Five Second Test

Business Digital marketing SEO Blog Website usability

Web design is an essential element of the modern website. The developers try to implement maximum creativity into creating a perfect cover for the online website. It is made to reach a high level of client interaction and convey its goal. However, even the most well-elaborated designs seem regular to customers, making them leave the website after completing the first click.

A five-second test is a method to quickly evaluate the website and outline the main factors, which form the user’s impression. Therefore, it will give objective advantages to the product’s release. What does the test include, and why is it considered innovative usability testing?

What is the Five Second Test?

The five-second test includes the quick evaluation of the website design qualities by the user. The customer looks for five seconds at the picture of any website’s page, which represents its main characteristics. So little time is given because if the user views it longer, he will analyze it in more detail. Therefore, he will notice several aspects, which don’t regularly fall under the attention. After provision of the test, the user should answer simple questions (they can differ depending on the evaluation’s goal):

  • Did you understand the main idea of the site?
  • Did you notice information about the products or the services?
  • Do you remember the company’s name?
  • Does the company look reliable?

The application’s design, logos, and frameworks can be alternative objects to five-second tests. However, the test must be suitable only for the primary impression. Therefore the complex analysis should be provided with other procedures.

Why is The Five Second Test Important?

The five-second test helps estimate the most objective parameters, which influence the correspondence of design elements to the website’s goal. In addition, it helps to solve the following factual issues:

  • Determination of flaws. The test helps outline the main factors, which spoil the primary customer’s effect. For instance, the landing pages, full of text, helping familiarize with the services, make people leave the website forever.
  • Analysis of user behavior. It shows how the user interacts with the site’s principal elements and finds them convenient.
  • Product release. Usually, the most necessary aspects for the release are improved after the five-second tests.

The test is essential for each website, which helps make the design better and implements more visual parameters.

How to Use Five Second Tests?

Firstly, you should prepare several objects to analyze. Then, instead of the screenshots, you can use other specific tools. For instance, Plerdy has several types of software, which help to provide five-second tests:

  • Heatmap. It is a tool that helps detect the most popular website elements and count the clicks made on them. The result is represented in a detailed table created due to the specific filters. Plerdy’s Heatmap gives the mark 99% accuracy, provides quick UX/UI analysis and counts clicks on dynamic and non-dynamic elements.
  • Session Replay Software. This helpful tool lets us see how the customers behave and which elements they find engaging. Plerdy’s software enables it to detect the movements of the mouse, scrolls, clicks, etc.

The software by Plerdy helps detect the most obvious parameters of the website and makes its design more proper for the modern audience. Furthermore, the data is recorded on mobile and desktop devices, making the tools multipurpose.

To Sum Up

Overall, the five-second test helps know if the web design suits modern users’ inquiries and looks convenient after 5-second viewing. The user can tell a lot about the design by answering simple questions to outline its objective issues. You can use the test to properly release the website and avoid possible inconveniences at the first performance stages.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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