Usability testing is one of the most important parts of website development. It emerged around 40 years ago, but it is still relevant today 😏😎 It helps to identify any potential nuances with the user experience and can be crucial to ensure macro conversions on the site (for example, the “Thank You” page being the last step in the funnel). With smart tools, usability testing can be even more effective and efficient in developing the correct hypothesis, and this blog will look at the usability testing tools you need to get the best possible user behavior data. Based on this data, there will be the opportunity for a great result from your usability testing efforts.
What Are Usability Testing Tools?
Usability testing tools measure website user-friendliness. They assess a digital product relying on real user activity. After completing the tests, engineers and designers receive detailed feedback and all the necessary statistics regarding their product’s strengths and weaknesses. 😎 Amazing, right?
Usability testing solutions can be remote, unmoderated, and moderated. Most of the usability testing tools are packed with similar features. However, some differences can determine whether a particular platform meets your needs. So, don’t neglect them.
Tips for Getting the Most Out of Usability Testing
Usability testing is a group of steps collecting user behavior data (clicks, scroll depth, time on page, etc.) to analyze and improve user experience. Here are some tips to help you get the most out of your usability testing efforts and get it done right:
- 1️⃣ Ensure you have a clear goal or, as they say, a hypothesis (what should be improved). Usability tests should be conducted with a specific goal, for example, to improve website navigation and interaction with search, filter, or shopping cart of an online store. Knowing what you want to find will help you create a list of UI, front-end, or back-end developer edits.
- 2️⃣ Use the right tools. Various tools can help you with usability testing, such as survey software (NPS, CSAT, CES), screen recording tools (video sessions), A/B testing (split testing), and heatmaps.
- 3️⃣ Consider using an external agency (search Clutch for reviews) or a consultant. You can find one on Linkedin. They can provide the necessary expertise and help you to better understand UX issues and mistakes.
- 🏁 Remember to act on the results. After conducting usability tests, take action on the data you’ve collected. This can help ensure that your site is as user-friendly as possible and makes it easier to interact with certain elements in the funnel.
In any case, usability testing is not a one-time event and should be repeated over time to track performance metrics and micro and macro conversions.
Usability Testing Tools by Plerdy
Plerdy is one of the usability testing platforms that unites multiple tools for website analysis. You don’t have to integrate many separate usability testing solutions, as it has everything to test a website all in one interface.
The Plerdy online usability testing tool is extremely helpful for figuring out users’ preferences and expectations. Moreover, the Plerdy platform boasts of an intuitive interface and comprehensive statistics of user actions that guide you in improving conversions.
The Plerdy remote usability testing tool gives its users an insight into SEO efficiency. Furthermore, businesses can take advantage of Plerdy’s video sessions feature to find out how customers interact with their digital product and which usability aspects need tweaking.
The Plerdy platform is comprised of several usability test tools that can help you enhance user experience through testing:
- Website Heatmap Tool for Usability — Testing Tracking user interactions is possible with paid or free usability testing tools that support website heatmaps. For instance, Plerdy’s Heatmap gives you a clear picture of user clicks and scrolls. The heatmap displays real-time statistics and gathers data automatically. The received information lets you detect flaws in your website design and reduce the bounce rate, thus improving conversion. The Plerdy Heatmap feature was successfully applied for testing and increasing conversions on the KredoBank website. KredoBank is among the biggest and most reliable banks in Ukraine. Plerdy experts used the usability testing tool for KredoBank website optimization. Read the complete website testing case study here.
- Session Replay Software for Usability Testing — The session replay tool allows you to analyze website users’ behavior based on video recordings of their activity. You can choose all or separate pages for testing usability. It also allows you to segment videos by event type, record mobile, and desktop versions separately, and launch A/B tests. This information is sufficient to make assumptions about the user-friendliness of your web page.
- Conversion Funnel Analysis — Website funnel testing tools give you a clear picture of the sales process on your website by recording the most critical conversion funnel steps customers make. You can determine at which stage the most leads bounce, check unique pageviews for each stage, or segment funnels by traffic type and channel. Pay attention to general user flows tracked by usability testing tools mapping to analyze the conversion funnel and identify points of increase. You should also check the sequence of user actions.
- Event and Goal Tracking — The Plerdy website usability testing tools can track user interactions with selected page elements. You specify such objects as forms, videos, images, scroll bars, or buttons. The data is automatically transferred to Google Analytics for your convenience. The Event and Goal Tracking tool allows testing the website to identify which elements trigger a high bounce rate and distract users from crucial website elements. With these findings, you can develop a conversion funnel that will increase your profit in the long term.
- E-commerce Sales Performance — Such testing software is suitable for analyzing the sales performance of a website. Online business owners can track their stores to determine the effectiveness of page elements. You can also learn what elements don’t affect sales to change/remove them or segment users for a more granular sales performance analysis.
- Pop-Up Forms — Smart pop-up software helps turn occasional visitors into subscribers. This feature supports NPS, CSAT, and CES surveys. With pop-ups, you can grow conversion by up to 30%, boost sales, and, most importantly, ask users what they think about your service.
Hundreds of companies use Plerdy to improve the usability of their websites. Among them are Honda, Subaru, SoftServe, Prom, and KredoBank.
Reviews on Plerdy Usability Testing Platform
If you need help with how to use Plerdy for website testing, read how others do it. Here are some of the G2 reviews:
For me as a designer, seeing customer behavior videos and heat maps is very valuable for testing my designs against the user experience. It’s also a great way of testing website display on certain browsers and resolutions. (Martin C.)
Plerdy is a more affordable usability testing and CRO tool than expensive market leaders. You can track visitors’ behavior and learn what they do after arriving. This website testing tool is super easy to install. (Derek P.)
Recording of sessions and the heat map tables are the features I particularly like. They generate essential information for in-depth testing of what works on your site and is not. (Alfredo G.)
With the Plerdy website testing tool, you can see how people interact with your site, where they spend the most time on it, and what interests them. Heat maps are my favorite feature as they represent which content draws visitors’ attention based on their interactions in a browser window. (Russel K.)
It also has a great conversion funnel feature highlighting where users are dropping off. This is valuable for testing usability and where you need to make changes. (Walter A.)
Plerdy has over 150 reviews on G2, and has a score of 4.7 out of 5!
The 7 Best Usability Testing Tools
There are tons of tools to conduct usability testing, so every business can find something to meet its needs. Below is a list of usability testing tools explaining the different features.
The UsabilityHub testing tool is one of the major players in the UX usability testing tools market. Matt Milosavljevic founded it in 2008 to make usability testing available to online users.
UsabilityHub offers preference tests where visitors have to choose the best design options based on a specific request. In addition, this remote usability testing tool supports surveys.
Now UsabilityHub’s services are used by Philips, Unilever, Walmart, Staples, The Economist Group, Amazon, Google, BBC, and The Telegraph.
Emily Schreiber, Retention Marketing at Simon & Schuster:
The simple interface of UsabilityHub offers a ton of flexibility when it comes to running surveys for usability improvement.
Five-Second Tests are one of the features of the UsabilityHub testing tool. They assess the visitors’ first impression of your website design they get within five seconds of viewing it. Subsequently, the participants answer a couple of simple questions. For instance, they may specify what page elements they remember vividly or the website’s purpose.
Five seconds is not enough to reach significant conclusions. However, this method has proven effective due to the users’ tendency to open multiple websites simultaneously. Any given webpage usually gets very little attention in real life.
Launched in 2009 by Paul Veugen, Usabilla has come a long way. At present, its testing solution is among the best usability testing tools. Usabilla is trusted by such brands as Toyota, BMW, Hewlett-Packard, Samsung, DHL Hilton, Tommy Hilfiger, and KLM.
The distinguishing features of the Usabilla UX testing tools include the opportunity to add a user feedback button to make it easily reachable. Moreover, the platform provides highly customizable mobile app usability testing tools. Whether you work with Android or iOS, the integration is smooth.
Jonatan Littke and Nevin Bengtsson are the founders of Lookback, a usability testing tool provider. This remote usability testing tool bridges the gap between product developers and end-users, providing a better understanding of customers’ behaviors and expectations.
Apart from remote usability testing tools, Lookback offers moderated in-person testing sessions. They are based on face-to-face interaction between a user and an interviewer.
The Lookback usability feedback testing tool serves businesses of all sizes, including Spotify, Facebook, Netflix, eBay, Nike, ThoughtWorks, Squarespace, MailChimp, Atlassian, and SoundCloud.
Taylor Jennings, Senior UX Researcher at Chili Piper:
I’m using Lookback to conduct usability testing, and I enjoy this process.
The TestRail usability testing tool was developed in Gurock Software GmbH by Dennis Gurock in 2004. Now the company has offices in Frankfurt, Austin, Dublin, and Houston.
The TestRail usability testing tool is the perfect choice for any company, including those sticking to agile or traditional working approaches. Flexible project organization allows multiple teams to work simultaneously and monitor their progress.
Now, over 100,000 customers use the TestRail online usability testing tool, including Microsoft, Intel, Apple, Sony, Amazon, Autodesk, Cisco, PayPal, Adobe, Argos, CardinalPeak, and NASA.
Misha Wyrzykowski, Partner at Barbaros Productions:
This tool keeps testing efforts organized and well-ordered throughout the usability testing process.
Kishan Gupta and Richard Groves founded UXCam in 2013. UXCam’s philosophy is to empower businesses to deliver the best possible user experience. Furthermore, UXCam experts research mobile app user experience.
The UXCam website testing tool is considered a leader among mobile app usability testing tools. With user session recording, one of its top features, you do not need additional tools to complete the recordings. Besides, you can detect sessions with user frustration signals using smart UXCam filters identifying rage taps, UI freezes, and crashes.
Brands using the UXCam usability testing tool include Ford, Rappi, OLX, Delivery Hero, Yodel, and Cookpad.
Jordan Stutzman, Software Developer at Fusion Medical Staffing:
It provides valuable insights into usability immediately.
Koncept, an online usability testing tool for websites and mobile applications, was developed in SpiceFactory by Milos Zikic in 2014. The company’s mission is to help businesses build digital products meeting the needs of their customers.
Koncept solutions stand out from the competition thanks to an intuitive interface for creating product prototypes. What’s more, Koncept allows its users to choose their device type (iOS, Android, Web) before developing the prototype.
I like the usability testing feature, where I can create tasks for users to validate my idea in real-time.
Crazy Egg combines all the tools needed for usability testing – Heatmaps, Recordings, A/B Testing, Traffic Analysis, Errors Tracking, and Surveys. Moreover, it offers unique solutions to agencies, eCommerce, lead generation, education, and Shopify. Whether your goal is to increase sales or subscriptions after usability testing, Crazy Egg will help you. By the way, this usability testing tool is easily integrated with popular marketing tools, including Shopify, Wix, WordPress, and AWeber.
Crazy Egg is trusted by thousands of companies and marketers worldwide, including Sumo, Convince and Convert, DELL, Etsy, YAHOO, Twillio, and Sendible.
This tool makes it easy to understand usability issues and see how users really interact with the site.
Hotjar started life in 2014 and, for over seven years, it received the love of over 500,000 companies. This usability testing tool’s team has over 200 experts from Europe, America, and Africa. Jonathan Vella is Hotjar`s Co-Founder.
Hotjar provides everything you need for usability testing, including Session Recordings. Heatmaps, Surveys, and Feedback. Hotjar`s users get clear insight at various points of the customer journey before/after running A/B testing.
Brand24, NerdCow, Spotahome, ClassHero, Vimcar, Yatter, and thousands of other companies in 180+ countries use Hotjar.
Blazej Szperlinski, Co-Founder at Startup Makers:
We greatly like the usability testing process when using Hotjar because of its efficiency.
Conclusion about Usability Testing Tools
Meeting user expectations is an integral part of the success of any business, which is why you must adjust your digital product to consumers. Various UX usability testing tools let you avoid the guesswork and make data-driven decisions based on analytical data. Choose the website usability testing tool from the list above that best suits your business needs.