The 20 Most Expensive Keywords on Google

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Have you ever wondered where Google got money for such a cool office with an expensive design? Most company services are free. How does the giant manage to do well without expensive offers?

97% of search engine #1 comes from one source – Google Ads (formerly – Google Adwords) search advertising service. Perhaps this is the most expensive solution.

What is Google Ads

When a modern man searches for something to do or buy, s/he will hardly ask a friend. Most likely, s/he will type a keyword in the Google search bar. A company can provide a service that will satisfy the user’s needs. If the company has ordered a search ad impression for such a keyword (that can be rather expensive) when the user clicks the ad, such a company will get a target prospect.

Thus, Google offers companies worldwide a simple way to advertise their services at a relatively affordable price. Easiness, versatility, flexible settings made this method rather popular.

Request pricing basis

Many companies buy search advertising every day. This allows the search engine to make a profit and creates competition for the best keywords to make a big profit.

More companies wanted their ads to be displayed, especially if their products are rather expensive. Some of them even booked the space for months beforehand to put competitors out of the niche. Google reacted in the only possible way: it raised the price for the most popular keywords.

Some keywords cost thousands of dollars, and some cost hundreds of thousands of dollars, and it’s only the beginning.

The most expensive keywords in Google Ads

We have analyzed the most expensive keywords. Below you can see where entering the Google TOP-10 will be the most expensive. Existing business players can ask other variants for promoting their goods. For those who plan to create a project, this information will cue what niches are super competitive, so it is not even worth trying to enter them with a minimal budget.

General statistics

The list of categories with the most expensive promotion includes:

  1. Insurance
  2. Credits
  3. Mortgages
  4. Legal services
  5. Loans
  6. Lawyer’s services
  7. Charity
  8. Higher education
  9. Hosting
  10. Debt repayment/compensation
  11. Organizing and holding conferences
  12. Forex fund trading
  13. Software
  14. Data recovery
  15. Money transfers
  16. Gas and energization.
  17. Further education, workshops, courses
  18. Rehabilitation
  19. Treatment
  20. Umbilical cord blood

From the 20 most expensive promotion topics for Google Ads, it can be concluded that the promotion of financial, IT, data security, and storage and up-market healthcare businesses is the most costly one.


Let us analyze each group more thoroughly.


Price per click: $521.8


  • geico motorcycle
  • geico car insurance quote

Geico is a US insurance company and one of the oldest on the market. It offers different insurance variants – from life to transport insurance. Due to their revolutionary concept of working directly with the customer and strict selection of people, the company became a premium market player. Hence, it is very prestigious to contract with Geico, although their services are rather expensive.

The group of the most expensive keywords includes the brand commercial phrases of the company for motorbike insurance and a few keywords highlighting the company philosophy.

KeywordsImpressions$Top websiteScreenshot
geico motorcycle588864geico.comExample
geico car insurance quote419468geico.comExample

Credits for expensive needs

Price per click: $118


  • quick business loans
  • small business line of credit
  • navy federal auto loan rates
  • loanbuilder

The microfinance and business crediting spheres are rather profitable, and it is much easier to enter than the large financial world of banking transactions. Loans for expensive household needs, buying a car, or opening a business are highly demanded.

In some countries, the microfinance market regulation law has many creepholes, so this activity is rather flexible in terms of responsibility. So the niche and SEO in this sphere are very competitive.

KeywordsImpressions$Top websiteScreenshot
quick business loans108149loanbuilder.comExample
small business line of credit97110loanbuilder.comExample
navy federal auto loan rates95108navyfederal.orgExample


Price per click: $85.6


  • guaranteed rate
  • wells fargo your mortgage
  • best va loan lenders
  • veterans home loans

This topic is also related to lending, but now we will talk about mortgages. As purchasing a flat is usually a long-term investment and not all borrowers have enough savings for this, there is a high demand for services of mortgage companies.

Some keywords on this topic are represented by Wells Fargo services. It is a financial and insurance company operating in the USA, Canada and Puerto Rico.

KeywordsImpressions$Top websiteScreenshot
guaranteed rate8097app.guaranteedrate.comExample
wells fargo your mortgage7293wellsfargo.comExample
best va loan lenders89180top10mortgageloans.comExample
veterans home loans17868consumersadvocate.orgExample

Legal services

Price per click: $347


  • seo attorney
  • personal injury lawyer seo
  • traumatic brain injury attorney
  • uber accident attorney

The group includes commercial keywords on accident-related lawyer’s services. This sphere provides a narrow field of lawyers’ expertise and quick advice in some non-routine emergency cases. Potentially this is searched on the Internet as it is usually impossible to ask this from friends.

Special attention should be paid to the keyword about the accident attorney SEO. This proves the popularity of this keyword for fee-based promotion of the services of such specialists. This means that if you plan to open a business in this sphere, it is worth seeking other promotion methods (social media advertising, promotion is special communities and co-operation with online legal support, etc.).

KeywordsImpressions$Top websiteScreenshot
seo attorney16686zolacreative.comExample
personal injury lawyer seo150199smbteam.comExample
traumatic brain injury attorney113188duffyduffylaw.comExample
uber accident attorney52185ubercrash.coExample


Price per click: $60.8


  • merchant loan advance
  • merchant cash advance
  • business cash flow loans

This group includes keywords on trading and commodity loans. These are types of payments in goods-money relations between the manufacturer and retailer.

The search results usually include informational websites about business. So the keyword group itself is not a commercial one as it does not sell any goods or services, but it only influences the increase or decrease of the website ranking that is optimized by these keywords.

KeywordsImpressions$Top websiteScreenshot
merchant loan advance31126merchantcapitalsource.comExample
merchant cash
business cash flow loans34735lendingtree.comExample

Expensive lawyer’s services

Price per click: $401.6


  • 18 wheeler accident lawyer
  • birth injury attorney
  • truck injury attorney

The above-mentioned lawyer’s services have been also included in another group (accident or birth injury (in case of abnormal labor) attorney). This proves the popularity of search advertising for SEO. It is another reason to network with the target audience using other promotion methods.

KeywordsImpressions$Top websiteScreenshot
18 wheeler accident lawyer587488perdueandkidd.comExample
birth injury attorney115422douglasandlondon.comExample
truck injury attorney83363rayneslaw.comExample


Price per click: $214.4


  • unicef charity
  • unicef donation
  • raices donate

This group includes keywords with UNICEF charity organization. It helps children, mainly by funding healthcare in severe and emergency cases.

The help and charity funding sphere often involve fraud. So due to this Google may restrict SEO of some unknown funds. It is better to perform social media promotion and organize charity offline promo campaigns offline.

KeywordsImpressions$Top websiteScreenshot
unicef charity70138unicefusa.orgExample
unicef donation45129unicefusa.orgExample
raices donate43112help.rescue.orgExample

Higher education

Price per click: $72.6


  • international higher education
  • salesforce heda
  • online course  chronicles

The high cost of these keywords set by Google Ads proves the increased attention to the quality of educational services and indirect intention to regulate the sphere letting in trustworthy players only who have enough resources for promotion.

KeywordsImpressions$Top websiteScreenshot
international higher education891150thegreatestworks.comExample
salesforce heda84378info.targetx.comExample
online course  chronicles66150succeed.berkeleycollege.eduExample


Price per click: $933.8


  • google cloud hosting
  • buy domain google
  • google domain names

The hosting sphere became the most expensive because all its keywords include the Google name. Data storage involves high responsibility and requirements for anti-hacking protection. Also, the high price for keywords with the Google name has been set beforehand so that new players who use gray SEO methods would not advertise their service under the giant name.

KeywordsImpressions$Top websiteScreenshot
google cloud
buy domain google43943domains.googleExample
google domain names21739domains.googleExample

Debt collection

Price per click: $68.4


  • workers compensation attorney
  • ncci states
  • government salaries california

The keyword group on compensation includes phrases with the National Council on Compensation Insurance – an organization that controls all social security data of US citizens.

The search results include informational resources about compensations and the law regulating the earned income and insured amounts.

KeywordsImpressions$Top websiteScreenshot
workers compensation attorney1887start.fightingforyou.comExample
ncci states buy17875Example
government salaries california6763amga.orgExample

Organizing and holding conferences

Price per click: $32.8


  • modern language association conference
  • it financial management association

The cheapest group is holding conferences and forums. This is related to the event business peculiarities that require high service quality and a long-standing reputation from the players.

Due to this, some new companies prefer search advertising SEO and just invest bypassing the requirement to have a long-standing reputation and weight. So Google restricts such an approach towards SEO and the companies have to co-operate with the target audience more actively and gain in the experience of holding events.

KeywordsImpressions$Top websiteScreenshot
modern language association conference48950mla.orgExample
it financial management association33549planview.comExample


Price per click: $87.2


  • fx foreign exchange
  • brokers with bonus
  • bloomberg forex

Every day new companies that wish to retry the Forex experiment appear in the sphere of security fund trading. So may prefer promoting using a conventional method such as fee-based advertising even if it is rather expensive.

KeywordImpressions$Top websiteScreenshot
fx foreign exchange98199business.westernunion.comExample
brokers with bonus8961tastyworks.comExample
bloomberg forex12850mikebloomberg.comExample


Price per click: $365.4


  • adobe after effects
  • nitro pdf
  • adobe photoshop free

The software topic includes keywords with popular products only – Kaspersky Antivirus, Adobe products, etc. They do not need advertising but competitors who wish to promote their products may strive for taking advantage of the market leaders’ fame.

KeywordsImpressions$Top websiteScreenshot
adobe after effects43374adobe.comExample
nitro pdf38333gonitro.comExample
adobe photoshop free36315adobe.comExample

Data recovery

Price per click: $105ю4


  • raid 5 data recovery
  • vmdk recovery
  • nas data recovery

This group includes specialized informational, technical keywords on data storage and working with them. RAID 5 data recovery is a complex procedure and the most expensive keyword in that group. The search results include field-specific informational resources.

KeywordsImpressions$Top websiteScreenshot
raid 5 data recovery31119securedatarecovery.comExample
vmdk recovery133100go.altaro.comExample
nas data recovery65100www.werecoverdata.comExample

Money transfers

Price per click: $103.4


  • transfer cash from paypal to debit card
  • paypal instant transfer to debit card
  • paypal send to friends and family

The search results include information resources with manuals and useful information.

KeywordsImpressions$Top websiteScreenshot
transfer cash from paypal to debit card43143skrill.comExample
paypal instant transfer to debit card64141paypal.comExample
paypal send to friends and family6248paypal.comExample

Gas and energization

Price per click: $35


  • hudson gas & electric low cost
  • peco gas and electric low cost
  • business energy providers

This group includes key phrases with the names of well-known energy corporations so as general informational keywords. The latter is used for searching statistical field-specific portals.

KeywordsImpressions$Top websiteScreenshot
hudson gas & electric low cost8340clearviewenergy.comExample
peco gas and electric low cost4136clearviewenergy.comExample
business energy providers4035energybot.comExample

Expensive workshops and courses

Price per click: $76.6


  • online college degrees
  • online teaching degree

Educational courses or workshops serve as one of the popular recurring revenue sources. The knowledge quality can be tested by feedbacks or passing the course yourself after paying for it only. Potentially by increasing the cost of search advertising for this topic, Google makes SEO more difficult.

KeywordsImpressions$Top websiteScreenshot
online college degrees4755onlineschoolscout.comExample
online teaching degree660049Example


Price per click: $68.8


  • sports rehab center near me
  • rancho los amigos rehabilitation center
  • glen helen rehab center

This group is represented by keywords that include the names of residential facilities that provide expensive rehabilitation services.

KeywordsImpressions$Top websiteScreenshot
sports rehab center near me26080passagesmalibu.comExample
rancho los amigos rehabilitation center39070akuamindbody.comExample
glen helen rehab center32070a.whitesandstreatment.comExample

Healthcare services

Price per click: $52.6


  • ctca
  • alcohol rehab
  • vagus nerve stimulation
  • hypoglycemia treatment
  • Halo-Gravity Traction

The group is represented by keywords with the names of healthcare centers and information keywords for treating rare and severe diseases.

KeywordsImpressions$Top websiteScreenshot
alcohol rehab990046ascendantny.comExample
vagus nerve stimulation2220045indiegogo.comExample
hypoglycemia treatment540040Example
Halo-Gravity Traction290040drpaulkang.comExample

Umbilical cord blood

Price per click: $70.4


  • viacord cord blood banking
  • stem cell cord blood banking cost

The group of keywords used for searching information on Cord Blood Bank.

KeywordsImpressions$Top websiteScreenshot
viacord cord blood banking40120viacord.comExample
stem cell cord blood banking cost1065viacord.comExample


Considering the average ad click price, hosting is the most expensive topic (price per click – $933). Among the most expensive ones, the cheapest keyword group is “conference organization” (Price per click – $32).

Some keyword groups include phrases with the company name. E.g., phrases including “Geico” – the well-known company – are used in the insurance sphere. This means that Google potentially makes it difficult to make SEO by keywords. This indirectly limits unfair promotion under wraps of popular brands.

This gives reason for orienting on the customized approach with the target customer. Instead of fee-based search advertising that can be rather expensive, it is more efficient to promote the brand. Thus, pre-paid advertising as the traditional promotional strategy without gaining reputation, website usability, and product quality development loses its efficiency gradually. A competitively sound market of goods and services is formed. It is intended for satisfying all consumer needs but not the business need in sales and production increase.

Andrew Chornyy - 001
Article by:
CEO Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 11 years of experience.

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