categories and the home page.

TOP 3 most visited web store category pages of templatemonster.com:

  1. WordPress themes – https://www.templatemonster.com/wordpress-themes.php
  2. Powerpoint templates – https://www.templatemonster.com/powerpoint-templates.php
  3. Free web templates page – https://www.templatemonster.com/free-templates.php

Also, we’ll consider one category in which organic traffic equals 0, that is Data visualization web templates.

Let’s proceed directly to the analysis of each of the enumerated pages.

Example of SEO auditing the home page of www.templatemonster.com

Go to the SEO analysis tab through the admin panel of Plerdy and select the home page of the online store in the filter. We will start with its analysis for SEO errors.

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We can see in the table that there are certain errors on the PC and mobile versions of the home page. Let’s proceed to a more detailed insight into the errors.

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This is how the SEO audit of the mobile version of the home page looks like:

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This is how the SEO audit of the PC version of the home page looks like:

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Regarding the SEO audit of the website’s two versions, there are only concerns with changing the H1 header. However, in the online store templatemonster.com, the H1 header changes automatically, depending on the number of added templates in the category. Therefore, this concern is not critical.

Next, we will analyze the semantic core of the home page.

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This is how the analysis of the semantic core of the home page’s mobile version looks like:

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In the Text Statistics report, we observe changes in all the parameters. If these changes have been planned, then let’s proceed to the next report type, namely Top Words.

This report demonstrates a list of keywords that are repeated on the page. The first three keywords must be so-called “accents”. These are the words on the basis of which the page is being promoted. In this case, the top words of the home page in the report are template, templates, themes, wordpress, website, websites. Taking into account that the online store specializes in templates for various CMS.

It can also be observed in this report that as of 24/07/20, the top keyword “themes” was missing on the page. The next day, the number of these words increased significantly.

Let’s proceed to the next stage of the analysis – Words with errors in symbols. This type of report will help you find the words on the website which contain letters in other languages (Latin or Cyrillic). A large number of such substitutions, especially in important keywords, reduces the quality of the page SEO.

In our case, an error with character substitution was found only in one word.

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To assure yourself that this error exists, copy this word and enter the following query in the search.

We can see that google immediately offers the correct option. Next, we check the website for this error. We enter this word fully in Latin in the search on the page and notice that not all words were found by the search.

This error must be corrected because otherwise, search robots will not perceive such a word as a keyword.

Now we proceed to analyzing the semantic core of the PC version of the home page.

This is how the analysis of the semantic core of the home page’s mobile version looks like:

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We see that the report on the PC version has identical errors. However, if we check the Top words, we will notice that the main key query “themes” is not in the top 10 key queries at all. The key query “wordpress” is similarly included in the TOP 3.

Example of SEO audit of the WordPress themes category page

Go to the SEO analysis tab through the admin panel of Plerdy and select the given page in the filter.

In the table below, we can see that there are certain concerns about optimizing the PC version of this page. Let’s check this page in detail.

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This is how the SEO audit of the mobile version of the WordPress themes category page looks like:

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No SEO error was found in the report.

This is how the SEO audit of the PC version of the WordPress themes category page looks like:

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There are concerns only about changing the H1 header. However, in the online store templatemonster.com, the H1 header changes automatically, depending on the number of added templates in the category. Therefore, this concern is not critical.

Next, we will analyze the semantic core of the WordPress themes category page.

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This is how analyzing the semantic core of the mobile version of the WordPress themes category page looks like:

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This is how analyzing the semantic core of the PC version of the WordPress themes category page looks like:

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When analyzing the semantic core of the WordPress themes category page, no critical errors were found, except for a slight change in the number of words on the page.

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The top words on the page correspond to the optimized category. Other statistical parameters of the text correspond to the norm.

Example of SEO audit of the Powerpoint templates category page

Go to the SEO analysis tab through the admin panel of Plerdy and select the given page in the filter.

In the table below, we can see that there are certain concerns about optimizing the PC version of this page. Let’s check this page in detail.

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This is how the SEO audit of the mobile version of the Powerpoint templates  category page looks like:

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This is how the SEO audit of the PC version of the Powerpoint templates category page looks like:

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When checking this page, no critical errors were found. Next, we will analyze the semantic core of the Powerpoint templates category page.

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This is how analyzing the semantic core of the mobile version of the Powerpoint templates category page looks like:

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This is how analyzing the semantic core of the PC version of the Powerpoint templates category page looks like:

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When analyzing the semantic core of the WordPress themes category page, no critical errors were found, except for a slight change in the number of words on the page. The top words on the page correspond to the optimized category. Other statistical parameters of the text correspond to the norm.

Example of SEO audit of the Free web templates page category page

Go to the SEO analysis tab through the admin panel of Plerdy and select the given page in the filter.

In the table below, we can see that there are certain concerns about optimizing the PC version of this page. Let’s check this page in detail.

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This is how the SEO audit of the mobile version of the Free web templates page category page looks like:

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This is how the SEO audit of the PC version of the Free web templates page category page looks like:

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The two versions of the page have the same errors. These are: missing the page description and changing the H1 header.

When checking the code for this meta tag, it was not detected there.

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The absence of a Description negatively affects the SEO promotion of a specific page and the website as a whole. We recommend filling it in, however, the length should not exceed 170 symbols with spaces.

Let’s proceed to the H1 changing. This change is not critical, but we recommend changing the H1 header. Taking into account that the focus of this page is the key query “Free web templates“, additional words in the title, such as “Welcome to templatemonster”, do not strengthen this query, but only increase the length of the title. Keep in mind that the optimal length of the H1 header is up to 50 characters. However, the shorter and clearer the H1 header is, the better it will affect the quality of the site promotion.

In this case, we recommend leaving H1 – 361 Free web templates.

Next, we will analyze the semantic core of the Free web templates page category page.

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This is how analyzing the semantic core of the mobile version of the Free web templates page category page looks like:

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This is how analyzing the semantic core of the PC version of the Free web templates page category page looks like:

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When analyzing the semantic core of the “Free web templates page” category page, no critical errors were found. The top words on the page correspond to the optimized category. Other statistical parameters of the text correspond to the norm.

Example of SEO audit of the Data visualization web templates category page

According to Ahrefs, this category does not have traffic from organic search.

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It is worth finding out what may be the cause.

This is how the SEO audit of the PC version of the Data visualization web templates category page looks like:

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When checking the code for this meta tag, it was not detected there.

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The absence of a Description negatively affects the SEO promotion of a specific page and the website as a whole. We recommend filling it in, however, the length should not exceed 170 symbols with spaces.

Apart from adding a Description, we also recommend correcting the Title of this page by adding | TemplateMonster to the existing one.

Let’s proceed to the analysis of the semantic core of this page.

This is how analyzing the semantic core of the PC version of the Data visualization web templates category page looks like:

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The first thing to notice is a reduction in the number of words and characters on the page. This can result in a loss of organic traffic.

During further analysis of the top words the main key query, which is repeated in Title and in H1 – “Data visualization”, was not found.

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Taking into account this error, it is obvious why the page has no organic traffic. This issue is worth fixing, and the accents on this page are worth adjusting.

Conclusions

Thanks to the capabilities of SEO-Checker, you can find critical and minor SEO errors affecting the quality and efficiency of website promotion. It will take you no more than 1 minute to check groups of errors with SEO-Checker.