Five Second Test Guide

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Business Digital marketing SEO Blog Website usability

Web design is an essential element of the modern website. The developers try to implement maximum creativity into creating a perfect cover. It is made to reach a high level of client interaction and convey its goal. However, even the most well-elaborated designs seem regular to customers, making them leave the website after completing the first click.

A five-second test is a method to quickly evaluate the website and outline the main factors, which form the user’s impression. Therefore, it will give objective advantages to the product’s release. What does the test include, why is it considered innovative usability testing?

What is the Five Second Test?

The five-second test includes the quick evaluation of the website design qualities by the user. The customer looks for five seconds at the picture of any website’s page, which represents its main characteristics. So little time is given because if the user views it longer, he will analyze it in more detail. He will notice several aspects, which don’t regularly fall under the attention. After, the user should answer simple questions (they can differ depending on the evaluation’s goal):

  • Did you understand the main idea of the site?
  • Do you remember the company’s name?

The application’s design, logos, frameworks can be alternative objects to five-second tests. However, the test must be suitable only for the primary impression. Therefore the complex analysis should be provided with other procedures.

Why is The Five Second Test Important?

The five-second test helps estimate the most objective parameters, which influence the correspondence of design elements. In addition, it helps to solve the following factual issues:

  • Determination of flaws. The test helps outline factors, which spoil the primary customer’s effect. For instance, the landing pages, full of text, helping familiarize with the services, make people leave the website forever.
  • Analysis of user behavior. It shows how the user interacts with the site’s principal elements; finds them convenient.

How to Use Five Second Tests?

Instead of the screenshots, use other specific tools. Plerdy has several types of software, which help to provide tests:

  • Heatmap. It is a tool that helps detect popular website elements and count the clicks made on them. The result is represented in a detailed table created due to filters. Plerdy’s Heatmap gives the mark 99% accuracy, provides quick UX/UI analysis and counts clicks on dynamic and non-dynamic elements.
  • Session Replay Software. This helpful tool lets us see how the customers behave. Plerdy’s software enables it to detect the movements of the mouse, scrolls, etc.

The data is recorded on mobile/desktop devices, making the tools multipurpose.

To Sum Up

Overall, the five-second test helps know if the web design suits modern users’ inquiries and looks convenient after 5-second viewing. You can use the test to properly release the website, avoid possible inconveniences at the first performance stages.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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