Top 20 CRO Tools to Boost Conversions in 2024

Dive into the ultimate guide for 2024: ‘Top 20 CRO Tools to Boost Conversions’ – your key to digital marketing success! In 2024, conversion rate optimization (CRO) continued to outrank other marketing strategies, and savvy digital marketers are harnessing the power of CRO tools to drive hot leads and convert them into loyal customers. We’re here to guide you through the dynamic world of CRO tools, unlocking your full digital potential.

Discover tools that provide actionable insights to refine your UX, drive conversions, identify weak points in your sales funnel, and unlock new revenue channels. Designed for optimal analysis and conversion optimization, these tools give a clear view of your ROI, customer behavior, and decision-making processes online.

In this article, we explore the latest CRO trends, including:

  • User experience focus
  • Tackling high bounce rates
  • Social media-friendliness
  • Mobile-first optimization
  • Personalized landing pages
  • Transparent design and navigation
  • Data-rich on-page content
  • High-quality advertising content

CRO tools empower businesses to craft experiences that resonate deeply with consumers, enhancing the overall UX. These factors are essential for developing a winning conversion rate optimization strategy and conducting effective tests. Let’s dive into the top 20 CRO tools that will skyrocket your conversion rates!

Harnessing the Power of CRO Tools for Enhanced User Experience

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For any online business, conversion rate optimization (CRO) is crucial to driving growth and delivering a great user experience. CRO tools have become indispensable for understanding user behavior, increasing engagement, and optimizing conversion paths.

  • Analytics and Real-time Insights: Leverage analytics to make data-driven decisions. Real-time insights enable quick strategy adaptations, ensuring every interaction counts.
  • Heatmaps and Session Recordings: Heatmaps visually represent user engagement on your website, while session recordings offer a deeper dive into user interactions. This combination helps comprehensively understand user behavior.
  • User Behavior and Customer Journey Analysis: Delve into the nuances of user behavior and map out the customer journey. Behavioral analytics reveal patterns and preferences, guiding personalized experiences.
  • A/B Testing and Multivariate Testing: A/B testing and multivariate testing are pillars of CRO. They enable you to experiment with different elements and understand what resonates best with your audience.
  • Feedback Widgets and Personalization: Feedback widgets provide direct access to customer insights. Combining these insights with personalization tactics can significantly improve the digital experience.
  • Optimizing User Flows and Conversion Paths: Analyzing user flows helps streamline the conversion path. Landing page optimization, informed by user segmentation and retention metrics, can significantly boost conversions.

List of Key CRO Tools:

  • Analytics Platforms
  • Heatmap Tools
  • Session Recording Software
  • A/B Testing Frameworks
  • Feedback Widgets

By integrating these tools and approaches, businesses can create a more engaging, personalized, and effective digital experience for their users.

Selecting the Ideal Marketing and CRO Tools: An In-depth Guide for Marketers

Selecting the perfect marketing and CRO tools can dramatically enhance your conversion rates. To ensure that your investment in these tools yields a considerable return, adhere to the following guidelines, intricately weaving in the essence of marketing, CRO, and the indispensable utility of the right tool:

  • Define your marketing goals: Establish key conversion goals like increasing sign-ups, purchases, or user engagement through targeted marketing and CRO strategies.
  • Seamless integration is pivotal: Scout for CRO tools that align with your marketing objectives and blend effortlessly with your current technology ecosystem, reinforcing the tool’s value in your marketing strategy.
  • Emphasize usability: In marketing and CRO, selecting intuitive and user-friendly tools is crucial; this ensures that your team can leverage these tools without the need for extensive training.
  • Focus on ROI in your marketing toolkit: Scrutinize each CRO tool to confirm that its potential to spike your marketing efforts justifies the investment, thus ensuring that the tool contributes positively to your marketing campaign’s ROI.
  • Support is essential: Choose CRO and marketing tools supported by excellent customer service and a robust user community. This ensures your marketing team has the necessary support to maximize the tool’s effectiveness in your CRO endeavors.

By meticulously selecting the right CRO and marketing tools, you’re assembling an elite squad dedicated to propelling your conversion rates to new heights. Keep these insights at the forefront of your digital marketing strategy to meet and exceed your CRO and marketing objectives, harnessing the full potential of each tool in your arsenal.

List of The Best 20 CRO Tools

The sustained success of an online platform hinges on a strategic approach to CRO and testing. Attracting potential consumers is one thing; converting them into loyal customers is another. Leading CRO tools aid in analyzing conversion rates and streamlining optimization, boosting revenue and reducing losses.

1 – Plerdy

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Maximize your e-commerce business potential with Plerdy, a powerful CRO tool and heatmap tracking software trusted by top-notch enterprises worldwide. Get a grip on user behavior, spot the most clicked elements, and streamline your website to optimize traffic flow. Say goodbye to bounce rates as you ramp up conversions and intend user actions. Plerdy’s dynamic heatmaps assess user interactions with complex site elements such as menus and sliders. Keep an eye on the effectiveness of your CTAs and fine-tune them to skyrocket engagement.

The first-click analysis offers crucial insights into visitor interactions from various traffic sources. Plerdy lets you differentiate between direct and organic traffic, compare user types, and analyze the most engaged elements. This advanced software seamlessly integrates with platforms like Angular (SPA), Shopify, Magento, WordPress, and CMS.

Plerdy is a revolutionary CRO tool for CEOs, marketers, and UX designers, elevating website competitiveness and revenue. Embrace Plerdy’s heatmap tool to stay ahead in the market and elevate your e-commerce business.

I am Andrew Chornyy, the CEO of Plerdy. I have more than 11 years of experience in SEO and CRO. You can follow me on LinkedIn. Dozens of companies use the CRO tool by Plerdy. Subaru, MOYO, Ukrposhta, Prom, Huggies, etc.

2 – Mixpanel

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Revamp your e-commerce strategy with Mixpanel, an analytics tool for better conversion, engagement, and retention. Dive into Mixpanel’s interactive reports to unravel popular features, identify power users, and unearth behaviors linked to long-term retention. Use retroactive funnels to identify drop-off points and quickly optimize for better conversion rates.

Mixpanel’s streamlined workflows let you easily create funnels, user flows, and cohorts. Say goodbye to tedious SQL queries and waiting for someone else to do the job. Connect Mixpanel to your data lake, stream events directly from your apps and servers using a customer data platform (CDP), or leverage Mixpanel SDKs. Trusted by over 7,000 customers, including heavyweights like Uber, Yelp, and BuzzFeed, this CRO tool is your key to unlocking e-commerce success.

Uncover hidden conversion trends and re-engage users with Mixpanel’s automated insights and targeted messaging. Consider Lemonade’s success story, where using Mixpanel led to a 500% increase in policyholders and significant boosts in purchase rates. Mixpanel turns analytics into an enjoyable process, allowing you to concentrate on enhancing your products and growing your business.

Amir Movafaghi is the CEO of Mixpanel (his LinkedIn profile). Prominent users of Mixpanel include DocuSign, GoDaddy, Uber, Yelp, and Lemonade.

3 – Amplitude

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This tool excels in personalization-focused conversion rate optimization. Amplitude suggests the best UX configurations and testing strategies based on user experience analytics. Additionally, it offers experimentation options for:

  • Reach the best behavioral targeting;
  • Undertake user segmentation;
  • Introduce the best-matching practices.

Amplitude boasts a diverse board of directors (Spenser Skates, Ron Gill, Pat Grady, Neeraj Agrawal, Erica Schultz, Eric Vishria, Curtis Liu, Catherine Wong, Elisa Steele, and Jim Whitehurst). Spenser Skates (Spenser’s LinkedIn profile) is the co-founder, researcher, and analytic trader. Notable clients of Amplitude include Walmart, Ford, Atlassian, Jumbo, and Traveloka.

4 – Woopra

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Woopra specializes in customer journey analytics for effective CRO and testing. A unique feature of Woopra is its ability to design personalized triggers directly within websites. Marketers can dispatch these triggers through email or directly to user accounts. This way, retaining the registered website visitor and converting him/her to a standing consumer is possible.

Elie Khoury is the founder and CEO (see Elie’s LinkedIn profile). Industry giants such as RedHat, Informatica, and Hewlett Packard Enterprise are among Woopra’s notable users.

5 – Heap

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Heap offers a diverse array of testing and CRO functionalities. It includes a user segmentation tool featuring extensive filtering capabilities for optimizing conversion rates. Heap offers customized filters to group audiences from various channels compared to other CRO tools.

Ken Fine is the CEO here (Ken’s LinkedIn). Heap’s client roster includes top names across various industries, such as Amway, Redfin, and Northwestern Mutual.

6 – Contentsquare

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Contentsquare, a global leader in digital experience (DX) analytics and CRO tools, is revolutionizing the e-commerce niche. Its Digital Experience Analytics Platform enables brands to craft and deliver human-centric experiences that connect with customers. Leveraging this state-of-the-art tool, online businesses are overcoming diminishing customer engagement due to poor website performance. Contentsquare’s software allows brands to make data-driven decisions that yield relevant, intent-driven, high-value customer experiences.

As a result, online session depth, time spent, and revenue were significantly boosted. A 2023 Forrester study shows brands achieving an impressive 602% ROI within three years of using Contentsquare. Trusted by over 850 businesses globally, Contentsquare is renowned for its automated insights and user-friendly metrics. Its powerful AI technologies ensure you’ll never miss an opportunity to improve customer experience.

By adopting Contentsquare’s CRO platform, e-commerce brands are poised to operate leaner and convert faster, making every click count and driving growth. In a nutshell, Contentsquare is your ticket to crafting the ultimate e-commerce experience that keeps customers coming back for more.

7 – Unbounce

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This tool offers three comprehensive packages tailored for conversion optimization and testing. Its Smart Builder provides conversion-focused templates for landing pages and marketing campaigns. The Smart Copy tool is for content mixes for advertising. Finally, the Smart Traffic tool has the AI-based option of the automated conversion lift.

Brands like Thinkific, Zola, and Sundae rely on Unbounce for their CRO needs. The CEO, Rick Perreault, leads the company. (Note: Rick does not have an active LinkedIn profile.) However, here are accounts of Unbounce’s Chief Strategy Officer Tamara Grominsky and Lading Brand Marketer Tenile Cooper.

8 – Leadpages

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This tool is invaluable for designing conversion-optimized landing pages. Leadpages offers a variety of customizable templates to suit different project requirements and CRO goals. Besides landing pages, Leadpages offers design builders for marketing website elements:

  • Alert forms;
  • Special offers (pop-ups);
  • Check-out forms, etc.

Jeanette Dorazio is the female CEO of Leadpages (here is her LinkedIn profile). Leadpages’ conversion-friendly templates are particularly popular among small business owners.

9 – LanderApp

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Like Leadpages, this tool offers niche-specific templates and A/B testing features for optimizing landing page conversions.

Vivek Bhaskaran is the company’s SEO (Vivek’s LinkedIn profile). Lander’s diverse client base includes Dotted Music, Victory Agency, and major brands like Patagonia and Gameloft.

10 – Landingi

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This tool positions itself as a Canva-like alternative for landing page creation. Featuring drag-and-drop builders, it simplifies testing for online businesses. Landingi stands out with its unique offerings:

  • Marketers’ Advise;
  • Integration with third-party tools (ActiveCampaign, AWeber);
  • Lead-generation customizations.

Błażej Abel is the CEO of Landingi. Clients like MarketLogic and Booksy use this tool for marketing campaigns and A/B testing needs.

11 – Convertize

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It is notable for its user-friendly, coding-free analytics and testing capabilities. This means website owners without deep knowledge of tech insights can initiate A/B testing for their conversion rate optimization.

Convertize also features personalization and smart notification capabilities. Developed by a team based in England and Switzerland, it is trusted by clients like MarketingTech, CMSWire, and MyCustomer for their CRO needs.

12 – VWO

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Elevate your e-commerce strategy with VWO, which global brands trust for its exceptional CRO capabilities. VWO empowers you to run A/B tests on websites, apps, and products, making it a go-to experimentation platform. With VWO’s insights, your add-to-cart, conversion, and click-through rates increase significantly.

Test anything and measure its impact everywhere. Import and aggregate all metrics you care about and see how they’re affected by your experiments. Keep an eye on guardrail metrics to nip bad experiments in the bud. Both technical and non-technical users can design and launch experiments instantly with VWO’s intuitive, point-and-click visual editor for website A/B testing and thoughtful SDKs for server-side experiments for product features.

With the VWO CRO tool, you can effortlessly set up sophisticated experiments, manage your experiment pipeline efficiently, and comprehensively understand the impact of your experiments with fine-grained analysis. VWO prioritizes user privacy and offers dedicated support throughout the experimentation process. Use VWO to supercharge your e-commerce business and significantly boost your revenue.

13 – Optimizely

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Immerse yourself in CRO with Optimizely, designed to revolutionize your e-commerce approach. By harnessing the power of this ingenious platform, you’ll be able to craft digital experiences that knock your customers’ socks off!

Optimizely lets you conduct large-scale experiments to perfect every user interaction. This powerhouse tool offers built-in features for configured commerce and customized commerce options to cater to your unique business needs. With digital asset management, product information management, and program management capabilities, Optimizely covers all bases to help you boost your bottom line.

The proof is in the pudding, as top brands like eBay, Dolby, and Fjällräven have discovered Optimizely’s magic. As a one-stop shop for content marketing, web experimentation, and feature experimentation, this platform empowers businesses to flourish in the ever-evolving digital landscape.

Join leading industry players by choosing Optimizely and take your e-commerce business to new heights. With this exceptional Digital Experience Platform by your side, you’ll create content that wows and leaves your competition in the dust.

14 – UsabilityHub

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This tool streamlines design decisions with a focus on optimizing conversion rates. UsabilityHub employs diverse testing methods to enhance UX and the visual appeal of online projects. For example, there are preference and 5-minute (intelligibility) tests.

UsabilityHub’s CEO, Colin Saunders, is not publicly listed on Linkedin. But there is a profile of the UsabilityHub co-founder — Mateja Milosavljevic. Clients like Amazon, GoDaddy, and Asana utilize this tool for their CRO initiatives.

15 – Intercom

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This tool specializes in messenger-based campaigns with personalized chatbots, apps, and various digital solutions for conversion optimization. This way, the business could extend beyond email marketing and landing pages. Intercom opens up new traffic channels, bringing in hot leads effectively.

The leadership team, led by CEO Karen Peacock, includes 8 key members. Anna Griffin, Intercom’s Chief Marketing Officer, has a public LinkedIn account. Big names like Microsoft and Facebook appreciate this tool’s automated features that elevate audience communication.

16 – UserPeek

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This tool offers innovative CRO solutions, including speech-to-text transcriptions and video feedback from actual users. The tool generates essential data entries for customer behavior analysis, testing, and monitoring.

Market leaders like Google and Udemy favor UserPeek for its advanced options. Founded by Tina Banerjee and Torsten Tromm, UserPeek has expanded with offices across Germany, India, the USA, Thailand, Romania, and the Philippines.

17 – TestLodge

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TestLodge is more than a CRO tool; it’s comprehensive test case management software. TestLodge regularly updates its graphics and tables, enhancing reporting capabilities during testing. Clients like Usablenet and Fujifilm appreciate its streamlined testing process.

18 – Acquire

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Similar to Intercom, Acquire also offers video conversations and video-chat customer support. Acquire features personalized video bots designed to enhance conversion rates. Renowned brands like Samsung and Audi rely on this company’s innovative solutions.

Acquire’s CEO is Amrit Dhangal (see Amrit’s LinkedIn profile). Four other members (Laduram Vishnoi, Doan Cong, Terry Yang, and Giovanni Bryden) are on the leaderboard.

19 – User Testing

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User Testing offers comprehensive testing insights gathered directly from consumers. The software allows ordering video unpacks and testimonials for detailed body language and tone analysis. B2B professionals can utilize User Testing for digital product tests and video reviews post-trial use.

The CRO tool is included in the marketing of such companies as:

  • Lowe’s;
  • AllTrails;
  • Domino’s;
  • Grammarly;
  • Patagonia.

Founded by Dave Garr and Darrell Benatar, User Testing’s CEO and co-founder maintain a low profile on LinkedIn.

20 – UserZoom

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UserZoom offers the additional feature of UserZoom Go, which provides insights from real users via live video conversations. UserZoom collaborates with partners such as Atna and Santander to conduct in-depth analyses and gather data on customer behavior.

UserZoom’s client list includes notable names like Kimberly-Clark and Kroger. Alfonso de la Nuez is the company’s CEO and co-founder, Xavier Mestres, who has a public LinkedIn account.

FAQs for CRO Tool

1. What are CRO Tools?

CRO tools are software and applications designed to improve website conversion rates by analyzing user behavior and testing various website elements.

2. Why is A/B Testing Important in CRO?

A/B testing allows you to compare different pages of website versions to determine which elements most effectively drive conversions.

3. How Can Heatmaps Improve Website Performance?

Heatmaps visually show where users click, hover, and scroll, helping identify popular areas and potential issues on your site.

4. What is User Behavior Analysis in CRO?

User behavior analysis involves studying how users interact with your site, identifying patterns, and improving based on these insights.

5. Can CRO Tools Help with Mobile Optimization?

Yes, CRO tools can analyze mobile user behavior, helping optimize websites for better performance on mobile devices.

6. How Do Feedback Widgets Enhance CRO?

Feedback widgets gather direct user feedback, providing insights into user needs and preferences for more effective website optimization.

7. What Role Does Personalization Play in CRO?

Personalization tailors the user experience to individual preferences, potentially increasing engagement and conversion rates.

8. Are CRO Tools Suitable for Small Businesses?

CRO tools are available in various sizes, making them suitable for businesses, including small enterprises.

9. How Do Session Recordings Contribute to CRO?

Session recordings let you observe user interactions, offering detailed insights into user experience and potential obstacles on your site.

10. How Long Does It Take to See Results from Using CRO Tools?

Results can vary, but typically, improvements can be seen within weeks to months, depending on the website and the specific CRO strategies implemented.

Final Word

Boost your conversions now with these top 20 CRO tools! Elevate your results—choose a premier solution to increase your performance significantly. These tools offer comprehensive solutions covering everything from detailed surveys to engaging popups. Don’t worry about high costs—with options for every budget and numerous free trials, there’s a perfect fit for you.

Plerdy, an all-encompassing CRO platform, offers audience segmentation, user behavior monitoring, and actionable insights to enhance e-commerce outcomes. Features such as popups and exit intent overlays in Plerdy effectively capture leads and streamline your marketing strategies. Moreover, Plerdy’s mobile-friendly dashboard lets you access your data on the go.

Remember, success lies in the details. A superior CRO tool offers detailed analytics for informed decision-making and audience-specific messaging.

In summary, a robust CRO tool is crucial for achieving online success. Don’t delay! Explore, select your ideal tool, and see your conversion rates rise. Try Plerdy and experience its transformative impact firsthand. Sign up today and witness the significant difference it brings.

Andrew Chornyy - 001
Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

User Experience (UX)

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