Usability Testing Tools

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Digital marketing Website usability

In the age of fast-paced technology, providing an excellent experience for end-users of your digital product is essential. But how can you ensure that you provide all the features that users want? And what can be done to optimize your website or application and make it user-friendly? That is where usability testing tools come into play.

Online usability testing tools provide designers and developers with a clear picture of user expectations, needs, and behavior. Consequently, usability testing tools for websites and apps empower you to implement necessary adjustments into your product before bringing it to market.

Usability Testing Tools with Plerdy

Abdul Sattar, a Senior Web Designer, points out that the Plerdy online usability testing tool is extremely helpful for figuring out users’ thoughts and expectations. Moreover, the Plerdy platform boasts an intuitive interface and comprehensive statistics of user actions that enable you to improve conversion.

According to Mohammed Faizan Ahmed, a Marketing Strategy Coach, Plerdy remote usability testing tool gives its users an insight into SEO efficiency. Furthermore, he mentions that businesses can take advantage of Plerdy’s video sessions feature to find out how customers interact with their digital product and which aspects need tweaking.

Website Heatmap Tools

Tracking user interactions with your product is possible with the use of paid or free usability testing tools that provide website heatmaps. For instance, Plerdy Heatmap gives you a clear picture of user clicks and scrolls. The heatmap displays these statistics on your website in real time. Subsequently, the received data enables you to detect drawbacks in your website design and reduce bounce rate, thus improving conversion.

Plerdy Heatmap feature was successfully applied to increase conversion of the Kredobank website. Kredobank is ranked among the biggest and the most reliable banks in Ukraine. Plerdy experts conducted a case study based on using their usability testing tool for Kredobank website optimization.

Session Replay Software

Session replay tool allows you to analyze users’ behavior based on video recordings of their actions performed while browsing your website. Based on this information, you can make assumptions about the user-friendliness of your web page.

Conversion Funnel Analysis

Website funnel tools give you a clear picture of the sales process on your website by recording the most important conversion funnel steps performed by your customers.

In order to analyze the conversion funnel and identify points of increase, you have to pay attention to general user flows that are tracked by usability testing tools mapping. Besides, you can check the sequence of actions completed by visitors.

Event and Goal Tracking

Website usability testing tools offer an opportunity to track user interaction with selected elements of your web page. For instance, you can specify such objects as forms, videos, images, scroll bars, and buttons.

The Event and Goal Tracking tool allows you to figure out what triggers a high bounce rate and distracts users from crucial website elements. Thus, you can develop a conversion funnel that will increase your profit in the long term.

E-commerce Sales Performance

Using web usability testing tools is essential for analyzing the sales performance of a website. It helps online business owners track the progress of their commercial projects to determine the effectiveness of page elements. The data that you can receive from tools for usability testing includes:

  • transactions number;
  • total revenue;
  • number of unique users having made a purchase;
  • conversion percentage;
  • average cost of a single order.

Pop-Up Forms Software

Smart pop-up forms are aimed at turning website visitors into your subscribers. Key characteristics of this feature include:

  • opportunity to create pop-ups in a browser without any additional tools;
  • user segmentation by device type;
  • displaying forms on selected web pages;
  • synchronization with e-mail services;
  • adding conditions of display.

Andrew, an engagement manager, appreciates the opportunity to customize the design of pop-up forms. While Uliana, a small business owner, mentions that she collected 3 leads right after setting up the Plerdy pop-up tool.

What is more, Plerdy experts carried out a case study on bounce rate. They identified the role of proper pop-ups usage in decreasing it.

What Are Usability Testing Tools?

Usability testing tools are designed to provide nuanced insights into website user-friendliness levels. They are based on assessing a digital product prototype by real users. After completing the tests, developers and designers receive detailed user feedback and all the necessary statistics on the strong and weak points of their product. As a result, some changes can be incorporated into the website before its lunch.

Usability testing solutions are divided into remote, unmoderated, and moderated usability testing tools. Most of them are packed with similar features. However, some differences can determine whether a particular platform meets your needs.

Best 7 Usability Testing Tools

What are the tools to conduct usability testing? There is a diversity of them. But every business can opt for those tailored to its needs. Here is the list of usability testing tools based on some different features they provide.

UsabilityHub

UsabilityHub is one of the major players on the UX usability testing tools market. It was founded by Matt Milosavljevic in 2008. His goal was to make usability testing available online.

UsabilityHub offers preference tests where visitors are given a task to choose the best design options based on your specific request. In addition, this remote usability testing tool allows conducting surveys among users.

Now UsabilityHub’s services are used by Philips, Unilever, Walmart, Staples, The Economist Group, Amazon, Google, BBC, and The Telegraph.

Five-seconds tests

Five-second tests are one of the features provided by UsabilityHub testing tool. They are based on assessing the visitors’ first impressions about your website design within five seconds of viewing it. Subsequently, the participants are asked a couple of simple questions. For instance, they may be asked what page elements they remember vividly or what the purpose of the website is.

A lot of customers may think that five seconds is not enough to come to any significant conclusions about their products. However, the above-mentioned method has proven to be effective due to user’s tendency to open multiple websites at once. Thus, in real life, each web page commonly receives a low level of attention.

Usabilla

Founded in 2009 by Paul Veugen, Usabilla has come a long way since then. At present, its testing solution is considered to be among the best usability testing tools. The platform’s main focus is on empowering businesses to prioritize their customers. Usabilla is trusted by such brands as Toyota, BMW, Hewlett-Packard, Samsung, DHL Hilton, Tommy Hilfiger, and KLM.

The distinguishing features of Usabilla tools include an opportunity to add a user feedback button to your website so the clients can easily reach it at any time. What is more, the platform provides highly customizable mobile app usability testing tools. It does not matter if you work with Android or iOS, as the solution seamlessly integrates into any interface.

Lookback

Lookback usability testing tool was founded by Jonatan Littke and Nevin Bengtsson. This remote usability testing tool concentrates on bridging the gap between product developers and end-users, as well as providing a better understanding of customers’ behavior and expectations.

Apart from remote usability testing tools, Lookback provides an opportunity to conduct moderated in-person testing sessions. They are based on face-to-face interaction between a user and an interviewer. Either with the use of the one-click start feature or by scanning a QR code, you can use your device to moderate with the participant in the same room.

Lookback usability feedback testing tool serves businesses of all sizes, including Spotify, Facebook, Netflix, eBay, Nike, ThoughtWorks, Squarespace, MailChimp, Atlassian, and SoundCloud.

TestRail

TestRail usability testing tool was developed in Gurock Software GmbH that, in turn, was founded by Dennis Gurock in 2004. Now the company has offices in Frankfurt, Austin, Dublin, and Houston. It focuses on helping businesses to design rock-solid software.

TestRail usability testing tool boasts of being a perfect choice for any company, including those sticking to an agile or traditional approach. Flexible project organization allows multiple project teams to work simultaneously and monitor their progress.

At the current time, TestRail online usability testing tool is utilized by more than 100,000 customers, including Microsoft, Intel, Apple, Sony, Amazon, Autodesk, Cisco, PayPal, Adobe, Argos, CardinalPeak, and NASA.

UXCam

UXCam company was founded by Kishan Gupta and Richard Groves in 2013. UXCam’s philosophy is to empower businesses to deliver the best user experience possible. Furthermore, UXCam experts are doing their research on mobile applications user experience.

First of all, the UXCam tool is considered to be a leader in the field of mobile app usability testing tools.  The opportunity to record user sessions is one of its crucial features, as it takes the guesswork out of the game when it comes to estimating user behavior. What is more, you do not need any additional instruments to complete the recordings. On top of that, you can detect sessions with user frustration signals using smart UXCam filters identifying rage taps, UI freezes, and crashes.

Brands using the UXCam usability testing tool include Ford, Rappi, OLX, Delivery Hero, Yodel, and Cookpad.

Koncept

Koncept online usability testing tool for both websites and mobile applications was developed in SpiceFactory founded by Milos Zikic in 2014. The company defines its mission as helping businesses build digital products meeting the needs of their customers.

Koncept solutions stand out from the competition, as they provide an intuitive interface for creating product prototypes. What is more, Koncept allows its users to choose their device type (iOS, Android, Web) before developing the prototype.

Conclusion

Taking into consideration the fact that meeting user expectations is an integral part of any business success, you should make efforts to adjust your digital product to the needs of customers. With the use of various UX usability testing tools, you can avoid any guesswork and make data-driven decisions based on user feedback.

In addition, the majority of online usability testing tools come with an extensive range of additional features helping you to improve different aspects of your product. Therefore, opting for a usability testing tool is worth considering.

Article by:
CEO Andrew Chornyy

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