10 Website Popup Examples to Use on Your Website

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Andrew Chornyy

CEO Plerdy — expert in SEO&CRO with over 14 years of experience.

User Experience (UX)

Welcome, digital explorers! ⚡ Are you ready to dive into the world of website pop-ups? This article, “10 Website Popup Examples,” is your treasure map, guiding you through the landscape of effective pop-up design. Our mission? To showcase ten stellar examples of website pop-ups successfully navigating the fine line between attention-grabbing and intrusive. Our goal? To inspire you, provide a springboard for your pop-up creations. So, buckle up and prepare for a journey into the heart of website engagement. Let’s uncover the secrets of pop-ups that convert, engage, and delight visitors. Ready to set sail? Let’s go!

What are website pop-ups?

Website pop-ups – they’re like the unexpected guests of the digital world. They spring up on your screen, often uninvited, yet sometimes bringing valuable offers or information. But what exactly are they?

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Website pop-ups are interactive windows that appear on a webpage. They’re designed to grab your attention and encourage action. Here are a few common examples:

  • Promotional Pop-ups: These pop-ups often showcase special offers or discounts. They’re the digital equivalent of a shopkeeper enticing you with a sale.
  • Subscription Pop-ups: These pop-ups invite you to a mailing list or newsletter. It’s like an open invitation to a VIP club.
  • Exit-Intent Pop-ups: These pop-ups display when you’re about to leave a site. Consider them desperately attempting to pull you back in before giving up the chase.

Utilizing pop-ups can have both beneficial and negative consequences on your website. On the one hand, they can boost engagement and conversions. Conversely, they can be seen as intrusive, potentially turning off visitors. It’s all about striking the right balance – using pop-ups effectively without overstepping the mark.

In the end, website pop-ups are tools in your digital toolbox. You should have no trouble meeting your objectives online if you utilize them effectively.

How do popups work?

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Website pop-ups come unexpectedly like jack-in-the-boxes. They were hidden from view for one second, then suddenly in the spotlight the next. But how do they work? Let’s pull back the curtain:

Pop-ups are small windows programmed to appear over or within your website’s content. They’re like digital billboards, popping up to deliver a message. Here’s a step-by-step breakdown of their operation:

  1. Triggering: Pop-ups are activated by specific triggers. It could be a time delay, page scroll, or exit intent. It is similar to setting a digital trap and waiting for the appropriate moment to spring it.
  2. Displaying: Once triggered, the pop-up appears on the screen. It’s like a spotlight suddenly turning on, highlighting a specific message or offer.
  3. Interacting: The visitor interacts with the pop-up by engaging with its content or closing it. It’s like a fork in the road – the visitor decides which path to take.
  4. Closing: After the interaction, the pop-up closes, returning the visitor to the original content. It’s like the curtain falling after a performance.

Behind the scenes, pop-ups are powered by JavaScript or HTML5. They’re like the puppeteers pulling the strings, making the pop-up dance to their tune.

In essence, pop-ups are a blend of clever programming and strategic timing. They’re designed to catch your attention, deliver a message, and bow out gracefully. They can be a valuable addition to your website’s user experience when used effectively.

Should you use pop-ups on your website?

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Pop-ups on your website – they’re like the spice in a recipe. Used correctly, they can enhance the experience. Overdo it, and you risk spoiling the dish. Here’s a quick rundown of the pros and cons:

Pros of Using Pop-ups:

  • Engagement Boost: Pop-ups can act as a call-to-action, prompting visitors to engage with your site. It’s like a digital nudge, pushing them toward a desired action.
  • Increased Conversions: A well-crafted pop-up can turn a casual visitor into a subscriber or customer. It’s the online equivalent of a persuasive sales pitch.
  • Information Gathering: Pop-ups can collect valuable data, such as email addresses for newsletters. They’re like digital data miners, extracting nuggets of information.

Cons of Using Pop-ups:

  • User Annoyance: Pop-ups can be seen as intrusive, potentially irritating visitors. It’s like a fly buzzing around – it might drive people away.
  • Mobile Unfriendliness: Pop-ups can disrupt the mobile user experience, leading to higher bounce rates. They’re like roadblocks on the mobile highway.
  • SEO Impact: Overuse of pop-ups can negatively impact SEO. They’re like excess baggage, potentially slowing down your site’s performance.

Using pop-ups on your website is a balancing act in the grand scheme. It’s about weighing the potential benefits against the possible drawbacks. Use them judiciously; pop-ups can be a powerful tool in your website arsenal.

10 Reasons Why this Virtual “Hook” Doesn’t Help to Catch Fish

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Usually, ads tell users about the benefits of a product or service. Typical advertising suggests that the product (service) suits every potential customer.

The reality is different.

An ordinary pop-up example is similar to standard advertising. It offers, informs, and seduces, forgetting about a dialogue. Personalization is not just a temporary trend but a new marketing approach based on user communication.

If your “hook” doesn’t help to catch fish or maybe even repel them, this may be caused by one of the following reasons:

  1. No responsive layout. The mobile-first principle remains prevailing. The majority of users browse websites on their smartphones or tablets. If your page doesn’t have a responsive layout, the display of pop-ups examples will be distorted, making them useless.
  2. Increased page load time. Users don’t like waiting. They will quickly leave a website if they don’t see its content within 5-7 seconds. The main reason for increased loading time after an opt-in form is added is certain programming nuances. Nevertheless, today there are technical solutions for graphics files of any size.

The period of the 90s when websites didn’t include pages because of the problems with load speed elapsed. If the page example has plenty of pop-ups, this, of course, affects its load speed. Yet, the impact isn’t critical if you connect pop-ups correctly using modern programming methods.

An opt-in form doesn’t display on the page?

A front-end developer must find and correct the possible reasons for such a problem: an issue with pop-up code loading, the Published status is missing, javascript mistakes, missing wp_footer, etc.

  • Poor design. It’s not only about the design which doesn’t match the corporate style. It’s also about the wrong color combination, which doesn’t create the necessary mood, old-fashioned fonts, the window’s irritating size, and static composition.

For example, on this website, a small pop-up with blue text clearly but gently offers a free pizza for registration. It is hard to refuse such a nice offer:


Estée Lauder offers to participate in a loyalty program using a screen pop-up with an elegant design: dark colors, colorful text, one field, a button in the right part of the form, and the large Close icon to close the window any time without an extra hassle:

Estée Lauder

It is noticeable, isn’t it?

If you create an opt-in form with the promise of discounts and gifts, contrasting design, minimum fields and buttons, and good navigation, you will make users complete the target action in a few seconds.

  • A weak call to action and the absence of triggers. Be the first to know about new products, special offers, store events and more – this is the conversion-triggering offer of the Victoria’s Secret website.

“Sign up to receive beauty news, product samples, coupons and more.” – the offer from L’Oréal.


Both calls-to-action are great, but the pop-up example of L’Oréal generates higher conversion. It has maximum motivation for users offering not only news and advertising offers but also samples, coupons, etc. L’Oréal bets on simplicity, clarity, and the maximum number of triggers.

This is the path developing brands should take. They need to increase customer loyalty with the help of discounts, gifts, coupons, and promotions. The call-to-action on the website of Victoria’s Secret works because millions of users know and love this brand.

Will they be interested in events and articles about new products from the company they have never heard about? It isn’t very certain.

  • Irrelevant or untimely offer.

Time, place, and motivation are three pillars of the effective content of any pop-up example. Don’t write too much and mention your advantages. You should be either noticed for your uniqueness or make an offer that will benefit users.

For example, you shouldn’t display a welcome window before the page loads. Also, the offer to subscribe or receive a coupon should appear on an article or blog page example. Show it no less than 10-15 seconds after users land on the main page example. In this case, it will be timely, relevant, and related to the content.

And a small pop-up requesting permission to define the user’s location in the right corner is a perfect way to set up personalization immediately.

  1. Numerous fields. The simpler the form, the more likely the target action is. The general rule of conversion suggests using 1-2 fields. However, in this respect, you should also evaluate the applicability of such a solution. For example, if you promote make-up, you can ask information about the user’s date of birth and name, offering gifts in exchange (like Prostor and Watsons).
  2. No A/B testing. Most forms that generate 100% conversion are created in the process of experiments. A/B testing can be internal (when people within the company choose the most appealing design of the opt-in form) and standard (when different variants of pop-ups are placed and tracked using click heatmaps, Google Analytics, etc.).

It is hard to define the relevant USP and select the native design immediately. Conversion depends on the tiniest details, even one well-chosen word.

  • Pushy display. For instance, on McDonald’s website, everything is perfectly thought out. They display a small location window on the left of the screen, which appears about 5 seconds after users land on the page. It is closed traditionally by clicking on the Close icon in the corner.

It is worth noting that after you close the form, it won’t appear when you visit the website again. Pushiness is evil, and you must avoid it interacting with your target audience.

So place no more than five pop-ups and opt-in forms on your website. Based on the research, it is recommended to use three different forms: welcoming, subscription, and scroll or thematic). Don’t show them frequently. Ideally, they should be displayed occasionally, like on the website of one of the leading world’s fast-food providers.

  • Hidden navigation. No way to get away. This could be a highly effective option, but it isn’t. Users want to know that they have a choice.

The missing Close icon or Unsubscribe button irritates me. With its intrusive pop-ups, Pinterest is probably the only example of a case when a resource can be popular with directive pop-ups.

Leave the Close icon and add the Unsubscribe button. Yet at the same time, show users what they lose if they ignore the pop-up with the text near the Close/Unsubscribe button like No, I don’t want to stay updated, No, I don’t like saving, Thanks, I’m not ready to get discounts, etc.

Remember that users must have a choice, but excessive freedom will make the placed pop-ups useless. Implementing the navigation and Unsubscribe button can make the Сlose button less noticeable and vice versa.

  • Wrong display condition. The page where the opt-in form is shown greatly affects its conversion.

For example, a welcome pop-up is only relevant on the main page example. A subscription window generates better conversion when placed on the page of the particular article in a blog.

welcome pop-up

In some cases (if there is no blog, the section of the article/news is rarely updated, but there is a regular newsletter), it can be effective on the main page.

Scroll opt-in forms are a universal type of hook. They don’t take a lot of space on a page example and distract too much from its content. Scroll pop-ups are great and relevant almost on every page.

A lead-generating pop-up is a clear call-to-action with motivation, corporate design, navigation, the Close or Unsubscribe button, and spam protection and confidentiality information.


As we wrap up our exploration of “10 Website Popup Examples,” it’s clear that pop-ups can be a powerful tool in your website’s arsenal when used correctly. They’re not just about advertisements or annoying interruptions. They’re about engaging your visitors, guiding them on their journey, and ultimately, converting them into loyal customers.

Each example we’ve discussed serves a unique purpose, from the simple yet effective email sign-up pop-up to the more complex, behavior-triggered pop-ups. They’re like the various spices in a well-cooked meal, each adding a distinct flavor, enhancing the overall user experience.

But remember, the key to a successful pop-up strategy lies in its execution. Know when to display a pop-up, what information to include, and how to make it user-friendly. It’s about respecting visitors’ preferences, maintaining trust, and providing value.

Is your website ready for pop-ups? Why not start with Plerdy tools? They offer a range of features, from heatmaps to SEO-checker, that can help you optimize your website and create effective pop-ups. Give it a try today and see the difference it can make.

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