Multi-level marketing (MLM) is a strategy popular among businesses that rely on sales to generate income. They focus on selling as many products as possible by creating distribution networks. Existing distributors recruit new people and offer products to their acquaintances for bonuses and increased revenue. The more people the seller engages, the more money they will make. It encourages the multi-level marketing model participants to grow the network and scale sales. This way, MLM companies increase their target audience with minimum effort and low costs.
Even though MLM is often compared with pyramid schemes, they are not the same. Multi-level marketing is legitimate and enables sellers to withdraw the earned money. The primary drawback is the limited income for participants and slow growth for businesses.
This article lists top companies renowned for their MLM campaigns. Learn who they are to follow their path.
Top 16 Multi-Level Marketing Companies
These businesses have successfully implemented a multi-level marketing approach. Chances are you have even bought some of their products from friends or coworkers.
Amway offers beauty, health, and home care items. Jay Van Andel & Richard DeVos founded it in 1959 in Ads, Michigan, United States. Since then, a family-owned business has grown to have offices in every part of the world. You can find Amway in Australia, India, China, Turkey, the UK, Poland, Japan, and many other locations. The Federal Trade Commission investigated the company’s activity and found no pyramid scheme practices. It strengthened the reputation of the brand that nowadays boasts $8.4 billion annual profit.
This company provides a range of commodities, from personal care & wellness to food & beverage. Herbalife is the most famous for its dietary supplements. Mark R. Hughes launched Herbalife in 1980 in Los Angeles, California, where they still have a headquarters. Herbalife hires almost 10,000 people worldwide and has nearly 4.5 million members. Their MLM strategy relies on the binary structure. It means that one distributor can have no more than two sellers on the first level of sales.
This German company sells household appliances, fitted kitchens, and cosmetics. Founded back in 1883 by Carl & Adolf Vorwerk, it has a long and exciting history. Nowadays, the brand unites 2,000 full-time employees and 590,000 sales representatives in over 70 countries. It has offices in every region, from Africa and the Middle East to Eastern Europe. In 2017, Vorwerk received a Top German Marketing Award, and in 2019 it was ranked third in DSN Global 100.
Vorwerk supports the party plan compensation. The MLM company advertises its products by organizing events like home-based get together, parties, etc.
It’s a Chinese company selling health products founded in 1992 by Lee Kum Kee Group. They have branches in many Asian countries and expand to new markets. Recently, Infinitus appeared in Kazakhstan (2020), the Philippines (2019), and Thailand (2018). Their annual revenue reaches $4.5 billion and keeps growing. They also regularly launch new products backed with eco-friendly technology.
Avon is a beloved brand of many women since it offers cosmetics, fragrance, skincare, and personal care products. Although they have something for men, female goods are their primary direction. Avon appeared in 1886 after David H. McConnell, a door-to-door book salesman, decided to switch to perfumes. After almost 140 years of operation, Avon has offices in nearly every country with the headquarters in London, UK.
This Korean company produces water filtration appliances, air purifiers, and body care products. Founded by Yoon Seok-geum in 1989, it has become one of the Korea 100 Best Companies to Work For. This brand is also renowned for its high quality. The main markets of Coway include China, Dominican Republic, Germany, India, Indonesia, Malaysia, Japan, Thailand, the UK, and the US.
In 2018, Mary Kay was the 6th largest MLM company globally. It’s a cosmetics brand started by Mary Kay Ash in 1968 and based in Addison, Texas, US. Their main product categories include skincare, makeup, body&sun, fragrance, men’s, and gifts. Consumers can order something on the website, go to a store with Mary Kay’s products, or contact a representative. This brand has implemented a hybrid MLM model. They organize offline events or meetings and hire beauty consultants that directly offer goods to buyers. Distributors also get a commission when they invite new sales representatives.
It’s an American multi-level marketing company that produces and distributes dietary supplements and personal care products. Blake Roney, Sandie Tillotson, Nedra Roney, and Steve Lund started it in 1984, and after almost 40 years, have branches across the globe. Nu Skin’s MLM approach is called a Stairstep Breakaway Plan. It involves creating a rank-based group of distributors. When a distributor reaches a specific milestone, their commission percentage increases. It motivates the members to try harder to promote products.
Here’s a brand based in Scottsdale, Arizona, and founded by Rex Maughan in 1978. They manufacture a range of natural products for health and care, such as bee-derived cosmetics, aloe vera-based drinks, etc. Forever Living joins the effort of 9.3 million distributors and 4,100 employees. In 2021, the income was $4 billion. Like many other brands listed here, Forever Living has offices worldwide. These are representative branches in 164 countries that maximize sales and reach millions of people.
It’s another MLM brand with beauty products, namely essential oils. Gary Young started the company in 1993 in Riverton, Utah, the US, and soon bought a farm to manufacture completely pure and naturally derived products. Distributors get the fast start bonus for the first three months and afterward enjoy a 4-8% commission on orders depending on the hierarchy.
This company has lots in common with the previous one. It also sells essential oils and was created by former executives of Young Living. Based in Pleasant Grove, Utah, US, DoTerra has existed since 2008 and also uses a multiple-level marketing approach. They have over 100 offices, 1,650 corporate employees, and 3 million advocates.
The US company, headquartered in Bellingham, Washington, was started in 2002 by Glenn Sanford. eXp Realty is an agency that can help you buy or sell a house. Unlike other brands mentioned here, it offers services, not goods. eXp Realty agents form a consulting network with access to real estate databases. When an agent closes the deal, they earn company shares.
PM International is a Schengen-based (Luxembourg) manufacturer of cosmetics and dietary supplements. Rolf Sorg launched it in 1993 and has reached 4,000 employees and $1,7 billion in revenue. They have offices on all continents with regional Headquarters in Europe, the Americas, and Asia.
This American MLM company offers kitchen and household products, including trendy plastic containers and bottles. Earl Tupper founded it in South Grafton, Massachusetts, the US, in 1946. Today Tupperware is present in Europe, China, India, Indonesia, and many other countries with over 13,500 employees. The company has an extensive network of members that sell products, bring new people, organize meetings and events.
Here’s another company selling skincare products (cleansers, toners, creams, exfoliators, moisturizers, and sunscreens). The brand’s founders, Katie Rodan and Kathy Fields, launched it in 2005 with headquarters in San Francisco, California. Anyone can become a consultant through their website to start using a custom app that tracks sales.
It’s a Swedish-Swiss company competing with other MLM brands selling beauty products. Brothers Jonas Af Jochnick, Bengt Hellsten, and Robert Af Jochnick founded it in 1967 with a head office in Schaffhausen, Switzerland, and registered office in Stockholm, Sweden. Currently, they have 6,000 employees and generate $1.4 billion in revenue. The multi-level marketing scheme is typical for this niche. Distributors sell directly, search for new sellers, have training and events.
According to this list, beauty and natural products are the most common choices of MLM companies. They are high in demand and, therefore, easy to sell. This method is not suitable for every company. It’s perfect for businesses that manufacture a wide range of popular products focusing on sales.