Top 20 CRO Tools to Boost Conversions

Digital marketing SEO Tools User Experience (UX)

Conversion rate optimization still forges ahead of most marketing strategies in 2022. CRO tools are used by digital marketers to provide online platforms with more hot leads and to convert them into paying customers. The conversion analysis and optimization provide market players with helpful insights on UX improvements, weak spots in their sales funnels, and new channels that unlock revenues.
CRO tools are special-purpose software for conversion-driven analytics. With CRO tools and testing, it is possible to get a clear vision of the project’s online performance in the context of ROI, customers’ behavior, and decision-making on the B2B websites. Among hot-topic trends for conversion rate optimization and testing today are:

  • Focus on user experience;
  • Crackdown on high bounce rates;
  • Social media-friendliness;
  • Mobile-first optimization;
  • Personalized landing pages;
  • Transparent design and navigation;
  • Rich on-page data;
  • High-quality advertising content.

CRO tools allow business representatives to promote humanized experiences about consumers’ sentiments and improved UX. These aspects are crucial for a win-win conversion rate optimization strategy and testing.

20 Best CRO Tools

The successful long run of an online platform directly depends on the tactical approach to conversion rate optimization and testing. You can attract a huge amount of potential consumers but fail to convert leads into loyal customers. Top CRO tools can help you analyze your conversion rates and make the optimization process easier, leading conversions to higher revenues and lower losses.

1 – Plerdy

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A suite of analytical and CRO tools called Plerdy is used to increase website conversions. You must include a little script that doesn’t bog down the website to set up the service. Plerdy is appropriate for marketers, novice and seasoned SEO specialists, analysts, and website owners.

The functionality of the service is divided into three main areas:

The heat map tool contains more than 40 reports on various topics, including scroll depth, the most popular areas of the page, the order in which users click, and more. These reports can help you find usability and design faults, run optimization and testing, lower bounce rates, and boost conversions. Every report is shown in real-time.

The smart pop-up forms tool is a widget for improving lead generation. For example, it can be used to subscribe to news, inform about discounts and promotions, and get user feedback. Pop-up forms attract the visitor’s attention and increase the conversion to the target action. Adding them does not require the services of programmers or designers.

Take an extra step towards your consumer with the Plerdy NPS tool and ask why they rated you this way and not otherwise. Turning a superficial study into a deeper one, you will get a relevant result, which will then help improve the customer incentive system.

The SEO alert tool ensures monitoring SEO indicators in dynamics and notifying of optimization errors. These reports help to understand what prevents the website from reaching the top of the search results and fix this problem during testing.

The key advantage of the CRO tool is that Plerdy collects statistics on drop-down elements (for example, a drop-down menu). The most notable feature to consider is the opportunity to track website visitors’ behavior almost in real-time mode. There is a free subscription version of the CRO tool but with limited access to services. If there is a need to process and collect a large amount of information and do the optimization and testing, we recommend connecting one of the packages (Start, Business, Premium).

I am Andrew Chornyy, the CEO of Plerdy. I have more than 11 years of experience in SEO and CRO. You can follow me on LinkedIn. Dozens of companies use the CRO tool by Plerdy. Among them are Subaru, MOYO, Ukrposhta, Prom, Huggies, etc.

We’ve got many positive reviews that prove the quality of our software. Here are a few of them:

Gerson L.
“The installation of the Plerdy CRO tool is easy and quick. The recorded data is reliable, and the provided insights are useful. I am able to make great recommendations to my clients during the optimization and testing based on the recordings and the data of this CRO tool.”

Mark E.
“The Plerdy CRO tool offers a ton of functionality! I replaced HotJar with Plerdy when Hotjar changed their plans and moved a bunch of features around. I think Plerdy optimization tool is lighter weight so it doesn’t bog our site down as much but they include so many SEO and performance tools for optimization and testing that Hotjar doesn’t that I’m still discovering new ones and how to best utilize the software.”

Marketa V.
“The Plerdy CRO tool comes in very powerful. You can even scan your website and have some sort of SEO report in a matter of time. Plerdy optimization and testing development are so fast, and they come up with new features literally every month. You don’t have to keep switching to another CRO tool because Plerdy can also handle a little feedback from your customer via NPS etc. Such a great CRO tool.”

2 – Mixpanel

Top 20 CRO Tools to Boost Conversions 02The focus of the Mixpanel CRO tool is on customer retention hacks. The software provides interactive reposts on the on-page users’ interactions and solutions to retain consumers in the context of this or that business website, which is useful in optimization and testing. The unique option of the CRO tool is account activation tracking for:

  • Analyzing the behavior of first-time visitors;
  • Understanding user adoption;
  • Chumming abundance risks.

The CEO of Mixpanel is Amir Movafaghi (Amir’s Linkedin profile). Such organizations as DocuSign, GoDaddy, Uber, Yelp, and Lemonade use the Mixpanel CRO tool.

3 – Amplitude

Top 20 CRO Tools to Boost Conversions 03The CRO tool is helpful for conversion rate optimization in the context of personalization. Amplitude recommends the most optimal solutions for UX configurations and testing according to created user experiences and analytical background. Additionally, there is the experiment option to:

It is worth noting that Amplitude obtains a wide board of directions (Spenser Skates, Ron Gill, Pat Grady, Neeraj Agrawal, Erica Schultz, Eric Vishria, Curtis Liu, Catherine Wong, Elisa Steele, Jim Whitehurst). Spenser Skates (Spenser’s Linkedin profile) is not only the co-founder but the researcher and analytic trader. Among organizations that use the Amplitude CRO tool are Walmart, Ford, Atlassian, Jumbo, and Traveloka.

4 – Woopra

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Woopra offers customer journey analytics tools for CRO and testing. The one-of-a-kind CRO-driven option is the design of built-in personalized triggers for websites. Marketers can send these triggered messages via email or the user’s personal account. This way, it is possible to retain the registered website visitor and convert him/her to a standing consumer.

The founder and CEO is Elie Khoury (Elie’s Linkedin profile). Woopra is proud that such industry giants as RedHat, Informatica, WordStream, APPLovin, and Hewlett Packard Enterprise use its CRO tool.

5 – Heap

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Heap provides a wide range of different options for testing and CRO. Speaking about conversion rate optimization, there is a user segmentation tool with a broad filtering option. In comparison with other CRO tools, Heap offers customized filters to group audiences coming from various channels.
Ken Fine is the CEO here (Ken’s Linkedin). Among Heap’s clients are top performers in different niches like Amway, Redfin, Lending Club, Teachers Pay Teachers, and Northwestern Mutual.

6 – Dareboost

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This exclusive CRO tool analyzes websites online through the simulated visitor. The test lasts several seconds. The Dareboost tool report includes such showings as total blocking time, TTFB, browser warnings, etc. It is worth mentioning that there are other categories of reports to take into account:

  • tech, accessibility;
  • SEO;
  • data amount;
  • JQuery.

The small French (up to 12 members) team works on this browser CRO tool. Such flagship organizations as Nascar, Regal, Postman, American Express, and Thalys use Dareboost software.

7 – Unbounce

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This CRO tool obtains three packs for conversion rate optimization and testing. The Smart Builder tool is for conversion-driven templates for landing pages and marketing offices. The Smart Copy tool is for content mixes for advertising. The Smart Traffic tool has the AI-based option of the automated conversion lift.

Thinkific, Zola, Later, Sundae, and Earn Worthy rely on the Unbounce CRO tool. Rick Perreault is the CEO. Rick hasn’t got an active Linkedin profile. But here are accounts of Unbounce’s Chief Strategy Officer Tamara Grominsky and Lading Brand Marketer Tenile Cooper.

8 – Leadpages

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This tool will come in handy for landing page designing with regard to conversion rate optimization. Leadpages has numerous templates that can be customized according to the sphere and CRO and testing needs of the project. Besides landing pages, Leadpages offers design builders for marketing website elements:

  • Alert forms;
  • Special offers (pop-ups);
  • Check-out forms, etc.

Jeanette Dorazio is the female CEO of Leadpages (here is her Linkedin profile). Conversion-friendly templates by Leadpages are loved by business individuals (small businesses).

9 – LanderApp

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A similar CRO tool to Leadpages. But this tool provider offers the selection of templates according to the market niche and A/B testing of the landing page for conversion rate optimization.
Vivek Bhaskaran is the company’s SEO (Vivek’s Linkedin profile). Among Lander’s clients are Dotted Music, Victory Agency, BOB (BoomingOnlineBusiness), Patagonia, and Gameloft.

10 – Landingi

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This CRO tool represents itself as the Canva alternative for landing pages. It offers drag-and-drop testing builders for online businesses. Landingi is not lacking in some unique offers:

  • Marketers’ Advise;
  • Integration with third-party tools (ActiveCampaign, AWeber);
  • Lead-generation customizations.

Błażej Abel is the CEO of Landingi. MarketLogic, Credit Agricole, DEKRA, Voxie, and Booksy use the CRO tool for their marketing campaigns and A/B testing.

11 – Convertize

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This CRO tool is notable for its IT and coding-free analytical background and testing. It means website owners without deep knowledge of tech insights can initiate A/B testing for their conversion rate optimization.

Convertize also obtains personalization and smart notification options. The English-Switzerland team developed this software. Among Convertize clients are MarketingTech, CMSWire, JDN, StartUps, and MyCustomer.

12 – Optimize 360

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This is one of the products of the Google Marketing Platform. Among the unique features of the Optimize 360 CRO tool are:

  • Google Analytics audience lists;
  • Integration with Google Cloud and Google Ads;
  • Testing different website variations.

There is a Spotify case study that exemplifies the workability of the Optimize 360 approaches to CRO and testing.

13 – Optimizely

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Besides the CRO tool testing options accessible in other software mentioned above, Optimizely has DXP functionality. Market performers can explore digital experiences and implement the most prospective ones in their projects. This way, all the design elements and CTAs are created according to the user behavior-driven strategy.
Optimizely was founded by Alex Atzberger (Alex’s Linkedin profile). eBay, SME, PizzaHut, Dolby, and Moco use this CRO tool.

14 – UsabilityHub

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This CRO tool streamlines design decisions focusing on conversion rate optimization and testing. UsabilityHub uses various testing forms to improve the UX and visual performance of the online project. For example, there are preference and 5-minute (intelligibility) tests.
The CEO of UsabilityHub, Colin Saunders, does not have a public account on Linkedin. But there is a profile of the UsabilityHub co-founder — Mateja Milosavljevic. Among clients that use this CRO tool are Amazon, Airtable, GoDaddy, Asana, and TaskRabbit.

15 – Intercom

Top 20 CRO Tools to Boost Conversions 15This CRO tool offers to launch messenger conversion-driven campaigns, including personalized chatbots, apps, tests, and other digital solutions. This way, the business could not be limited to email marketing and landing pages. New traffic channels with hot leads turn out to be open with the Intercom tool.

Karen Peacock is the CEO. The leadership board consists of 8 members together with Karen. Anna Griffin, a Chief Marketing Officer at Intercom, has a public Linkedin account. Microsoft, Shopify, Living Space, Facebook, and Unityloves love the CRO tool with automation functionality for next-level communication with audiences.

16 – UserPeek

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This tool promotes in-mint CRO solutions like speech-to-text transcriptions and video feedback from real users. The tool generates essential data entries for customer behavior analysis, testing, and monitoring.

Such flagship market players as Google and Udemy prefer these options by UserPeek. Tina Banerjee and Torsten Tromm founded the company. Now, the UserPeek company has offices in Germany, India, the USA, Thailand, Romania, and the Philippines.

17 – TestLodge

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This is not just a CRO tool but test case management software. The TestLodge company often adds new graphics and tables to improve the reporting performance during testing. The simplified form of testing is adored by Usablenet, Harvest, Fujifilm, Cafe Press, and Actual Analytics.

18 – Acquire

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This is a similar CRO tool to Intercom but with the available option of video conversations and video-chat customer support. The Acquire tool creates personalized video bots to boost conversions. Such market leaders as Samsung, Audi, Lexus, Discover, and Elevate trust the company’s solutions.

The Acquire’s CEO is Amrit Dhangal (Amrit’s Linkedin profile). The leaderboard includes four other members (Laduram Vishnoi, Doan Cong, Terry Yang, and Giovanni Bryden).

19 – User Testing

Top 20 CRO Tools to Boost Conversions 19This software provides in-depth test insights directly from consumers. It is possible to order video unpacks of the goods and video testimonials to analyze body language, users’ tone of voice, etc. B2B businessmen can opt for the User Testing digital product tests and video reviews after the respondent has tried a trial.

The CRO tool is included in the marketing of such companies as:

  • Lowe’s;
  • AllTrails;
  • Domino’s;
  • Grammarly;
  • Patagonia.

Dave Garr and Darrell Benatar founded User Testing. But the CEO and co-founder do not have public LinkedIn profiles to follow.

20 – UserZoom

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The company provides the extra option of UserZoom Go insights generated from real users through live video conversations. There is a wide range of partners for deeper analysis and customer behavior-driven data gathering (Atna, Sky, Santander).

Among UserZoom clients are Kimberly-Clark and Kroger. The CEO of the company is Alfonso de la Nuez. The co-founder Xavier Mestres has a public Linkedin account.

How to Choose the Right CRO tools?

Before choosing a CRO tool, you must first define your business objectives. Making a list of the business goals you want to achieve over time is necessary before choosing a CRO tool for your online store. Include your must-haves, nice-to-haves, and requirements that aren’t currently a priority for your organization on this list. Once this is decided, you can start exploring CRO solutions to assist you in achieving your goals. It’s always a good idea to have 4–5 tools at hand to go through a CRO tools checklist.

To choose the perfect CRO tool, you need to estimate:

  • The maturity level of your CRO process
  • Pricing
  • Customer support
  • Reviews from users
  • Impact on website performance
  • GDPR compliance
  • Ease of integration with other tools
  • Suite or standalone features
  • Personalization support
  • Ease of use (user-friendly dashboard)

This checklist is intended to simplify your selection process rather than serve as a full list of factors to consider while choosing CRO technologies. If you follow the instructions, you’ll surely be on a safe road.

Final Word

Conversion rate optimization is a hot-topic trend in today’s digital marketing. CRO tools provide leverage for well-performing strategies and tactics. If the market players pay attention to their conversions, they’ll get more hot leads that easily convert into buyers. Issues in the context of CRO often lead to trouble with the business’s sales funnel and online performance.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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