Analytics is a marketer’s guiding star in the world of high sales and recognition. But, unfortunately, not everyone knows how to understand its signs. Someone presents the marketer as a super-creative person who generates ideas 24/7. Someone, on the contrary, sees this work as nothing but numbers, reports, and a lot of analysis. In fact, in this profession, there are both sides. The main thing is to give both of them enough time. But unfortunately, analytics is often less preferable than creativity. Nevertheless, and in vain – it is a powerful tool for the growth of companies. Today, marketing analytics software:
- Tracks which channels brought in sales and their volume.
- Shows how to allocate budget and resources more effectively.
- Shows how you can improve the channels that work.
- Allows you to think and adjust your promotion strategy.
First of all, it is necessary to track the effectiveness of different advertising channels. This includes everything: targeting, e-mail marketing, offline, etc. Secondly, you need to track the quality of applications, how many of them are converted into sales, the average check from each channel, and others. This is the minimum set that a marketer keeps track of to regulate traffic and not waste the budget. Therefore, there are many marketing analytics software for processing data.
Marketing Analytics Software with Plerdy
Alex Kiselyov, Marketing Director at Ringostat:
The program has a lot of different functions. Most of all, I liked the work with competitive analysis: you can collect data on the site even with approximate attendance, metrics on social networks, extended sources, and acceptors of traffic.
Dmytro Tkach Marketing, Specialist at Echo:
I use it quite often, there are no complaints about the service, everything is clear and without errors. With the help of Plerdy you can easily select new keywords for the site, assess the position of competitors by keywords, track click price, the level of competition, traffic, and many other different data.
Session Replay from Plerdy is a feature that allows website owners and web marketers to observe website visitor behavior almost in real-time. From a technical standpoint, session records reflect cursor movement, scrolling, mouse, or screen clicks made during a session. With session replay software from Plerdy you can:
- Find flaws in UX design and site performance
- See how users interact with elements of the site
- See why people leave your site
- Improve conversion rates
- Provide quality customer support
Our session replay tool has helped thousands of businesses to better understand visitor behavior.
With the conversion funnel analysis tool from Plerdy, you can better understand the steps customers go through on their journey to conversion. Plerdy records lead interactions with the site and page elements. With the conversion funnel analysis tool from Plerdy you can:
- Analyze the sales funnel
- Visualize the conversion funnel
- Measure sales performance
- Get hypotheses for improving the site
Our conversion funnel analysis tool will help you boost your website marketing.
Event and Goal Tracking from Plerdy is a tool designed to track specific user actions on a site. You can record user interactions with forms, images, videos, buttons, Ajax content, and other web page elements. With the event and goal tracking tool from Plerdy you can:
- Track macro and micro events
- Retrieve data about user behavior
- Aggregate data
- Prioritize events
- Analyze detailed statistics
With our goal and tracking tool, you will better understand what else is needed on your website for better conversion.
E-commerce sales performance tool from Plerdy allows you to evaluate your own online store’s revenue. You can find what elements on your site most of all influence your sales. With the E-commerce sales performance tool from Plerdy, you can:
- Determine the effectiveness of blocks and elements on the web page
- Measure KPI
- Identify effective marketing activities
- Change your marketing strategy based on up-to-date data
- Determine the most relevant traffic channel
Our E-commerce sales performance tool is an indispensable helper of any E-commerce business.
Pop-Up forms software is a complex tool that allows you to set up the pop-ups on the pages you want. Pop-Up forms software helps to turn your site visitors into subscribers and users. They can even help you decrease your website`s bounce rate. With Pop-Up forms software from Plerdy, you can:
- Optimize lead generation
- Increase the conversion rate
- Improve site usability
- Build an email database
- Inform website visitors about discounts and special offers
Our Pop-up forms software will help you increase the conversion rate of your website.
Best 7 Marketing Analytics Software
This rating is based on the users` reviews, software functionality, and actualness. All of them were tested by our specialists so we fully understand the advantages and disadvantages of each marketing analytics software described below.
HubSpot Marketing Hub is an extremely powerful and advanced marketing analytics software that combines the efforts of CRM and marketing to improve traffic and conversion rates. The system helps develop successful lead generation strategies by simply allowing users to optimize their website content and deliver it to the right audience and influencers. HubSpot Marketing Hub can easily manage both B2B and B2C businesses. HubSpot Marketing Hub offers many features for online content promotion, website performance tracking, content optimization, and many other things in a row. Many companies use this service, among them Trello, SurveyMonkey, Frontify, loom, monday.com.
Semrush is designed to help you promote your web content, but it extends even further in feature set. You get access to just about any tool you need to fight with others in Google rankings. SEMrush is a frighteningly powerful marketing analytics software that all Internet-dependent companies should use. There are tools for SEO, SEM, social media marketing, and content writers. Majestic, SmallSEOtools, Databox, Datanyze, Conductor, and thousands of other companies trust their web content promotion to Semrush.
CallRail is a marketing analytics software that tracks call analytics and generates detailed databases of subscriber information. It supports integrations with Salesforce, Google Analytics, AdWords. More than 175 000 companies worldwide use CallRail to attract customers and increase conversions. Among them, Wit Digital, Gravity Digital, Einstein Industries, GoldenComm, D. R. Horton.
Insider is an ideal working platform for marketing or SEO agencies and even for experienced website owners who focus on marketing. Insider is a comprehensive competitive analytics package for digital marketing – from SEO and PPC to social media research and video advertising. EVERYHUMAN, MONOCLOTH, Samsung, Santander, MadeiraMadeira already use this marketing analytics software.
Sharpspring identifies itself as a CRM and email marketing analytics software. It can help with everything from creating landing pages to tracking what’s going on with customer sentiment and perception of your site. SharpSpring identifies your site visitors by their IP address, allowing you to know exactly who is visiting your site and where they are coming from. You can find Convive, Power Tunk, Wanderbus Ecuador, Incrento, Matte Black Brand Agency among companies that use it.
OWOX BI is an analytics software for getting marketing insights based on advertising accounts, CRM, and Google Analytics data. It allows creating interactive dashboards with key marketing metrics in real-time. Here is available automatic calculation of key marketing indicators ROI, CPA, CAC, and LTV based on actual expenses and real sales. It shows problematic advertising campaigns to OneClass, Answear, Mindshare, DHLT, Eldorado, Travelata specialists.
If you need an easy-to-read report to share with your team, Whatagraph comes in handy. It provides great data visualization with detailed reports that show your company’s growth rate, identifies the most popular marketing activities, and measure interactions and engagement. You can also create a cross-channel performance report to compare performance across channels. Colgate, FUJIFILM, Ogilvy, Saatchi&Saatchi, Actimel already trust report creation to Whatagraph.
Marketing analytics is necessary for any company, regardless of its size. It allows you to see the result in real numbers, not just believe the marketer that sales have increased. It would help you if you did not skimp on marketing analytics software that helps you work with analytics. Use specialized analytics software and try maximum rates. This will only benefit you.
A competent approach to analytics software helps to make fewer mistakes, based on previous years’ experience, as well as on the external situation. Therefore, it is important to analyze not only internal data but also external processes. For example, keep an eye on market behavior, buyers, forecasts, etc, with special marketing analytics software.