Heatmap Analytics

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Digital marketing SEO Service Website usability

Any online product has some peculiar features which help it to gain the loyalty of users. Usually, developers design several basic functions used by 80% of customers. The rest of the solutions are bonuses implemented to keep regular customers. As one of the key tools for UX/UI analysis, click heatmaps have primary and secondary functions. The primary ones help to solve tasks. The others – create additional value. Communicating with marketers and SEO specialists, Plerdy’s team of developers has collected several frequently asked questions and defined the key differences between Plerdy and other services for analytics.

UX designers or analysts often ask:

In this article, I will show some examples of heatmap click analysis.

1. Can I make a usability audit of a site without a click heatmap?

To clarify this question, it’s necessary to mention a website analytics audit and why it is done. In most cases, a UX/UI analysis is one of the components of a comprehensive website analytics audit. Such audit is mainly done to define the ease of use and create a general picture of the user experience. Furthermore, since one designer’s vision can differ from the perception of thousands of website users, a usability audit helps to see whether new visitors have any problems understanding the site.
The example of an element with a unique design which doesn’t get clicks:

To rely on facts instead of assumptions, you need a special tool for analytics that collects the necessary information. A click heatmap is such a basic tool for a UX/UI audit. For example, using the data on website clicks, you will be able to define whether to make some changes to the design of web resources.
Without click heatmaps, the audit will be based solely on intuition and hypotheses.

2. How often do I need analytics of the usability of my site?

Everything depends on the size and the pace of development of a project. Websites with low traffic are difficult to assess. A monthly number of visits should preferably exceed 5 thousand. After you reach this rate, you may install the script of Plerdy. Further actions depend on the complexity of the project. We recommend carrying out the first audit several months after installing the script. During the first UX/UI analysis, you will better understand what works for your site and what users skip.
If you made some changes to the design (including those based on the previous audit), you should do another UX/UI analysis in 4-5 months. On the other hand, if nothing changes and the site has low traffic, we recommend carrying out the next planned audit in 10-12 months.
For sites with substantial growth of visitors, usability audits should be completed once in six months, especially if these sites are constantly updated with new information (for instance, online stores or information resources).

3. When is it better to install the click heatmap?

We recommend installing a heatmap when the site is approaching 10-50 visits per day. Over the next 2-3 months, the tracking code will collect data on clicks on the site’s main elements. If you need analytics for individual buttons or forms, you can customize events. Based on the data received, you will decide if any design changes are needed or improve the call to action.

4. Why do I need to install a separate service for analytics if I can check clickability by setting goals in Google Analytics?

Goals set in Google Analytics and Plerdy heatmaps have different tasks. Google Analytics allows you to build a sales funnel based on certain actions made on the pages of a website. In this case, the goals are mainly supposed to define the level of conversion and estimate income. The key feature of goals in Google Analytics is individual customization (based on a sales funnel model). Usually, online marketers track goals that directly lead visitors to purchase a product. The other actions on site are less frequently tracked.

5. Why doesn’t Plerdy offer video recording of users’ browsers?

With Plerdy, click heatmap, do analytics of group behavior and make decisions based on the collected statistics.
For a site that gets several thousands of visits, you will need a few days to watch each video (even if it lasts for 1 minute). Even if you filter these videos based on a certain characteristic (watch-only visits on smartphones), it won’t be easy to define a single model of behavior out of them.
Thus, screen recording doesn’t allow you to make the right conclusions promptly and accurately.
Of course, to analyze the behavior of users in the conversion path, you can use a video recording of Plerdy sessions.

6. What is the main difference between Plerdy and HotJar?

Comparing two multi-tools for analytics, Plerdy and HotJar, some experts try to clarify their key differences. As mentioned above, each product has the main and additional features oriented towards its potential customers. Later, when people become loyal customers, they continue to take an invisible but active part in improving the product.
The first difference between Plerdy and Hotjar is related to their peculiar features. As we have already mentioned, Plerdy shows click results directly on a page, whereas HotJar and other similar services for analytics generate maps based on screenshots. Thus, these are two different approaches.

Plerdy collects statistics on all interactive windows (such as popup banners, navigation menus with tabs). Considering the growing popularity of dynamic elements, such insights can be crucial for a UX/UI analysis.

Since a responsive layout is particularly important for website promotion, the developers of Plerdy paid special attention to collecting clicks on responsive website versions.
Plerdy immediately records all clicks and takes into account changes in a design. If a block was deleted, the clicks in this area aren’t shown as they are no longer useful. The other analytics services continue to display such clicks, even when the element is removed.
Another criterion that distinguishes Plerdy from Hotjar is great technical support. This may be extremely useful when you face some issues.

This is the first overview of Plerdy, and it will be updated as we get new questions about the analytics service. If you are interested in using heatmaps on-site or want to learn more details about Plerdy, don’t hesitate to contact us. It well maybe that other users need this information, we will add it to this material.

Article by:
CEO Andrew Chornyy

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