First Click Testing

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Digital marketing SEO Blog Website usability

The development of a website is a complicated process. Each website element should interact with a user to show simple performance and convey the main idea. Sometimes even the correctly provided designs include flaws, which worsen the impression and make users leave it. Therefore, it is crucial to see what factors attract customers during the interaction and help reach the website’s use goal. The first-click test helps to estimate primary interaction with the website. How does it work, and what characteristics are evaluated with the test?

What is The First Click Test?

It is the method of objective website estimation, which determines the process of a customer making his necessary task. The goal of the first-click test is to understand if the user’s action is simple and helps to reach his primary goal. Therefore, the test is essential for modern optimization and has the following advantages:

  • Define the design details. The visual representation of the user’s actions helps understand which elements are successfully implemented. For example, if the click appears at a strange place, it means unnecessary design objects are present.
  • Understand the user’s expectations. The user’s actions help analyze behavior and understand the goal of visiting the site. For instance, when he clicks on a menu or forms, it helps guess if he looks for specific services.

The first-click test helps consider each possible user’s action and makes it entirely simple and comfortable.

How Does the First Click Test Work?

The first-click test includes a straightforward methodology to determine if the customer does simple actions to reach the goal. Primarily, the user receives a task and a question. Then, he gets a screenshot of an interface where he should make an action. The location of the click and the time spent on it is recorded with the specific tools.

First-Click Test with Plerdy

Plerdy is a company, which helps significant projects reach high-reliability levels.

Heatmap

It is a specific tool used for primary analysis of the user’s behavior. It represents the interaction by gathering clicks on each particular element. The clicks’ amount and frequency are represented due to the filters, such as period, device, type of traffic, etc. The Heatmap collects clicks on dynamic elements, provides real-time tracking, and analyzes the sequence of clicks. It helps discover why people leave your website, improve the conversion rate, and explore the visitors’ sections.

Session Replay Software

The first-click test is provided due to the analysis of each customer’s video session and detecting the visible clicks (especially the first). It gives a more natural result compared to working with screenshots. Moreover, the scrolls and mouse movements are also recorded, which helps to learn the behavior carefully. There are also a lot of filters, which help customize the analysis depending on the specific parameters. Guest access to selected videos is also provided.

To Sum Up

Overall, the first-click test is a basic usability testing method that helps determine the main elements that the user primarily clicks. In addition, the use of specific tools helps to analyze extra parameters to get ​​the deployed statistics to optimize the flaws instantly.

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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