Have you ever wondered where Google got money for such a cool office with an expensive design? Most company services are free. How does the giant manage to do well without expensive offers?
97% of search engine #1 comes from one source – Google Ads (formerly – Google Adwords) search advertising service. Perhaps this is the most expensive solution.
What is Google Ads
When a modern man searches for something to do or buy, s/he will hardly ask a friend. Most likely, s/he will type a keyword in the Google search bar. A company can provide a service that will satisfy the user’s needs. If the company has ordered a search ad impression for such a keyword (that can be rather expensive) when the user clicks the ad, such a company will get a target prospect.
Thus, Google offers companies worldwide a simple way to advertise their services at a relatively affordable price. Easiness, versatility, flexible settings made this method rather popular.
Request pricing basis
Many companies buy search advertising every day. This allows the search engine to make a profit and creates competition for the best keywords to make a big profit.
More companies wanted their ads to be displayed, especially if their products are rather expensive. Some of them even booked the space for months beforehand to put competitors out of the niche. Google reacted in the only possible way: it raised the price for the most popular keywords.
Some keywords cost thousands of dollars, and some cost hundreds of thousands of dollars, and it’s only the beginning.
The most expensive keywords in Google Ads
We have analyzed the most expensive keywords. Below you can see where entering the Google TOP-10 will be the most expensive. Existing business players can ask other variants for promoting their goods. For those who plan to create a project, this information will cue what niches are super competitive, so it is not even worth trying to enter them with a minimal budget.
The list of categories with the most expensive promotion includes:
- Legal services
- Lawyer’s services
- Higher education
- Debt repayment/compensation
- Organizing and holding conferences
- Forex fund trading
- Data recovery
- Money transfers
- Gas and energization.
- Further education, workshops, courses
- Umbilical cord blood
From the 20 most expensive promotion topics for Google Ads, it can be concluded that the promotion of financial, IT, data security, and storage and up-market healthcare businesses is the most costly one.
Let us analyze each group more thoroughly.
Price per click: $521.8
- geico motorcycle
- geico car insurance quote
Geico is a US insurance company and one of the oldest on the market. It offers different insurance variants – from life to transport insurance. Due to their revolutionary concept of working directly with the customer and strict selection of people, the company became a premium market player. Hence, it is very prestigious to contract with Geico, although their services are rather expensive.
The group of the most expensive keywords includes the brand commercial phrases of the company for motorbike insurance and a few keywords highlighting the company philosophy.
|geico car insurance quote||419||468||geico.com||Example|
Credits for expensive needs
Price per click: $118
- quick business loans
- small business line of credit
- navy federal auto loan rates
The microfinance and business crediting spheres are rather profitable, and it is much easier to enter than the large financial world of banking transactions. Loans for expensive household needs, buying a car, or opening a business are highly demanded.
In some countries, the microfinance market regulation law has many creepholes, so this activity is rather flexible in terms of responsibility. So the niche and SEO in this sphere are very competitive.
|quick business loans||108||149||loanbuilder.com||Example|
|small business line of credit||97||110||loanbuilder.com||Example|
|navy federal auto loan rates||95||108||navyfederal.org||Example|
Price per click: $85.6
- guaranteed rate
- wells fargo your mortgage
- best va loan lenders
- veterans home loans
This topic is also related to lending, but now we will talk about mortgages. As purchasing a flat is usually a long-term investment and not all borrowers have enough savings for this, there is a high demand for services of mortgage companies.
Some keywords on this topic are represented by Wells Fargo services. It is a financial and insurance company operating in the USA, Canada and Puerto Rico.
|wells fargo your mortgage||72||93||wellsfargo.com||Example|
|best va loan lenders||891||80||top10mortgageloans.com||Example|
|veterans home loans||178||68||consumersadvocate.org||Example|
Price per click: $347
- seo attorney
- personal injury lawyer seo
- traumatic brain injury attorney
- uber accident attorney
The group includes commercial keywords on accident-related lawyer’s services. This sphere provides a narrow field of lawyers’ expertise and quick advice in some non-routine emergency cases. Potentially this is searched on the Internet as it is usually impossible to ask this from friends.
Special attention should be paid to the keyword about the accident attorney SEO. This proves the popularity of this keyword for fee-based promotion of the services of such specialists. This means that if you plan to open a business in this sphere, it is worth seeking other promotion methods (social media advertising, promotion is special communities and co-operation with online legal support, etc.).
|personal injury lawyer seo||150||199||smbteam.com||Example|
|traumatic brain injury attorney||113||188||duffyduffylaw.com||Example|
|uber accident attorney||52||185||ubercrash.co||Example|
Price per click: $60.8
- merchant loan advance
- merchant cash advance
- business cash flow loans
This group includes keywords on trading and commodity loans. These are types of payments in goods-money relations between the manufacturer and retailer.
The search results usually include informational websites about business. So the keyword group itself is not a commercial one as it does not sell any goods or services, but it only influences the increase or decrease of the website ranking that is optimized by these keywords.
|merchant loan advance||31||126||merchantcapitalsource.com||Example|
|merchant cash advance||377||50||ebroker.com.au||Example|
|business cash flow loans||347||35||lendingtree.com||Example|
Expensive lawyer’s services
Price per click: $401.6
- 18 wheeler accident lawyer
- birth injury attorney
- truck injury attorney
The above-mentioned lawyer’s services have been also included in another group (accident or birth injury (in case of abnormal labor) attorney). This proves the popularity of search advertising for SEO. It is another reason to network with the target audience using other promotion methods.
|18 wheeler accident lawyer||587||488||perdueandkidd.com||Example|
|birth injury attorney||115||422||douglasandlondon.com||Example|
|truck injury attorney||83||363||rayneslaw.com||Example|
Price per click: $214.4
- unicef charity
- unicef donation
- raices donate
This group includes keywords with UNICEF charity organization. It helps children, mainly by funding healthcare in severe and emergency cases.
The help and charity funding sphere often involve fraud. So due to this Google may restrict SEO of some unknown funds. It is better to perform social media promotion and organize charity offline promo campaigns offline.
Price per click: $72.6
- international higher education
- salesforce heda
- online course chronicles
The high cost of these keywords set by Google Ads proves the increased attention to the quality of educational services and indirect intention to regulate the sphere letting in trustworthy players only who have enough resources for promotion.
|international higher education||891||150||thegreatestworks.com||Example|
|online course chronicles||661||50||succeed.berkeleycollege.edu||Example|
Price per click: $933.8
- google cloud hosting
- buy domain google
- google domain names
The hosting sphere became the most expensive because all its keywords include the Google name. Data storage involves high responsibility and requirements for anti-hacking protection. Also, the high price for keywords with the Google name has been set beforehand so that new players who use gray SEO methods would not advertise their service under the giant name.
|google cloud hosting||45||996||cloud.google.com||Example|
|buy domain google||43||943||domains.google||Example|
|google domain names||21||739||domains.google||Example|
Price per click: $68.4
- workers compensation attorney
- ncci states
- government salaries california
The keyword group on compensation includes phrases with the National Council on Compensation Insurance – an organization that controls all social security data of US citizens.
The search results include informational resources about compensations and the law regulating the earned income and insured amounts.
|workers compensation attorney||18||87||start.fightingforyou.com||Example|
|ncci states buy||178||75||–||Example|
|government salaries california||67||63||amga.org||Example|
Organizing and holding conferences
Price per click: $32.8
- modern language association conference
- it financial management association
The cheapest group is holding conferences and forums. This is related to the event business peculiarities that require high service quality and a long-standing reputation from the players.
Due to this, some new companies prefer search advertising SEO and just invest bypassing the requirement to have a long-standing reputation and weight. So Google restricts such an approach towards SEO and the companies have to co-operate with the target audience more actively and gain in the experience of holding events.
|modern language association conference||489||50||mla.org||Example|
|it financial management association||335||49||planview.com||Example|
Price per click: $87.2
- fx foreign exchange
- brokers with bonus
- bloomberg forex
Every day new companies that wish to retry the Forex experiment appear in the sphere of security fund trading. So may prefer promoting using a conventional method such as fee-based advertising even if it is rather expensive.
|fx foreign exchange||98||199||business.westernunion.com||Example|
|brokers with bonus||89||61||tastyworks.com||Example|
Price per click: $365.4
- adobe after effects
- nitro pdf
- adobe photoshop free
The software topic includes keywords with popular products only – Kaspersky Antivirus, Adobe products, etc. They do not need advertising but competitors who wish to promote their products may strive for taking advantage of the market leaders’ fame.
|adobe after effects||43||374||adobe.com||Example|
|adobe photoshop free||36||315||adobe.com||Example|
Price per click: $105ю4
- raid 5 data recovery
- vmdk recovery
- nas data recovery
This group includes specialized informational, technical keywords on data storage and working with them. RAID 5 data recovery is a complex procedure and the most expensive keyword in that group. The search results include field-specific informational resources.
|raid 5 data recovery||31||119||securedatarecovery.com||Example|
|nas data recovery||65||100||www.werecoverdata.com||Example|
Price per click: $103.4
- transfer cash from paypal to debit card
- paypal instant transfer to debit card
- paypal send to friends and family
The search results include information resources with manuals and useful information.
|transfer cash from paypal to debit card||43||143||skrill.com||Example|
|paypal instant transfer to debit card||64||141||paypal.com||Example|
|paypal send to friends and family||62||48||paypal.com||Example|
Gas and energization
Price per click: $35
- hudson gas & electric low cost
- peco gas and electric low cost
- business energy providers
This group includes key phrases with the names of well-known energy corporations so as general informational keywords. The latter is used for searching statistical field-specific portals.
|hudson gas & electric low cost||83||40||clearviewenergy.com||Example|
|peco gas and electric low cost||41||36||clearviewenergy.com||Example|
|business energy providers||40||35||energybot.com||Example|
Expensive workshops and courses
Price per click: $76.6
- online college degrees
- online teaching degree
Educational courses or workshops serve as one of the popular recurring revenue sources. The knowledge quality can be tested by feedbacks or passing the course yourself after paying for it only. Potentially by increasing the cost of search advertising for this topic, Google makes SEO more difficult.
|online college degrees||47||55||onlineschoolscout.com||Example|
|online teaching degree||6600||49||–||Example|
Price per click: $68.8
- sports rehab center near me
- rancho los amigos rehabilitation center
- glen helen rehab center
This group is represented by keywords that include the names of residential facilities that provide expensive rehabilitation services.
|sports rehab center near me||260||80||passagesmalibu.com||Example|
|rancho los amigos rehabilitation center||390||70||akuamindbody.com||Example|
|glen helen rehab center||320||70||a.whitesandstreatment.com||Example|
Price per click: $52.6
- alcohol rehab
- vagus nerve stimulation
- hypoglycemia treatment
- Halo-Gravity Traction
The group is represented by keywords with the names of healthcare centers and information keywords for treating rare and severe diseases.
|vagus nerve stimulation||22200||45||indiegogo.com||Example|
Umbilical cord blood
Price per click: $70.4
- viacord cord blood banking
- stem cell cord blood banking cost
The group of keywords used for searching information on Cord Blood Bank.
|viacord cord blood banking||40||120||viacord.com||Example|
|stem cell cord blood banking cost||10||65||viacord.com||Example|
Considering the average ad click price, hosting is the most expensive topic (price per click – $933). Among the most expensive ones, the cheapest keyword group is “conference organization” (Price per click – $32).
Some keyword groups include phrases with the company name. E.g., phrases including “Geico” – the well-known company – are used in the insurance sphere. This means that Google potentially makes it difficult to make SEO by keywords. This indirectly limits unfair promotion under wraps of popular brands.
This gives reason for orienting on the customized approach with the target customer. Instead of fee-based search advertising that can be rather expensive, it is more efficient to promote the brand. Thus, pre-paid advertising as the traditional promotional strategy without gaining reputation, website usability, and product quality development loses its efficiency gradually. A competitively sound market of goods and services is formed. It is intended for satisfying all consumer needs but not the business need in sales and production increase.