The 20 Most Expensive Keywords on Google

Have you ever wondered where Google got money for such a cool office with an expensive design? Most company services are free. How does the giant manage to do well without expensive offers?

97% of search engine #1 comes from one source – Google Ads (formerly – Google Adwords) search advertising service. Perhaps this is the most expensive solution.

What is Google Ads

When a modern man searches for something to do or buy, s/he will hardly ask a friend. Most likely, s/he will type a keyword in the Google search bar. A company can provide a service that will satisfy the user’s needs. If the company has ordered a search ad impression for such a keyword (that can be rather expensive) when the user clicks the ad, such a company will get a target prospect.

Thus, Google offers companies worldwide a simple way to advertise their services at a relatively affordable price. Easiness, versatility, flexible settings made this method rather popular.

Request pricing basis

Many companies buy search advertising every day. This allows the search engine to make a profit and creates competition for the best keywords to make a big profit.

More companies wanted their ads to be displayed, especially if their products are rather expensive. Some of them even booked the space for months beforehand to put competitors out of the niche. Google reacted in the only possible way: it raised the price for the most popular keywords.

Some keywords cost thousands of dollars, and some cost hundreds of thousands of dollars, and it’s only the beginning.

The most expensive keywords in Google Ads

We have analyzed the most expensive keywords. Below you can see where entering the Google TOP-10 will be the most expensive. Existing business players can ask other variants for promoting their goods. For those who plan to create a project, this information will cue what niches are super competitive, so it is not even worth trying to enter them with a minimal budget.

General statistics

The list of categories with the most expensive promotion includes:

1. Insurance
2. Credits
3. Mortgages
4. Legal services
5. Loans
6. Lawyer’s services
7. Charity
8. Higher education
9. Hosting
10. Debt repayment/compensation
11. Organizing and holding conferences
12. Forex fund trading
13. Software
14. Data recovery
15. Money transfers
16. Gas and energization.
17. Further education, workshops, courses
18. Rehabilitation
19. Treatment
20. Umbilical cord blood

From the 20 most expensive promotion topics for Google Ads, it can be concluded that the promotion of financial, IT, data security, and storage and up-market healthcare businesses is the most costly one.

Let us analyze each group more thoroughly.

Insurance

Price per click: $521.8

Keywords:

• geico motorcycle
• geico car insurance quote

Geico is a US insurance company and one of the oldest on the market. It offers different insurance variants – from life to transport insurance. Due to their revolutionary concept of working directly with the customer and strict selection of people, the company became a premium market player. Hence, it is very prestigious to contract with Geico, although their services are rather expensive.

The group of the most expensive keywords includes the brand commercial phrases of the company for motorbike insurance and a few keywords highlighting the company philosophy.

Keywords	Impressions	$	Top website	Screenshot
geico motorcycle	588	864	geico.com	Example
geico car insurance quote	419	468	geico.com	Example

Credits for expensive needs

Price per click: $118

Keywords:

• quick business loans
• small business line of credit
• navy federal auto loan rates
• loanbuilder

The microfinance and business crediting spheres are rather profitable, and it is much easier to enter than the large financial world of banking transactions. Loans for expensive household needs, buying a car, or opening a business are highly demanded.

In some countries, the microfinance market regulation law has many creepholes, so this activity is rather flexible in terms of responsibility. So the niche and SEO in this sphere are very competitive.

Keywords	Impressions	$	Top website	Screenshot
quick business loans	108	149	loanbuilder.com	Example
small business line of credit	97	110	loanbuilder.com	Example
navy federal auto loan rates	95	108	navyfederal.org	Example
loanbuilder	87	107	loanbuilder.com	Example

Mortgages

Price per click: $85.6

Keywords:

• guaranteed rate
• wells fargo your mortgage
• best va loan lenders
• veterans home loans

This topic is also related to lending, but now we will talk about mortgages. As purchasing a flat is usually a long-term investment and not all borrowers have enough savings for this, there is a high demand for services of mortgage companies.

Some keywords on this topic are represented by Wells Fargo services. It is a financial and insurance company operating in the USA, Canada and Puerto Rico.

Keywords	Impressions	$	Top website	Screenshot
guaranteed rate	80	97	app.guaranteedrate.com	Example
wells fargo your mortgage	72	93	wellsfargo.com	Example
best va loan lenders	891	80	top10mortgageloans.com	Example
veterans home loans	178	68	consumersadvocate.org	Example

Legal services

Price per click: $347

Keywords:

• seo attorney
• personal injury lawyer seo
• traumatic brain injury attorney
• uber accident attorney

The group includes commercial keywords on accident-related lawyer’s services. This sphere provides a narrow field of lawyers’ expertise and quick advice in some non-routine emergency cases. Potentially this is searched on the Internet as it is usually impossible to ask this from friends.

Special attention should be paid to the keyword about the accident attorney SEO. This proves the popularity of this keyword for fee-based promotion of the services of such specialists. This means that if you plan to open a business in this sphere, it is worth seeking other promotion methods (social media advertising, promotion is special communities and co-operation with online legal support, etc.).

Keywords	Impressions	$	Top website	Screenshot
seo attorney	166	86	zolacreative.com	Example
personal injury lawyer seo	150	199	smbteam.com	Example
traumatic brain injury attorney	113	188	duffyduffylaw.com	Example
uber accident attorney	52	185	ubercrash.co	Example

Loans

Price per click: $60.8

Keywords:

• merchant loan advance
• merchant cash advance
• business cash flow loans

This group includes keywords on trading and commodity loans. These are types of payments in goods-money relations between the manufacturer and retailer.

The search results usually include informational websites about business. So the keyword group itself is not a commercial one as it does not sell any goods or services, but it only influences the increase or decrease of the website ranking that is optimized by these keywords.

Keywords	Impressions	$	Top website	Screenshot
merchant loan advance	31	126	merchantcapitalsource.com	Example
merchant cash advance	377	50	ebroker.com.au	Example
business cash flow loans	347	35	lendingtree.com	Example

Expensive lawyer’s services

Price per click: $401.6

Keywords:

• 18 wheeler accident lawyer
• birth injury attorney
• truck injury attorney

The above-mentioned lawyer’s services have been also included in another group (accident or birth injury (in case of abnormal labor) attorney). This proves the popularity of search advertising for SEO. It is another reason to network with the target audience using other promotion methods.

Keywords	Impressions	$	Top website	Screenshot
18 wheeler accident lawyer	587	488	perdueandkidd.com	Example
birth injury attorney	115	422	douglasandlondon.com	Example
truck injury attorney	83	363	rayneslaw.com	Example

Charity

Price per click: $214.4

Keywords:

• unicef charity
• unicef donation
• raices donate

This group includes keywords with UNICEF charity organization. It helps children, mainly by funding healthcare in severe and emergency cases.

The help and charity funding sphere often involve fraud. So due to this Google may restrict SEO of some unknown funds. It is better to perform social media promotion and organize charity offline promo campaigns offline.

Keywords	Impressions	$	Top website	Screenshot
unicef charity	70	138	unicefusa.org	Example
unicef donation	45	129	unicefusa.org	Example
raices donate	43	112	help.rescue.org	Example

Higher education

Price per click: $72.6

Keywords:

• international higher education
• salesforce heda
• online course  chronicles

The high cost of these keywords set by Google Ads proves the increased attention to the quality of educational services and indirect intention to regulate the sphere letting in trustworthy players only who have enough resources for promotion.

Keywords	Impressions	$	Top website	Screenshot
international higher education	891	150	thegreatestworks.com	Example
salesforce heda	843	78	info.targetx.com	Example
online course  chronicles	661	50	succeed.berkeleycollege.edu	Example

Hosting

Price per click: $933.8

Keywords:

• google cloud hosting
• buy domain google
• google domain names

The hosting sphere became the most expensive because all its keywords include the Google name. Data storage involves high responsibility and requirements for anti-hacking protection. Also, the high price for keywords with the Google name has been set beforehand so that new players who use gray SEO methods would not advertise their service under the giant name.

Keywords	Impressions	$	Top website	Screenshot
google cloud hosting	45	996	cloud.google.com	Example
buy domain google	43	943	domains.google	Example
google domain names	21	739	domains.google	Example

Debt collection

Price per click: $68.4

Keywords:

• workers compensation attorney
• ncci states
• government salaries california

The keyword group on compensation includes phrases with the National Council on Compensation Insurance – an organization that controls all social security data of US citizens.

The search results include informational resources about compensations and the law regulating the earned income and insured amounts.

Keywords	Impressions	$	Top website	Screenshot
workers compensation attorney	18	87	start.fightingforyou.com	Example
ncci states buy	178	75	–	Example
government salaries california	67	63	amga.org	Example

Organizing and holding conferences

Price per click: $32.8

Keywords:

• modern language association conference
• it financial management association

The cheapest group is holding conferences and forums. This is related to the event business peculiarities that require high service quality and a long-standing reputation from the players.

Due to this, some new companies prefer search advertising SEO and just invest bypassing the requirement to have a long-standing reputation and weight. So Google restricts such an approach towards SEO and the companies have to co-operate with the target audience more actively and gain in the experience of holding events.

Keywords	Impressions	$	Top website	Screenshot
modern language association conference	489	50	mla.org	Example
it financial management association	335	49	planview.com	Example

Forex

Price per click: $87.2

Keywords:

• fx foreign exchange
• brokers with bonus
• bloomberg forex

Every day new companies that wish to retry the Forex experiment appear in the sphere of security fund trading. So may prefer promoting using a conventional method such as fee-based advertising even if it is rather expensive.

Keyword	Impressions	$	Top website	Screenshot
fx foreign exchange	98	199	business.westernunion.com	Example
brokers with bonus	89	61	tastyworks.com	Example
bloomberg forex	128	50	mikebloomberg.com	Example

Software

Price per click: $365.4

Keywords:

• adobe after effects
• nitro pdf
• adobe photoshop free

The software topic includes keywords with popular products only – Kaspersky Antivirus, Adobe products, etc. They do not need advertising but competitors who wish to promote their products may strive for taking advantage of the market leaders’ fame.

Keywords	Impressions	$	Top website	Screenshot
adobe after effects	43	374	adobe.com	Example
nitro pdf	38	333	gonitro.com	Example
adobe photoshop free	36	315	adobe.com	Example

Data recovery

Price per click: $105ю4

Keywords:

• raid 5 data recovery
• vmdk recovery
• nas data recovery

This group includes specialized informational, technical keywords on data storage and working with them. RAID 5 data recovery is a complex procedure and the most expensive keyword in that group. The search results include field-specific informational resources.

Keywords	Impressions	$	Top website	Screenshot
raid 5 data recovery	31	119	securedatarecovery.com	Example
vmdk recovery	133	100	go.altaro.com	Example
nas data recovery	65	100	www.werecoverdata.com	Example

Money transfers

Price per click: $103.4

Keywords:

• transfer cash from paypal to debit card
• paypal instant transfer to debit card
• paypal send to friends and family

The search results include information resources with manuals and useful information.

Keywords	Impressions	$	Top website	Screenshot
transfer cash from paypal to debit card	43	143	skrill.com	Example
paypal instant transfer to debit card	64	141	paypal.com	Example
paypal send to friends and family	62	48	paypal.com	Example

Gas and energization

Price per click: $35

Keywords:

• hudson gas & electric low cost
• peco gas and electric low cost
• business energy providers

This group includes key phrases with the names of well-known energy corporations so as general informational keywords. The latter is used for searching statistical field-specific portals.

Keywords	Impressions	$	Top website	Screenshot
hudson gas & electric low cost	83	40	clearviewenergy.com	Example
peco gas and electric low cost	41	36	clearviewenergy.com	Example
business energy providers	40	35	energybot.com	Example

Expensive workshops and courses

Price per click: $76.6

Keywords:

• online college degrees
• online teaching degree

Educational courses or workshops serve as one of the popular recurring revenue sources. The knowledge quality can be tested by feedbacks or passing the course yourself after paying for it only. Potentially by increasing the cost of search advertising for this topic, Google makes SEO more difficult.

Keywords	Impressions	$	Top website	Screenshot
online college degrees	47	55	onlineschoolscout.com	Example
online teaching degree	6600	49	–	Example

Rehabilitation

Price per click: $68.8

Keywords:

• sports rehab center near me
• rancho los amigos rehabilitation center
• glen helen rehab center

This group is represented by keywords that include the names of residential facilities that provide expensive rehabilitation services.

Keywords	Impressions	$	Top website	Screenshot
sports rehab center near me	260	80	passagesmalibu.com	Example
rancho los amigos rehabilitation center	390	70	akuamindbody.com	Example
glen helen rehab center	320	70	a.whitesandstreatment.com	Example

Healthcare services

Price per click: $52.6

Keywords:

• ctca
• alcohol rehab
• vagus nerve stimulation
• hypoglycemia treatment
• Halo-Gravity Traction

The group is represented by keywords with the names of healthcare centers and information keywords for treating rare and severe diseases.

Keywords	Impressions	$	Top website	Screenshot
ctca	4400	92	cancercenter.com	Example
alcohol rehab	9900	46	ascendantny.com	Example
vagus nerve stimulation	22200	45	indiegogo.com	Example
hypoglycemia treatment	5400	40	–	Example
Halo-Gravity Traction	2900	40	drpaulkang.com	Example

Umbilical cord blood

Price per click: $70.4

Keywords:

• viacord cord blood banking
• stem cell cord blood banking cost

The group of keywords used for searching information on Cord Blood Bank.

Keywords	Impressions	$	Top website	Screenshot
viacord cord blood banking	40	120	viacord.com	Example
stem cell cord blood banking cost	10	65	viacord.com	Example

Conclusions

Considering the average ad click price, hosting is the most expensive topic (price per click – $933). Among the most expensive ones, the cheapest keyword group is “conference organization” (Price per click – $32).

Some keyword groups include phrases with the company name. E.g., phrases including “Geico” – the well-known company – are used in the insurance sphere. This means that Google potentially makes it difficult to make SEO by keywords. This indirectly limits unfair promotion under wraps of popular brands.

This gives reason for orienting on the customized approach with the target customer. Instead of fee-based search advertising that can be rather expensive, it is more efficient to promote the brand. Thus, pre-paid advertising as the traditional promotional strategy without gaining reputation, website usability, and product quality development loses its efficiency gradually. A competitively sound market of goods and services is formed. It is intended for satisfying all consumer needs but not the business need in sales and production increase.