11 Best Case Study Templates

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Many people ask themselves how to design a case study properly. A case study is a non-standard task, so it is possible not to adhere to strict rules in its design. In other words, the case study design is not as serious a task as a business offer. However, it is still necessary to follow general recommendations. The case study should contain the following:

  • Title. It is crucial that the case study title reflects the essence of the case study and gives an idea in advance of the situation considered next.
  • Description of the situation. The situation should be broken down into points to make the information easier to perceive.
  • Search for solutions. It is a detailed description and analysis of ways to solve the case and choose the best way out of the situation. Here you need to consider all possible options, indicating the expected consequences.
  • Description of the result. This paragraph describes the result of actions to solve the problem. What was, what became and why.

Choosing a font that is comfortable and easy to read is recommended. Case study design welcomes using illustrative materials: graphs, diagrams, videos, and tables. Often case studies are designed as presentations.

Example: a company is in the business of demolishing buildings. The case study posted on the website deals with the task of demolishing an old power plant in the town of Kyiv. After seeing the case study, a potential customer immediately sees how the work is done, what equipment is used, and how real practical problems are solved. In other words, it is a visual demonstration of the service.

Any experience is given hard by trial and error. You can avoid this by using 11 case study templates. These case study templates will not solve your problems.

Best 11 Case Study Template

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Before we move to the best 11 case study templates, we want to share our recommendations for writing a case study:

  • Standard case study structure will work for most cases: who is the client → what task → what was done and how it was done → what happened.
  • The title describes the essence of the work or shows a cool result. If you have worked with a well-known company, add its name to the headline.
  • Put a call to action at the end and include contacts. Don’t make people interested in your work look for ways to contact you.
  • Illustrate the case study – show photos, screenshots, and graphs. Add comments from employees who worked on the project and client feedback – this will make the case study more lively and compelling.
  • Remember, there’s no such thing as a case study without a result. If you’re talking about a long process that’s not over yet, show some intermediate results – what has changed in a month or six months of your work. You can discuss plans if you continue to work with a client.
  • Do not forget to decorate the case study beautifully. You don’t have to create a work of design with a bunch of animations. It’s enough to have a neat design. Break up the text into paragraphs, write headings and choose high-quality illustrations.
  • You don’t have to post case studies only on your website. Write an exciting story about the project and offer it to thematic communities on social networks, blogs, or media. Every niche has websites that are happy to publish quality material. This way, many new people will learn about your case study.
  • The case can be made viral so that it gets maximum coverage. All the PR techniques are suitable: provocation, use of trends, and looking for a common enemy. But do not go overboard – you are advertising your services, not just entertaining people.

If you do not want to spend money on the design of the case study, you can use 1 out of 11 case study templates below. You don’t need to design anything – the case study templates are ready. You just need to change the content.

Case Study Creation Kit

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Here you will find 3 free case study templates by HubSpot – a CRM platform that’s both powerful and easy to use. Here you will find not only case study templates but also examples. Case Study Creation Kit by HubSpot includes:

  • 3 Text-Only Case Study Templates
  • 3 Designed Case Study Templates
  • A Data-Driven Case Study Template
  • A Product-Specific Case Study Template
  • A General Case Study Template

If you have never created case studies before, Case Study Creation Kit is the best option for you.

Bold Social Media Business Case Study Template

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This is a free case study template by Venngage – a simple drag-and-drop editor for creating infographics. It provides a simple template that suits you if your completed project is not complex and you have little time to create a case study. The free case study template by Venngage consists of a title, main part (overview), and contacts. Feel free to use it quickly if you need to create a case study.

Modern Lead Generation Business Case Study Template

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Like the previous one, Modern Lead Generation Business Case Study Template was created by Venngage – a service for making infographics. It is a more detailed case study template than the previous one. This free case study template consists of the following:

  • Title
  • Contacts
  • About section
  • Strategy, goals, and results section
  • The final results section

This is a universal case study that any business can use. It is not too detailed and provides the reader with all the necessary information.

PR Case Study Template

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Do you have a unique case study you must deliver to clients or leads? PR Case Study Template is the best for this purpose! It is provided by Decktopus – the best online presentation tool for busy professionals ‍who want to get their point across with style. It is in the form of a presentation and is great for PR case studies. It consists of the following parts:

  • Introduction
  • History & Findings
  • Titles to look for
  • Data
  • Comments
  • Results

Each section of this case study template discusses what you should write about. This PR case study template is great to place on the website and show the lead when selling your services.

Lead Generation Business Case Study Template

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The lead Generation Business Case Study Template is the same as Modern Lead Generation Business Case Study Template by Venngage discussed above. It consists of the following:

  • Title
  • Contacts
  • About section
  • Strategy, goals, and results section
  • The final results section

This free case study template shows you how to write it to sell your services. It is detailed and, at the same time, doesn’t have anything redundant. If you need to create a case study to sell your services, feel free to use it.

Gray Lead Generation Business Case Study Template

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Gray Lead Generation Business Case Study Template is the same as Lead Generation Business Case Study Template and Modern Lead Generation Business Case Study Template by Venngage. The only difference is the color of the case study template. It consists of the following:

  • Title
  • Contacts
  • About section
  • Strategy, goals, and results section
  • The final results section

This case study template will be great for you if you have a severe business or your corporate identity is black.

Vibrant Content Marketing Case Study Template

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This free case study template by Venngage dramatically differs from the previously discussed in this article. It has a different structure, design, and sections. It consists of the following:

  • Title
  • About section
  • Growth & Impact section
  • Strategy discussion section
  • Results that speak volume section
  • Review by the client

This is an attractive case study template for any niche. It is compact and has nothing redundant.

SEO Case Study Template

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The SEO Case Study Template by Decktopus is in the form of a presentation and has a stylish design. With components like showcasing your business details and detailed info on how analytics is estimated, the case study will come alive and become more comfortable for audiences during live webinars. Each section of this case study template discusses what you should write about. It consists of the following parts:

  • Introduction
  • History & Findings
  • Titles to look for
  • Data
  • Comments
  • Results

This SEO case study template can be used by anyone who makes presentations around SEO strategies. This template is perfect if you have never created SEO case studies. First, it is easy to perceive, and second, it has an attractive, stylish design.

Art Case Study Template

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It is a creative case study for the art niche developed by Decktopus. It is simple and creative simultaneously, providing a lot of place for images. With its straightforward design and wide spectrum of customizable possibilities, this art case study template is excellent for any artist looking to make a strong impression. It consists of the following:

  • Summary
  • Challenge & Objectives
  • Solution
  • Results
  • Showcase
  • Comments

Each section of this case study template discusses what you should write about. This one-of-a-kind art case study template is ideal for delivering and discussing your case studies with customers, coworkers, and art experts everyplace. If you are working in the art niche, feel free to use it.

UI Case Study Template

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This UI case study template was developed by Decktopus in the form of a presentation and includes 6 sections. Each section of this case study template discusses what you should write about. It consists of the following:

  • Introduction
  • History of the Project & Findings
  • Titles to look for
  • Data
  • Comments
  • Results

This case study template is specifically designed for UI designers, making it easy to discuss your design approach and discoveries. With the UI case study template, you’ll be able to showcase your work straightforwardly.

Medical Case Study Template

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This multi-purpose medical case study template will keep your time and allow you to introduce your job with flare so more people will take note of what’s necessary. You will quickly write your medical case study with this template. It consists of the following:

  • Introduction
  • History & Findings
  • Titles to look for
  • Data
  • Comments
  • Results

With one click, you can have all the critical elements needed to deliver a patient’s journey and generate ideas to enhance results. This medical case study template is perfect because it consists of the most necessary sections and does not have anything redundant.

Conclusion

As you can see, case studies are actively used in business. To attract new clients, a company can write a case study based on a particular situation. Thus, the case study is a powerful tool to promote services and products. Now you have 11 case study templates that will help you create a case study quickly.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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