First Click Testing

User Experience (UX)

Are you running a website that needs to be tested? Are you wondering why first click testing is vital ? Well, wonder no more! This article will explore why first click testing for your website is essential for success. You might be asking yourself, ‘What even is first click testing?’ Not to worry – by the end of this article, you’ll have a better understanding of first click testing and why it’s so important.

What Is First Click Testing?

It is the method of objective website estimation, which determines the process of a customer making his necessary task. The goal of the first-click test is to understand if the user’s action is simple and helps to reach his primary goal. Therefore, the test is essential for modern optimization and has the following advantages:

  • Define the design details. The visual representation of the user’s actions helps understand which elements are successfully implemented. For example, if the click appears at a strange place, it means unnecessary design objects are present.
  • Understand the user’s expectations. The user’s actions help analyze behavior and understand the goal of visiting the website. For instance, when he clicks on a menu or forms, it helps guess if he is looking for specific services.

The first-click test helps consider each possible user’s action and makes it entirely simple and comfortable.

How Does First Click Testing Work?

The first-click test includes a straightforward methodology to determine if the customer does simple actions to reach the goal. Primarily, the user receives a task and a question. Then, he gets a screenshot of an interface where he should take action. The location of the click and the time spent on it is recorded with specific tools like Plerdy. In this video, you will see an example of first click analysis and testing:

First Click Testing with Plerdy

First Click Testing-000

Plerdy is a versatile tool that provides heatmaps for first click testing, session recording, click tracking and other features to study user behavior and improve website design:

  • Heatmap. It is a specific tool used for primary analysis of the user’s behavior. It represents the interaction by gathering clicks on each particular element. The clicks’ amount and frequency are represented due to the filters, such as period, device, type of traffic, etc. The Heatmap collects clicks on dynamic elements, provides real-time tracking, and analyzes the sequence of clicks. It helps discover why people leave your website, improve the conversion rate, and explore the visitors’ sections.
  • Session Replay Software. The first-click test analyzes each customer’s video session and detects the visible clicks (especially the first). It gives a more natural result compared to working with screenshots. Moreover, it also records the scrolls and mouse movements, helping to learn the behavior carefully. There are many filters, which help customize the analysis depending on the specific parameters. Guest access to selected videos is also available.

You can find more video tutorials in Use Cases; it will help you to dive deeper into the world of analyzing not only the first click but also the behavior of users on the website page.

Why Does the First User Click Matter?

The first click on a user’s website is crucial because it sets the tone for the rest of their experience. It can influence the user’s perception of the website and, ultimately, their decision to continue browsing or leave the website. Testing the first click can be done through Google Analytics Events (or Google Tag Manager) or heatmap analysis, allowing you to track and analyze where users click when they first land on your website. In an online store, the first click can affect the customer’s journey to find and purchase products; it also can be a decisive factor in the customer’s decision to stay or leave. A well-designed and optimized first click can increase the chances of customers browsing more pages and potentially making a purchase (or micro conversions).

What Results Do You Get When Testing First Click for a Website or eCommerce?

First click testing for a website or eCommerce can yield a broad range of results, depending on the specific elements being tested. Some examples of the results you might get include:

  • Increased click-through rate (CTR) on particular areas, such as a call-to-action button on a banner.
  • Changes in user behavior, such as increased engagement with certain sections of the website, category or product pages.
  • Increased micro and/or macro conversion rates, such as higher rates of product purchases or signups for a newsletter.
  • Improved usability, as users can find and access the information or goods they need more easily.
  • Improved bounce rate (user will go to another page), as users are more likely to stick around on the website.

In eCommerce, for example, you can test the placement and design of the “Add to Cart” button on the product detail page and the impact of color, size, and text.

First Click Testing-0001

Testing can help to optimize website’s layout and design to guide visitors to the desired actions and increase the likelihood of conversions and ultimately generate more revenue.

How to Test the First Click with Google Tag Manager?

The following is an example of a script for Google Tag Manager to track the first click on an HTML element (e.g. button) on a website:

  • Step 1: Create a trigger in GTM that fires on the initial click of the desired HTML element. It can be done by using the “Click – All Elements” trigger and setting a condition to fire only when the clicked element matches the desired element. For example, if you want to track clicks on a button with the “cta-button”class, you would set the condition to “Click Classes contains cta-button.”
  • Step 2: Create a tag that sends an event to GA or another analytics tool when the trigger is fired. In this event, you can include variables such as the initial clicked element, the URL of the first clicked page, and the time of the click.
  • Step 3: Create a custom variable to store the information when the event was fired, with a variable type “Data Layer Variable” and a variable name “firstClick.”
  • Step 4: Configure your trigger to fire only once per session by using “Fire On” as “Just Once.”
  • Step 5: Publish the container and test the implementation using GTM’s Preview and Debug mode to ensure everything is working correctly.

Note that this is just an example and may need to be tailored to your website and use case. Also, remember that this script will only track the first click on the specified element on the first page the user visits. If you want to track the first click across the entire website, you may consider other options like browser cookies.

Send an Event to Google Analytics When a User First Clicks

Here is an example script that you can use to send an event to Google Analytics when a user first clicks on a webpage:

<script type="text/javascript">
// Set a flag to track whether the user has clicked on the page
var firstClick = true;
// Add a click event listener to the entire document
document.addEventListener("click", function() {
// If the firstClick flag is true, send the event to Google Analytics
if (firstClick) {
ga('send', 'event', 'Page Interactions', 'First Click');
firstClick = false; // set the flag to false, so the event is only sent once

This script uses the ga function provided by the Google Analytics tracking code to send an event. The event is sent with the category “Page Interactions” and the action “First Click.”

You should place this script on all the pages where you want to track the first click.

Please make sure to add the GA tracking code to your page before using this script.

You can check GA documentation for more info on that.

Additionally, if you need to check GA events to verify if the event is tracking properly, you can use the GA event report or GA real-time event report.

To Sum Up

First click testing is an essential tool for any website. Uncovering the expectations and behaviors of users can help to optimize the user experience (UX & CX) and ensure that your website is as successful as possible. Whether you’re a business looking to increase conversions or a blogger just getting started, first click testing can give you the insights you need to get ahead! So don’t wait any longer – get testing and watch your website take off!

Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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